THE LEGO GROUP - Elliott Linger (Global Head, Portfolio & Audience Development). What are the best ways to understand family audiences? Researching toys, video games & movies; advice for agencies; looking forward to the metaverse.
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What are the best means to understand family audiences? Differences between toys, video games and movies;  looking forward to the metaverse; tips for agencies and young researchers.

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 In this episode we cover:

• Elliott's commitment to Eurovision!
• His role at The Lego Group
• Researching family audiences
• Differences between countries
• Commonalities & differences between research in toys, video games & movies
• How the metaverse may come into play
• Advice for young researchers
• How agencies should pitch
• What the industry can do to encourage diversity & representation

As well as book recommendations1984    by George OrwellKLARA AND THE SUN  by Kazuo Ishiguro

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