My Cold Email Strategy Has 43% Open Rate (copy it)
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Industry average open rate for cold email is around 15% on average and even worse, the reply rate is 1-2% on average. When I first saw those numbers, I was actually shocked because when I compare that to salesmen.com open rates, we can boast a whopping 43% open rate on average and reply rate is around 9% on average as well. These numbers are pretty much unheard of in the sales world and yet at salesmen.com, we are hitting those regularly.

Which for you, honestly, is probably good news. Because after this video, you will finally have a chance to stand out in the inbox of your prospects among the sea of mediocrity. First, we have to understand what's a successful email. And let's break it down right here. Let's do a little pop quiz. Is the, you know, option A, is the metric for a cold email, is it open rates? Okay. Or...

Is it maybe, you know, friendly banter or just relationship building with our prospects? Or C, is it to book a meeting?

Give you a couple seconds. Think about this for a couple seconds. If you answered, I hope you're ready. If you answer open rates, congrats. You're absolutely wrong. If you thought it was maybe banter, building relationships, that is wrong as well. The only reason for sending emails, the only reason for cold emails is one reason and one reason only, and that's booking meetings. That is literally the whole point of...

you know, sales in terms of the outreach side of things with cold email, it's only to book a meeting. It's not to tell people about a product or company or ourselves. It's simply to book a meeting. In the email way, we pretty much include whatever it takes to do one thing and one thing only. And what is that? Yes, you're right. Booking a meeting. So our first line, our second line, our CTA, any information that we include there has to be geared towards those

one purpose of booking the meeting and anything that doesn't contribute to that one goal that singular goal has to be eliminated so all the fluff in your emails that you know is not contributing to the sole purpose of doing this cut it out just look just a simple tweak is gonna save you

you know, years and weeks and months of work by simply simplifying your goal with cold email. So what do we need to achieve this? The first thing we need to do is to avoid generic templates. You have to understand generic templates get you generic, generic results. They just don't work most of the time. You have to understand also that a lot of these templates that are being written that you see in blog posts or you see in some fancy website,

A lot of these templates are not even written by real salespeople. These are typically written by copywriters, which their goal is to maximize retention on that blog post that you saw. And even in the case that they did work and many successful companies were using these templates to book these meetings predictably and reliably, eventually that email will kind of run its course and not work anymore. Because when everybody in the market is doing the same thing, then that thing typically

stops working. And the other thing we have to understand is that we're dealing with humans here. We're not dealing with computers, right? If you're dealing with computers, you can just put some type of line of code that you type, right? And then the computer just does whatever you tell it to do. But humans are irrational, unpredictable, crazy little human beings. So you cannot just program a

human just to do whatever you want in your cold email with this perfect template that just doesn't work if you want to book a meeting with humans you have to actually treat them like humans and actually understand what problems they're facing in the role you have to do your research and then you have to write like a human not like some blog post or a random template you have to write from a human to a human from a person to a person just like if you knew them think of it as a business colleague or something like that

and honestly that's what humans respond to just put yourself in other people's shoes and ask yourself what type of email would i respond to and that's the email you want to send next thing we have to look at is we have to understand our icp our ideal customer profile when we send that note that you know human to human email we also have to understand what our icps

Desires are right the desires that they have the problems that they're dealing with because the more we understand these two the better our email is going to be the more human is going to be imagine you writing you know a random note to a complete stranger versus writing a Christmas note to your mom for example.

that's definitely going to be more human, more warm, more true, right? And it's going to connect more with that person. Now, I'm not saying you have to send Christmas notes to your prospects, but what I am saying that you have to understand them well enough so that when you send that message, it actually connects, it actually resonates with them.

In the least, you understand your ideal customer profile. The less they will respond to you. And that might mean that you might have to do a little bit of research, right? But guess what? Yes, you're going to have to put some time and effort into doing research, getting to know your ICP, but you do the work up front and then booking those meetings makes it, well,

way easier. So yeah, sure. In the short term, you're going to have to put in more time, but in the long term, it's going to save you way more time. So it's absolutely worth doing. So make sure you understand your ideal customer profile. Who are their customers? How do they make money? If you're reaching out to a specific decision maker, what are their main responsibilities within the organization? What are their goals or targets that they have to hit? If you're reaching out to a CFO, it might be more financially oriented. While if you're reaching out

a CRO, a chief revenue officer, it might be more revenue related. So you have to know who you're catering to the most within your cold outreach. If you hit this magic buy-in, right? And you understand them enough that you can provide enough value

right that they read something that they say you provide so much value because you understand them so well the idea is that you want to get to a point where when they read that email they would feel absolutely insane not to respond to you now i know that's not the easiest thing to do but it can be done if you put in the work and you do it at scale obviously it's a game of numbers at the end of the day but it's definitely possible and you should definitely go for it if you want to book more meetings and if you're not booking enough meetings it's probably because you are not

understanding your ideal customer profile enough. They can sense that your messaging is off. So they just don't respond to you. And in some cases they might even block next. We have to understand, and this goes perfectly with this. It ties in with point B here is that we have to focus on their problem. The truth is buyers don't care about your solution, your company, your product, who you are. They don't care about that.

They care about one thing and one thing only, and that is not getting fired. They want to solve the problems that they have in the role and they want to go home with a big paycheck and they want to go to their families and go on vacation. Right. And keep their job, keep their sanity, keep their life going. That's what they care about. So that's what you.

need to help them with in order to do so we must focus on their problems because decision makers are like firefighters right and they only go to where the smoke is where the fire is and honestly if something is not on fire they just don't pay attention to it because if it's not on fire it can be afforded to put in the back burner for some time it's not important it's not there's no urgency behind it and in sales we want

urgency, right? Because this is what gets people out of the status quo, right? Their tendency to just stay the same, to not do anything about it, just remain the same and everything will be okay. We want to break that because that doesn't help us in sales and sales, the status quo.

is our enemy and one way to be able to overcome the status quo is with urgency and guess what when we focus on their problems it automatically implements urgency into the email it's not just something you could afford to yeah i'll check it out later if there's real urgency if we're solving a real problem they might want to answer that email today or this week instead of two months later when they're probably going to forget about it anyway another thing that makes email successful right is exchanging

real value here many times when we're not able to book meetings is because our emails are not providing any real value right and if we're not providing any real value we're just not going to get the attention of the decision makers we want and a good way to think about this is this the whole dynamic of cold emo is simple is give me time right book a meeting with me and i'll solve this

problem, right? Whatever problem is most important to them that you hypothesized. You see, there's a clear exchange of value here. And that's also the fundamental premise of negotiation. You give me this and I'll give you that, right? And so when we're sending these cold emails, we're basically trying to bargain, trying to negotiate with our buyers.

basically hey look give me some time which i know you have a little bit and i'll give you this in exchange and if that exchange is fair then the meeting it gets booked the issue is that many times when we're trying to send these cold emails we're saying give me time please please give me time please sir so you can learn about my about my little product

And my little story and my little company that honestly they don't care about. Please, sir, please. Give me some time and I'll teach you about the last 30 years of my company. I mean, nobody's going to book a meeting with that. If we want people to give us their time, we have to give them something valuable in exchange. And I've talked about this before, but if real quick, the value equation

Value is simply problem solving. Solve a significant problem for somebody and it will be considered a valuable thing. Your house, let's say you live in a house, right? Or your apartment, that's something valuable to you. But why? Why? Because it protects you from the elements. It protects you from somebody breaking in and, you know, robbing you while you're sleeping. It provides a space for your children to play safely and stay out of danger. Your house is valuable to you because it solves a significant problem.

a very serious problem i mean your your life depends on it you know if you're living somewhere where it's cold and you don't have a house you're gonna freeze to death so it is valuable to you so if you want to provide more value in your cold emails solve more problems that they care about next we have to look at our your value proposition and i actually want to head into a quick example of our value proposition here so our value proposition is simple and straightforward and it is valuable and here's why we'll help your team find and close more deals in the next 30 days

or your money back and i'll pay you personally an additional a thousand dollars for wasting your damn time if most people read this they might think you know i'd be crazy not to talk to them at least a conversation i'm not saying i'm going to give them my money but it is at least worth

A little bit of what? What we talked about earlier, time. A little bit of time. That's all we need. Give us a little bit of your time and we'll help you find and close more deals in the next 30 days. And look, if it doesn't work, if we waste your time, we're actually going to do this. We don't think we're going to waste your time. But if we do and you decide to work with us and it doesn't work, we're going to give you $1,000.

And I don't know what your value proposition needs to be because I'm not in your industry. I'm not selling your specific product, but this is the type of value proposition you have to put together. Now, look, in many cases, I'm not saying you always got to throw money at people. Okay. You may not be able to control that, especially if you're working for a company, but you have to have something irresistible. You have to have something that you craft.

that you put in front of your buyers that makes them think, wow, I'd be crazy not to take a couple of minutes and have a meeting with this person. Next, we need to understand a very powerful principle, and that is that successful emails evolve over time. This is another reason why templates don't work. Real emails that are being sent in the field need to be evolving from email to email almost like from week to week. Small tweaks need to be made.

to slowly improve it over time and this is the exact process from the scientific method look cars are pretty advanced now but not too long ago you know like 150 100 years ago everybody was riding on horses but how did cars get so good did we just craft the perfect car with ac and automated autonomous driving and your fancy sunroof and all these off-road features

Is that how cars started? No, it all started maybe with a with a basic wheel. Right. And that's as good as it got. Right. Then we maybe did, you know, the same next iteration of that was two wheels and they were tied together by some type of stick. And now we have something going on. OK, then after iterations and iterations, after hundreds of years, then you start getting something that actually looks like a car. Right. And then we get to this point. Right. But it didn't start that way. And

You have to have the same mentality with your cold emails. Your cold emails are not going to start perfect. And guess what? You don't need them to be. All you need to do is improve them a little bit each time, iteration after iteration. And then after some time, your emails will become really good and they'll be booking meetings for you.

like clock and this is all because we started with a hypothesis, you know, our experience. Then we started thinking of some, you know, predictions, right? Okay. You know, what kind of emails are going to trigger the most meetings for us? Then you have to experiment and try out a couple of emails and see, okay, you know, this email worked. Okay. Maybe not so good. This one was certainly better. So the email that was not so good, we remove it from our cadence, right?

we absolutely eliminate it and then the one that did perform well we keep it in our cadence the one that worked a little bit better we keep in our cadence and then we form this loop where the ones that keep working well we continue to make those a little bit better we eliminate the ones that don't work so well and over time this cycle enables us to create you know going from riding horses

to creating this incredible vehicle with AC that you can drive from, you know, Canada to Brazil or something. But it all starts with a simple email. That's not too complicated. It doesn't have to be perfect, but it evolves over time. And if you don't give up and you slowly increase it half a percent to 1% better, your emails have no other option, but to get better over time. If you're a B2B seller and you'd like to find and close more deals in the next 30 days with a simple selling process, then listen closely.

After interviewing a thousand sales experts on the world's most downloaded sales podcast, with data from over 14,000 sellers completing our sales code assessment, I've uncovered a step-by-step sales process that works so well that it's allowed me to help over 2,000 sellers beat their sales quotas whilst working less hours with less overwhelm and far, far less stress.

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or you can ask for your money back. It's really that simple. I've used the Seller Made Simple method to help over 2000 sellers smash their quotas and they've generated over 262 million in personal bonuses and commissions since working with us. I've helped sellers like you not just fly past their sales quotas, but to do it consistently, confidently, and without feeling all salesy and slimy. The Seller Made Simple method works fast. It doesn't require you to grind out sales activities or make thousands upon thousands of

boring cold calls. We will overhaul and simplify your entire sales process from value proposition to creating the reliable meeting booking machine to leveraging a closing framework that makes you rejection proof. Remember, we guarantee in writing that if you follow our process exactly, that you'll find and close more deals in the next 30 days or your money back. And if you don't, I will personally continue to work with you for free until you do find and close some more deals.

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