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Why People Don’t Buy Your Offer | Ep 897
2025/5/31
The Game w/ Alex Hormozi
A
Alex Hormozi
从100万美元到10亿美元净资产的商业旅程中的企业家、投资者和内容创作者。
Alex Hormozi: 我将分享如何修复一个亏损的法律业务，并将其经验应用于你的业务。专注的业务至关重要，否则越努力可能离目标越远。多数服务类企业失败是因为他们追求不切实际的目标，而没有掌握核心服务。企业低估自身价值以避免艰难的销售对话，但为了帮助更多人，必须盈利。许多企业让客户决定购买流程，而不是设计有意的销售流程。在年收入达到一百万之前，专注于一个产品、一个客户、一个渠道。如果企业破产或无法扩大规模，就无法帮助任何人；需要资源。把时间花在无利可图的工作上，就等于没有把时间花在扩大服务规模上，而服务才是主要的摇钱树。想要服务所有人是不现实的，即使免费提供服务，也会有人抱怨。应该帮助那些主动寻求帮助的人。盈利和使命感同等重要，缺一不可。
Deep Dive
Many service businesses fail due to a lack of focus, underpricing, and undefined sales processes. They chase multiple business ventures before mastering their core service, underprice their value to avoid difficult sales, and let clients dictate the buying process instead of creating a structured sales flow. This leads to financial losses and prevents growth.
- Many service businesses fail due to lack of focus and underpricing.
- Chasing shiny objects before mastering core services leads to failure.
- Underpricing to avoid difficult sales prevents growth.
- Letting clients dictate the buying process results in an unfocused business.
Shownotes Transcript