Rippling is an all-in-one HR, Finance, and IT software company valued at $13.5 billion. It provides solutions for payroll, employee management, IT setup, and other administrative tasks, aiming to streamline business operations.
Parker Conrad pivoted from consumer to B2B businesses because he found consumer businesses to be unpredictable and random, whereas B2B felt more controllable and less reliant on luck. His experience with his first company, SigFig, reinforced this belief.
SigFig started as a wiki for stock research, inspired by Wikipedia. It failed because the model of getting users to produce valuable content for free didn't resonate, and the business struggled to gain traction despite multiple pivots.
Parker Conrad learned that fundraising should not be the focus of a startup. Instead, founders should focus on making their business so strong that investors come to them. He became deeply cynical about chasing investor trends and emphasized building a solid product over fundraising.
The key insight behind Zenefits was integrating multiple administrative tasks like payroll, benefits, and HR into one system, reducing the manual work and complexity for businesses. This 'magic button' concept later influenced the creation of Rippling.
A 'compound software business' refers to building a suite of seamlessly interoperable applications that solve deeper organizational problems, rather than focusing on narrow point solutions. This approach allows for more comprehensive and powerful products, as seen with Rippling.
Parker Conrad believes AI will help large companies operate more like smaller ones by providing deeper insights into employee performance and business processes. He emphasizes AI's ability to 'read' and analyze data over its generative capabilities, enabling better decision-making and intervention.
Founder mode involves going deep into the details of a problem, especially when something is broken. Conrad believes founders should step in to fix issues by understanding the ground-level challenges, but he cautions against using it as an excuse to bypass good executive management.
Rippling aims to revolutionize business software by building a data-driven, interoperable platform that allows for the creation of comprehensive applications. The company believes this approach will lead to better software solutions compared to traditional point SaaS models.
In this episode of How to Build the Future, Garry sits down with Parker Conrad, Co-founder & CEO of Rippling, the all-in-one HR, Finance, and IT software company that’s valued at $13.5 billion.
Parker is the co-founder of two unicorns and has one of the more dramatic startup journeys in recent years. In this interview, he shares his origin story, the lessons learned from his first two companies, how AI is changing the game, and why he thinks the future will be defined by "compound" software startups.