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cover of episode HBO's no good very bad rebrand

HBO's no good very bad rebrand

2025/5/16
logo of podcast The Vergecast

The Vergecast

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D
David Pierce
知名技术记者和播客主持人,专注于社会媒体、智能家居和人工智能等领域的分析和评论。
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Jake Kastrenakes
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Nilay Patel
以尖锐评论和分析大科技公司和政治人物而闻名的《The Verge》编辑总监。
Topics
Nilay Patel:华纳兄弟探索公司(Warner Bros. Discovery)将流媒体服务Max重新命名为HBO Max,这实际上是承认了之前的品牌重塑是一场灾难。他们试图通过合并Discovery+的内容来与Netflix竞争,但最终未能成功,反而导致大量裁员和战略失误。现在,他们试图通过回归HBO品牌来重新赢得观众,但这可能为时已晚。我认为他们完全没有意识到HBO品牌的价值,以及它在观众心目中的地位。他们本可以利用HBO的品牌优势来建立一个更强大的流媒体平台,但他们却选择了一条完全错误的道路。 David Pierce:我认为Netflix已经证明,数量可以胜过质量。他们通过发布大量的平庸内容来吸引观众,而华纳兄弟则试图通过削减成本和重塑品牌来解决问题。我认为华纳兄弟的真正问题在于,他们没有真正理解流媒体市场的竞争格局。他们试图模仿Netflix的模式,但他们没有意识到Netflix的成功在于其庞大的内容库和全球影响力。华纳兄弟需要找到自己的定位,并专注于提供高质量的内容,而不是试图成为另一个Netflix。 Jake Kastrenakes:我认为华纳兄弟的战略失误在于,他们没有真正理解HBO品牌的价值。HBO代表着高质量的内容和卓越的制作水平,而华纳兄弟却试图通过合并Discovery+的内容来降低HBO的品牌价值。我认为这是一个巨大的错误,因为HBO的品牌价值是华纳兄弟最大的资产之一。他们应该专注于提供高质量的内容,并利用HBO的品牌优势来吸引观众,而不是试图成为另一个Netflix。

Deep Dive

Shownotes Transcript

Names are hard — but they don't have to be this hard. Nilay, David, and The Verge's Jake Kastrenakes start the show with some personal news, before digging into the monumentally silly thinking behind Warner Bros. Discovery re-re-naming its streaming service HBO Max. After that, and some more streaming news, we turn our attention to the gadget news of the week, including the long-awaited release of CarPlay Ultra and the latest announcements from the Android team at Google. Finally, in the lightning round, it's time for Brendan Carr is a Dummy, some debate on the future of Airbnb, and a brief party speaker update. Because the mystery continues.

Further reading:

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__It’s not Max, it’s HBO Max __)

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Max was an all-time bad rebrand)

How HBO’s creatives survived corporate chaos)

__ESPN’s standalone streaming app launches this fall for $30 a month __)

__Fox One streaming service will arrive just in time for football season __)

Netflix’s ad tier is growing really fast — and that means more ads)

Netflix is bringing back Star Search as a live show)

__YouTube will stream an opening week NFL game for free __)

__Peacock’s NBA coverage will add an overlay with live shot stats __)

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Apple’s CarPlay Ultra is finally here, if you have a new Aston Martin)

Apple’s fancy new CarPlay will only work wirelessly)

__Android 16 Material Three Expressive UI coming in beta this month __)

__Google’s splashy new Android UI is coming in beta this month. __)

__It’s Dieter! __)

Here's How NBCU Is Integrating Brand Sponsors for SNL50)

Email us at [email protected]) or call us at 866-VERGE11, we love hearing from you.

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