Guest host Russell Bradley-Cook, Senior App Partner Manager at Hubspot sits down with Godard Abel, CEO and Co-Founder of G2. Godard shares invaluable insights into the world of software buying and selling from G2, as well as his 2 $400m+ exits SteelBrick to SalesForce and BigMachines to Oracle. He highlights the importance of building a trusted reputation, how tech partnerships unlocked organic growth at BigMachines, the importance of data and content integrations, and the future of software recommendations with Monty, G2's AI tool.
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**Connect with John on LinkedIn: **https://www.linkedin.com/in/johnbarrows/)
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Check out John's Membership: bit.ly/JBMembership)
Connect with Russell on LinkedIn: https://www.linkedin.com/in/russellbradleycook/)
**Connect with Godard on LinkedIn: **https://www.linkedin.com/in/godardabel/)
Visit the G2 Website: https://www.g2.com/)
Visit the HubSpot Website: https://www.hubspot.com/)
