128: Decision Makers & Champions with Geoff Surkamer
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Decision makers and champions are parts of a salesperson's everyday life. We're constantly reaching out to talk to decision makers or champions that can help us land that next deal and solve that problem or pain for a customer or client. But how do you spot genuine decision makers and champions? Geoff Surkamer joins us to help you learn:

What a Champion Really Is

The Path To Purchase

Sophisticated vs Unsophisticated Buyers

& More