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cover of episode You Can't Sit WIth Us! Bringing Diversity to the Country Club

You Can't Sit WIth Us! Bringing Diversity to the Country Club

2024/12/11
logo of podcast Networth and Chill with Your Rich BFF

Networth and Chill with Your Rich BFF
AI Deep Dive Transcript
People
J
Jackie Skye Muller
M
Marlon Muller
V
Vivian Tu
Topics
Vivian Tu: 本期节目讨论了预备役风格的起源、演变以及Recreational Habits 品牌如何通过多元化来改变人们对乡村俱乐部运动的认知。我与Recreational Habits 的联合创始人Jackie和Marlon 进行了深入的访谈,探讨了他们创业的历程、财务规划以及品牌未来的发展方向。 Jackie Skye Muller: Recreational Habits 品牌的创立源于我们对市场上缺少适合打网球和高尔夫等运动服装的观察。我们希望创造一个更具包容性的品牌,让更多人,特别是少数族裔,能够参与到这些运动中来。在创业过程中,我们起初没有制定详细的财务计划,这让我们在初期投入了大量的资金。但我们及时调整了策略,制定了更完善的计划,并通过与其他品牌合作,以及直接面向消费者销售产品,来拓展业务。 我们发现,我们的主要客户群体是热衷于网球等运动的妈妈们,她们在生活中寻求平衡,并希望通过运动来提升自我。未来,我们将继续专注于品牌使命,为下一代提供更多机会,并拓展国际市场。 Marlon Muller: 预备役风格起源于常春藤盟校,它代表着一种反叛精神,同时又与特权阶层联系在一起。我们希望打破这种刻板印象,让更多人能够感受到这项运动的魅力。在创业过程中,我们学习到了很多宝贵的经验,也犯了一些错误。但我们认为,这些错误也是学习曲线的一部分,帮助我们更好地理解市场和消费者需求。 我们通过举办免费的马球和高尔夫球训练营,来向更多人普及这些运动,并为来自弱势社区的孩子们提供机会。我们相信,只要能够接触到这些运动,更多人就会爱上它们。未来,我们将继续努力,让Recreational Habits 品牌成为一个具有文化影响力的品牌,并为更多人创造机会。

Deep Dive

Shownotes Transcript

In this episode of Networth and Chill, I’m in conversation with Jackie Skye and Marlon Muller, the cofounders of Recreational Habits, a preppy clothing brand, who also just happen to be married! We chat all about their journey to bring Recreational Habits to life, the history of preppy style and who they are working to make “country club sports” more inclusive! They’ve been featured in VOGUE, Town & Country, Harper’s BAZAAR and so many more! From tennis, golf and even polo, Jackie and Marlon are breaking down the walls of exclusivity and bringing the country club to everyone!

Find Recreational Habits on Instagram HERE) and check out their website at https://recreationalhabits.com/)

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