Podcast: Nudge (LS 51 · TOP 0.5% what is this?)
Episode: #33: The Psychology of Price | Part One
Pub date: 2020-06-29

Get Podcast Transcript →
powered by Listen411 - fast audio-to-text and summarization

Pricing a product isn't easy. We're reliant on out of date models and frameworks that don't reflect the real world. In today's show, with pricing expert Leigh Caldwell, we explain the science behind pricing strategies that work. We'll cover how to use anchors, if charm pricing works and the importance of product positioning.

Leigh's book The Psychology of Price: https://amzn.to/2Yc1lrE

Leigh's agency: https://www.irrationalagency.com/

Cognitive Economics Event: https://cognitiveeconomics.org/events/

Sign up to our mailing list: https://www.nudgepodcast.com/mailing-list

The podcast and artwork embedded on this page are from Phill Agnew, which is the property of its owner and not affiliated with or endorsed by Listen Notes, Inc.

#33: The Psychology of Price | Part One 19:41 Share

HUM Curated Podcasts

Shownotes Transcript

#33: The Psychology of Price | Part One