Having trouble scaling your marketing strategies? Not sure why your marketing strategies aren't as effective as they could be? We may have the answer…
The easiest way to scale a marketing strategy is to see what worked in the past, make the necessary adjustments, and iterate. If you want effective, data-driven marketing strategies, you need to focus on data-driven attribution and benchmarking.
In this episode of Markigy Podcast, your host Leanne Dow-Weimer welcomes Steffen Hedebrandt, CMO & Co-Founder of Dreamdata, to share his best practices for data-driven attribution.
In this episode, we discuss:
- Dreamdata’s approach to data-driven marketing strategy.
- Why benchmarking is so impactful for marketers.
- What obstacles or mistakes do marketers encounter when developing a data-driven strategy?
- Why UTM codes and best practices are a bigger blindspot than you think.
- Which marketing channels should we prioritize first?
- When is attribution and data collection not effective?
Meet the Host:
Leanne Dow-Weimer, Founder & Host of Markigy Podcast https://www.linkedin.com/in/leannedow)
Meet the Guest:
Steffen Hedebrandt, CMO & Co-Founder of Dreamdata
https://www.linkedin.com/in/steffenhedebrandt)
Links to content here:
Visit Dreamdata’s website: https://dreamdata.io)
Listening on a desktop & can’t see the links? Just search for Markigy: The Science of Marketing Strategy in your favorite podcast player.
*This episode was produced and brought to you by Reignite Media. *
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