If you're building with AI, performance isn't a nice-to-have. It's your competitive edge. Turing helps enterprises and AI labs alike supercharge their LLMs, unlocking sharper reasoning, stronger code output, and richer multimodal capabilities. All by vetted AI and STEM experts. And better models mean better products and faster growth.
Turn cutting-edge research into real-world impact with Turing. Learn more at Turing.com.
The leaders of today's fastest-growing companies know that growth isn't just about capital. It's about connections. Affinity unlocks the power of your team's network, automatically analyzing emails, meetings, and introductions to surface hidden opportunities. Now, with AI-powered Notetaker, your Zoom, Google Meet, and Microsoft Teams meetings turn into transcripts, takeaways, and action items.
Instantly. Plus, Affinity enriches your CRM with real-time data for sharper insights and warmer leads without lifting a finger. Scale faster and smarter at Affinity.co. Character first is the essence of who we are.
It is the most important measure of us and of our lives. Regardless of what you proclaim to be your character, if you don't have the discipline to live it, you don't really have it. And in reality, if we go back to the saying, all it takes for society to fall is for a few good men to do nothing, I think all of our business leaders need to consider that. If the decision that I am making
feel like I'm being pressured to make doesn't align with being able to look my granddaughters in the eye and explain to them what I did and why. That's not going to work for me. And I think at the end of the day, that is far more important than any short-term business advantage you might have.
That's General Stanley McChrystal, retired U.S. military leader and head of the respected business consulting firm, the McChrystal Group. Stan is the author of bestselling books about leadership, risk, and teams, but his newest book focuses on character. Stan argues that integrity and accountability are core to freedom and to lasting business success. He exhorts all of us, as a recent New York Times essay of his is titled, To Be Not Afraid.
In our talk, Stan gets into characters' role in AI, warfare, and hot-button issues like Signalgate, transgender people in the military, and more. Stan's focus on honesty, unity, and courage make this a conversation that's sorely needed right now. So let's get to it. I'm Bob Safian, and this is Rapid Response. ♪
I'm Bob Safi, and I'm here with General Stanley McChrystal. Stan, thanks for joining us. Bob, thanks for having me. It's good to see you again.
You first appeared on the show in the early days of the pandemic in 2020, and we talked about leading in a crisis, the need for adaptability and for collaboration and fast-changing environments. Today, the landscape is very different. No health trauma gripping the world, but the sense of crisis is back, certainly the fast-changing conditions.
In today's uncertainty, you're focusing on character. You have a new book out titled On Character, Choices That Define a Life. Why character? Why now? Yeah, I think we have got a crisis in the country about character, or I should say an erosion of character. And what I'm trying to do with this book is
is to begin a national conversation on character. I think we need to stop arguing about policies or politics or personalities. And I think we need to talk about character. And then last, I think we need to demand it. We need to demand it of ourselves, but we need to demand it of each other. And I think that would change some of the dynamics of how we interact. And I think if we don't do that, we'll pay a stiff price.
One of the hallmarks of the pandemic was fear, fear of a deadly illness that could strike anyone anytime. You've been talking about fear today, but it's a different kind of fear. That's exactly right. I mean, we normally associate fear with a clap of thunder and lightning, and it startles us. But this insidious fear is where you don't trust in the system anymore.
or you don't trust that the things that you could count on before, the rule of law, the integrity of the people who lead us. And when you start to fear, you fear maybe you don't have protections, but you also start to fear them, people that you start to depict as the enemy. Maybe it's from a different group in society. This fear, it causes us to close up. We get more nuclear. We get more
disconnected. Everybody's a threat. And so fear is often leveraged by certain people in society because it can get them political power, it can get them economic power, but ultimately it undermines the things we need most. It's those relationships, it's alliances in the world. It's all the things that I think
allow life to be a better experience. You've said that the remedy for today's environment of fear and instability is rules. Now, that could sound kind of authoritarian, that we need to restrict activities and ideas. That's not necessarily how you mean it. No, not at all. If you think about what rules do, they say what we can and can't do. Go back to school.
things we were allowed to do or not do. The other thing rules did is it protected you from the bullies. What the rules do is they let us sleep at night. They let us feel confident that our families will be protected. All of the things that give some structure, they're not designed as limiting factors. They actually protect.
increase our freedom because they're things we don't have to worry about. There's a difference between laws and socially accepted rules of behavior, right? Just because we can do something doesn't mean we should. You talk about that this is like a loss of internal discipline. Can you explain that? These are our personal choices?
They are personal choices, but then they become accepted in society as we start to normalize behavior we wouldn't like. If somebody suddenly wants to attack you on social media, that's not technically illegal. If somebody comes out and lies about you, if they do all the kinds of things that undercut your business,
What gives us the freedom to believe that we can function without having to worry about that every day? You said that character is like an equation. You have character equals conviction times discipline. Character first is the essence of who we are. It is the most important measure of us and of our lives. And it's what we should be thinking about that in regard. So what makes it up?
I've come up with this equation, and it's funny because I'm terrible at math, but this seemed right to me. It's the things we believe in, and those I call convictions. It's deeply held beliefs, not just something somebody told us. It's something that we have decided that we believe. We pressure tested it. We thought about it for enough time where we go, this is something that I'm willing to live for or die for because it's that important.
But that's only part of the equation because, Bob, you and I could have these very strongly held convictions. But if we don't have the personal discipline to live to them, they're kind of academic. Because if we say, I believe in integrity more than anything else, but as soon as it becomes convenient for me to lie or cheat, I do that.
then I don't have the discipline to adhere to those things which I have professed to believe in. So I think it's the two. And of course, with multiplication, if either is zero, you have zero. And that's where your character is. So regardless of what you proclaim to be your character, if you don't have the discipline to live it, you don't really have it.
You also acknowledge that, like, we are humans. So sometimes we, you know, maybe things go to zero when we didn't we didn't need to. You wrote something that I saw. We periodically may be despicable, but we should feel guilty when we do. Well, see, that's the point. That's exactly right.
All of us are going to fail every day. You and I are going to go through any given day, and during parts of that day, we're going to be rude to somebody, or we are going to do something that doesn't really reflect the level of character that we want to have for ourselves. Now, if we accept that as the new normal, that's the new level, and I just live to that level, then it's pretty sad. What we have to do instead is say, okay, I got that wrong.
I was less than I demanded myself, but it doesn't mean I'm going to allow that to be the new norm. I am going to force myself to try to go back to the level that I aspire to be. It's a constant struggle. I'm 70 years old now. And the reality is I still struggle with my character. I still work to define it. If every time we don't live to the standard,
We look ourselves in the mirror and we say, you know, okay, that wasn't what I want to be. Then we have a chance of continuing to force ourselves higher.
I was thinking about your commentary and focus on this issue of character in this moment. And, you know, someone could interpret this through a political lens as sort of a critique on the willingness of those in power to say whatever they can to get their way, whether that's denying election results or recasting January 6th rioters as freedom fighters. Are you critiquing Trumpism?
I'm critiquing character in general. Now, Donald Trump, my feelings on Donald Trump are public knowledge, but he is not alone. In fact, if we look at, I was very disappointed in President Biden's willingness to sort of keep from the American people his physical condition. So I am unhappy that in our political world now, we have normalized people looking at the camera and lying.
that we have normalized some of the demagoguery that occurs. And again, it occurs on both sides. So nobody should look at the other and feel self-satisfied. They should say, none of us are living up to what we want to. And I think it's even wider than politics. It's part of our society where we have people who are doing influencing and other things in a way that's not at all
based on truth or reality. Our audience for the show is largely business people. What do you see the role of business leadership in a time like this? I know you work with a lot of businesses and business leaders. When you see how sort of some law firms, some universities, and some corporations, for-profit organizations, are reacting to challenges from the government,
You wish there was a little bit more bravery, more courage in some of that response? Yeah, let me start by saying I know how hard it is. Having courage in the theoretical sense when, you know, they say you never get blitzed in the press box. It's easy from the stands to say those people on the field lack courage at all. But I am disappointed. And I do believe that there are many organizations that will regret saying,
not having shown an adherence to the values that I think they believe they have. And we find ourselves rationalizing to an accommodation that is not worthy of us. Your intuition will tell most of us what's right and what's wrong. You know, some people need a little help, but most of us have a pretty good sense of it. And then the question is just finding, do we have the courage and the discipline to live to it?
But if you're tempted to come out with a response that in your heart, you know, doesn't align with your values, then I think that's a time you have to rethink your role. And maybe you got to step away from it. Maybe you got to say, the person in this job has to do things that I am unwilling to do. And that doesn't happen often enough in our society today.
For people to say, it's not for me. I'm not the one to lead this organization in this time, in this kind of environment of conflict. Or even more specific, if they are being pushed into a certain decision and they say, I am unwilling to make that decision. It is too incongruent with my beliefs and what I think is right or wrong. And that means you go down. That means you lose the job. That means you, and that can hurt.
One of the things that, you know, I used to tell military leaders, every time you're placed in command, which is a sacred responsibility, you have to think of it as your last command. Don't command like you want to think about your promotion to the next level. Because if you do, you'll find yourself overly conservative, very cautious about things, and you often won't do things that you really think you ought to do.
And so you have to think about, I am going to do the best with the responsibility I've just been given. I want to double click on what Stan is saying here, that leadership really is about taking on heat for the things that you believe are most important, even if that costs you your leadership role. This is something that Stan himself did in his military career, by the way, and it's one of the reasons he's so respected today.
As business leaders at all levels contemplate their actions in the face of hostility from government, from shareholder activists, from employees, what is the right way to exercise character? When is it courageous to speak out and when is it courageous to rethink your beliefs? We'll talk about that and more after the break. Stay with us.
Meet Jeff Plotner, Capital One business customer and co-founder of Brackish, a handcrafted accessories brand in Charleston, South Carolina. My business partner, Ben, had some turkey feathers laying around and he was about to get married. He put two and two together and designed this first turkey feather bow tie. That's how it all started. Jeff and his co-founder had made great strides with their unique men's accessories line, but the call to expand was growing too loud to ignore. We
We were having interactions with our customers telling us, you need to come out with a women's line. We were talking on the phone with Alex Parker from Capital One. He said, I love brackish. I've been wearing brackish bow ties for a couple years now. Expanding into women's accessories would be a hefty investment Jeff could not carry alone. But the encouraging conversation with Alex at Capital One Business helped take the brackish brand to the next level. You get stuck in your day-to-day. It
It takes people from the outside to be able to see what they need to help you with. Alex at Capital One was one of those people. This wasn't just a business transaction. This was a relationship that would genuinely help our business. We worked hard to design some women's accessories, and we were blown away by the response. To learn more, go to CapitalOne.com slash business cards.
If you've ever run a business, you know that building comes with big questions and the best answers to those often come from those who've done it before. That's why we created Masters of Scale Strategy Session, the small business playbook presented in alliance with Capital One Business.
On May 15th, please join our remarkable hosts, Sarah Rob O'Hagan, former CEO of Exos and president of Equinox, and Ilan Lee, co-creator and CEO of the wildly successful game company Exploding Kittens. This free virtual event invites you to bring your real challenges to these seasoned experts. Call the strategy session hotline at
to submit your question. Register now at mastersofscale.com slash strategy session.
Before the break, General Stanley McChrystal talked about the importance of character in addressing today's biggest challenges. Now, Stan talks about how character is unfolding in the U.S. military, what most upset him about the Signalgate fiasco, how AI is changing modern warfare, and more. Let's dive back in.
I wanted to ask you about the changes that are afoot in the military and the Department of Defense. Some folks champion the idea of change. You know, some folks make dire predictions. For you, who have worked with military and military leader for a long time, what's your perspective about what's being attempted? I would say first, if I go to 30,000 feet and look at it from a big distance, I'm
Change is needed. Change is appropriate. And I think it's going to mean significant change, adoption of new technologies, changing of force structures, all of those kinds of things. All of that is correct. Even firing generals, if it's necessary, is a good thing. If you are firing generals because they don't have the skills or they don't have the right personalities, that's
So all of those things I completely sign up for, and I wouldn't recognize a lot of sacred cows that would be exempt from hard scrutiny. Now, having said that, I am not aligned with where the current secretary of defense, how he defines some of the current issues and the direction.
He talks about the warrior ethos. But the reality is what we are trying to do is get the best military we can. And that's not necessarily the strict warrior ethos because soldiers are a little different. Soldiers are disciplined. They follow the rule of law. When you think about warrior, it's got a little bit of a looser definition or interpretation usually. So,
That, I think, is probably a mistake. If you start to say you can't have transgender soldiers, my response would be, one, there aren't many, but two, if a transgender soldier is really good, we need them. We don't have that many extra people that are really good that we can afford. So I have a much different definition of what a really effective service member might be. I think I do.
And then I also think that if you are judging military leaders on a political ideology, you're playing with fire. And here's why. We've had this extraordinary couple of centuries of the U.S. military being pretty apolitical. Not always perfectly, but generally very apolitical military.
And although there's friction between civilian leadership and uniforms, it's one of the healthiest relationships that you've seen on the globe for 200 years. Once you start to hire and fire senior leaders based upon their political alignment with any particular ideology perspective,
You are going to affect younger military leaders. They are going to shape their behavior. They're smart people. They'll look up and they'll say, this is what it takes to succeed in this business. And they will start to represent that behavior. And a decade from now or two decades from now, we'll have a very different kind of military. And we won't like it.
It will not be the apolitical, very professional force that I knew and that I think is largely the case today. So I think it's understanding the danger of that dynamic that is really critical. The issues around security, this Signalgate scandal using publicly available tools to communicate.
Is that really a big deal or is that like sensationalized? I mean, I know sometimes in theater you had to act fast and maybe couldn't always use every tool that you wanted. What do you see about what was going on in this particular situation? One, I do think it's a big deal. I think using Signal, even though it's encrypted, it's not secure. And so you are transmitting future plans on an unsecure device
device, which is extraordinarily dangerous for the men and women who are going to go execute that operation. So I do think that was a big deal. It was almost a reflection of amateurism. Now, the other side of it bothers me far more. We had the mistake. It comes out. Everybody knows it's a mistake. They know that the information is extraordinarily sensitive and they get up in front of cameras and they say the information was not classified.
Now, they know that that's not true. They know that's a lie. It is classified. And yet they look at the camera and they say something that maybe most Americans can't parse the difference, but anybody who's involved knows that people whose salaries you and I are paying in positions of great responsibility consciously and intentionally don't tell the truth to you and I. That's a big problem.
And that's the far greater issue here. We can minimize the event that it occurred as a mistake, but we can't minimize the lack of integrity. There are things where like half the country believe that one group of people are just lying.
And half the country believes another group of people are lying about sometimes about the same things. And it's it does get hard for people to parse, you know, who is acting with character when you're in that kind of noisy environment.
It's extraordinarily dangerous too, because we think about it, go to a war, a major war, and you typically have two combatants and your side's right and their side's wrong. And if you switch positions, you're going to feel the same thing. Your side's right and their side's wrong, but you're now on a different side. And so the reality is both sides start to just make the assessment that as you say, that we are for truth and justice.
goodness, they are evil, and vice versa. The truth is usually in the middle, and yet when we make that straight distinction like you do, we communicate to our own populations what we want them to believe. We do information operations on ourselves, and over time, you convince yourself more and more that
That, yeah, I'm right because I'm on this particular team. If you and I had grown up in South Carolina in the 1850s, we'd have joined the Confederate Army. Statistically, we would have. When we can say, no, we think slavery was bad, but we think it 170 years later, the reality is we probably would reflect the life's journey that we've had. The key thing here is to respect slavery.
the reality that your life's journey may not be complete and it may not be right. I'm curious how you look at AI's potential impact on the military and how do we know if we're ahead or behind, especially in that competition with China? Yeah. We've never had anything quite like this. The closest analogy in my mind would be nuclear power, atomic weapons.
And we got them first during World War II. We won the race to produce nuclear weapons and then used them first. And when other countries followed us and developed their own nuclear weapons, we got this sort of balance. The problem with artificial intelligence, and I've had the opportunity to do some work and a big war game on it,
is that if somebody achieves artificial general intelligence before their competitors, theoretically, they could then sprint ahead in a way that their competitors almost couldn't catch up.
And you could have a dominant superiority. And we're not even 100% sure what AI will do on the battlefield. We know it will make a lot of things simpler, faster, easier, logistics, planning, all those things, which will make an army more efficient. But as AI starts to do target discernment, autonomous engagement with weapons systems and robotics,
We have an incomplete picture. Ukraine's like a glimpse of the future. We have an incomplete picture of how dominant that will be. So I don't think there's any time except the pursuit of nuclear weapons where this idea of losing the race could mean losing the war. And when you think of AI...
You have to blur the lines we had for many years of military power and separate from diplomatic or commercial power. Those things are now so interwoven because the ability to leverage AI in production and things like that could give a country a decisive advantage that immediately shows itself in the military sphere. So I think first, I think two things have to happen.
We need to be pursuing those kinds of regulations and understanding around the world that give us some opportunity to put rules and norms in place for AI. But we're not close to it.
But parallel to that, we need to be at breakneck pace trying to develop AI. And those seem in tension. They seem in contradiction that here we are trying to develop new nuclear weapons. And at the same time, we're trying to set up rules to limit their use. But if we lose, if we don't
get at least new or at least parity with AI, then we're going to be in a position that's extraordinarily dangerous. And that's, again, it's not going to be the military. It's going to be this broader national effort. And the topic of character that you're so focused and compelled about today, that applies to AI too and how we talk about it, whether it's commercial uses or military. Right.
Well, I would argue the character becomes more important because the power of the individual is dramatically more than it was even 200 years ago. We think of the old saying about Samuel Colt who created the six gun. We say God made man, Sam Colt made him equal. And he lowered, he leveled the playing field for people who weren't as big and strong as they could have an effective weapon.
AI is going to do that and give extraordinary power, not just to nation states, but to individuals. And so...
Those people who have that extraordinary power, and almost all of us will have some form of it, have the ability to do great good or just great evil. And so character, I think, is going to become more essential than ever. There's a lot at stake in this moment right now where we are. I mean, we're kind of on a precipice.
I think we are. I think we're on a practical precipice in terms of the future of the nation, the fate of the United States, or even the fate of the world. If we're talking about making America great again, let's talk about making character central again. Let's talk about focusing and demanding character. Well, Stan, this was great, and I always appreciate you talking with me. Thanks for doing it. You're so kind to have me. And Bob, thanks for all you do.
I was grateful to welcome Stan back on the show during this tricky chapter in our world today. He's got a way of boiling things down to their essence, a discipline that helps distill what's most important. The choices of business leaders, of military leaders, of all of us. They do more than impact actions today. They set the tone for the future. And it underscores the question, what kind of a future do we want?
AI, the U.S. military, the worlds of business and of politics, it's all interconnected like never before. For good or bad, that puts more pressure on all of us in every realm to be better leaders, leaders with integrity, with courage, and as Stan would say, with character. I'm Bob Safian. Thanks for listening.
The Lobatical is for any employees who have been with us for five years to take a vacation. They get a week of extra PTO. They get to pick anywhere in the world that they want to travel, and we allow that to happen for them. That's Brooke Wright, Capital One business customer and chief people officer at Local, a change marketing company that works with huge corporations in order to facilitate meaningful communication between C-suites and their frontline.
We wanted to celebrate them for the time they had invested with us. We liked the idea of a sabbatical, and so we made it us. It's the Lobatical. Local practices what they preach, caring for their employees with the same rigor they instruct their clients to enact.
My day-to-day is focused on making sure that we're living out the same principles that we're guiding our clients on inside of their large corporations. How you take care of your employees is a direct correlation to your customers' experience with your brand or product. The Lobatical is just one of the ways that local ensures their employees feel appreciated and cared for. And feeling appreciated is a principle that is shared by their partnership with Capital One Business.
We love our 2% cashback card. We can use the rewards to care for our employees. My favorite thing about Capital One, whenever I need to call, there's always a caring, helpful voice on the other end. You can't manufacture care, especially in a big company. And Capital One cares. To learn more, go to CapitalOne.com slash business cards.
At a growing company, everyone wears a dozen hats, but sometimes you need an extra pair of expert hands. That's where Upwork shines.
It's the one-stop platform to find, hire, and pay top freelance talent from design and development to engineering and marketing. You can register for free, browse profiles, and post your job all in a matter of minutes. And with industry-low fees, you can grow without overspending. Visit Upwork.com today and post your job for free. That's Upwork.com to post your job for free and connect with top talent ready to help your business grow.
Rapid Response is a Wait What original. I'm Bob Safian. Our executive producer is Eve Tro. Our producer is Alex Morris. Associate producer is Mashumaku Tonina. Mixing and mastering by Aaron Bastinelli. Our theme music is by Ryan Holiday. Our head of podcasts is Lital Malad. For more, visit rapidresponseshow.com.