Zach Boyette is the co-founder of Galactic Fed, a growth marketing agency specializing in paid media, SEO, and organic social strategies. With a background at Google and TopTal, Zach brings a wealth of experience in scaling businesses and driving digital growth. His agency takes a scientific approach to marketing, inspired by his co-founder’s work at CERN.

(00:00) - How AI and Entity-Based Search are Transforming SEO → Zach Boyette
(01:29) - Introduction to the Episode
(03:14) - Meet Zach Boyette: From Pizza Shop to Procter & Gamble
(08:18) - Exciting Services: Paid Media and SEO
(09:16) - Impact of AI on Search and SEO
(11:02) - SEO Strategies for eCommerce Brands
(18:37) - Role of SEO Agencies in the New Era
(20:47) - The Rise of Social Search Platforms
(34:34) - Conversion Rate Optimization (CRO)
(44:59) - Google's API Leak and SEO Insights
(47:34) - Conclusion and Final Thoughts

Guest’s Links:

Website: Galactic Fed

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How AI and Entity-Based Search are Transforming SEO → Zach Boyette