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cover of episode How to Build Your MVP & Sales Playbook At The Same Time w/ Mike Gamson (Founding CRO, LinkedIn)

How to Build Your MVP & Sales Playbook At The Same Time w/ Mike Gamson (Founding CRO, LinkedIn)

2025/2/26
logo of podcast The Science of Scaling

The Science of Scaling
AI Chapters Transcript
Chapters
This chapter explores LinkedIn's early monetization challenges and how they prioritized member interests over immediate profits. It highlights the importance of a clear mission and its impact on key decisions, including revenue generation strategies.
  • LinkedIn's early monetization strategies were guided by a member-first approach.
  • An initial focus on selling member data was rejected due to ethical concerns.
  • The company's early success was driven by organic growth and capital efficiency.

Shownotes Transcript

There's a connection few founders make — customer interview best practices & deciding what product to build are almost exactly the same as building your sales playbook.

Those best practices should influence your zero to one minimal viable product design.

And during that stage, not only are you figuring out your MVP, you're actually building your sales process.

There are so many companies where you look back at the foundational times, and they followed this process. Today we will unpack one of 'em with Mike Gamson from a little company you've all heard of, called LinkedIn.

Get our Database! Real Playbooks from Billion-Dollar Companies: https://clickhubspot.com/scienceofscaling)

The Science of Scaling is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network in collaboration with HubSpot For Startups) // Produced by Matthew Brown.