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cover of episode Ep 476 Exit Story: How Ben Landers Avoided an Earn-Out in His 8-Figure Sale of Blue Corona

Ep 476 Exit Story: How Ben Landers Avoided an Earn-Out in His 8-Figure Sale of Blue Corona

2025/1/10
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Built to Sell Radio
AI Deep Dive Transcript
People
B
Ben Landers
C
Colin Morgan
Topics
Ben Landers: 我通过数据驱动的营销策略，帮助家庭服务业务实现了显著增长。最终，我成功在没有earn-out的情况下出售了公司，这在服务行业是非常罕见的。我与Bob Perini的合作虽然充满挑战，但最终我们达成了股权分配的协议，并通过超级多数投票机制确保了决策的平衡。 Bob Perini: 作为Blue Corona的联合创始人，我提供了资金和战略指导，帮助公司从零开始成长为一个8位数的企业。虽然与Ben的股权谈判一度非常紧张，但最终我们达成了47.5%的股权分配，并确保了公司在关键决策上的共识机制。

Deep Dive

Shownotes Transcript

Ben Landers built Blue Corona, an 8-figure digital marketing agency focused on home service businesses, into a data-driven powerhouse. When it came time to sell, Ben achieved something extraordinary: a clean exit with no earn-outs, a rare feat in the service business world where earn-outs are practically the norm.