Make customers the hero of your story.

Kipp dives into the best five ads of 2023. Learn more on the importance of understanding your brand promise, leveraging societal issues, and building trust and credibility with your target audience through effective storytelling.

Mentions

Apple's "The Greatest" Ad https://www.youtube.com/watch?v=8sX9IEHWRJ8
Coca-Cola's "Masterpiece" Ad https://www.youtube.com/watch?v=VGa1imApfdg
Pop Corners' Super Bowl Commercial https://www.youtube.com/watch?v=ZMlemd6U24Y
Alzheimer's "Change the Ending" Campaign https://www.youtube.com/watch?v=yXE_J9BpJqk
Dove's Campaign Against TikTok Filters “Turn Your Back” https://www.youtube.com/watch?v=pw73tgBmv0g
HubSpot https://www.hubspot.com/

We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed

YouTube: https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg

Twitter: https://twitter.com/matgpod

TikTok: https://www.tiktok.com/@matgpod

Thank you for tuning into Marketing Against The Grain!

Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934

If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends.

We really appreciate your support.

Host Links:

Kipp Bodnar, https://twitter.com/kippbodnar

Kieran Flanagan, https://twitter.com/searchbrat

‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

5 Marketing Lessons You Need To Learn From 2023’s Best Ads (#165) 23:59 Share

Marketing Against The Grain

Shownotes Transcript

5 Marketing Lessons You Need To Learn From 2023’s Best Ads (#165)