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cover of episode Social Media Secrets: How to Build Your Presence

Social Media Secrets: How to Build Your Presence

2025/1/13
logo of podcast web3 with a16z crypto

web3 with a16z crypto
AI Deep Dive AI Chapters Transcript
People
G
Gauthier Le Meur
I
Ish Verduzco
R
Robert Hackett
Topics
Robert Hackett：积极参与社交媒体能帮助你找到志同道合的人，并更好地了解你的目标受众，从而更有效地进行沟通和互动。 Gauthier Le Meur：持续关注社交媒体，即使只是默默地浏览，也能带来比投入时间更多的回报，并且不会影响我的工作效率。 Ish Verduzco：建立网络形象是高杠杆率的，能带来时间、创造力和内容的指数级回报，并促进人际关系建设。积极经营网络形象会带来意想不到的机会，幸运似乎更青睐那些付出努力的人。 Gauthier Le Meur：社交媒体的回报具有复利效应，虽然每天都需要投入，但长期来看，回报会越来越大。我的社交媒体内容发布更偏向于即兴创作，而非精心策划。最好的内容往往源于即兴的想法和日常对话，而非刻意为之。算法会根据账号的信誉度来决定内容的传播范围，因此需要持续输出高质量内容来建立信任。Twitter是加密货币领域重要的信息和交流平台，持续关注能及时了解行业动态和新兴趋势。 Ish Verduzco：提前规划社交媒体内容可以提高效率，并提升内容质量。每天在社交媒体上投入少量时间，就像每天进行少量投资一样，长期积累会带来巨大的回报。 Ish Verduzco：我对社交媒体的热爱极大地促进了我的职业发展，让我获得了许多机会。算法会优先推送引发情绪反应的内容，因此需要根据算法调整内容策略。理解算法背后的逻辑，并根据平台特点创作内容，才能更好地提升内容效果。在创作内容时，既要保持真实性，又要关注平台的反馈，并进行适当调整。避免过度迎合算法，保持内容的真实性，才能长期发展。建议将20%的时间用于内容实验，其余时间用于创作常规内容。在保持内容风格一致性的同时，也要适时尝试新的内容方向。选择适合自己内容创作风格和喜好的平台，并长期坚持。社区管理是建立网络影响力的重要组成部分，需要积极与用户互动。我的目标是帮助公司内部成员建立个人品牌，因为个人品牌的影响力日益增强。

Deep Dive

Chapters
This chapter explores the reasons behind dedicating time to social media, addressing common concerns about its productivity. It highlights the potential for meeting helpful people, understanding your target audience, and building relationships, ultimately arguing that the benefits outweigh the time investment.
  • Social media helps you meet people who can aid in achieving your goals.
  • It allows for direct interaction with your target audience.
  • The returns on time invested in social media can exceed the time spent.

Shownotes Transcript

with @0xgaut) @ishverduzco) @rhhackett)

Welcome to web3 with a16z. Today we’re talking about how to make social media work* *for you, rather than overwhelming you.

Whether you’re a startup founder, creator, avid doomscroller, or longtime lurker, this show has tips and tactics you can use to attract attention, build a following, and level up your online presence.

In this episode, we cover what to do and what not to do, how much of your authentic self to bring to the table vs. merely playing to the algorithms, turning your interests and obsessions into viral hits, and what standup comedy has to do with the art of posting.

Our guest today is Gauthier Le Meur, aka Gaut, a meme-maker with a cult following who also happens to be the cofounder and chief operating officer of Alongside, a DeFi project that creates investible crypto market indices. Joining him is the man behind our handles, a16z crypto Social Lead Ish Verduzco, as well as me, your host, Robert Hackett.

Resources

As a reminder, none of the content should be taken as investment, business, legal, or tax advice. Please see a16z.com/disclosures for more important information, including a link to a list of our investments.