Andreas Lares: 我认为谈判在你意识到之前就已经开始了。我们经常看到销售人员、采购人员和高管在对话中无意间透露信息,从而影响了谈判的框架和背景。即使你没有意识到自己正在谈判,你分享的信息也会影响对方对公司价值的判断。例如,如果你透露你急于出售,或者没有其他选择,买家可能会利用这些信息来降低报价。因此,在早期阶段分享公司价值相关信息时要谨慎,因为这会影响最终的估值。
This chapter explores the early stages of negotiation, emphasizing that it often begins before you realize. It advises on how to avoid giving up leverage too early by being mindful of the information shared and using strategies to build the value of your company before actively starting the sale process.
Negotiation starts earlier than expected.
Share information mindfully; it shapes the negotiation context.
Build company value before initiating the sale process.