In today's episode of the 2X eCommerce Podcast, we delve into the technical intricacies of influencer marketing with Nadia Bubennikova from Famesters. Nadia provides a comprehensive breakdown of how to effectively scale revenue through performance-driven influencer marketing campaigns on platforms like TikTok and Instagram. The discussion emphasizes the importance of data analytics, strategic influencer selection, and detailed contract structuring to ensure campaign success.

Nadia shares her journey from novice to expert, highlighting her experience in developing and executing influencer marketing strategies. She details Famesters' methodical approach to campaign creation, from initial influencer vetting to content production and performance tracking. Key performance indicators (KPIs) such as CPM (Cost Per Mille), views guarantees, and engagement metrics are examined to illustrate how brands can measure and optimize campaign effectiveness.

The conversation also covers the nuances of influencer marketing across various industries, stressing the significance of audience alignment and content relevance. Nadia explains the use of advanced tools like TikTok Spark Ads for maximizing campaign reach and driving sales. The episode provides actionable insights into optimizing influencer marketing contracts to protect brand interests and ensure deliverability.

Join us as we explore the technical aspects of influencer marketing, offering practical tips and strategies for leveraging social media influencers to drive significant revenue growth in eCommerce.

(00:00) - Unlocking Sales with Influencer Marketing: Strategies for Immediate Impact
(01:09) - Diving Deep into Influencer Marketing with Famesters
(01:41) - Nadia's Journey: From Novice to Influencer Marketing Expert
(03:35) - The Evolution and Impact of Influencer Marketing
(05:00) - Famesters' Approach to Influencer Marketing Campaigns
(06:29) - Navigating Industry Nuances in Influencer Marketing
(08:19) - E-commerce and Influencer Marketing: A Synergistic Relationship
(11:09) - Exploring Brand Awareness and Performance Campaigns
(14:20) - The Art of Selecting Influencers for Different Campaign Goals
(17:25) - Understanding Influencer Categorization and Engagement
(21:01) - Maximizing Performance with TikTok and Spark Ads
(25:18) - Key Considerations When Partnering with Influencers
(30:17) - The Importance of Views Guarantee in Influencer Contracts
(31:28) - Exploring TikTok and Instagram Strategies for Influencer Marketing
(33:28) - Diving Deep into Instagram Stories for Effective Marketing
(35:41) - Crafting the Perfect Influencer Contract for Instagram Collaborations
(37:39) - Optimizing Instagram Stories: Views, Offers, and Metrics
(39:16) - The Art of Selecting the Right Influencer for Your Campaign
(50:26) - YouTube Performance Marketing: Views, Contracts, and Audience Engagement
(55:04) - Future Trends in Influencer Marketing and Closing Thoughts

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Creators & Guests

Kunle Campbell - Host
Nadia Bubennikova - Guest

Performance-Driven Influencer Marketing Mastery: Generating Revenue at Scale through TikTok and Instagram Posts → Nadia Bubennikova 57:10 Share

2X eCommerce Podcast

Shownotes Transcript

Performance-Driven Influencer Marketing Mastery: Generating Revenue at Scale through TikTok and Instagram Posts → Nadia Bubennikova