We're sunsetting PodQuest on 2025-07-28. Thank you for your support!
Export Podcast Subscriptions
People
T
Tiffany Ng
Topics
Tiffany Ng: Spotify 的音乐数据智能平台结合了对音频的数学理解、人类社会行为和客观数据(如 BPM、音高),创建了歌曲和艺术家的抽象数学地图。Discover Weekly 根据用户的收听习惯在这个地图上定位用户,看似扩展了用户的音乐视野,实际上却让用户的音乐体验变得更程式化,更缺乏广度。算法对用户的音乐选择有潜移默化的影响,即使用户认为自己是主动选择。 为了迎合 Spotify 的推荐机制,音乐人开始更频繁地发布音乐,例如发布 EP 而不是完整的专辑,并注重歌曲的前 10 秒和歌曲长度,以期获得算法推荐带来的大量曝光。一些音乐人面临着“算法焦虑”,他们努力创作能够在算法推荐中脱颖而出的歌曲。Olivia Rodrigo 的例子说明,艺术家在创作时会考虑算法的影响,例如歌曲的节奏和长度,以增加歌曲的传播度。 一些人试图通过社交互动来对抗算法的影响,例如加入 Facebook 群组或 Discord 频道参与音乐分享。一些新的音乐应用,例如 Radio,通过随机播放和众包的方式,提供了一种与 Spotify 算法不同的音乐发现体验。 Lizzie O'Leary: Spotify 的算法正在改变歌曲创作的方式,艺术家们为了迎合算法推荐系统而调整作品。Spotify 算法的影响使得音乐人更注重打造个人形象,以提高音乐的知名度和相关性。用户可以通过主动采取措施,例如进行随机搜索或探索艺术家资料,来打破 Spotify 算法营造的“信息茧房”。人们正在尝试抵制算法对音乐和时尚等领域的影响,这不仅仅局限于音乐领域。

Deep Dive

Key Insights

How does Spotify's algorithm influence what we listen to?

Spotify's algorithm uses a combination of mathematical data (like BPM and pitch) and human social behaviors to create an abstract map of songs and artists. It places users on this map based on their listening habits, recommending songs that fit within their established preferences. This creates a feedback loop where users are exposed to similar music, limiting their exposure to new genres or artists.

Why does Spotify's Discover Weekly make our listening experience less expansive?

Discover Weekly recommends music based on past listening habits, which reinforces existing preferences rather than introducing new ones. It creates a routine listening experience, making it less likely for users to explore unfamiliar genres or artists. This narrows the musical world of listeners, keeping them within their comfort zone.

How are musicians adapting their work to appeal to Spotify's algorithm?

Musicians are tailoring their songs to fit algorithmic preferences, such as ensuring hooks appear within the first 10 seconds, keeping songs under three minutes, and releasing EPs instead of full albums. This shift prioritizes algorithmic success over artistic expression, as artists aim to land on Spotify's radar and gain massive exposure.

What are some ways listeners can break free from Spotify's algorithmic bubble?

Listeners can intentionally explore outside their algorithmic bubble by searching for random terms, exploring artists' profiles, or using alternative apps like Radio, which randomizes the listening experience. These methods encourage discovery of unfamiliar music and genres, countering the homogenized recommendations of Spotify's algorithm.

How has Spotify changed the way musicians approach creating music?

Musicians now focus on creating songs that align with Spotify's algorithmic preferences, such as shorter tracks with early hooks and consistent releases. This shift has led to 'algorithmic anxiety,' where artists prioritize what will get them noticed over their artistic vision. The result is a music landscape increasingly shaped by algorithmic demands rather than creative expression.

Shownotes Transcript

Spotify is shaping listening habits, so much so that musicians are shaping themselves for Spotify. It makes your musical world a little more prescribed, a little smaller. 

If it feels like everything’s getting a little stale, how do we get out?

Guest: Tiffany Ng, culture and tech writer.

Want more What Next TBD? Subscribe to Slate Plus to access ad-free listening to the whole What Next family and all your favorite Slate podcasts. Subscribe today on Apple Podcasts by clicking “Try Free” at the top of our show page. Sign up now at slate.com/whatnextplus) to get access wherever you listen.

Learn more about your ad choices. Visit megaphone.fm/adchoices)