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cover of episode 901. Championship Mindset Ft. Ryan Hardwick: 24h Le Mans Winner

901. Championship Mindset Ft. Ryan Hardwick: 24h Le Mans Winner

2025/7/1
logo of podcast REAL AF with Andy Frisella

REAL AF with Andy Frisella

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Andy Frisella: 我与Ryan Hardwick既是朋友又是商业伙伴,我们共同经营赛车队。Ryan不仅是一位杰出的赛车手,还在摩托车经销领域取得了巨大的成功。我们相识超过十年,共同经历了创业的挑战与机遇,彼此分享经验,共同成长。Ryan的故事激励着我,也希望能够激励更多的人。 Ryan Hardwick: 我从小对摩托车充满热情,并与Justin一起创立了摩托车经销店。创业初期,我们面临资金和经验的不足,但我们没有放弃,而是努力寻找解决方案。赛车和商业有很多相似之处,都需要不断适应和进化。我喜欢赛车,因为它是一种纯粹的竞争,与商业有很多联系。在赛车运动中,团队合作至关重要,每个人的角色都非常重要。我可能是唯一一个既赢得勒芒24小时耐力赛又赢得摩托艇世界锦标赛的人,这让我感到非常自豪。

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Ryan Hardwick, a successful entrepreneur and race car driver, shares his journey from riding dirt bikes with his friend Justin to building one of the largest motorsports dealerships in the world. He discusses the similarities between entrepreneurship and racing, highlighting the importance of competition and adapting to challenges.
  • Started a motorcycle dealership with Justin at age 19
  • Initially faced challenges with funding and experience
  • Overcame obstacles through perseverance and learning from mistakes
  • Built a successful business with multiple locations and hundreds of employees
  • Drew parallels between the challenges of entrepreneurship and racing

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What is up guys, it's Andy Frisella and this is the show for the realest say goodbye to the lies the fakeness and delusions of modern society and welcome to motherfucking reality guys

Today we are doing something different. We are going to actually have a full-length episode today, which we haven't had in a long time, but I can promise you this is one you are going to want to listen to all the way through. So with the amount of negativity and stuff going on in the world and crazy shit, we thought we'd take an opportunity to give us a little breath from that and do a full length. So that's what we're going to do. But before we get to that,

I'm liking your new hat there, bro. Oh, thanks, man. I had a friend gave this to me. Yeah, it looks like you got extra brains. Is that what that is? Yeah. Is that what you're doing? You're trying to look smarter? It expands in there. Yeah. Got to fill up the hat. It's all up in there. Yeah, it looks good. What's the sticker for there?

Who gave you the hat? Yeah, a special friend gave me this hat, and he's actually our guest today on the show. We got Ryan Hartwick. Yeah, what's up, dude? Thanks, man. Yeah, it's going good. Ryan, what's going on, man? Man, a lot, actually. Yeah, a little bit to talk about. Yeah. So, yeah, man, dude, we've been talking about this for years. For those of you that don't know,

Uh, Ryan is one of my best friends in the world. Uh, he's also a business partner of mine. We're partners in the race team. Um, uh,

fuck dude we've been friends for a long time now yeah how long have you guys been knowing each other 10 plus years yeah I want to say it was around 2015 yeah we had a met really through cars yeah the car community yeah mutual friends like hey man you you know you know my friend Andy and I just I'd found you on like you know I was following you these were Facebook days I guess yeah but uh

Yeah. I'm like, I know of them, you know, it's like, oh, why is a friend you guys should meet? You guys are both into cars and yeah. Yeah. So yeah. Going on 10 years, I guess. Yeah. And then, uh, I came down. Yeah. Um, Dustin had, yeah, you guys had me come down and I met,

You and Dustin and Justin. And Justin, yeah. And then... Yeah. Had you speak to all our salespeople? Yeah. Yeah, man. That was probably 20, what, 16, 17 maybe? Yeah. Yeah. It was fun. I think I was just down there for the day. Yeah, yeah. You just came down quick. Yeah. We asked you where... I'm in the motorcycle business. So for those of you that don't know, just...

Real quick. Yeah. Yeah. Ryan is going to be humble, but Ryan and Justin and the guy, they own what is,

I think it's fair to say one of the largest, if not the largest, motorsports dealerships in the whole country. One of the biggest in the world. Yeah, yeah. We're in the top three in the world. Yeah. So how many locations do you guys have? I have 12. 12. And these are not like little, you know, they got a few motorcycles. These are like motorcycle, ATV, four-wheeler superstores. Mm-hmm.

And you guys have every brand, don't you? Yeah, for the most part. I mean, there's a couple of small brands, but all the Japanese motorcycle brands, Honda and Yamaha, the American brands like Polaris, Ducati, a couple of European brands. So yeah, it's a business that we, Justin and I grew up

Now, you guys started the same exact. The cool thing about Ryan and Justin is they started like exactly when Chris and I started. Yeah, yeah. Ninety nine. Yeah. We're about the same age. Yeah. Yeah. About the same age. We don't say what that is, but yeah, that's right. Just keep it general. Yeah. No. Yeah. We that's where we kind of hit it off. You and I had a lot of similarities, you know, and, you know, business and probably I think we both started, you know, probably two. I know me for one. I had no idea what I was doing. You know, just, you know, we're, you know, going after it as fast as we could and learning a lot.

but making a lot of mistakes. But yeah, we started in the same years. And then as the businesses grew, you know, kind of our businesses were, you know, close in size, you know, wise for number of employees and things like that. So we had a lot of common ground and stuff to, you know, we could share and learn from each other. It's nice knowing that there's someone else out there having a lot of the same struggles that you're having. That's getting their ass kicked the exact same way. Yeah. You got hit in the ball too. Dude, a lot of times it's like,

they come in waves. It's like the same day. Yeah, yeah. You know? Yeah, you too? Yeah. Yeah. How old were you there? That's Doug right there. Oh, gosh. Jeez, man. I went to the closet. Where'd you find that? I went to the closet. I'm like, damn right, Ryan. Yeah, that was business, Ryan. I like that. That's nice. LinkedIn picture. Yeah.

So, dude, what was it like, you know, before we get into the I mean, obviously, most of the listeners here are success entrepreneurial minded. I mean, dude, just talk about that. You know, they've all heard my story. But I mean, dude, you guys have an incredible story.

Yeah. I mean, we, uh, like I said, we, we, Justin and I grew up together. We were riding dirt bikes, uh, all our lives. My father taught us to ride. And so it was our passion. And we kind of, uh, stumbled into the ability to, uh, submit an application to one of the manufacturers to, to open a dealership. And we were, gosh, we were 19 years old when we sent this application in. And, um, you know, I spent a lot of time working on it about how passionate we were about the sport and, uh,

it was with American Honda and Honda, you know, sent us back, responded, said, Hey man, we really like your applications. Got a lot of passion behind it. You got a lot of really cool ideas, but, uh, you have no funding and you have no experience, you know, two important things to start a business. And, uh, so, you know, you know, again, we, we knew, uh,

no other way than to go and try to solve those two things we were told no, you know, from. So we went out and tried to borrow money from others. And then we went to go find a partner that had experience in running a motorcycle dealership. And we worked for...

Gosh, a couple of years to find both of those things. So, yeah, man, back in the late 90s, early 2000s, you could borrow a lot more with a lot less than what you can now. So I will say the environment was ripe at that time, kind of dot-com, you know, kind of turn of area to really – for a bank to loan a lot of money to two kids. We had one other partner that he had a Yamaha Kawasaki Yamaha.

dealership near our town. And we talked him into partnering with us. And that was probably my first really good sales job, trying to talk this really smart entrepreneur into partnering with two young kids. And that's how we got our start with a single line Honda store. And we opened in 2000.

And fast forward, you know, now it's 25 years, you know, we're the third largest retailer of motorcycles in the world. And, you know, we sell thousands of vehicles a year. And we have, you know, gosh, now a little over 300, getting close to 350 employees. And so it's been a wild, wild, fun ride. And we, there was plenty of times in there when

man, you know, very similar to your story, what we talked about, you know, wanting to quit, wanting like, man, you know, are we really cut out for this? Do we really know what we're doing? And, you know, competitors that were much bigger, but, um, yeah, that, and that's why I kind of, I was drawn to racing at a, at a young age and racing's got a lot of similarities with business and that, you know, you're constantly surrounded by chaos in racing. Um,

And business is much the same way. You know, there's things happening to you and around you that you can't control. And you're constantly adapting and evolving and changing. And so I think that's why I've really enjoyed, you know, racing throughout my whole life.

As well as business. I mean, obviously we're all competitors, you know, if you're not competitive, you have no, you have no business being in business. Yeah. Do something else. Yeah. Do something else if you're not competitive. So, uh, yeah, entrepreneurship and racing just kind of, you know, went hand in hand, you know what I mean? I've been fortunate to be able to kind of do both, uh,

I feel like at a decently high level, kind of at the same time. Decently high level. Fucking wins Le Mans. Wins Le Mans. Wins the Rolex 24-hour Daytona. Sebring. Sebring. Stop it. I'll toot the fucking horn for you. I want to ask you this. You want to ask him or you want to ask him? I want to ask. I don't know what you said.

I can't hear you. X. Yes. All right, go. Hey, there you go. All right. All right. I've asked Andy this a few times, but I mean, 25 years and I'm not trying to date you at all. Right. But 25 years, that's a long time. Does it feel like 25 years to you? Like when you look back first door in 2000,

Everything you've, I mean, did it go quick? I would say now it feels like it went quick. There were times, I can really say about 10 years in, that it felt, I remember looking back at 10 years and thinking, man, I've been at this a while with, at that time, not as much growth as what my partner Justin and I wanted. And that was coming out of the big financial crisis, disaster of 08, 09. I remember around 2010 thinking, man,

We've been doing a lot of work for what, at that time, was a long time to us without, you know, that level of success and growth that, you know, we kind of thought we would be at 10 years in. And now, 25 years, looking back, it seemed to all go by pretty quick. I remember those first days like it was yesterday, right? But there were times along the way that, yeah, man, it felt wrong. Just grinding. Yeah, grinding. I think it just depends on when you ask. You know, for real, dude. Yeah.

I think it's the same for us. When we were 10 years in, dude, I was looking... We almost quit at 10 years in, Chris and I. A lot of you guys know that story. It was... I think the point about this is that entrepreneurship really recalibrates your sense of what a lot of time is compared to what you thought it was before you started down the journey. A lot of people hear 10 years and they think, oh, man...

that's forever but then when you're when you're you know 25 26 years in you look at 10 years and you're like man i've known you for 10 years yeah like that does that feels like it was yesterday yeah and um i don't know if it's the reward that comes with it but i will i do echo that like when i was 10 years in i was like fuck what are we doing like we're wasting our lives yeah and then

I look around and I'm like, well, this was fucking worth it. You know, like, like it, it, it's just, I don't know. I think people misjudge the, the amount of time that it actually takes. Yeah. I think it's easy. I mean, I know, I know you've said it for, you know, forever in that, you know, it's a problem with a lot of our, you know,

younger people, you know, but guys coming up through the ranks right now, whether it's you're starting your own business or you're working within an organization, it's, I mean, 10 years is, I mean, it's not a short amount of time, but it's super easy to get frustrated around that time thinking like, man, I've done the work. I've put, I'm listening to Andy. I'm doing, you know, I'm doing the things, but it's still, it takes more time than that, right? And, you know, the analogy of driving a race car, I mean,

Yeah, that's like I get a lot of questions like, man, Ryan, you know, one of these big races, 24 hours a mile. The amount of time I just tell you in racing, the amount of cars I've crashed. OK, like properly crashed. Yeah. To develop the skill. Not bad.

Bent. Yeah, not bent. Like throw it away, crashed, right? You know, lit on fire. You have to crash the car. I mean, there's no way. If you want to develop the skill, we'll use a racing car, for an example, to drive a race car like on the limit. We've said to find if you're going to drive on the limit, you got to first find where that limit is. And in order to find it.

You have to go over it. And business is no different, man. You got to, it takes a long period of time of crashing, of making mistakes, right? You know, and having that ability to get back up and say like, I'm going to keep going. I'm going to take, I'm going to learn. Why did I crash? What happened? There was a reason, whether it's physics, stupidity. So,

someone else's fault in another car, whatever it is. You know, thinking you could do something the car couldn't do, whatever it is, you got to learn from that. And then you got to be able to apply it, you know, really quickly, you know, again and again and again, you know, and so there's so many, there's so many, I think it's why you were first, like when I, you know, when I was starting out in it, you know, first couple of years, I brought it to you. I'm like, hey, Andy, we're,

maybe this would make sense if first form was involved and I'm doing this racing at this level. And, uh, you know, obviously you're a car guy, we like cars, but there, there's just something about racing and I don't care if it's racing, uh,

you know, a motorcycle, a foot race, a car race. I mean, what the, of this competition, you know, you versus the next person, you know, right next to you thinking, you know, I'm better than you. I'm going to get there quicker than you, better than you. I don't know. There's, there's just some, it's like the purest essence of competition to me. Right. You know, and then there's so much, you know, connection to business. And, you know, I think, I guess I know it's what drove me into it. Yeah. I mean, I think it's a hundred percent parallel. I mean,

I think we just talked about it on yesterday's show, but it's confusing how people could be competitive in other areas, but then not understand it in the business aspect. You know, I just think a lot of people don't really understand the rules of business because they're so parallel to any sort of competition, you know, team sports or individual sports. But yeah, dude, you know, one of the things that people, I don't know, people know, but I mean, you were,

you were very, very high level water sports racer. Yeah. Okay. Not swimming, but like, yeah, no. So like the boat stand up jet skis, right? Yeah. Yeah. Jet ski. Yeah. Yeah. Jet ski. I, my, all my like teenage years, I was racing jet skis and, um, uh,

all around the world. And that, that was an awesome sport. I mean, it's still, uh, I have a lot of friends in that sport. It's kind of what helped really get me, you know, cemented into the, the motorsport business and met a lot of the, you know, manufacturers and the marketing people and stuff. But, uh, that's, uh, that was a fun sport. I got to travel a lot around the country and the world doing that. And, uh,

So, yeah, I'm for sure, I do think I'm definitely the only person that's won the 24 Hours of Le Mans and also a Jet Ski World Championship. So I think I have that one. That's pretty cool. My own. Yeah. I think I'm the only one on that one, you know. But, yeah, that was a fun story. I mean, that's where I kind of learned, you know, to cut my teeth. But I'll tell you one big difference, like, coming from motorcycles and jet skis,

I would say those are much more individual, you know, racing type things. It's kind of, it's really about the, the rider and the bike or the jet ski or car racing. I think is even much more similar to like a business and an organization. It is for, to me, car racing is like the quintessential team sport. The only thing even close to me is like football and football. Like if, you know, the center isn't doing his job or the guard is,

I don't care how good your quarterback and running back are, right? Like it's, it is, it has to be a team. Yeah. One person has the ability to fuck the entire thing. The entire thing. Yeah. Car racing, like drivers get talked about all the time, whether it's the NASCAR driver, the IndyCar driver, or the Formula One driver.

All of those forms of car racing is a massive team sport. I mean, our team, the team that, you know, we won Le Mans with this year, Manti, you know, Porsche, we have 62 people within the team that are at the races, all performing different roles, you know, from engineering to mechanics to mechanics.

Now, is that per car? This is total over two cars. For the whole team. Yeah. So my car has a touch more, 34 people, the 62 at the Sows running two cars. So 34 people on my car, you know. And man, one person, I mean, one person doesn't pull their weight, whether it's the preparation of the car before it gets there, the pit stop. I mean, like in the 24 hours of Le Mans, we're doing a pit stop roughly every hour where we're changing tires, filling it up with fuel. Mm-hmm.

fixing anything that maybe, you know, messed up. It is a wild thing to see. I had the opportunity of coming down and watching you at the 24 hour Daytona. Yeah. And like just the level of like how zoned in everybody was like,

Everybody on the crew was like I remember I got a one of your one of the crew He was taking tires to go. I guess like you guys recycle them right now. Take him to the tire station, right? Yeah, get changed. Yeah, it's a good change. That's right That's why I remember riding like I used like hey you want to roll I'm like yeah, I want to go like this would be cool I'm like we're doing just dropping them off and we got we got there and then we waited and then they loaded us back up and

And we just sat there, I'm like, "What are you doing?" He's like, "I got like 10 more seconds before I gotta go, 'cause I have to time it up with the next..." Even being early puts the other guy behind. It's a wild orchestra of just like, everybody's in sync, man. I'm just like, dude, that's crazy to even think about. You don't even wanna show up 10 seconds early because it's gonna throw somebody else off. - Yeah, you're in the way. - It's crazy.

Yeah. And these guys like the, our pit crews, like the, I don't, I think a lot of people don't understand like how much of an athlete you have to be like these guys that are, you know, doing the tire changes or, you know, the fuelers, a lot of they're all, most of them are athletes, you know, from some other sport growing up, whether it's football, you know, soccer, baseball, basketball, um,

man, they train like unbelievably, you know, and every like movement is synchronized, right? You know, from where they place their knee, their hands, you know, the tire placement and all this. And like at the 24-hour races, these guys are doing this at, you know, three in the morning and four in the morning and five in the morning. And like the drivers sometimes when, you know, like there's three drivers on our team, you know, for the 24-hour race. So yeah, I drive like two-ish to three, two to three hours at a time. And then I'm out of the car and I get to rest for, you know,

you know, four to six hours, right? While my teammates are going, these, uh, guys on the pit crew, they don't get to rest. I mean, they don't, they don't have backup guys, you know, they're, they're nonstop, you know, 24 hours. So, um, it's just like a, a well ran organization that every single person within the organization knows their role. They're experts at their role. They, they, they,

you know, we have authority as well within the race team. You know, you have your superior that you're listening to and you report to and right. And, and the best race teams have an unbelievable, you know, organizational culture. They have an unbelievable, you know, framework of who does what. Hmm.

And you don't question that person next to you or you're trying to get to that next level because you play that key role within the team. And maybe the next season you can apply for another position within the organization and train for that. But when we're at a race...

Everyone knows their exact job, their exact role, their exact duty. And, you know, things run very smoothly, you know, with that. There's other race teams where I've been a part of that aren't ran so well, just like businesses that aren't ran well. And you can see it, man. You can feel the culture when you walk in the garage, you know, of,

man, is everyone not really wanting to be here? They don't like who they work for. This is just a job they're taking because they, they got turned down from that other team. And they're, they, you know, they're really just trying to get to the next thing versus like this team that I won with this year with Porsche. I mean, this is, they're, they're highly regarded as one of the best teams in the paddock. And the reason why is every single person, they love what they do. They love who they work for. You know, as driver, you know, you,

you want to, as a driver, you want to earn their respect, show all the pit crew that you respect what they do. And it goes vice versa, right? I've seen so many teams where no one respected each other. You know, the drivers didn't respect the crew members, the crew members didn't respect the driver and the whole thing. And the results tend to match, right? You know, that effort. So it's,

It's another great example of how culture in winning organizations versus culture in losing organizations, it's extremely parallel. Yeah, I think a lot of people also misjudge how fit you have to be

to be on one of these teams. You know, like these guys who do the pit crew, these guys train for that. I mean, yeah, every day. Yeah. Yeah, every day. And by the way, driving the car is not easy. It is very, very physically intensive. I think a lot of people think when they see a race on television,

They think it's like driving their car on the road sort of fast. You know what I mean? I won't lie. I misjudged it before I got into it. You know, you know, I did. I remember my first 10 laps in a race car. Yeah, dude. I went 10 laps in the, in this, uh, fucking the Ferrari. Yeah. And the Ferrari challenge car, I think it was. Yeah. And, uh, first 10 laps I'd ever been in a race car. And dude, I,

I got out of the car. I had to lay on the fucking ground. Like, I was... It was legit. First of all, you don't know how to breathe. So you're like... Hold your breath. Tense the whole time because you... It's... I mean, dude, you're driving...

It's just so different. You have to do it to understand how different it is, even if you're a great driver on the road. Yeah, yeah. It's just a different thing. Like, for example, the braking. The braking. When you go on the road and you see a light coming up and it turns yellow, you'll start to ease on the brakes, right? And then eventually you'll come to a full stop. Right.

Racing is the complete opposite. You're trying to basically shorten the amount of time that you're on the brakes to save time, which means you're going to go as close to that light as possible, stand on the brakes as hard as possible, hoping that you will slow down enough to stop. And dude, it's just a completely different...

than driving on the road. It's completely different. It's addicting. I mean, you saw it when I, you know, what Andy's talking about, we took him to this like racing school in Vegas. This was, gosh. That was just when you won NASCAR. 2017. Yeah. Yeah. Yeah. That's when we won NASCAR. That's right. Yeah, yeah, yeah.

It's just, you can, like you said, I mean, you can take like, we all drive cars, right? On the street, right? So you think, you know, how hard could it be? You know, you go left, you go right, you know, slow down, hit the brakes. And one thing, a racing car, like you drove the Ferrari Challenge car, a racing car compared to a street car. I mean, the nicest, the greatest street car you can make. I mean, you've driven some of the best cars in the world, right? Yeah.

They're unbelievable. They perform really well. They usually go really well with speed. Right. But with a racing car, the ability to stop at a tremendous rate in a very short distance is unbelievable. And it's not just the brakes. It's the tires. It's like the downforce. The force that you have to hit to stop a race car –

you know, at speed, at pace is so unbelievably hard. I mean, when, you know, like I told Andy, Andy, you got to hit the brake hard. You know, he was like, okay. You know, you look at Andy and think like, this guy can hit the brake, right? You know, he'll be fine, you know? And he goes out there his first few laps and we, because there's a, there's a sensor on the brake pedal. It measures pressure per square inch.

and we come back, we're like, hey, Andy, the brake pressure, you know, we need, you know, you can hit it, man. You hit it harder. He's like, dude, I am hitting it hard. Yeah. Well, dude, you don't, like, you don't understand what they're saying. Like, you think they're saying, like, hard on the road. It's like, dude,

It's like as far as you fucking can. Yeah. Try to break the pedal. It feels it feels counterintuitive. Yeah. When you first start, everything feels wrong, because honestly, if you were in a street car and you hit the brake as hard as what you have to on the racing car, you would probably crash the street car. It doesn't have the suspension and the downforce to just suck to the road. It would you know, you could lose the car. Yeah. Right.

In a race car, it's designed to, at the last possible moment, you go from zero brake pressure to...

it's undeniably. And it's not like you're coasting when that happens. You're at full throttle. Full throttle. Okay. And then you're off the throttle and on the brake, full brake. Yeah. And it's, dude, it's, it's aggressive. It's a thing, dude. Like you get out of the car and your first time and you're like, it's disorienting. Well, the most, one of the most things I, and you'll see a formula one, IndyCar drivers, one of the toughest things that,

in training that we're all working on is our necks yeah and obviously there's g4 side to side but then also when you're racing you have a helmet on right and this helmet you know weighs a decent amount when you're sitting still well when you're when you're traveling fast it weighs a lot more and the biggest is the the g-force you have under braking yeah right let me and your head is

Yeah, you're strapped in with your body with the five-point harnesses, but your head is loose, right? Yeah. So the amount of force that you've got to be able to withhold with your neck from your face wanting to slam into the steering wheel, it takes some time getting used to. Dude, it was awesome. It's awesome, dude. Like, once you, like –

It's like golf. It's like you go out and you play golf, and for 17 holes, you fucking hit the ball all over the golf course. And you're like, this sucks. And then there's one shot that you hit, and it goes straight down the fairway, and it's like... I'm going pro. You're like, this is the coolest thing ever. And that's how it is with racing. I'm very...

inexperienced in a race car okay but I have enough experience driving you know like you said the best cars in the world to have a good you got you got a great foundation you weren't that bad no we turned out good girl we got some funny stories we got some so so I'm ultra competitive yeah right like everybody probably guessed this uh

So the other thing I struggled with was the fucking spinning of the car. All right. Like, I think I spun the car over the weekend.

It had to be some sort of record. It had to be. I want something. Yeah, dude. It had to have been. Remember when we were talking about finding the limit, right? Yeah. You got to go past it. Yeah. And what's his name? Enrico? Enrico. Enrico was like, hey, man, you know, at least you're aggressive. Most people are not aggressive. They drive the whole time they ever spend. So, dude, we're like at, like...

There were at this race and like all these other dudes that are there are like guys who have been through the school already. And it's like their year end race. I had not been through the school. So like we just went out there and like, I just was with all these dudes. So I was the least experienced person there. Yeah. And, uh, we started doing these, we start, you know, running these practice laps and I got this coach, uh,

I forget his name was J.R. I think his name was. And, bro, he's screaming in my ear, first of all. Like, dude, when people scream at me, I'm like, you know. And he's like, gas, gas, gas. Break, break, break. Like, just screaming in your ear from this far away telling you what to do. And from the first second you pull on the track. I'm like, bro, can I, like, go around once? Like, I don't even know what the fuck we're looking at. So...

We go around the track a whole bunch of times for like three days. And, dude, I'm spinning the car. And we get to like the third day, dude. And I don't remember what happened. But, dude, so there's this guy who was my race partner. So they pair you up with another guy. You're going to run the first half of the race and they run like the second half. They pair me up with this dude, Craig, who was a little bit older than us.

Fucking awesome duties from Australia still we're still friends on on the internet in fact he runs a dream racing in the Australia But

His son was there. His son's like 12. Okay. So like, do you, do you, do we ever, what happened? Well, there was like a qualifying, right? It's a proper race. It's going to be a proper race at the end of this like week long deal that you only came for the last few days of, but you know, uh, you had to do a qualifying. So each driver, uh, could go out to try to set their one fastest lap time, just like we do a real race. And that would determine how you would start and line up. Right. Right.

Well, you had a spin in like the last practice and got like completely down on yourself. Yeah. You know, that you were like – you were ready to go do something else. Dude, so – But you were the one that was supposed to qualify for you and Craig. Yeah. Like if you didn't qualify, then Craig would have to start like dead last. Yeah. You know, so then his son comes over. So, dude, I come out of the car and I'm like –

This is fucking, I'm fucking pissed, bro. Like, you guys see me, like, when I'm top-level pissed, that's how pissed I was. And I'm like, fucking Ryan's like, yeah, just leave him alone. Like, let him leave me alone. So, dude, I go sit by myself, like, way over there. And fucking this Craig's son, who's 12 at the time,

comes over and like sits next to me and i'm like i'm fucking mad dude and like and that choker kid no but like how can you be mad at a 12 year old kid you know and he's like he's like hey man you're doing good he's like he he's like no listen he

He gives him the pep talk. No, he gives me like a pep talk. He's like, and he meant it, dude. He's like, hey, he's like, you're doing good. This is your first time on the track. He's like, you're doing really good. My dad said you're doing good too. And like gives me this pep talk. And like five minutes later, I'm like, all right.

I'm good. Let's go. So out of all the pep talks I've given in my life, I get the best one from a 12-year-old kid. We won qualifying. Yeah, you qualified. You won qualifying. So you beat all the other cars. There's like eight cars or something. Yeah.

And then, yeah, you got you started the race. No, I finished. You finished it. You qualified, then started your position, then you finished. But yeah. And I remember you tell me like, man, dude, I took the kid came over and was like, Mr. Andy, you know, you're doing good. And like that, I realized like, man, I can't let this get like, yeah, I can't get mad and leave. Dude. And so in the actual race, bro, like.

i don't remember how many laps we run or whatever i don't i think it was was it timed was that an hour yeah probably i don't remember what it started in the day but finished into the night yeah yeah so but dude i hadn't gone that long the entire weekend without spinning the car like so somehow i i went through the whole race and didn't spin the car and we won yeah which was yeah which was cool yeah but uh

Dude, the best laps I ran that race were when we went... I don't know if I should say this or not, but we were at the bar drinking, like having a couple drinks, and then we had to take a helicopter from the hotel to the racetrack for like a night event there, and then they let you like...

Take a couple laps. Yeah, whatever car you want for a couple laps. And I had a GT3 RS at the time, so I was familiar with the car. Fuck, dude, I did fine in that car. I had a couple of whiskeys in me. But, you know, there was nobody else. Nice and loose. Nice and smooth. I was. I was nice and relaxed. Don't recommend this approach, though. I don't even know why I should say that. He's a professional. It is true. But, yeah.

But, yeah, man. I'll never forget that weekend. I didn't know when you were so upset after the qualifying. We were just starting out. We were racing together that year. It was your first year sponsor. We were doing Lamborghini Super Trofeo. Yeah, so it was the first time we had first form on the race car. And I was sitting there thinking, like, man –

It's probably going to be the first and last time I have a first-form sponsorship. Andy's going to hate cars so much. No, it was awesome. Dude, yeah, you did great, man. That was a good time. Yeah, it's great, great business out there. We were at Las Vegas Motor Speedway. Yeah, dude, and remember –

I don't even know how I should tell these stories, dude. Enrico renting those two Jettas. Oh, yeah. So, dude. Learning car control. Yes. So, Enrico's like former F1. Yeah, he drove F1. Okay. So, this dude, I don't know. What do you think he is? 60s? Yeah, probably. Yeah, early 60s now. Yeah, he's late 50s, early 60s. Italian guy. Awesome guy. Super awesome guy. Super cool guy.

Like exactly like every other race car driver. That's like just fucking he owned the racing school. Yeah, he owned the whole thing. He's like, you know, it'll be do like like just not doesn't give a fuck. The only thing he gave a fuck the entire time was where we were right. He goes and he rents these Jettas bro. And he's like, all right, uh,

we're going to go do, what do they call it? Where you follow them? Yeah, lead follows. Lead follows. So him and I went out on the track together and like raced each other. You're trying to learn how close you can be to another car in front of you or beside you. Like we all drive on the road and you think, oh, I'm close to the car in front of me.

you, when you really learn how, what close is, you know, like close means they touch you. They touch. Yeah. Well, don't hit, you know, rub is racing. That's right. You know, you know what the movie that's from? Yeah. Greatest movie ever. That's right. Yeah.

But yeah, so you are learning, you know, car control and car proximity with lead and follow with two rental cars from Las Vegas airport. I'm just trying to picture Andy in a fucking Jetta. No, bro. This is awesome. So we're racing these fucking Jettas around the racetrack. And the coach is like, you can get closer, get closer, get closer. We're like,

like bumping each other's shit and like we get done and i'm like the only thing he got mad about is we were going down the we were going on the straight and i like like fucking fake and he's like can't do that that's against the code like he got super fucking pissed but dude so we got done and i'm like so so dude uh i'm like so how come you don't use your own cars for that and he's like well because we we beat him up and i'm like

so like the rental place doesn't care he's like no we just get the insurance he was dead serious dude he was dead serious i'm like so they haven't caught on he's like no i don't care no big deal yeah learning to drive a race car but yeah man that was good times that's what uh we should honestly do that again dude what we should do is get like some of our guys here

that, you know, make them like, we'll do a contest or something and take them and get them in a race car. Yeah. Because like, dude, you cannot appreciate racing because here's the best thing that came out of that. It wasn't what I learned about driving, which I did learn a lot. I mean, you want to learn how to drive, you learn a lot in a very short amount of time in a race school. But it's when you, it's like playing a musical instrument. Like when you start to play a musical instrument and you realize how hard it is and then you see like,

Somebody who's really good at it and you can appreciate it's the same with racing the best thing that came out of that race school for me was how much of a fan it made me of Racing, you know because now I'm like dude these guys are really good like where you you know We watch if you've never been through that you watch racing you're like I could probably do that, you know, and it's like dude, I

It's a different, it's a totally different thing. Yeah. I mean, if anyone's there, you're into cars, I mean, going out on a racetrack, uh, even just completely by yourself, it's, it's awesome to learn your, you know, you think you have limits, right. And then, uh, if you ever get a chance to be around a professional driver, and as soon as you start thinking like, man, you know, like I'm, I'm doing good here, you know, I'm, I'm really killing it. If you ever get a chance to ride like passenger seat with a, with a top level driver, uh,

Your eyes will really get open about what's possible, right? Yeah. In terms of braking. Yeah. And where the limit really is on a car. Like, dude, I mean, you know. It's so far past. It is what people think it is. When everything is right. Like when your tires are right. Yeah. Like what that car will do is amazing.

Like almost double or triple what you think it'll do. Yeah. Like what you feel when you're in the car. It's what takes people so much longer. Like I remember telling you one of the wildest corners in all of racing anywhere is turn one at Sebring in Florida, the race of the car here that we won. This corner is like...

You enter the corner in fifth gear on a car. We do have one more gear, but we enter it at around 150 miles an hour from a really long straightaway before it. And there's bumps all the way through this thing. And this there's a concrete wall that is, you know, marks the apex of the corner on the inside.

And it's a, it's a virtually a 90 degree corner. So you're going straight and it's a hard left. That's a 90 degree. And this corner, our minimum speed in a GT3R is about 132 miles an hour. That's the slowest that you get in the middle of the corner.

Um, and I remember walking you through that one and doing like, no way, 134 is like the slowest. And like, believe me, when you first go at it and you're, there's also a concrete wall that you're staring at. Don't you start that on the, on the outside and kind of like try to cross it straight almost across. You do. Yeah. You start any, any high-speed corner. You want to start as far to the outside of, you know, the corner and, you know, uh, make the apex and then utilize all the track on the exit. You try to open the corner up as much as possible.

And that one's just wild because it's basically a hard right. There's a concrete wall on the inside, a concrete wall on the outside. So if you mess up, there isn't like a sand pit or some gravel or, you know, everything. If you mess up, like you mess up really bad. Yeah. And like I said, the slowest, the slowest you get down to is roughly 130 miles an hour. And like that one, when you can wrap your mind around, like when you actually do it once and,

you have a whole new understanding, you know, of what's possible. And then like, that's probably one of the gnarliest ones here, but I'm sure you guys like, I know you and Formula One, big fan of a spa in Belgium. This is the greatest racetrack in the world. There's no question. And there's a corner there called Eau Rouge. It's actually a, a series of corners that are all tied together. And it's that, that is without a doubt, like the craziest thing I've ever done. That's the downhill one, right? No, you go uphill. Yeah.

So you enter this section of corners at top, top gear. So six gears, fast as the car will go. And it's a series of corners that you first go left. Is that it right there though? Yeah. All of these corners are it. This is all it. So there's...

It's a combination of like four corners tied together. And it's, if you mess up here, again, there's no like runoff. There's no, say this is, it's also like, this is like the deadliest corner in racing. More drivers have died at this one corner than like anywhere else in the world. Because it can be done like in a GT3, it can be done flat without lifting. But this is like perfect.

Perfect weather conditions, you know, perfect grip from the tires, perfect weight balance with the car. And then if you were most people make a mistake, if you lift, you know, your heart and soul and everything in your body says, hey, man, we should we should back off here a little bit.

If you lift, you actually take downforce off the car and make the car squirrely and move. And if you lift at the wrong moment in this series, there's no saving it. I mean, there's no catching it. And it's a really bad crash. Now, I say all these bad things. When you do it the first time wide open without lifting –

It is the most exhilarating feeling on planet earth. I don't know anything any better. And maybe it's like, oh, you cheated, you know, this, you've seen all the massive crashes and stuff, but,

There is nothing that I can't even like closely describe to it. And like when you first arrive there, you can watch it on TV as much as you want. But when you first arrive one, it's going uphill. This hill is like you're climbing like three stories. And it is I mean, it's a hard left, a hard right and a hard left back again. And you're like, oh.

wait a second, this is flat? Like we don't, my first thought approaching it was we need to not only lift, we need to probably break and maybe consider a downshift. We should consider all of the above, but this place, like I've been telling you, like you've got to go to like watch a race there one and then,

uh, they have like driving events. Like you can go and like, like Porsche, Porsche and Manti, they do like track days where you can turn up and drive like a GT3 RS or whatnot. Like you got to go drive at this track and it, you don't have to do a Rouge flat, but, uh, just to go up it, it's, uh, an experience in person, like as a car, you know, person, I regularly like anyone, if you're ever into it, like go to Belgium, go to spa, watch the F1 race, uh,

they have a 24 hour race there as well. Um, I've won that race. I've, uh, probably one of, probably my, some of my best driving ever done. I was on pole, uh, position there, um, for the European Lamar series championship one year. And that was, that was probably the best lap I've ever done in my life, but, uh, that place is cool. So dude, let's, let's kind of shift a little bit and let's talk about moving, you know, through the big races. Um, you know, we started it with,

Lamborghinis series race. Yeah. Yeah. Super Trofeo is a single make series where all the cars were exactly the same. And that's a great place to start as a driver because as a driver, you're the only difference. I mean, every everyone's car is exactly the same with the rules and teams can make small adjustments like the rear wing angle and the ride heights, but not, not really a lot. So it's truly a competition of the driver.

where now, just like Formula 1 or what we race now in GT3, you're racing against other manufacturers. So there's always differences between a Porsche and a Ferrari and a Lamborghini, so there's more variables. But single-make series like the Super Trofeo for Lamborghini, that was awesome because there's no excuses, man. If you're slow, you're slow. For those of you who are not familiar with this,

So Porsche has one of these single makes. Ferrari has one of these single makes. There's basically one for every major manufacturer. And that's where most...

uh, like what we would call gentlemen racers that end up doing what you've done come from. Yeah. That's where you go. I mean, it's, it's one of the least expensive, you know, forms of racing. Um, a lot of, a lot of guys that do it for fun. They, they like that part of it that, Hey, you know, the driver's only difference, but, uh, um, yeah, it's where you go to kind of get your, get your start, I would say, you know, and in racing, if you do well, uh,

They have a championship with Lamborghinis here in North America. In our second year of racing that, we won the North American championship. And then you go to a world championship where they have a series in Europe and they have a series in Asia and America. And all those drivers come together at one race. They change the location. And this is the same with Ferrari. This is the same with Porsche. And for Lamborghini in our second year, we won the world championship.

Um, so once you do that, they kind of kick you out because they want it, they want it to be like, you know, a place for, you know, young, you know, drivers that are coming up, can it go to? So yeah, that was plus you got to realize these are their best customers. Yeah. So like there's, you want to keep, yes. Yeah. You can't have one guy there winning all the time and they're, they kind of politely ask you, Hey, it's time to move on. Yeah. Yeah.

So then we moved in 2018, right? Yeah. 2018. Yeah. And then we moved into IMSA. Yeah. Yeah. The IMSA WeatherTech Sports Car Championship. We moved there in 2019, which here in North America, that's kind of like our...

top level of sports car and endurance racing. Um, it's owned by NASCAR. So the France family and all, and that's a home of our biggest races, like the 24 hours of Daytona and the 12 hours of Sebring. And, um, and that's where all the manufacturers come to compete against each other. So, you know, the Lamborghini races against the Porsche and the, against the Corvette and against the Ferrari. And so, um, yeah, that's, uh, our first year racing there was in 2019. Yeah.

And then we won, that was what, 2021? 2020. That was 2020. 2020. Yeah, we won the 12 Hours of Sebring, you know, and that was our first like big, well, it was, I mean, that was our first big, you know, kind of marquee race that,

The 12 hours of Sebring is one of the, uh, triple crown of, of sports car racing, which is, uh, you know, Sebring, uh, Daytona. And then obviously the 24 hours of Lamar being the biggest, but yeah, we won that race in 2020. It was the last race of the year that year. And, uh, man, that was a, that was an awesome time with Andy. Andy was going to come to that race. He had something coming at the last minute. He couldn't come. And,

I had a feeling we were pretty competitive in the championship that year. We had been on the podium a couple of times, but we hadn't won a race, you know, at this, at this high level. And, um, we were, it's a 12 hour race and we qualified well, I think we were in the top three or so in qualifying. So I kind of knew we had a decent car and all, uh, started the race off. We were always kind of around the top five. We got up to the lead for a little bit and, you know, then you kind of fall back, you know, it's, you know, obviously there's lots of chaos, but I remember about halfway through, uh,

we were somewhere in the top five and I'm out of the car at this point my teammates are in and I'm texting with Andy he's back here watching it and you know he watches like every minute he knows everything going like he'll ask like why are we pitting right now like is everything okay you know like I'm definitely that guy you know like dude when they're racing it's on TV I'm

I don't sleep. Yeah. He gets, he wants to know like the inside, like, well, we're pit now cause we're saving some fuel. So I have to explain to him the strategy what's going on. And, um, I remember it like with six hours to go. He's like, dude, we're going to win. And I'm like, ah, you know, this is a long way to go. There's a lot that can happen. He's like, no man, I feel it. We're going to win this one. And I just dismissed it. I'm like, okay, I'll keep you posted. You know? And I went in for like another stint or so I come back out.

There's like two hours to go or so and we're in the lead. You know, we're going, it's getting, it's dark now. Sebring always ends at night and I'm done with my drive time. My teammates are going to end. Um, Patrick Long was our teammate that year. Um, uh, who's in the new F1 movie. You get a chance to see his, uh, he's got some plays himself in the movie. Was it Corey on the team that year? No,

No, Corey wasn't on. That was the next year. But yeah, no, we were leading and we were in this battle with the Ferrari, I remember. And the Ferrari was faster than us that year. They just had pace on us and we were scrappy, you know. And Andy's texting with me. We get down to the next.

the hour that's left. And he's like, dude, I'm telling you, we're going to win. And I'm like, don't say it. Just don't jinx us, man. Like, you know, you never know. And man, there was a, there was a yellow flag because there was a crash with like 15 minutes to go. And so that bunches the whole field back up. So now it was just kind of us in the Ferrari up front, but then now there's like the whole field is now bunched up.

and they cleaned the wreck up and then it's green flag again there's like 30 minutes left in the race and man we had a we had an awesome battle but uh we won the race cross the line finish it was super close race and man i just i can't you know it was like i'm not a guy i mean you're texting something like i'm not gonna say i told you so but i did tell you so dude what was that race that we won that

Oh, fuck. Was that the race where there was a wreck right at the end? Right at the end? That was Sebring. The AMG car fucking wrecked? I think so. Yeah. Yeah. I think so. I mean, it was a Mercedes. I can't remember. I just remember this Ferrari we were battling. You guys recycled that engine because that car's sitting in the lobby. Then that engine, the same engine, went to next year.

and won the 21 day no it's like we know that no different engine the car that engine is in his house is in my house yeah yeah porsche did a cool gift andy we got to keep the car you know from porsche it's here at first form headquarters uh but they had told us at time like hey we have to take the engine out to do some maintenance before it like goes into you know storage or you know display

But yeah, Porsche made a really awesome gift for me. They took the engine out that we won and they made the engine, the whole block and everything into a coffee table and they gifted it to me and they took the six pistons out and they gave like the two other drivers, they made the piston with like a frame and everything and like our lead engineer and the lead mechanic. So,

six people on the team got like a piston, you know, in the rod. And then they gave me the, uh, it's still in my basement, my man cave, you know, today, but, um, yeah, that, that was, that was, I had one other time that Andy had a, you know, I told you. So when we won Daytona, uh, two years later in 2022, one of the 24 hours of Daytona, um, he was again, like during the race, like, bro, I feel we're winning this. And I'm like, Oh God, not again. Like we got the text to prove it.

Yeah, yeah. We got the text. We were like, dude, we're going to win. I'm telling you, we're going to win. Every time I'm out of the car, I'm texting him. No, we were talking about that before the fucking race. We were. Because remember, we put Believe on the back of the car. On the back of the car. Yeah. I had this whole, yeah. That was a FaceTime call, too, in the locker room.

Yeah, yeah, yeah, with the team. Yeah, we had Andy called to the – we always have a team meeting, you know, before the race, you know, day. And Andy called in on FaceTime. He spoke to all our mechanics, all our, you know, guys who can gather around. And he said, guys, you got to believe. Like, and he said, I already believe. He said, I already believe. We are going to win. We are prepared. We're ready. And we are going to win. And it got everybody pumped up, you know. And, yeah, we had –

out of that the team made a little sticker right on the back of the bumper we just put uh believe yeah and that was kind of our inner mantra that before you can do anything great you got to believe and that all came from andy and and you know the race went up and down again you know we had to try to win that race a number of times before this oh yeah and it was yeah four times before it yeah and uh

I'm like, Andy, this is one of the hardest races in the world. You know, I'm just... Some dudes will race their whole lives and never win that race. Same with Le Mans. Yeah, yeah. In fact, most people. Most people, yeah. I mean, the guy who owned the team that we were racing with that year, John Wright, he spent his entire...

Awesome dude. Yeah, awesome, awesome guy. Owns Wright Motorsports. He started as a mechanic for a team for Porsche, worked his way up, got to own his own team. And I mean, he's been racing professionally as a mechanic and team owner for 30 some odd years of his life and done Daytona every one of those years. He never won.

And, you know, I'm telling anyone, Hey man, most people spend their career trying to win this race. And, uh, he's like, well, we're, we're going to win. And, uh, uh, and dude, and I'll never forget. We still have it to this day. We crossed the finish line. We won. And I was, you know, obviously it's very hectic and all of this. And, um, uh, we were going up to the podium. I checked my phone, Andy had text. He goes, Hey man, you know, I love your brother. And I want you to know, I always believe in you. And one other thing.

we're going to win the 24 hours of Lamar. It like immediately, we hadn't even gone to accept the trophy from Daytona and Andy's already telling me we're going to win the 24 hours of Lamar. And I, again, I'm like, Oh,

Which started a whole new journey. It was a whole new journey. Yeah. So next year off we went to Europe trying to start to qualify for Le Mans. And it took a couple of years. Yeah. The first two Le Mans did not go very well. Did not go very well. What happened, right? I mean, you know, that...

A lot of shit can happen in 24 hours, let me tell you. Or the first hour. Yeah, or the first. Gosh, the first year we crashed out. I mean, I think I made it into like hour two or something, but yeah.

I was in the car, we crashed and actually another guy crashed. Yeah. I arrived at another crash going on and I joined that crash. It looked like a good time. Thought we thought we would all, you know, you know, things happen. Like that's why these 24 hour races are so difficult. I can't explain to you when you put there's this year at Lamar, there were 62 cars in the field. Um,

We're in a couple of different classes, but there's 62 cars out there running around. And you put 62 cars with type A personality drivers who all think they're the best in the world and are all, you know, trying to win the biggest race in the world. And man, shit happens. And you're constantly in this environment of chaos that is uncontrollable. And, you know, it's so easy for you to do everything right. Like our first year at Le Mans, I was at the right spot on the track and

I was looking, I did the right thing. And just this other guy, he crashed literally right in front of me. I mean, there was, and everyone's like, Oh Ryan, don't take it so hard on yourself. Like no one could have done anything. Max Verstappen couldn't have avoided that crash. Uh, you know, you always think that there's something better you could do, but a lot of times, you know, you can be prepared and, and something happens out of your control and, and that's it, man. You know, I think people, you guys got to understand like,

You can literally like to finish a even a 12 hour race or a six hour race, much less a 24 hour race without a car, without the car breaking, without without you slipping on something on the track, without flat tire, flat tire, without, you know, I mean, dude.

There's so much shit that has to go right. Like you said, somebody could crash in front of you. Somebody could make a stupid move. Oh, by the way, you're in GT3 or GTD class, which is the slowest class out there, but also the hardest class to win in. Yeah, biggest class. Yes, because you've got all these other cars, like the prototype cars that are $10 million a piece, flying by you. Yeah.

It's dude, you, there, there is an element and I hate using this word, but there is an element of pure luck. There, there, without a doubt. I mean, without a doubt, you have to, we say all the time, like these big races, you have to be prepared. Yeah. Right. I mean, and because you're going into this uncontrollable situation, you have to execute on every single thing you can control, like for the driver, like,

my fitness. I can control that. I can, I have to execute. I can't be fatigued. I can't be overweight. I can't be, you know, I have to be perfect. I can control that. Um, I, we can control our pit stops, right? We can control if we make sure that the wheel guns are working properly. We can control that. If we practice that and choreograph that, we can control that

The tire pressures are set correctly in the tires. There's lots of things we can control and we have to execute on all those things because you're going to go out on track with these 61 other, you know, idiots, all that you can't control, right? You can't control the weather. You can't control track conditions. You can't control, you know, safety cars when they come out. So there's all these things that you just have to focus on the things that you can control. And so you can be perfect on all those things and have...

a run of bad luck people don't understand dude like there's guys out there like there's a you can basically buy your way into these things so in every race and this is no knock but i mean this is just the way racing is like

You're going to be on the track with guys who are super professional, F1 champions, the best drivers in history. And you're also going to be on the track with the dude next door that has a medical device company that fucking has enough money to run the race who doesn't know shit about racing. So it's like...

Dude, it really is chaos. There's always, you know, a handful of those guys. You know, that's what a lot of it takes to win. I get a lot of those questions, you know, what does it take and, like, how do you pull it off? And honestly, you've got to have the thing that I think is rare is, one, there are definitely better teams than others, so you've got to get to a position as a driver that you're –

Um, on the radar of some of the best teams, if you're shit slow or you, you don't have fun, there's a funny, there's a financial element. Like for, for, for me, I, you know, the rare combination that I've been able to spend the time to develop the skillset in order to drive the car fast. That's one thing that is rare.

And then also I've been able through my business life, through my relationship with you as sponsorship, you know, some driver has to bring financial element to the deal, whether that comes from your own money, whether it comes from outside sponsorship. Yep.

You can find either of those two. You can find super talented fast drivers that don't have a penny to their name or no sponsorship or no connections, right? They're not that valuable because someone has to pay for the car to go around. Or you can find guys that have tons of money. Can't drive. A bit of a liability, a bit not with the skill set. So

I've been able to devote a lot of my life on the business side, things to be able to bring some of my own financial means to a team, been able to make great relationships with guys like Andy and bring sponsorship to our team. Our team first forms the title sponsor. And still, you can have all that. You can bring all that stuff, but someone has to drive the car at an extremely high level for hours and hours on end without a mistake. Like the first year when we arrived.

I had all this, we had the, everything was there. We had a good team. I felt like I had done the work. I,

The car crashed with me in it. So I, you know, I can't, it wasn't my teammates fault. I got, you know, and yeah, you can say a wrong place, wrong time. I was in the car, man. What's that like, dude? Like, how does that feel? Like for real? It's because I mean, when you do it, when you crash, it feels bad. Like when your team, I've been where my teammate crashed and you're like, shit, dude, I didn't even get to drive. Like, you know, so like I wouldn't have crashed. Yeah. I wouldn't have crashed. You know, there's easy that then that feels bad. Yeah.

But dude, when you're, when you're at the wheel, dude, and like you crash it, not like, oh, we got to come in and fix it. Like you're out. Like I've been, I've been, cause that's the first radio call is we're out.

Yeah, because they have sensors and stuff on the car. They can tell the car stopped, right? But they don't know what happened. They're like, oh, maybe he can get it back. Like when you properly crash it. Yeah, it's not like how you see on F1 TV on the show where the guys have so much data they know. They know, yeah. I mean, our guys have a tremendous amount of data, but they –

They know if you stop, it's not good. Can you get the car back? Can you get it back to the pit lane? But when you're sitting there and the whole front is smashed off or whatever, you got to tell them, we're out. All this work, all this money, all this time, all this preparation, it's all... Dude, and the preparation is for a year. You start prepping to run the Daytona

the minute after the Daytona finishes or the Le Mans finishes. Like, obviously we have other races throughout the year, but like, they're all tuned up. That's right. I mean, everyone wants to win. Le Mans for sure is the biggest race in the world. I mean, like, or like,

You can ask like any driver, any Formula One. I mean, look right now, the talk in Formula One is like McLaren is making a new car to come to race at Le Mans, like Lando Norris and Oscar Piastri. Verstappen's talking about he wants to come to Le Mans. Like every driver, I don't care who you are, you want to win the 24 Hours of Le Mans.

The Indianapolis 500 is up there, you know, the biggest race. The Monaco Grand Prix and F1. But Le Mans is one of, I would say, the top three races in the world that everyone wants to win. It's the most viewed. It's the most viewed motor race ever.

Ever. So that amount of pressure you have, like everyone from F1 to NASCAR to IndyCar, like everyone wants to be at this race. So the preparation that goes in, if you have and when you can't just sign up to come to Le Mans, you have to be invited. So even as a driver or a team, there's only so many slots that cars can physically fit into the pit lane. So you have to earn an invitation.

And so even then during the invitation, the amount of preparation that goes into being ready, you know, for the race, both from a personnel standpoint in the car, like I can tell you our, our car at Porsche, they work on that car. I mean,

every single part of that car has been gone over time and time and time again. And like, we have like a splitter, like the front splitter that's in the front. And I can't talk to you about a lot of the secret things, but I can tell you like there, the front splitter, we have the rear wing that we have. There are certain parts on the car that are Lamar only. And I mean, they are, they are designed exactly for this one race, right. To make Lamar is kind of interesting because we have these super long straightaways, like the most on straight, uh,

where we're going top speed for a really, really long time. And then there's also super high speed corners and then some very, very tight first gear corners. So the track, when you first look at it, looks kind of simplistic. When you're there, it's like the combination of everything. You have to have a car that's fast on the straights.

Because if you're not, you're just going to get passed and it's the easiest place to pass. You have to have a car that has enough downforce to be stable in the really high speed corners. Like these ones down here at the end, corners like 20 and stuff through here. Those are called the Porsche curves. You enter those corners in fifth gear and you're going through there at 140 to 130 miles an hour.

And then you have corners like the final chicanes. Those are called the Ford chicanes. You're in first gear. In first gear, you're barely crawling. There's these huge curbs that you got to climb and go under. So the car has to perform at low speed, medium speed, high speed. And it also has to be fast, right? So it's from an engineering standpoint,

It's super hard to have a car that's good at all of those things. And you'll never have one that's perfect at all of them. You'll always have some, you know, inadequacy. But, yeah, that's what's so kind of special and unique about, you know, developing the car that, you know, can be good around that track. But if you can be fast here, you can be fast anywhere. Let me ask you this. How hard was it for you to learn that skill of just trusting people?

Your other teammates right like whether it's pit crew whether it's like your your engineers like having to have that faith Trust in somebody else to control something you can't control I

I think, I mean, to beat the business analogy horse, but I mean, I've been a part of large organizations for so much of my life that you have to trust. If Andy Frisella can run all of First Form completely by himself, there'd be no need for these hundreds of employees here, right? So no one can do anything this complex and great on their own. In the racing car, there is something that is just...

I don't want to say it's balls or blind faith. Like when the engineer is telling you, hey, the Porsche curves, you can enter that, you know, at 140. And you're like, okay, that sounds good. And then you arrive there in the real car and you're, or I'd say even first on the simulator. We do try things first on the simulator. And like, okay, the engineer says 140 miles an hour at this corner. And you arrive there and you're like 160, 170 flat. And you think, wow.

Oh my, let me tell you, it's a hard corner and you break and you downshift twice and you turn, you look down and you're like one 10 and you're, and you're thinking, oh gosh, I'm on the limit here. And you go back to your notes and goes, wait, one 40. He said, um, okay, let's try again. You know, and you crash and you crash and you crash and you're like called engineer back. Like, Hey man, um,

Question. I know you said, you know, so the simulator helps with these types of things. Then you arrive to Le Mans and you get there for the first test day. Cause this, this track is mostly country roads. It's there's, there's only a small bit of it. That's like a proper racing track. And then you're using the rest of the country roads in France. And this, again, the race is a hundred years old, right? Um, but a hundred years ago, they only raced on, on the country road. So

You can't just go here and practice anytime you want. They only close the roads for this, you know, one race a year. And so you're flying down the road the first time, like the first practice day. And the track's always dirty at the first time because it's a normal highway. There's trash on the sides and stuff, right? And you go flying towards that corner. And man, let me tell you,

you know yes you do have to have a lot of faith in in your engineers and what they tell you is capable of the car and and uh that takes some time i mean that that takes you gotta you gotta make like is he lying to him is he sure like how sure is he dude it takes a little bit from an amateur very amateur perspective i found it very helpful to have someone telling me what to do when i was 100 when i when i was yeah because like dude for me

at a very amateur level. Now, you almost have to have someone telling you what to do because you have no idea what the fucking car will do. And if you trust them, you'll be fast. We have a ton of data. These cars collect like you when you and I drove. I'm just like you. I'm much more comfortable if I can see that, okay, another driver on the same day, on the same car, he broke at this point. I'm braking earlier. Okay.

The guy didn't crash. He made it. I've been able to just get myself wrapped around rather quickly what one man can do, another man can do. Right. But I'm usually not the first person to go do it. In some of these situations, my teammate does it. Now, the good thing is there's a lot of amateur drivers that you can show them the data over and over, and they'll spend a week going there, and they'll never make it to the breaking point, right? Right.

I've been really quick. If you show me, hey, Brian, your teammate breaks here at the 50, it doesn't take me four laps or three laps. The next lap, I will – The learning curve is short. It's very short. I inherently know what one man can do, another man can do. So whether that's stupidity, bravery, I don't know, but I've arrived. Wouldn't you say, though, that's one of the most important elements to –

to becoming a great driver quickly. It's easy to say it. Let me tell you, like in this world of simulators, they're awesome, by the way. I mean, these simulators are actually really, really good, but there's always that element on the simulator. You can always just hit that magic reset button after you crash and it costs no money. You don't have to go to the hospital.

You know, you can reset when you arrive at the real car. There's real consequences, you know, and you're this real speed and that's a real concrete wall right there. You know, that's the difference. Everyone can say, oh, yeah, break it. The 50 meter mark. No problem. You know, easier. Some people can do it and some some people can't. Yeah.

I mean, dude, it's a parallel to business too. I mean, how fast can you learn? How fast can you watch someone else do something and then know that you can do it too? Or do you say, oh, but he's an anomaly or that's a special circumstance or we're not them.

Because none of that shit is true, dude. It just isn't. You've got to be able to learn quick. Another thing in business that relates is a lot of people don't realize a race car, if you drive it for one hour on one set of tires and you see a racing driver who can run virtually the same lap time for over the one hour or very, very close to it, that is such an unbelievable skill set because the tires are consistently wearing out. Every lap that you go, the tire has less grip.

And when you go for one hour, let me tell you, those last five laps at the end is so incredibly hard because it's like driving on ice. There's literally like no grip left in the tire. And for you to achieve anywhere close to the lap time that you did at the first of the few laps is really, really hard. It is possible because when you start at the first lap, you have a full tank of fuel. Fuel weighs a lot when you have it all. Right.

The fuel is burning off over the hour. So the car is actually getting lighter as the time goes on, but the grip is going away. So you start with a lot of grip, super security, but you're just slow because it's kind of heavy and sluggish. Then the car gets super light and nimble, but you have no grip towards the end. The best drivers can achieve a similar lap time all the way across.

There's a big parallel in business, right? When the conditions are perfect and everything's fine and you can achieve one result and you're in sales in the month of May and you can achieve a good result. Being able to achieve that same result maybe in the month of January. When it's a different trend. When it's a different trend. This is more difficult. Right. It takes a skill set. So there's – the only constant is change. Right.

Right. And that's for sure in racing and for sure in business. You know, it's just another reason why I love it so much in life. Right. You what what you can do now doesn't mean you can do it later. And if you really if you really develop the skill set, it is possible. Yeah, man, it takes in the really the really, really great championship people.

actually perform much better when the circumstances are much more difficult. So, dude, the best drivers? Yeah. When it rains? They're great. Everyone talks about Ayrton Senna? Yeah. Man, in the rain. I don't care what driver you ask. Driving a race car in the rain with slick tires, we do have rain tires you can put on, but a lot of times it's dry and then the rain comes, but you have the dry tires on. Let me tell you, dry tires on a wet track,

I can't explain to you how slick it is. I mean, you can think to touch the gas pedal. You don't actually do it. Just your brain thinks, I wonder if I should hit the gas now. Bam, you're spun out backwards in the wall. I mean, it's so difficult. And Ayrton Senna was like, he was the man, you know, in the rain. And the feel that it takes, I don't know. He was unworldly, okay? But man, this is also like another analogy. Like sometimes...

I mean, out of the blue, it can, it can rain. Yeah. You know, and it goes from fucking everything. Perfect conditions. Everything's good. Yeah. And then it's chaos in a lot in the driving world. A lot of drivers are so the right. Oh God, it's raining and we have to pit. We have to pit now. And you know, the pickers like, dude, you can pit. We're going to go to last place. Like survive, you know, can you survive in Lamar? It's super specific Lamar. The racetrack is like over eight miles long. It's almost nine miles. Um,

All the time. When it rains in Le Mans, it very rarely rains the whole track. The track is so big, it can usually rain only in one section. And the pit crew, they all know that. They have radar and everything coming. So you arrive and you're like, I've done it. I've arrived like, oh my God, we have to pit now. It's like monsoon. They're like, ah, you got to survive, Ryan. If you can make it past the Tetrouge or the next sector, it's actually dry. Right.

And I remember this was last year. It came huge rain towards the end of the lap. And I mean, I was surviving. I was surviving. And a lot of the guys I was racing with, they all peeled into the pit lane.

And our guys told me to stay out, like it's going to dry up. I mean, I didn't question them, but I did ask, like, are you sure? Like, everyone's going in. And they're like, no, trust me. And sure enough, we cycled to the lead. Everyone came in for wet tires. I made it, you know, several corners later, and then it was the sun. So we kept going. And, man, we made a big lead right then because all the guys that came for wet tires, guess what they had to do?

When the rain stopped, they had to come back into the pits again to get dry again. It's such a good parallel for business. Things can change. Yeah, dude. Because the people who truly get ahead in business and who win are people that when the chaos comes, they don't freak the fuck out. Stay the course. Yeah. They keep moving. And actually-

I think there is an element of being wired for that, but the best operators that I've seen and probably the best drivers that you've seen are very similar in that they will make a – it's kind of a paradox. People who are truly great at what they do when things are perfect will usually be hyper almost –

insane about how much better it should be. But then when shit gets fucking crazy, those people calm down, dude. They're like ice. Super calm. Chaos is happening. Tragedy happened. The storm came out of nowhere on the racetrack. The storm came out of nowhere in your business. But it's here. And those people, they go from being like almost...

hyper aggressive and like annoying and intolerable in terms of like their aggressiveness and their, you know, like, yeah, fuck, we got to look out for this or that or this to like, Hey, everything's good. Yep. We're good. We've got, just got to do this and this and this. And I think that's a trait. I don't know if that's something that, I don't know if that's something that people can learn, but I do believe you can get better at it.

Yeah, because it takes an actual effort. Yeah. Everything in your body says panic. What I mean is, yeah, like you, I don't know if it's something you can become great, great at without having it be wired into you.

But I do think it's something that people can get better at. Yeah, I would agree. I mean, I would agree. There's like, you know, Ayrton Senna, for sure this guy was born with some things that other humans just haven't been born with. I tell you, like, and I'm this way in business, on the racetrack, when it starts raining, I immediately...

get excited yeah deep in i know this it's about now i can make a difference yeah dude and the business is the same it's the same like fucking everybody's getting like dude in a bad economy or a you know uh like like covid like covid comes everybody freaks the fuck out what am i gonna do my my main thought when covid happened and i know it was yours too because we talked through it was like all right dude

Everybody else is going to fuck up. We can jump miles ahead. Yep. We can pass a lot of, and by the way, both of us did in our businesses. Right. Yep. It's, it's a man. It's, it's, there's, we always talk about, there's two types of drivers. I think there's also two types of entrepreneurs. Yeah. When the rain comes, it's either, Oh shit. Yeah. We have to pit. We like, Oh God, what are we going to do? And then there's those that smell the blood in the water. Yeah. Yeah. Yeah.

And let's be fair, we both have tremendously talented and skilled people around us too that are also that way. Yep. So you got Justin, I got Sal and Jason and Chris and then each other. A common trait amongst all those people. They're all great operators that I think they also, if they were on the racetrack and it started raining, they'd be like, this is it. I've heard Chris is a terrible driver.

Chris is... I don't know. I can't tell if Chris is a great driver or a terrible driver, but I know this. I hate riding with him. I fucking hate it. Yeah. There's something about his casual nature of driving very fast that almost... I'm like...

you don't know what you're doing here, do you? I'm not a good passenger almost with anyone. No. Do you drive? Like, okay, like how hard is it for you to leave the track at the track when you're driving down? I'm always pretty good. You're always racing? No, I'm always pretty good. I tell you, there's two people around me. They're usually with me at the racetracks all the time. One's my father. He comes to a lot of the races and he's the worst at this. The other's Justin. He's there.

they'll be at a long race you know whatever eight hour race 24 hour race and no matter what the situation is usually i'm a bit tired afterwards and so i'm not driving the rental car back to the airport or wherever we're going i already know where this is going my dad my dad is like when he gets it's like it's his stint man he's in like he is fired up dude i mean we are like breaking every traffic rule he slams on the brakes coming into the corners you know we're like dad bro like

It's easy. It's like, no, it's fine. I've just, you know, and he says it. He goes, I've been watching racing the last 24 hours. Like, I'm ready to go, you know? You should have taken a turn like this. Oh, dude, that's hilarious. He's hitting the apexes, you know? I'm like, dad, bro, like, the race is over, man. We're all good now. That's funny.

That's hilarious. What a good-looking car, though. Oh, yeah. Well, dude, that's a whole other thing we could talk about. We developed that. That's been our strategy. I mean, the blue, obviously, this is the first-form blue in our Panto. I mean, I'm sure everybody that drives any kind of race car says, oh, mine's the best-looking car. But, I mean, we get so many compliments from fans that this is the –

badass ass looking race car and we get so many comments on like how bright it is and the sun it shows up so bright you can see our car like on tv it just it picks up the light so well and you could definitely see even when it's just panning across yeah you can always see the first car you know this year my wife and son got the opportunity at lamar to ride in the goodyear blimp

They got to go up during the race that was going on, and they have these videos from the blimp of the cars coming by. And, dude, you can see our car coming all the way down the mole sign. It's so bright. It's become iconic now. I think we're building something –

That'll be looked back on, especially now we're going to have three different Porsches that have won the three largest races in the world. And the fact they were all blue, they're all slightly different in design. We changed the design a little bit, but they're all the blue first form Porsche. Well, dude, it's like we talked. When we first started, the first few years we switched the livery.

Every year. Yeah, we were kind of trying to find our way about, you know, where we wanted to be. And then I can remember you and I talking extensively because we're both hyper detailed about this, that like we wanted specifically to develop a

a look and feel to the car that would be lasting and iconic. So for Richard Petty's car. Yeah. So like if you don't NASCAR, everybody knows the number 43 STP car from all the way from the sixties till now. Yep. And that was kind of our goal is to create a,

A livery that, yeah, it might change a little bit. Yeah. But, you know, 20 years from now, they're going to have Hot Wheels and models and, you know. Right. Everybody knows that car, dude. No matter what driver ever drives that car and livery, that's the Richard Petty. That's right. STP. Yeah. Part of it.

I think we're doing a good job. I mean, I can tell you now we're racing. We raced in Asia this year. We raced in the Asian Le Mans series, raced in Abu Dhabi, you know, in the Middle East, in the World Endurance Championship, which is what Le Mans is a part of, which that's the next goal, by the way. That's what we're doing after Le Mans is to win the World Championship. But in this championship that we're in, you know, we're racing in Europe. We race once here in America. We race in Japan. We race in the Middle East.

And this car, even when we arrive, even if people aren't as familiar with first form, they know, they're like, oh, that's the blue first form Porsche. They know it by name. That's the first form Porsche. That's what, you know, fans, Japanese. It's so cool to be in Japan or to be in the Middle East and people associate it. You know, that's why I knew that, man, we've created...

you know, we're not done, but we are doing a good job along the way of creating a brand and a association. Porsche is a big part of it, right? You know, but we're creating this association of the bright blue. Well, dude, and what a better, I mean, there's not a better brand to be attached to. I mean, Porsche is the most, the world's most valuable luxury brand. A lot of people don't know that. Yeah. You know, the,

To me, they're, I mean, obviously I have a biased opinion, but you and I are both fans of lots of cars. Yeah. I mean, you know. But I don't think we would, I don't think either one of us would debate over who makes the best car. I mean, for me. From line to line. If you were going to only have one car. Yeah. If there could only be one.

I truly think a Porsche 911, we can all... You and I would disagree on which one. Which one, maybe. There's a lot of versions. But I agree. But if you had to go to the grocery store and also turn up at the racetrack and do a good lap time and drive a back country road and somewhat be comfortable, drive across country, I would choose a 911. There's no question. The design hasn't changed since the early 70s, late 60s. People like our racing car. I mean, it's... Yeah.

It's gotten longer, wider. There's some different things, but yeah, it's the same formula. Now, just while we're on the topic, because you've owned all the 911s, I've owned most of the 911s. Which one's your favorite? That's a tough one, but if I had to pick one...

I do really like the 997 model, which was my favorite as the last year was made, 2011. I like both the GT3 RS 4.0 that year and also the GT2 RS as the turbo. But those two cars, the physical size of the car was much smaller than what we have now. And to me, it was just the most balanced car.

You know, the 2RS with the turbo is the fastest. It has the most power. The 3RS, it's naturally aspirated. Just either one of the – I would say that's my favorite. I think they're – I mean, those are both justifiable as hot picks. Yeah, yeah. They've gotten more comfortable, bigger, but to me, that was the best. I've also owned both those cars. Yeah. And –

Yeah, so what's yours? Dude, I think the 991 2RS, my acid green car, that to me, even though the purists will say, oh, it's PDK, it's not manual. The amount of power that the car makes and the nimbleness of the car, for me, feels right. The other cars...

they can be underpowered that's what i'm saying they feel slow to me and you know that's not that's just because of the the other that we get to drive yeah right like we both have the fastest cars in the world you've got a super sport chiron i've got the pure sport yeah you know everything feels like once you're once you've driven a p1 and once you've driven a super sport or a pure sport

everything feels slow like slow slow and then like but that but that 911 still feels quick and uh and that's what i think i like about it because even with the 2rs manual uh the 997 it still felt you know people are like oh the widowmaker yeah to who you know like yeah that's how it felt to me at the time maybe yeah right yeah yeah i still like them i think they're great cars um

But yeah, that's what I would pick. It's impossible. I get that question all the time. What's your favorite or can you only pick one? I mean, that's what's so great about cars. They're all so different. And hopefully no one has to pick just one or whatnot. But it's a great question. Man, they are so different. There are so many. I think we both agree on what the greatest Porsche is, though. Yeah. Probably the greatest car. Yeah, Carrera GT. Which is cool because I actually own

his old Carrera GT. That's where I got mine from. And then he got a different one. I had to get a different one. Yeah. I made, you know, we all make mistakes. I made a, I had a lapse in judgment once. No takesie backsies. Yeah. No takesie backsies. Yeah. But I was fortunate to be able to, you know, years later, get another one. I realized, you know, how great of a car, but yeah, you called me like, man, I'm wanting to buy a Carrera GT. You're like, oh, so, you know, shit, man, I was thinking about selling mine. I'm like, done.

Done. Yeah. Shortest call. Yeah. Because, dude, it was the color I wanted in everything. Black. Yeah. Black on black. Yeah. No, that car is special. So, dude, you know, switching from, you know, really what we came here to talk about, you

Let's talk about Lamar, dude. You know, this week, two weeks ago. Yeah. Yeah. So this was our third year, you know, attempting it. And I'll say I came in to this race. I don't think you ever expect to win a race like this. I mean, you know, we surrounded ourselves with what I think is the best team. They were the defending champions from Lamar the year before. Did the gorilla car win last year?

No, it was, it was, uh, it was, uh, just, it wasn't the Grelo. They said the Grelo car only they run with only top factory drivers, like at the Nurburgring. Uh, so no, it wasn't the Grelo, but it was, it was their team. And I was with a different, you know, bronze driver who was, who was the best. They, they last year they won the championship, uh,

You know, Manti, Porsche, and they also won Le Mans. And so my teammate, Richard Leitz, who was also my teammate in Daytona when we won the 24 Hours of Daytona, he won Le Mans last year with Manti. And when I came back, had the opportunity to come back with Manti and bring first form, Richie was available to come be my teammate. So he's won two in a row.

Yeah, so he's won Le Mans two years in a row. And Richie's the guy in the middle there. He's now one of the winningest drivers ever at Le Mans. He has won Le Mans six times. Holy shit. Won it six times. He's been on the podium several other times. But I think the winningest driver has won it seven times. So he's one away from tying that record. But yeah, he's won two years in a row. So anyway, I knew like – How old is he?

Richie is just about our age. He probably won't like me telling it. He had a great response in the press conference. Like, Richie, what do you have to be to win Le Mans six times in a row? And he said, well, the first thing you have to be is very old.

I've been doing it so many times, but, uh, no, man, Richie, uh, you know, having him, it's special, you know, where I won Daytona with him. And then I was able to have him as my teammate, you know, come in here, man. I knew I had the co-drivers, um,

Also, the third driver we have on our team, his name's Ricardo Pera. He's a silver-rated driver. We went after this guy trying to get Ricardo as our third driver pretty ambitiously. The last couple of years, he's been one of the fastest drivers at Le Mans specifically. So he's a bit of a specialist. I mean, he's a great driver. He's Italian. He's won many races and championships around the world. But at Le Mans, he's like...

He's like the man on sheer speed. So, uh, we put this team together, uh, with, with this race, like specifically in mind, you know, Richie's one at the most Ricardo's one of the quickest. And then me coming in as, as bronze drivers go, I've been one of the top in the world last few years. So, um, yeah.

Any team, I don't know if you know, the rules in Le Mans, all drivers are rated by category and it's based on experience, right? You know, we're all professionals, but it's based on experience. You got to have one gold or platinum rated driver. It could be either one. Platinum is reserved for like Formula One drivers or if you work directly for a manufacturer. Richard Leitz is platinum.

Uh, you have to have one silver rated driver and you have to have one bronze rated driver. And they're exactly what you mean. I'm the bronze rated driver. I would have the least experience of these guys on the team. Ricardo's a silver. And the trick in racing is we're all trying to be the absolute best in our category, right? If I get a little too, like,

for me, if I were to ever become silver one day, I would not be very valuable as a driver because there's lots of really, really great silvers. Same with Ricardo. Like when you go kind of, you step to that next level, you kind of could be on the bottom tier of the next level. So every team's trying to get the absolute best bronze and the absolute best silver and the absolute best platinum, you know, at that specific time. And, um, I think we achieved that. I think I've, I've,

I think my performance, I've been right up there in the top three or so bronzes in the world last few years. And Ricardo, I think, is definitely on that verge of probably becoming a gold real soon. And so we got a good combination here. But

Yeah, the week started like we were decent. In our class is the largest category. There's 24 cars in the class, all different manufacturers. And we were kind of in the practice sessions hovering around the back half of the top 10, really. We were each time between like fifth to 10th. Better than the average, but dude, we were, everyone knew it from the start, the Ferrari, right?

And the Lexus, which is actually a Toyota, but the Lexus were just like so fast. I mean, they had more top speed than everybody else. Their lap times were the best. Like everyone was talking about it through the practice sessions. And I mean, they were a lot faster than us. And we were pushing. I mean, we were all out, you know. And you kind of can never tell in practice or everyone just people holding back. They don't want to show their whole cards just yet, you know. And so you don't really know.

We were kind of leaning. We were we were kind of showing it. And we the talks just went into, hey, this might not be our year. You know, Porsche won last year. This year, let's get good points for the championship, even though these guys are fast. You know, like we said, in 24 hours, a lot of shit can happen. A lot of fast cars can have issues and break. But our goal for sure was the podium. We thought if we executed perfectly and we made no mistakes.

we would have a shot at the podium, but that was realistically the goal. I definitely wasn't calling you or calling homes like, Hey man, this is a year, but we're going to smoke these guys. So that, I mean, that was our mindset, you know, going in and, uh, we got to qualifying, um, uh,

We had a good qualifying. Each driver has to qualify. The bronze has to qualify, then the silver, then the gold. It's an elimination style, kind of like Formula One. I qualified P3 and was really close to the top. It was a bit surprising. Ricardo did the same. He qualified P3 out of the silvers. And then Richard went with all the platinums and golds, and he was P5, but they were all like...

super, super close. So that was actually like the closest we had been, you know, uh, to the, to the front. Um, so that's where we started. The race was from fifth. You start where the final, um, where the Platinums, you know, qualify. So yeah, we started from fifth. So yeah, that was our goal. I mean, we just, we thought the, the podium would be kind of the, the goal, but I would say we spent the first six hours of the race. Well, how, how, how close, uh,

Just so people understand, it's eight-mile track. Yep. Okay. How close...

are the times from qualifying first to third to fifth. Oh, I mean, we can pull it up, but just off the top of my head, a really fast qualifying lap time, if you're going under four minutes is really fast. I want to say our pole laps were in the close to 3.55. Yeah. Okay. And the, I mean, the top time,

I know in my qualifying that I was P3, the top 11 or 12 were all within the same second. Okay. So we're within tenths, sometimes hundredths of a second. So that's what I'm trying to, from the perspective, I'm trying to let everybody understand. Yes. You're talking about an eight mile course. There's 32 corners.

So 32 opportunities to break and accelerate, you know, or not. Right. And the top 11 cars are in the three 55 mark within the same second. Yeah. Yeah. So we're, we, I got it right here. We're constantly pushing for yeah. Tenths of a second. Yeah. So that's, that's just so you guys that don't know racing, that's how close it is. And we get a lot of questions. I get a lot of guys like, Oh,

hey, what's the difference in a bronze like Ryan versus, you know, a platinum like Richie? And Le Mans is a bigger track, obviously, at three minutes. Most of our tracks are much shorter, right? But, you know, the difference from me to Richie was probably one-ish second. Where is this? Man, Ty, I did a 3.57.2 and Richie did a 3.55.1. Yeah, Richie was the last, yeah.

Yeah. So yeah, within two seconds. That's crazy. Yeah. It's because most tracks I'm within one second of Richie, but that's also about a two minute lap time. So this is a four minute lap time. So here I was under two seconds. I was 1.9 seconds from the guy who's one of the greatest drivers in the world, you know? So that's what it,

takes to be the least experienced guy, you got to still be within like one second of the top. Yeah. Oh, bro. But here's the thing. How long has Richie been racing? Oh, his whole life. Okay. So you got a guy, just so we understand, I think this is important to point out. You got a guy that's probably been racing since go-karts, okay? His whole life.

And you have a guy who's been racing for less than 10 years. Yeah, nine years. Who's one within, you know, right there next to him. So like most guys will spend, this is the point that needs to be made. Most guys will spend their entire life

trying to make that time up that gap between Richie and Ryan they will spend their entire life to get to make up that less than a second or one second or two seconds most most you know never will that's how close that's how that's how precise and close racing really is what what I've found what's so crazy what I've found is you know through like you know nine years yeah you can get

I mean, I can get within a second, okay, over two minutes. And, dude, we're talking one second spread out over 20 corners. Yeah. I mean, bro, it's less than like hundreds of a difference in the braking and the acceleration right in each corner, right? Obviously less than a blink of an eye. If you were watching a video of their feet right next to each other, it would look virtually identical. It would look identical. Yeah. Yeah, look identical. And then what I've found is you can get within that second, but let me tell you, the last –

half a second, the last five tenths, this is what takes a lifetime. The guys that do this, that have dedicated their life, they've dedicated their entire life to a half a second more than what someone who could come in much later in life can do it. And let me tell you, that last half second,

It's hard. Yeah. It's very hard. It's very, very hard. I just think it's important to point that out. Because as an average, I flip on the television and then there's a race car going around the track. You don't think about it like that. Yeah, yeah. A lot of times you watch the video back and you look at the data and you're like, golly, I'm one second or nine tenths. Where could it be? It's never in one spot or two spots. It's...

fractionally around, you know, you know, each corner. And then to be able to do that and execute it, like we said, over an entire hour with tires changing, fuel changing, weather changing, temperature changing. That's one hour. Yeah. Then times 24. Yeah. But in the middle of the night. Yeah. It's, it's, it's, that's where the skillset comes in. So we start the race.

I'd say I can break down pretty soon. This was honestly a pretty straightforward race. When it's kind of going your way, it's kind of going your way. We spent the first six hours, I would say, in the top five. And kind of, I don't want to say cruising. You ran four-hour stint to start the race. Yeah, I started with four hours in a row. I did the only quadruple stint in the entire race. No one else did a quadruple stint. I'll say it wasn't planned. The plan was for me to run a triple, which that's about –

It's pretty hard. That's pretty hard. And a lot of guys, most guys will run double since, so like two hours at a time. It was planned for me to do a triple. My physical fitness has been strong, you know, I'd say compared to most other drivers. So, you know, it's been a strength of ours. And they knew the more I could drive towards the start saves our fastest drivers for the end and saves them more fresh, right? So...

They called me at hour three and I was, we were hanging around that top five, you know, and they're like, Hey Ryan, you know, how are you feeling in the car? I'm like, man, I'll be honest with you. Like I'm feeling pretty good. Like we're, and I, you know, it's fun when you see the, you know, you see the leaders and we're doing well. And,

And I'm like, man, I feel great. You know, if you guys, if it helps, like I'm good to do another one. And they, they said, let us come back to you. And they rummaged around, I guess, for a little while. And they came back and like, Hey man, if you're okay, like it would be a big advantage if you could do, you know, four. And so, man, if it's an advantage, let's go. And I did it. It was, it was awesome. We, we gained a lot of space there. And what that did, that set off, I think, what,

what eventually helped us win the race. A lot of the other teams, as we got towards the night, they had to put in their bronze drivers in because they were running their faster drivers early, where we had saved, we put in our platinum and silver drivers against a lot of their bronzes. So that enabled us to jump up quite a bit. And then the next thing that did a big difference was the nighttime. I

It's some of the most difficult. You can ask any driver. I mean, it's not like Daytona, the 24 hours of Daytona. I'm not going to sit here and tell you it's easy. It's not easy. Okay. But as far as driving in the night, it's extremely well lit. It's damn near the daytime. I mean, all the big, you know, from the speedway, you've got all the lights from NASCAR and it's basically like driving in the day.

Let me tell you something. The backcountry roads in the Midwest of France are not well lit. Like, my first year when I went out for the first night practice –

I came out of the pit lane, the pit lane, it's all lit up. So it's like the racing track there. So it's like Daytona, it's all lit. And you go the first three corners, it's all lit. And then you, you merge out onto the Mulsanne straight. And this is where you leave the racing track and go on the, go on the country roads. And I was, you know, radio silence for a little while and I'm driving down the Mulsanne straight. I went to the first chicane and I'm on my way to the second chicane and I called on the radio and I'm like, guys, what?

It is dark. I can't explain to you guys. Is this supposed to be this way? You can watch all the video. Like we have video. You can go on YouTube and watch it. My videos are on YouTube right now. You can watch, uh, you know, my laps and stuff at night. Um, and you have a like, Oh yeah, it kind of looks dark, but it'll probably be okay. Like, bro, what, what got me is that, you know, we have headlights, um,

But the headlights, obviously, they shine in front of you, right? Well, when you're on a racetrack and you're about to come to a corner, the front of you is fine. You can see out there. But all the time, like during the day, you need to see where you brake. But then your eyes are going to the corner. So let's say it's a right-hand corner. Your eyes are going over to the right looking for the apex. Well, bro, it's pitch black, dark. So you're braking and you look and you're like, okay.

I think we turn now. And then the headlights move and they're like, nope, too early. Further. So you have to, it's nothing but time. You have to develop time and you have to look at things on the road that you can see like right in front of you to give you visual clues of where the turn in spot is. You

You can see the break points like there's you recognize signs and different things on the road to where you know where you have to break. But the turn in point, this has to come from just muscle memory and feeling and stuff. So, yeah.

Anyway, back to my original story. Driving at night is very difficult. Most bronze drivers don't drive at night. Most teams, they drive their bronze drivers a little bit in the day at start, and then they put in their silvers and their platinums to go back and forth, back and forth all night long. And then when the sun comes up the next day, the bronzes go in, you know, when it's the sun is back out.

I drove those four hours to start that helped get us ahead. And then I drove, it gets dark kind of late there around 10 o'clock at night. Actually, it's pretty, it's the summer solstice. So longest day of the year I drove going into the night. So as the sun was going down, I drove from 10 to about midnight and,

where no other bronze driver was out there then. And I came out for just a couple hours and I went back in at 3.30 a.m. And I drove from 3.30 into the sun coming up. Sun comes up kind of early around 5.30. So I did like a...

It was a triple stint that went into the sun. And again, no other bronze drivers out there. We were in the top three. Both those times, we were in third, second, first. And the team was on the radio like, Ryan, your pace is doing great. The Ferrari had caught me. We were in second. The Ferrari caught me. It had their platinum driver in it. And they're like, Ryan, this is the platinum. Don't fight me.

Like, no, don't risk anything. If he's faster, just don't fight. Let him go because they still have to do like four hours of their bronze driving. We'll catch him. And you're done in the next hour. Like, you know, so I did the most driving at night, which ended up being like a major step forward because then when the sun came up, I was done. Like I had completed all my, I have to drive like,

seven and a half or eight hours of the 24, I was done. And every other team still had their bronzes had to come in and bro, we went straight to the front. We passed for the lead when the sun was coming up. Uh, and then we led the entire rest of the race, you know, so, which is a huge advantage because it keeps you out of the shit. Oh yeah. Oh, leading is always better. Yeah. And in the back, but yeah, that's pretty much how the race went. So dude, what was it like, you know, uh,

when we won. I mean, I know what it was like, cause for me, but like, I mean, what was it like, dude, man, that dude, the, I mean, I had a similar feeling in Daytona, you know, but when, you know, we were leading, we had a big lead, but you're constantly counting down every minute, every hour. And the, the, the factory Ferrari was in second and they were the only car towards the end of the race. It really had the speed. They were, again, they were the fastest since we had turned up and

man, I'm like, golly, if anything happens to the car and this Ferrari is super fast. And, uh, but we had this kind of manageable about one minute lead, you know, that we just kind of managed all the way through. So, uh, you're obviously worried about something just like by chance happening to the car, a flat tire, a mechanical issue, but our car was perfect, you know, the whole time again, back to that preparation work. But,

Dude, I would say the last stint for Richie, which was right at an hour, like probably 50 minutes to go. We did our final pit stop and our engineer was super good on the team. He's talking to the pit crew before Richie was coming in for the final pit stop. He's like, guys, this is the last one for the whole 24 hours. Make sure every wheel gun is perfect. Fuel man, make sure test the fuel flow.

the fuel flow, make sure it's perfect. Take your time. We're normally trying to do it as fast as we can. Right. He's like, we have a one minute lead. We gave up at like what? 20, 30 seconds. We gave up almost, almost 25 seconds because we re he said, take your time, make sure the wheels are torqued. We even added a bit of oil to the engine just to, we didn't have to just, just a precaution, you know, took our time with the fuel flow, looked over the car, just, just,

And then set them out, you know, so we, we lost some of that minute lead, but on purpose, right. Just keeping everyone calm. But yeah, I was there with my, my son was sitting right next to me, my oldest son, uh,

and my wife, you know, Whitney was there. My dad was in the garage, Justin and man, dude, I was like, I was, I mean, you know, I couldn't stop shaking my feet. I'd stand up, sit down, walk around, go back up, drink an energy drink. I mean, because that always helps. Yeah. Yeah. Calm me down. You know, definitely not an ad. Yeah. Yeah. Um, but dude, it was, it was, it was awesome. I mean, I, you know, I'd, I'd never thought, you know, we could win this race. I mean, just, just to come and compete in it, you know, is one thing, but, uh,

Yeah, when he crossed the line, I mean, dude, just the garage erupted. I lost it. I was hugging my son and my wife. For me, it's like you dedicate your life to perfection. We all want to be perfect, right? We're all trying to leave a legacy. And for me, having my son there, it's perfect.

my hope, like seeing his dad do something at that level. I mean, dude, as a, you know, you know, it hit me and I like no one, no one can ever take that away from us. Right. We're in the history. No, bro. You're etched in your etch. Your name is etched.

In history. Yeah. All those posters like you have in your garage. Yeah, we'll have that. There's going to be a poster of our car right now. So, yeah, man, it's hard to put into words. Yeah, it's fucking awesome, dude. And you sent me the screenshot. You were like, oh, by the way, from back in, however many, three years ago, we were going to win Le Mans. You were right again. Yeah, dude. Well, I mean, look, winners fucking win, bro. And, you know, it's, I think people,

I think people think there's a magical element to it, and I don't think that's what it is at all. I think it's being meticulous and relentless towards whatever it is you choose that you want to go towards. And I don't think...

that success in business or success in racing or, or obviously there's limitations, you know, uh, a five foot one person is highly unlikely to be the MVP of the NBA. Right. Um, but outside of that, I really think it comes down to like just an obsessive commitment to achieving whatever it is that you've decided you're going to achieve. And it's not, um,

It's not a, oh, I'd kind of like to do this. It's an obsession. Yep. And for you guys listening, you know, I can't articulate the amount of hours that Ryan and I have spent on the phone talking about winning this race. I mean, over the years. It's...

I wouldn't even know where to start. And to see you do it, bro, it's just, it's one of the coolest moments of my life. I can't imagine what it's like to actually have done it, you know, and to stand out there on that podium.

With, fuck, 100,000 people? I'll never forget that. I mean, I hope... I haven't re-watched the TV yet. Yeah. Yeah, I hope they showed it and I hope it did it justice. When we walked out on the podium, it's an F1-style podium that's elevated, you know? And when we walked out, they opened the track up after the race for all the fans can come down, like, on the front stretch. Yeah, there was no end to them. Bro, it was as far as I could see. Yeah. Wall-to-wall people. I...

I mean, the race is one of the most highest attended sporting events in the world right up there with Indy 500. And I think it's like 370,000 people or something. And it looked like they were all right there, you know, and I, you know, you talk about for me, I mean, you

you know, for you and this company, you guys, you know, believe to me like at a super early stage when I was just starting out and racing into, I can't tell you the amount of pride to stand up there. Um, we had some screaming freedom, you know, energy with us and we didn't know if like the officials were going to try to take them from us or whatever. So we, we kind of snuck them in our suits, like as we went up, but to stand there like with the can, you know, wearing our hat, you know, with our logo on top of the podium at,

without doubt, one of the world's largest takeout racing. Yeah. It's one of the world's largest sporting events. You know, it's, it, for me, it was that Superbowl type of moment. Right. You know, and to be able to do that when I walk back in this building, you know, too, and see all these employees and all these team members, same with mountain motorsports, our motorcycle dealerships, the amount of pride, you know, that we were able to, you know, help create for all

all of these employees, customers, how many customers that have reached out and like, dude, we've all loved first form or we've loved Mount Motion, but like now we know someone who's won. I mean, it's just, it's a tremendous amount of pride. Well, dude, and I, you know, we have never talked about this publicly, but in 2022,

2022 was it 2022 or 23. that you know there was an opportunity for you to invest in the company and ryan's actually people don't know this but like you know you own a small purse a small portion of the brand at this point so you know to get up there and be a part of the brand after all these years of being a fan of the brand

Yeah. Had to be fucking, I mean, dude. Yeah. I mean, yeah, it means, I mean, it, it means a lot. I mean, to be able to, uh, like say you gave me that opportunity a couple of years ago. Um, you know, I'm a small part, you know, big, massive thing that you, well, actually a really big part because, you know, having you as a partner for the, for the, the knowledge and the experience and the strategy, uh,

and all of those things is, is invaluable. So, you know, it's, it's, uh, for us to go from, you know, where we are now to where we're going, it's, it's fuck the skills needed. Yeah. Well, we're, we're, uh, yeah, this, there's a, there's gonna be a long story, you know, written about form one day where we still have many more chapters and that's sure to write. But, uh, yeah, no, I'm, I'm, I'm super gracious of, uh, uh,

of mostly the friendship, right? Yeah, absolutely. You and I were friends, you know, before anything else and Sal and, and Jason and Chris, I mean, all you guys give me the opportunity to be more involved with the business. It's a, there isn't a business, you know, that I believe in more outside of the one that, you know, I started with Justin. But I, you know, if I could have, you know, if you asked me a question, Hey Ryan, you have the opportunity to invest in any company in the world, any company,

Man, there's not one that I would want to and see more promise and upside than first form. I mean, I, well, dude, it wouldn't feel right. It wouldn't feel right doing it without you at this point. I mean, that's what it comes down to. You know, we've been, I mean, fuck, how many conversations have we had over the years about the company strategy, not just the race strategy? You know, I think, I think people, you know, like you've been one of my biggest, you know,

I don't know, you know, sounding boards, advisors, you know, partners without officially being part of the company for a decade. Yep. You know, and people, people, you know, people don't know that, but.

I wouldn't feel right, I don't think anybody here would feel right doing it without you. Well, that means a lot. I'd say I get one question all the time about, we have so many fans and people look up to First Form and I get a question like, Ryan, how on earth did you get First Form as a sponsor? And I have the same answer back to them and I think this is a great thing for a lot of young people to hear.

If you're ever looking to get investment or a sponsorship from a company, the number one way you can do that is to give more than you're asking to receive. And you said this a lot. I've always tried from the first time that you and I became friends, and this is in any friendship that I have, I try to give and share more than I asked in return. And I do it in a way that I'm not...

Even hoping or expecting or even. I do it just to try it selflessly. And I think if you can truly master that ability to, in any relationship you have, whether it's, you know, friendship, whether it's business related, or whether you're trying to build some, attract a sponsor, you have to find ways that you can give. A lot of people say, well, I don't have money or I don't have, you know, giving is a lot of ways. Like you said, I was...

there is a soundboard a lot of times that you just needed somebody to talk to or somebody bounce somebody's off of and that was valuable yeah at the time and yes and eventually you decided to invest in racing yeah with me but hopefully it was always and i think that's what oh dude yeah there was yes i received yeah but i always felt that i was i was giving dude come on that made it i mean i know that for a lot of you i know that but i don't think

You know, it's never been talked about in public. Yeah. You know what I'm saying? Yep. I mean, it's, look, bro. Pretty awesome to see. It's fucking awesome. It's the coolest thing ever. I thought this was six years. I just found this online. The video game Gran Turismo. Yeah. Somebody has that livery in the game. Yeah.

Yeah. Oh, it'll be, it's already everywhere. Yeah. Yeah. People are making it in Gran Turismo and all the, uh, cert fours. Uh, I get all, you know, cause these are individual designers that, that, you know, make the graphic designers. Yeah. And again, they sell those skins. Like you buy the skins and some, some guys make them in the game. Some people just open source it.

Yeah, most people it's free. They build them and yeah. It'll be a very widely used game skin after this win. It's freaking sick, man. But I want to ask you this, Ryan, because you put them all together. You got Sebring, Daytona, Le Mans.

Like that's the pinnacle. Like what, so what, what's next? Like, how do you, how do you reset a standard? How do you not celebrate too long? What's the next, what's next? Like, I mean, how do you, how do you top that? That's a great question. I mean, uh, without a doubt, um,

Any competitive person, I think no matter how big the mountain is that you climb, there's always another mountain, right? You start thinking about what else is there to achieve. For me, I got a short-term and a long-term answer. The short-term is simple. We're currently leading, after the win in Le Mans, we're leading the World Endurance Championship, which is ran by the FIA, and that's the highest form of sports car racing in the world right now.

There's Formula One. FIA runs two series. They run Formula One and they run the World Endurance Championship. Every manufacturer is involved with the World Endurance Championship. So we are racing with the factory effort from Porsche. We race against the factory efforts from Ferrari, from Corvette, from BMW. So it is the top level, you know, sports car racing. And it's a series that goes all around the world all year. And the best, you know, the team that has the most points at the end of the year is world champion. So

outside of the Formula One World Championship, this would be the next highest level of a season-long championship in the world. So that's the goal. We're currently leading the championship after Le Mans. Le Mans is worth a lot of points. We've won one other race. We won in Italy. We're the only team to have won two races so far this year.

Um, we're in a pretty close battle with the factory Ferrari as it was probably the Dick's, I'd say strongest team. They're strong. I mean, without it out there, the next brand. Well, bro, I mean, that's their whole thing. The two of us. Yeah. I mean, it's, it's where I would, I would almost say head and shoulders, but there's great competition amongst Corvette has a strong, you know, racing team, uh, you know, Toyota, BMW, there's a lot of great teams, but, uh,

Ferrari and us are the leaders and we have the lead. And so that's the short-term goal. I want to be world champion and have that as a title here. That's the short-term goal. Long-term,

I just start now. I always said my whole goal was to win Lamar, you know, to try to win that race and win the trifecta. Believe me, my wife is asking like, Hey, so, you know, you won Lamar now, like, well, dude, it's a big commitment from the family. Like people, people. Yeah. I mean, look, it's sacrifice a lot, you know, and, um, I'm super fortunate, you know, inside, you know, with, with her, my kids, you know, it's a lot of time away from home. And, uh, um, but,

to answer your question, my long-term goal is legacy. I'm starting to think about legacy and I look at how many times could I win this or how many championships could there be? I would like to leave a lasting legacy both in the racing world and as well as the business community world. I think

obviously associated with their parallel. Yeah. I think, cause we have to continue to grow the brand if we're going to continue to have the legacy in racing. Yep. Yeah. So I, it's a, I think about legacy both for the brand personally. And you know, so that's, it's actually pretty cool because like when we talk about when Ryan and I talk about the business, uh,

Like it's, it's funny because a lot of it correlates to, and if we could do that, we could do this. Yeah. That's possible. Yeah. I mean, you know, my long-term goal, like we're going to be an F1. I was, I was about to ask. I didn't want to like break no secrets. I mean, that's, that's where you're going to ultimately see our car, our livery, everything that we're doing. You will 100%.

eventually see that in F1. We're making all the right headways. All the noise. Let me tell you, we are first form in that blue livery. We are on the world map. That's what it takes. You can't just turn up in Formula 1, even to a team. Obviously, these teams want to be associated with great brands. We're on the way. We will be

owners maybe i don't know if ryan will be driving the f1 car i think we may need to find maybe yeah we might need a guy who's 20 you know uh i may be like the the brad pitt character in the new yeah one movie i mean we might sneak in a couple laps you know what i'm saying we can go do some boy that'll be an expensive um that's that's all right if we yeah don't cross that don't cross that line yeah but yeah man uh well dude look um

It's been awesome. It's dude. Yeah. I, there's no other way to say it, man. Uh, you know, the whole, the whole thing, dude, like our friendship seeing, you know, you guys grow your company, our, our company now, our company. Um,

you know, the partnership with the, with AB and Dana and the guys like. Yeah. Super fortunate. Yeah. The rate takes all the time. Like, man, it's pretty good life. It's weird. It's fucking surreal, bro. It's like, it's like, you know, and we were, it circles back to the thing that we were talking about, you know, what, you know, the time, right? Like 10 years in, you're like, fuck, like it would have been so easy for you or me to both been like, yeah, I'm going to do something else. Yeah. You know, and now here we are,

Fucking doing it like for real doing it and it's just I know for me dude like as much as I expect to win you know because people ask me a lot personally about

They're like, dude, did you ever imagine? And I'm always like, yeah, dude, I fucking wanted to be here 10 years ago. But like now that it's like real, real, it is kind of surreal. Like it's like to stop, you know, just for a second and be like, yeah, the, the brands summer smash at Anheuser-Busch at the distillery. Yeah. You know, we've, we've, we've transformed more lives than any other company ever. Yeah.

You know what I'm saying? Like, it's just, it's surreal, dude. It's a surreal thing to sit and think about and look at. And the time invested, you know, it's not like we're 70 years old, bro. You know, we're, you know, early side of 40s, not backside. And it's just, you know, I think you guys should all remember that. I think you guys who have the dreams and have the goals and,

I think you guys got to, you know, not, don't get caught up in the short money. You know, think about the big picture, what you can do. You know, the one thing that these guys have, turning it back to entrepreneurship for just a second, that we didn't have is they had the ability to generate capital doing side hustles that

That were not available to us. And what I see from a lot of the young guys is they get addicted to this side hustle shit and never actually build it into a real fucking brand. And dude, I hope you guys remember, like, it's not just about the money. It's not just about, you know, making a few dollars and, and make us a cool Instagram posts, like the journey, the time, the friendships, the, the stories, the, the,

that's, that's your life, dude. Like it's not a balance statement. It's not a, it's not a number. It's, it's, it's the story created through that journey. And you know, when I stop and think about it, dude, I wouldn't trade that for anything. Yeah. That's it. I mean, that's very well said. It's all, it's all in the journey. That's where the magic happens. It's not at the finish line. No. Well, bro. Um, fuck man. I'm proud. I'm, I'm, I couldn't be more proud of you, dude. And I couldn't be more proud to see you do that.

um the whole thing you know everything that we've done everything we're doing and and just it's it's one of the coolest things in my whole life man so proud to do it with you buddy yeah so great yeah i love you man for real that's real yeah same bro so absolutely all right guys i know that was a little different for uh for a tuesday show but

I thought you guys might enjoy it. And a couple of car guys just walking cars. Yeah. And a story. And there's so many parallels for any of you guys trying to achieve anything. You know, the endurance, the persistence, the perseverance through the hard shit, you know, the time that doesn't go fast enough. And then when it does go fast enough, it goes too fast. Like, it's just such a it's it's just it's.

it's fucking crazy way to live your life but i wouldn't trade it man absolutely yeah so all right guys well ryan thank you bro thanks for coming on the show a long time yeah in here yeah it's been awesome all right guys we will see you later on this week and uh don't be a hoe

went from sleeping on the floor now my jewelry box froze fuck a bowl fuck a stove counted millions in a cold bad bitch booted swole got her on bankroll can't fold that's a no headshot case closed