Make customers the hero of your story.
Kipp dives into the best five ads of 2023. Learn more on the importance of understanding your brand promise, leveraging societal issues, and building trust and credibility with your target audience through effective storytelling.
Mentions
Apple's "The Greatest" Ad https://www.youtube.com/watch?v=8sX9IEHWRJ8)
Coca-Cola's "Masterpiece" Ad https://www.youtube.com/watch?v=VGa1imApfdg)
Pop Corners' Super Bowl Commercial https://www.youtube.com/watch?v=ZMlemd6U24Y)
Alzheimer's "Change the Ending" Campaign https://www.youtube.com/watch?v=yXE_J9BpJqk)
Dove's Campaign Against TikTok Filters “Turn Your Back” https://www.youtube.com/watch?v=pw73tgBmv0g)
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Host Links:
Kipp Bodnar, https://twitter.com/kippbodnar)
Kieran Flanagan, https://twitter.com/searchbrat)
‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.