Insights, Marketing & Data: Secrets of Success from Industry Leaders

Published in conjunction with InsightPlatforms.com...Learn how industry leaders use consumer insight

Episodes

Total: 61

IHG HOTELS AND RESORTS - Catherine Willis, Head of Guest Insights. Decoding consumer behavior like a detective; the importance of the 'love spark' in car purchase; lessons from Ford, Delta Airlines, and LG Electronics.

2025/2/18

Send us a textWhat a pleasure to welcome on Catherine Willis of IHG Hotels and Resorts onto the podc

ZAPPI - Steve Phillips, Founder & Chief Innovation Officer. Why insight specialists should drive marketing & innovation; raising $170m investment for growth; the short and medium term benefits of AI; managing the transition from CEO.

2025/1/5

Send us a textDelighted to have on Steve Phillips, the Founder, former CEO and now Chief Innovation

DELINEATE - James Turner, CEO & Founder. Is conventional brand tracking broken? Harnessing machine-driven insights for real-time understanding; evaluating true campaign levers not vanity metrics; lessons from founding Delineate and what comes next.

2024/12/12

Send us a textIs brand tracking totally broken? Or just boring? Well, maybe it’s neither. I’m delig

THOUGHTFUL RESEARCH - Erin Sowell, Founder. Applying environmental principles to market research; from ecosystem science into consumer insight; inspiring the next generation of industry leaders.

2024/12/5

Send us a textJHave you ever thought about how environmental principles could translate into consume

UNIVERSAL PICTURES - Owen Myles, Senior Director, Global Research & Analytics. Marketing iconic movies like "Wicked" and "Jurassic World"; adapting to the post-pandemic landscape; navigating agency/ client relationships; insights from the BBC and Sony.

2024/11/28

Send us a textVery topical this week for all you WICKED fans - we have on Owen Myles of Universal Pi

MESH - Fiona Blades, Founder & CEO. Navigating business with purpose and values; empowering marketers through experience measurement; the transformative role of retail media.

2024/11/7

Send us a textA real pleasure to have Fiona Blades, Founder and Chief Experience Officer of Mesh Ex

BANG & OLUFSON - Stephanie Zammit, Director, Analytics and Insight. Re-examining the role on analytics and insight; navigating Middle East market research; learnings from Marks & Spencer and Starbucks; key traits of successful agencies.

2024/10/24

Send us a textSo delighted to have on Stefanie Zammit of Bang & Olufsen, formerly of Marks and

BANG & OLUFSON - Stefanie Zammit, Director, Analytics and Insight. Re-examining the role on analytics and insight; navigating Middle East market research; learnings from Marks & Spencer and Starbucks; key traits of successful agencies.

2024/10/24

Send us a textSo delighted to have on Stefanie Zammit of Bang & Olufsen, formerly of Marks and

BANG & OLUFSON - Stefanie Zammit, Director, Analytics and Insight. Re-examining the role of analytics and insight; navigating Middle East market research; learnings from Marks & Spencer and Starbucks; key traits of successful agencies.

2024/10/24

Send us a textSo delighted to have on Stefanie Zammit of Bang & Olufsen, formerly of Marks and

MB NEUROMARKETING - Marco Baldocchi, Founder & CEO. Unveiling the brain's role in brand loyalty; the emotional journey towards purchase; why FOMO works; the power of subconscious priming in consumer behavior.

2024/10/2

Send us a textUnlock the secrets of neuromarketing with Marco Baldocchi, a trailblazer in the field

WARNER BROTHERS DISCOVERY - Vera Chien, Executive Director, Global Corporate Strategy and Research. Genuinely useful ways to use AI; optimizing corporate strategy for today and tomorrow; understanding need states; what stage is the metaverse at now?

2024/9/18

Send us a textGet an insider’s perspective on Warner Brothers Discovery's corporate strategy te

WARNER BROTHERS DISCOVERY - Vera Chien, Executive Director, Global Corporate Strategy and Research. Genuinely useful ways to integrate AI; optimizing corporate strategy for today and tomorrow; understanding need states; what stage is the metaverse at now?

2024/9/18

Send us a textGet an insider’s perspective on Warner Brothers Discovery's corporate strategy te

ASK BOSCO - JOHN READMAN, CEO/ FOUNDER. Mastering marketing attribution; lessons from AI-driven forecasting; integrating multi-platform data; educating CEOs on budget allocation; the journey from the RAF to digital marketing innovator.

2024/9/11

Send us a textImagine you’re buying a new bike….you’ve been to multiple websites, you’ve seen severa

THE ESTEE LAUDER COMPANIES: Sharalyn Orr, Executive Director, Global Marketing Innovation (Part 2). Unmasking myths about Millennials; the latch key kids of Gen X; the truth about Baby Boomers; what really characterizes Gen Z?

2024/9/4

Send us a textWhat if the stereotypes we hold about different generations are completely misguided?

THE ESTEE LAUDER COMPANIES: Sharalyn Orr, Executive Director, Global Marketing Innovation (Part 1). From TV news to marketing strategy; contextualizing information overload; taking insights from the 'so what?' to the 'now what?'

2024/8/28

Send us a textJoin us for the season four premiere of FutureView, where we sit down with Sharlyn Orr

KANTAR - Amy Cashman, CEO, Insights Division, UK & Ireland. Shaping business strategy and the power of brand. The importance of client interaction, building product development processes; getting the right balance between measurement and advice.

2024/5/21

Send us a textA pleasure to have Amy Cashman on this week’s podcast. Amy is the CEO of Kantar’s Ins

NIKE, Sarah Beachler, Senior Director, Consumer Insights. Adapting best practice from Nike, Meta, Google and Sephora. The importance of multiple consumer touch points; how to balance product and marketing research; advice for agencies.

2024/5/8

Send us a textA pleasure to have on Sarah Beachler in a really great chat. At the time of recording

WHALAR - Gaz Alushi, President, Measurement and Analytics. Quantifying the marketing effect of the creator economy; lessons from Meta, Pinterest & Snap; how brands should work with creators.

2024/4/24

Send us a textSo, how do influencers really contribute to marketing campaigns? How do you measure t

YABBLE - Kathryn Topp, CEO & Co-Founder. Why the future is different: how AI and augmented data is going to change insights. Learning to work at the speed of thought; how Yabble 'generates data'; advice to make your way in the industry.

2024/4/10

Send us a textWhat are the practical ways AI is going to change research - not just in the future, b

ELEMENT HUMAN - Matt Celuszak, Founder & CEO. What's next for the attention economy and emotion AI? Strengths & weaknesses of facial coding data; introducing measurement for the influencer economy; the importance of great co-founders.

2024/3/22

Send us a textFrom stingrays and hot coals (listen to find out) to building one of the leading compa