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Podcast: Nudge) (LS 51 · TOP 0.5% what is this?))Episode: #33: The Psychology of Price | Part One)Pub date: 2020-06-29[Get Podcast Transcript →](https://www.listen411.com/?audio_url=https://audio.listennotes.com/e/p/0b78336bc7c94403ac8302454b81b946/¬es=#33: The Psychology of Price | Part One))powered by Listen411) - fast audio-to-text and summarization
Pricing a product isn't easy. We're reliant on out of date models and frameworks that don't reflect the real world. In today's show, with pricing expert Leigh Caldwell, we explain the science behind pricing strategies that work. We'll cover how to use anchors, if charm pricing works and the importance of product positioning.
Leigh's book The Psychology of Price: https://amzn.to/2Yc1lrE)
Leigh's agency: https://www.irrationalagency.com/)
Cognitive Economics Event: https://cognitiveeconomics.org/events/)
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