Insights, Marketing & Data: Secrets of Success from Industry Leaders

Published in conjunction with InsightPlatforms.com...Learn how industry leaders use consumer insight

Episodes

Total: 61

THE INSIGHTS FAMILY - Nick Richardson, Founder. From two beers to two billion data points: the story of The Insights Family. Building a SaaS proposition in kids research; secrets of scaling successfully; key considerations for a founder.

2024/3/17

Send us a textThe story of the pint that turned into two billion data points....well, two pints actu

INSIGHT PLATORMS - Mike Stevens, Founder. How will synthetic data impact research and innovation? The three signs an insights company is going to fail (or succeed); augmented/ conversational survey software; the risks of banality in AI analysis.

2024/2/29

Send us a textDo we really need humans for insight? Will synthetic data grow or destroy the insights

STRAT 7 - Barry Brien, CEO. Can you really integrate data, insights and paid consultancy? Building a new type of agency group; a primer on how PE works; acquiring and on-boarding companies; the impact of AI on marketing vs insights.

2024/1/30

Send us a textSTRAT 7 is a new type of insights, analytics and data group, specialising in customer

NIELSEN - Tina Wilson, Group General Manager, Analytics Portfolio & Ecosystems. Navigating digital disruption; the three golden rules of data presentation; mentoring & crafting diversity in the workplace; & how to restore trust in the media ecosystem.

2024/1/9

Send us a textA great interviewee to start the new year - Tina Wilson, Group GP of Nielsen’s portfol

VOXPOPME - Jamin Brazil, CRO. Discover the 4 key filters for a successful new business/ product extension. Why qual will outgrow quant; how to shape data so it sticks; the role of a CRO.

2023/11/27

Send us a textIf you’ve ever worked with a survey, attended a focus group, watching a video intervie

GREEN SQUARE - Tony Walford, Co-founder. The 7 key drivers of financial value for agencies. What do you need to get right if you're looking for investment in your marcoms business? Value propositions; what's hot/ what's not; PE vs strategic.

2023/11/9

Send us a textHave you ever wondered about how the best key criteria to build, value and potentially

SAMSUNG - Rupesh Patel, Head of Insights UK. Why the relationship between insights & media is broken…and how to fix it. Studying your stakeholder; cutting through the attention deficit; evaluating influencer marketing.

2023/10/19

Send us a textDelighted to have on Rupesh Patel, Head of Consumer Insights for Samsung UK. Rupesh br

MARKETCAST - Tom Weiss, CTO & Chief Data Scientist. Understanding Connected TV; why media mix modelling is on the way back; understanding the limits of AI.

2023/10/12

Send us a textEver wondered how research and measurement works in the world of Connected TV? How the

QUANTILOPE - Peter Aschmoneit, Co-Founder & CEO. How do you scale from start up to 200 employees in consumer insights? Using generative and synth AI; new approaches to brand tracking; does SaaS really work in research?

2023/9/27

Send us a textWhat if you could run a conjoint study in a matter of hours rather than weeks? How wo

ESOMAR: Joaquim Bretcha (Director General). Do you want to understand humans or data? The past, present and future of insights; the inside story of EU lobbying in market research; how to integrate multiple data sources.

2023/7/10

Send us a textI'm delighted to be able to share the FutureView interview with Joaquim Bretcha,

CROUD - Avinash Kaushik (CSO). Part 2. How to use creative testing to 'win before you spend'. The importance of trust but verify; how to measure effectiveness; how to best use social media analytics.

2023/6/27

Send us a textThe FutureView podcast is published in conjunction with InsightPlatforms.com. This epi

CROUD - Avinash Kaushik (CSO). Part 1. Why good analysts should ignore most data…please avoid data puking. Proving the value of marketing spend; incrementality vs attribution; building a data democracy at Google.

2023/6/7

Send us a text The FutureView podcast is published in conjunction with InsightPlatforms.com. This ep

C SPACE. Jessica DeVlieger (CEO). How being more human-centric will grow your business. Building belief through sales and marketing; the relationship economy; successful diversity programmes.

2023/5/31

Send us a textThe FutureView podcast is published in conjunction with InsightPlatforms.com. This epi

AUDIENCE STRATEGIES - David Boyle, Founder. Will ChatGPT put you out of a job in 5 years? The learning rungs you should master right now; how to get the most out of prompts & enhance proposals; how insights are used in the music business.

2023/5/22

Send us a textDelighted to have on David Boyle, the founder of Audience Strategies and the co-author

NUDGE - Phill Agnew (part 2). Why Greta Thunberg will become less influential; how to use behavioural science to get a pay rise; the importance of risk to get your campaign to land; how variance effect could improve the English Premier League.

2023/5/10

Send us a textThe FutureView podcast is published in conjunction with InsightPlatforms.comPart 2 wi

NUDGE - Phill Agnew, Host. Spending two months' salary on an engagement ring? How nudge theory is used to boost sales; putting behavioural science into context; techniques to help you nudge behaviour.

2023/5/1

Send us a textThe FutureView podcast is published in conjunction with InsightPlatforms.comPart 1 of

LIV GOLF - Ross Antrobus, VP Insight, Analytics & Loyalty. Part 2. How can insight fuel intuition? Launching an insurgent brand; demonstrating value to sponsors; optimising the broadcast experience; advice for agencies.

2023/4/17

Send us a textThe FutureView podcast is published in conjunction with InsightPlatforms.comPart 2 of

LIV GOLF - Ross Antrobus, VP Insight, Analytics & Loyalty. Part 1 - How do you measure 'success' in sport? How LIV is shaking up golf; using consumer insight to encourage women's football at the FA; balancing commercial and societal priorities.

2023/4/12

Send us a textThe FutureView podcast is published in conjunction with InsightPlatforms.comPart 1 of

NATIONAL RESEARCH GROUP - Chris Rethore (Chief Strategy Officer). Where's the future for consumer insights? Managing work-life imbalance; entertainment vs politics vs tech research; understanding leading edge growth markets (focus on Nigeria).

2023/3/13

Send us a textThe FutureView podcast is published in conjunction with InsightPlatforms.comEpisode 5

TAMBER LABS - Zoe Wrenn (CEO/ Founder). Using AI based analysis to generate a no.2 Billboard chart hit and 25m streams. Empowering creativity in music; navigating the modern cyborg; do you need blue hair if you're a young female entrepreneur?

2023/2/27

Send us a textThe FutureView podcast is published in conjunction with InsightPlatforms.comThis episo