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cover of episode Egg prices, avian flu & golden yolks, with Vital Farms CEO Russell Diez-Canseco

Egg prices, avian flu & golden yolks, with Vital Farms CEO Russell Diez-Canseco

2025/2/25
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Russell Diez-Canseco: 禽流感疫情对大型蛋鸡养殖场影响巨大，导致大量禽类扑杀，从而造成市场供应紧缩和价格上涨。但Vital Farms由于采用小型家庭农场模式，且与农民建立了长期合作关系，因此受影响较小。我们积极帮助合作农场应对禽流感挑战，提供技术和财务支持，确保鸡蛋生产的稳定性和农民的收入稳定。我们坚持透明的运营模式，在鸡蛋包装上标注农场名称，并在网站上提供农场视频，以增强消费者信任。我们的定价策略并非完全依赖市场价格波动，而是基于品牌价值、盈利能力和社会责任的综合考量。我们致力于为消费者提供高质量、可持续发展的牧场放养鸡蛋，并通过长期合作关系维护与农民的稳定合作，确保供应链的稳定。我们重视动物福利，并积极应对来自PETA等组织的质疑，通过透明的运营和坚定的价值观维护品牌声誉。成为B Corp和公共利益公司，有助于我们平衡企业目的和利润，确保长期可持续发展。我们注重员工和家庭的平衡，将家人带去拜访农场，以增强与农民的联系，并提升团队凝聚力。我们通过添加天然成分，例如万寿菊和辣椒粉，来改善蛋黄颜色，满足消费者需求。 Bob Safian: 作为主持人，Bob Safian主要通过提问引导Russell Diez-Canseco阐述Vital Farms的经营理念、应对策略以及在禽流感和鸡蛋价格上涨背景下的发展现状。他关注Vital Farms如何应对危机，如何平衡企业价值观和商业利益，以及如何建立消费者信任。

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Feeling the impact of eggflation? Vital Farms’ CEO Russell Diez-Canseco joins Rapid Response to offer valuable context beyond the eye-popping price tags. As avian flu continues to wipe out millions of birds, many egg producers are struggling — but Vital Farms has managed to keep growing. Canseco shares how the brand’s relationship with farmers, transparency with customers, and unique business model has allowed the company to turn crisis into opportunity. He also explores why Vital Farms became a B Corp before its IPO, the company’s high-profile lawsuit with PETA, and what makes Vital Farms’ yolks so orange. 

Visit the Rapid Response website here: https://www.rapidresponseshow.com/)

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