One Funnel Away Q&A - Real Questions, Real Funnels, Real Fixes | #Marketing - Ep. 44
01:10:47 Share

This message is brought to you by Abercrombie & Fitch. I've been ready for summer for a while, and now it's finally time for summer outfits. With the trip coming up, the A&F Vacation Shop has me covered. Abercrombie really knows how to do a lightweight outfit. Their tees, sweater polos, and linen blend shorts never miss. I wear Abercrombie denim year-round. Their shorts are no different and have the comfort I need for summer. Prep for your next trip with the A&F Vacation Shop.

Get their newest arrivals in-store, online, and in the app. With a Venmo debit card, you can Venmo more than just your friends. You can use your balance in so many ways. You can Venmo everything. Need gas? You can Venmo this. How about snacks? You can Venmo that. Your favorite band's merch? You can Venmo this. Or their next show? You can Venmo that. Visit venmo.me slash debit to learn more. You can Venmo this, or you can Venmo that. You can Venmo this, or you can Venmo that.

The Venmo MasterCard is issued by the Bancorp Bank, and a pursuant to license by MasterCard International Incorporated card may be used everywhere MasterCard is accepted. Venmo purchase restrictions apply. What's up, everybody? This is Russell. Welcome back to the show. I just got done off of one of our live Q&A calls with One Funnel Away, and we went a little deep this time. I had some fun, especially the last probably 30 or 40 minutes. We went really deep on some cool concepts about how to get traffic online.

how to simplify your funnels and your messaging, how to like get from the beginning line to the finish line as quick as humanly possible. If you need to make money ASAP, how do you reverse engineer so you can get it done fast? And then like,

Um, there was a theme throughout just like me preaching and teaching and showing like how to increase your volume of stuff you're putting out there and how to do it. And, and anyway, it was a really good one. Uh, I love it. I'm not giving you guys all the Q and a calls cause he has to go join one funnel way.com and get on the calls live. Um, but every time there's ones that just kind of pop that are really fun, I want to, I want to bring him in here. So,

With that said, I'm going to queue up the One Funnel Away Q&A call from this week. I hope you get a ton of value from it. This is one you should listen to two or three times because there are so many different unique things that I think are going to help shortcut most of your success. If you listen, you actually apply it. So that's the game plan right now. I hope you enjoy this episode. If you do, you should be on these live Q&A calls. It's insane. We get like a few dozen people to show up. So your chances of getting your questions answered are like almost 100% if you just show up.

And all you gotta do is go to one funnel way.com and sign up for free. Uh, if you have a click phones account, you get it for free. If you don't, you're going to click phones account and then you get for free and you could almost ask me any question. So yeah, do that or pay 50 grand to draw me in your circle. Those are two ways to get, to get, you to answer your questions. So anyway, uh, just putting it out there cause you'd be insane not to. Uh, so one funnel way.com. Other than that, I hope you guys enjoyed the Q and a session. I hope you get some ton of value from it and I cannot wait to see you guys at the top. All right. We'll talk soon.

This is the Russell Brunson Show.

All right, you guys know what time it is. Look at that. Here he is, two minutes early, the man we love, Mr. Russell Brunson. What's up, Russell? How you doing, man? Great to see you. Look at this. I'm walking while I talk. Yep. You know, two birds with one stone. That's how we do it at Efficiency over here. That's net time, baby. Do you have the little walking treadmill down below you? Oh, yeah. Walking it up. So just, you guys, any people, how many guys have some type of ADHD brain like me and most entrepreneurs? Yeah.

If so, one of the secrets is the more things you're stimulating your brain with, the easier it is to focus on one thing. So when I write my books, I actually write my books with headphones on playing music while I'm walking on a treadmill desk and typing because it keeps me focused versus if I'm by myself, I'm like squirrel, squirrel, squirrel, right? But I had an old treadmill that was like super big and clunky and they have these new ones on Amazon for like $150. They're tiny. So anyway, so now I'm walking on my new $150 treadmill, getting it in.

That is awesome. Well, I got to know, since you brought up music, what do you like to listen to when you're writing books or trying to focus in? What's the jams? So this is kind of weird, but I'll tell you. So when I was in high school, when I was studying in high school and stuff, if I listened to music that I knew the words to, I got to get distracted. I'd be singing and everything. And so there's a CD. Do you remember Enigma? Yeah.

yes the cross of changes that cd is what i listen to on repeat when i'm writing or doing stuff like that so oh that's all not that many words other than one song but for most parts no words and so just it's in the background and i can just i can i can zone in so man as everybody goes to scramble and get that cd i'm probably the only person that still listens to that from the 90s it was amazing but yeah because that's what i studied in high school so for me like

my brain syncs it to like like deep work that there's also there's an app called brain.fm that i use a lot of times too where it put there's like weird things on your if you put the headphones on and it gets you like i want to be in a full uh focus state or creative state or whatever it does is binaural beats to get your brain at different states so brain.fm is the other one i use so those are the two two core things for me yeah brain.fm i'm putting that in the chat for everybody right now russl brunson just kidding i don't have an affiliate

I wish I didn't. No, it's okay. When they start giving away Lamborghinis, you'll do it. But right now, no way, Jose. No Lambo. That's right. No Lambo is not getting Russell. Well, man, I'm excited to be here. I missed you like crazy this past week. We've had a lot of great stuff. And I just want to Russell my favorite day of the week. So let's get it. Last week, we were in Salt Lake for the first ClickFunnels Connect event. So I missed this, but now we're back. And I heard that went amazing.

Yeah, it was fun. I think we have a replay still up for next. I think clickfunnelsconnect.com, you see the replay of it. I believe so. We had some cool speakers come and hang out, and it was really fun. Yeah, I heard great things from, I only talked to a couple of people that were there. They said it was really, really awesome. And speaking of, we have ClickFunnels Connect events coming up in the future. If you guys want to host local events in your area for funnel hackers, I believe it's clickfunnels.com slash connect where they can register? Yeah.

If you go clickphotosconnect.com, that's right now. We're about to launch. We have like almost 100 people that have submitted to run their cities. So I think we're next week going to roll out the front end where you can go and you can find one in your local area and you can go to one of the events, which is really cool. Nice. I'm excited for that. I registered. Hopefully I get chosen. I want to do some events in the southeast here. Have a good time.

So fun. Yes, sir. So, hey, let's have a great time today. Speaking of good times, if you guys have any questions for Russell, please do remember that this is the expert set. Yes, Sarah. This is the expert session specific to expert questions. So if you're on the e-com track, welcome. So glad to have you. Marketing is marketing. Business is business. Be a part of the right conversations. So a rising tide raises all ships. You'll still get massive value from being here and learning from Russell. But this episode,

next hour from 12 to 2 is going to be specific to expert questions on your one-to-many presentation. So if anybody has those questions, please do feel free to raise your hand and we can get right into them. Let's start out with Sarah. Hey, Sarah.

Hi Russell, hi Dante. Yeah, I watched the ClickFunnels Connect. It was really great. Just loved it. And actually it answered one of my questions. Here, these are the notes I took. And actually here when Mike Cole-Jones, she talked about the missing point hook.

This was so great, so good. And actually it really helped me to prepare how I can start my webinar. I did it last Wednesday and I was wondering about the... Here, this is the system I use actually and this is how I learn and how I teach.

The problem I have and the problem my clients have, when people tell us this is simple, you just have to do, first you do this, then you do this, then you do this. We start to think like this and we say, okay, here, when you say that, I think about this and this and this. So what I wanted just to show you is when I use the one missing thing,

and the system as the three secrets actually. I've prepared this and I've tried but it was hard for me to choose between the whole system I use to teach or the thing I use here for just drawing. See, the pedagogy, the learning system I use, I have three secrets here that I want to show them.

But I'm hesitating between the whole system in general when I teach or just when we draw actually. Don't know if I'm very clear actually. So what's the question? I think I understand the question. Yeah, how to choose what I share in the perfect webinar. Because it's very hard for me to do simple stuff as you see.

And this is exactly what I give. I give a simplification of what I do. When we explain here, we're supposed to do just one thing. Then we think this way in the middle. And what I do is I give the simple stuff here with the drawings, of course, here, for example, the different parts.

And then it's easier. People say, okay, I see what you mean now. Well, obviously, you probably don't see what I mean now because I'm just a bit confusing, but sorry. So this is- The question is like, so basically, you got a whole bunch of stuff you could teach, but you're not sure what to teach. Yeah, the thing is, when I teach the whole system, obviously, it's too much.

Yes, we teach now. That's what you're selling. So the problem a lot of people make is they teach the how and your job is not to teach the how, your job is to sell the how. So you're teaching the what. Okay. So here's what you do. So if you look at any of my presentations where I'm selling, I never go into the tactics. I never go into the how you do it. I show you what to do.

okay so for example follow my funnel hacks presentation right okay first step you gotta go funnel hack someone so you're gonna go you're gonna find their thing and you're gonna you're gonna buy their product then you're gonna go and see what it is the second step is you're gonna go to cliff runners you're gonna build their funnel and third step you're gonna launch and make a ton of money right so i show them what to do and like oh that's amazing i see the vision of what i need to do but i never told them how to do it i was like okay step one open up the click funnels editor step number two click on the edit button step number three i learned copywriting step number four here's how to do it you're like that's what you're selling is the how

During your presentation, you're showing them the what. So I'm showing them the strategy because all I do is get them to buy into the strategy. Like, oh, for the result I'm trying to get, that is the strategy. Like, I believe that her strategy is the one that's most likely to give me that result. And that's all we need to get them to do. Have that a light bulb. Like, I think this is the correct strategy for me, right? Like, think about this. I'm going to start a diet. First thing I'm going to do is I'm going to look at a bunch of strategies out there. There's ketogenic, there's carnivore, there's atkins, there's...

I don't even know like Weight Watchers, a million strategies and I don't even know the tactics of all of them. I see that like which of these strategies is most likely to get me the result I'm looking for. And that's the job their presentation is to, is to basically throw stones at all the other strategies and then show why your strategy is the best. If they agree it's the best, then they give you money and then you can take them back home and like, okay, let me walk you through everything. Here's step one, here's step two, here's step three. And then you take them through all the tactical stuff.

But this is the biggest reason why people's webinars don't convert is because we are teachers and educators. We want to tell people exactly how to do it. And if you tell them how to do it, they're not going to give you money to show them how to do it. Because what you are always selling is the how and during your presentation, you're showing them the what. Like here's the strategy. And so that's the big differentiator. It's just going more of a high level like that. Does that make sense?

Yeah, when I hear you, I understand. I'm trying to say the what only, but what is huge and why it didn't work. But actually, I think when I hear you that I just have to give the surface of this and not to go so deep to say why it didn't work. And even the surface of the what,

because I just give the principle but they can't do it without me. So I'm not giving everything but I'm confusing for now because it's too much anyway. Even if it's simplified, it took me sometimes 10 years or 20 years to make it simple and to build everything. But even if I say it quickly,

It's too much and it's really overloading, overwhelming. For sure. If I let you guys inside of my head, you would all be overwhelmed and stressed out beyond the beef, right? So it's baby steps. It's milk before meat, right? The teachers in the Bible, Christ is like, hey, don't give them the meat before you give them the milk. Otherwise, they're not going to understand the meat and they're going to stress out and they're going to run away, right? So it's like it's baby steps. So you find your person where they're at and then you're not showing them here's the entire universe. Like here's the next step.

Here's the next step. Otherwise, I'd be on this call and we'd be talking about deep analytics. We'd be talking about split testing. We'd be talking about, you know, like, no, no, like you guys need an offer first. Let's focus on that and like everything else. And then there's a million things, a million frameworks we can do teach. You know, like in my Atlas program, people pay, you know, 250 grand a year. Like we're talking deep stuff that if I share in this call, everyone would be like, I have no idea what you're talking about. What's the context, right? And so your job is not to...

Now the webinar teach them everything. It's like, what's the first step to get some of the first result? Focus on that, get them that result. And that's what a value adder is for. Now they get the result like, that was amazing. I cool. You want more? Here's the next step. My value adder. Here's the next step. You start moving them and sending them. If you're trying to give them everything you learned last 10 years in one course or one webinar, people aren't going to buy. They're gonna be overwhelmed. They're not going to actually have success.

And so what we do is we give milk before meat. You give them a little more milk and then they handle it. They can handle the next step and you're taking somebody on a journey. Stacey Martino calls it the yellow brick road. I think hers is one of the best examples of how she does her value ladder. But it's like, here's the yellow brick road. Here's the first steps. And then you get to the next steps and you get to the next steps. And that's the key for success in anything, right? Line up online, precept from precept. That's how we help our clients grow. It's not by, here's everything you're not possibly going to need. And they get overwhelmed and drowned and then they run away, right? Right.

Okay. That's very, very tough because us as educators, we want to give them everything. I remember when I first started doing events, this is man,

18 years ago, we had this little office, had a little event spot and people would come for three days. I remember they paid five grand for this event. And I was like, okay, they paid me five grand. Everything I've ever learned, I must put into their brain. Cause that's what, you know, and I was like, so they would come and I would do these hardcore. I should go find the videos. These, these hardcore three day things where everything I'd learned, I would just jam in their heads and people leave at the end. They're like, that was amazing. And then nobody ever did anything like my success rate was zero. I was like, what is wrong? And so I got so frustrated, so frustrated. And then I remember, um,

One time we just tried an experiment. It was a three-day event. So I was like, what if I just, as I stick to my stomach, I'm like, these guys are gonna be mad. They're gonna be offended. They're gonna want refunds. I was like, what if instead of doing a three-day event, I do a one-day event, but I do it three different times, three different ways.

So I compressed my stuff down. I was like, okay, guys. So my first day was like teaching the strategy. Like, hey, first thing you need is a product. Then you need to turn it into an offer. Then you need to sell as I walk them through the basics of it, right? So it's on the first day, slowly going through the basics, which would have been like my, in the past, it would have been like presentation, like first 30 minutes. That's not where I kept going. But I just did that part for the entire day. Then the next day we came back and we broke everyone into breakout rooms and they went and they met with my team that does the products. They met with my team that does the copy and they met with my team that does the, it's like they got to go talk to all the people that do it.

And the third day we came back, I said, okay, now you guys have, we talked about it. Then you've talked to my people about it. Now we're going to come back. And third day, you're going to, everyone's going to go on stage with a whiteboard and you're going to map out what you're doing. So you get on stage and they map out, this is what my funnel is going to look like. And they left. And I remember at first I was like, I was like, we didn't teach them anything. I taught them like the most basic, simple. I was like, as an educator, I feel like I, I, I had under delivered.

And then what happened was the next group, the group that went through that success rates through the roof, people doing stuff, launches of crazy stuff. I was like, I just keep overwhelming people because I want them to know everything I know. They don't even know everything I know. If you knew everything I knew, you know, you guys would be so stressed out. You just got to focus on the next piece. And so think about it with your audience. It's just like your job is not to give them 20 years of your information. Your job is to give them step number one and focus there. And if you do that, they'll have a result and they'll come back for the next and the next. That's how you build, you know, lifetime success.

I've had people that have been paying me 50 grand a year for 10 years, right? Because you keep serving them where they're at and you take them next level and next level. And that's really the game plan side of business.

Yeah, actually, I didn't think about that, but I'm going to just prepare it as if I was explaining to a five-year-old kid or my grandma. And then I'm going to be okay to just simplify. It's going to be obvious, but I, yeah. Okay, I'm going to do that. Got a very quick question. It's about, you know, when I think about the content I give,

When there are cold prospects or warm prospects or in the middle, what's the difference between the message? What do you say, what do I send to who? What kind of messages do I send to who? In the presentation? No, in general, you know, for the newsletter, the...

the social medias and everything. In my brain, I have to know what's the difference between what I do. For example, if I have something happening inside of the membership, sometimes it's okay to send it inside of the newsletter or on the social media, but sometimes there are cold traffic and

That's not what I need to hear. So I'm trying to send the right message to the right person at the right moment. And in my brain, I think you're worried about too much. Just throw out more messages. It's like shots and approach. I throw the same everywhere.

You're throwing it everywhere. And like different things are going to hit different people. Right. And so, yeah, I'm not like, I think, think less about it and just go serve, start doing, start putting stuff out there. And the, the message will hit the right people, the right people will hear it. And they will come to you based on that message. And I don't know, like if I, if I was more strategic about it, I don't get everything done.

I'm just like, I got my phone. Uh, I'm, and then whenever I got my phone, I'm like, I'm thinking about like a specific person. So I'm thinking about an avatar. Like, okay, this is, I'm talking to Dante right now. I'm going to tell a story that Dante would think was awesome. I post it. Right. And it was cool. It was like Dante, people like Dante are going to like that. And then I can next think about something like my dad who knows nothing. I do have a video on that based on that. And then people, my dad would, you know, so I'm always thinking about one specific person when I click record or I'd write an email. And, um, and,

It's just like me, like right now we have an email list of like 6 million people and people like, I get all your emails. It's so overwhelming. I'm like, on my side, I'm sending this out to 6 million people and I'm throwing out different hooks, different offers because different people are going to respond, right? Like some people respond to the e-comm offer. Some people respond to certification offers. Some people respond to, you know, so it's like I'm putting all these hooks out there and the right people will be like, oh, that's for me. And they're going to click and they're going to go. And so that's kind of more so is just, is just throwing more stuff against the wall and seeing what sticks. Thinking less, doing more.

Okay, so a specific person but not so specific. All right. Yeah. That's great. Sometimes they flop and that's okay. Yeah, because when I don't...

know who I'm talking about sometimes. I don't know what to say anymore. And yeah, so I can think to one of my clients or someone I know, but just throw anyway. Okay. Great, great, great answers. And then more volume. It comes down to just volume, volume, volume. Put more out there. Yeah, yeah. That's what I'm trying to do now. Thank you so much. Very helpful. Great stuff, Sarah. I'm going to fanboy for just a quick moment. If you guys heard what Russell just said, I think of a dream avatar. And

I just want to point out how Russell's books stand the test of time. I learned this from him eight years ago in a book, especially in the time of AI, where every day it seems like things are changing. Frameworks are changing. Strategies are needing to shift. Like, no, if you guys don't have the books, go to secrets trilogy.com. It's the best money you will ever spend. It's the frameworks for everything, your entire value ladder, every step within it.

I have a little office that I can go get a little quiet time. I have seven pictures of some of you guys here that are in LFA. And I do the same thing. Literally, oh, we're going to go make this thing for this person. And you put yourself in that mindset. You speak to that specific person. That was cool. That was awesome. I loved hearing that. And then...

When we hear Russell say, it's all about volume. Gang, let's go shoot some volume. Let's go throw some stuff at the wall. That was great. Thank you for the question. I remember one time I was in Dan Kinney's Mastermind, and this is back when article marketing was the big thing. So imagine nowadays it's reels, but back then, 15 years ago, it was articles. I remember this guy was like,

talking about this article he posted and how many clicks and links he got. I remember raising my hand. I said, well, how many articles a day are you submitting? And he stopped. He's like, I can tell by the way you asked the question, I'm doing it wrong. He's like, I did one this month. I was like, oh yeah, volume. How many per day are you doing? Like pick it up, pick it up. Cause like we're in a world now where content's flying. So if it used to be like, I can only send one email and I had, you know, people overwhelmed where I can only do one post. Now it's like,

TikTok, you can post 500 times a day. So like go practice. Like it doesn't matter. Just keep practicing, practicing, practicing, practicing. Some are gonna hit, some are not gonna hit. But volume is how you learn the game, how you learn your voice. Hey, find your voice. That's how people find you. So nowadays it's just like, just think less, do more. And you'll start finding your winners as you're consistent with it.

Easy. That's the game, man. I love Fridays. All right, funnel hackers, let's have some fun for a second. One of the hardest parts about B2B marketing isn't getting attention. It's getting the right attention. I'm sure you know what I mean. Isn't it a pain when you see the weirdest ads showing up in your feed ads for things, you know, you would never use in a million years. And you start thinking that person's wasting so much money targeting me for a product or service I will never use.

And here's the thing. Those companies probably thought that they were marketing perfectly, but they were wasting money because they didn't get their targeting right. And that's why LinkedIn ads is such a game changer. LinkedIn isn't your everyday social platform. This is where over 1 billion professionals, people who are already thinking about business are hanging out and their targeting options are unreal.

You can target by job title, industry, company size, role, skills, revenue level, seniority, literally laser focus to the decision makers who can actually buy what you're selling. It's like having a magic filter for your perfect customer. And if you're serious about growing your business and you don't want to keep paying to show people ads who will never buy, then you have to get on LinkedIn. Here's the best part. LinkedIn will even give you $100 credit on your next campaign so you can try it yourself. Just go to linkedin.com slash clicks. That's linkedin.com slash C-L-I-C-K-S.

Terms and conditions apply only on LinkedIn ads. If you've been following me for any amount of time, you know, I always talk about as you're growing and scaling your company, the most important thing is finding the who, not the how. Who is the person that can help you drive more traffic? Who is the person that could be your CEO? Who is the person that could build your funnels? Understanding the who will dramatically speed up the growing and the scaling of your company.

Now, the best place to find the who's who can help you with your vision is Indeed. When it comes to hiring the right who's, Indeed is all you need. Indeed gives you the ability to stop struggling to get your job posts seen on other sites because Indeed's got a sponsored job listing where you can stand out in front of your dream hires.

With these sponsored jobs, your post jumps to the top of the page for your relevant candidates. That means your funnel builder is going to see it. That means the person driving traffic to your funnels is going to see it. It means your new CEO or CMO or whatever you're looking for is going to see the exact ad for your business as soon as they open up Indeed. And that makes a huge difference. In fact, according to Indeed, data sponsored jobs posted directly on Indeed have 45% more applications than non-sponsored jobs.

One of the things I love about Indeed is it makes hiring so fast. You can post the job and within minutes, you're getting applications who are coming in looking to become the who inside of your business. Prior to that, I was often posting my help wanted ads on Facebook and Instagram and then getting tons and tons of responses from unqualified people who had no idea what they were doing. Whereas Indeed, again, they're only being seen by the exact person I'm looking to hire. Now with Indeed sponsored jobs, there's no monthly subscriptions. There's no long-term contracts. You only pay for results.

They may be wondering how fast is Indeed? Well, in the minute I've been talking to you so far, 23 hires were made on Indeed across the Indeed network. So there's no longer need to wait any longer. You can speed up your hiring right now by going to Indeed. And listeners of the show get a $75 sponsored job credit to get your job more visible by going to Indeed.com slash clicks. Just go to Indeed.com slash C-L-I-C-K-S right now and support our show by saying you heard about Indeed on this podcast.

Indeed.com slash clicks. Terms and conditions apply. Are you hiring? Indeed is all you need. Let's hop over to Chris. How are we doing, Chris? Hey, doing good. Hey, it's nice to see a fellow Idahoan. I'm up in Coeur d'Alene. Oh, very cool. So what I wanted to ask, and this is where I'm at. I'm new to all this. Like, this is really fresh for me. I bought in. I got Barnum. I...

I think I'm kind of getting on the shiny object trail because then I went to last secret and then I started setting up an affiliate and e-com store to where I could get, you know, revenue coming in as I'm trying to plan my course for, for coaching and I'm all over the place. And so I kind of just need some advice of like, what should I be focusing on the most at the moment? Cause like I did the one funnel way I bought the VIP, but I haven't, it's like I said, I went to the last secret. So I kind of like fell off on the one funnel way and,

I'm just kind of everywhere. I bought all your books. I'm reading those. No, I understand. I know it's, it's one of the, the positive nexus of converting to our world is like, we create a lot of opportunities for people and it's like, which opportunity is the best. And so I don't think about for me,

And, you know, it's not just me. I'm sure your Facebook feed and news feeds pops up with like 500 other opportunities or potential. And what's cool about this game is that most of the things actually work, right? But when you're doing two or three at a time, it ain't work. In fact, if you look at the very first module of OFA, Trey did at first that kind of model. He talks about the unfinished bridges, right? Where it's like,

you have a result you want you start a bridge you start going and you get halfway through and they're like oh there's the next one you run back down you start nebula next bridge you get halfway there and the next thing sounds exciting and they he's like the reason why people aren't successful is not because the programs don't work because they got a ton of half half built bridges and so the reality is like all of them will work you have to pick which one like fires you up the most so for me um ben hardy wrote a book called uh become your future self now that had a big impact on me because i started thinking about that like who's my future self like what is

Like that's what I'm trying to do is trying to become the future self. There's a lot of versions that could get me there. Like, what does that look like? So for you, I would think about that like in five years. So like, what is that? What are your future self? Is it you? Do you want to be a coach? Like we are coaching and you got people, you know, you want to serve or is it like, I want to be affiliate behind the scenes or is it,

And I'd be thinking more through that. I was like, what's the, like, what's the end thing that you're, you, you want to be. And then based on that, there's a lot of options, right? And it's, it's picking one, then putting on blinders from, from all the other noise and distractions, and then just focusing on that thing. So what would be your, your thought right now, thinking about like five years from now, if everything works in this business, like what is it you would, you would like to be? What would that, what would that look like? Do you think? Yeah. In five years, I want to be coaching people. That's my passion is to help people, especially because my story, I've been through quite a bit of stuff in my life and,

And so I have a specific demographic I'm going after. So I want to do like, you know, group coaching, masterminds, stuff like that. My issue that I'm kind of, it's not really an issue. It's just, I guess on the aspect of bridge, I own a landscaping company, but it's not my passion. It's just, I don't, I'm tired of owning a job. I'm tired. I like Myron Golden. I listen to Myron Golden all the time and he makes a lot of sense. Yeah. And so, yeah,

I want to step out of that. But in the meantime, it's like, what can I do in the short term to get me to that position where I can invest so much more time in the longterm? Does that make sense? Yeah, for sure. Well, I think the, the, the, the best way is like obviously having a straight path so that when you have time, you're like, you know, like I can only do so many things. I got to do the right things as opposed to splitting across a lot of things, you know, but at the end, if the end goal is you want to be a coach to a very specific group of audience, um,

then the path in our world is very clear it's like ofa experts step number one to learn the core frameworks and understand those things um i think reading the the books are good like while you're working like having those because again those teaching frameworks but it's not you know but ofa is very much like step one step they're going through that at the end of ofa if you've done that the next step would be going to selling alignment it's going to help you like actually you know craft your presentation a lot deeper level understanding that like that would be the

That would be kind of the path. And all the others, I wouldn't focus on them. I wouldn't focus on any affiliate stuff, things like that. Because that's the straight line. And the nice thing about coaching businesses, you can get it going pretty quick, right? It's like the couple skillsets, you got to be able to learn how to create the product. You got to be able to learn how to make a presentation. And then you got to be able to learn how to get traffic to it. And those are the three kind of pieces of it, you know? And so OFA is nice because it goes through a high level of all three of those. It takes you through like...

soup to nuts, all three of them. And it gets your first thing kind of built out and structured. And then it's like, now I have this, now I'm going to go deeper. Let me learn how to present better. Let me learn how to get traffic better. But those are the elements, right? And like I said, for most coaches, what traditionally happens is people start with mid-ticket or high-ticket, more expensive stuff. Like Eileen Wilder, when she came into our world, her husband's driving Uber, she didn't have a business, and she's like, I'm going to do this. I'm going to start a high-ticket. And so a week later, she starts selling high-ticket, and then

She was free. She could quit everything else, get two or three sales. And she was like off the race. And then from there, started building like mid tickets and low tickets and stuff like that, but started high tickets. So if you know like, hey, for me to be able to quit my job or walk away or sell it or whatever, I got to make X, like it's 10 grand a month or 20 grand a month, whatever that number is. If you know, it's like, hey, you just got a reverse engineer. Okay, I need a $5,000 coaching program. I get four sales a month and I'm free. Cool, that's easy to reverse engineer. So now it's like, what does a $5,000 coaching program look like? Let's go design one.

You know, and you can ask our community, like, look at, like, we have a $10,000 coaching program. You can look at how we structure it. Like, okay, that's how they structure. There's a new model. Let me funnel hack that structure and then I'm going to build my version of it. Okay. Okay. Now we got that. Now, how do I sell?

four people a month into that. It's like, okay, well, I could sell it through a webinar. I could sell it through a book, a call. Both those are great options, depending if you're me, you're not going to do a book call because I hate getting on the phone. That's my number one fear in life is the phone. So I'm going to do a webinar because that makes me work out. I like phone calls. You can do that. So there's the mechanism to sell the coaching. And then, so again, if I got to sell four of these a month, how many leads do I need to get to sell the four a month? It's like, well, if I'm closing on the phone, one out of 10 means I got to get 40 leads a month to come in.

And that'll, or wait, is that right? Yes. 40 times four, right? 160 leads a month. I don't know. Whatever the number is like, but you just reverse engineering the stuff. And I came, now I know the model. I got to create a 5,000 hour coaching program. I need a one-to-many webinar or a call, a phone, phone thing to sell it. Here's how many leads I need. Those are the only things I worry about. And I was straight line from blinders. Like, Hey kid, boom, I create my 5,000 hour coaching program. Boom. Got that done. Now I'm gonna create my one-to-many presentation or, or,

or build out the sales team or me doing phone sales. Now I'm gonna start getting leads and it's just very, very straight line, right? And not worry about all the other, the pieces right now. And if you get that working, then it's like, now you go back and you can tweak stuff and change stuff and add stuff and upsells, downsells, all this stuff. But the very straight line of success is just reverse engineering it from the end result back to what you actually need.

You know, one of the problems I get a lot of times in our world is asking people like, I'm like, what's your, what's the number you need to be to feel like you're free? And they're always like a million dollars a year. I'm like, what? You don't need a million dollars a year. Like, like, like what's freedom for you? Like fighting for most people, like 20 grand a month would give them freedom or maybe it's 30 grand. Maybe it's 10 grand. Like whatever it is, like, like optimize towards that. And then just reverse engineer. Cool. 10 grand a month or, you know, whatever. I need 20 grand, 25 grand a month.

Just figuring out. Because if you're like, I need $25,000 a month and you're writing a book right now, it's like it's hard to sell enough books to cover $25,000 a month, right? I wrote a book and sold like five.

Yeah, like a book is hard. So it's like, if you know the numbers, like, hey, let's do a high ticket thing. It's going to be faster to get there, you know? And OFA basically walks through that process, right? It's designed more to sell like a $1,000 product with a webinar, stuff like that. But there's a $1,000 product and the $5,000 is not that much, right? It's positioning. It's usually some of the deliverables, but it's the same frameworks you're teaching, right? Yeah.

i mean you think about like expert secrets is my frameworks for doing one to many presentations and our ten thousand dollar offer is us teaching how to do the frameworks from expert secrets like that's all this is just it's packaged a little bit differently so the book you already wrote is probably all your frameworks are done you probably have everything you need it's just like how do we structure this now in a way where people are willing to pay five grand or ten grand whatever that number needs to be um to justify the cost and then that's where you start and then reverse engineer things from there okay just one last question for dante um

So I noticed I've done the OFA before, and then I saw that there's an OFA 25. Which one do you suggest I go through? Because they're kind of structured different. They are. That's a great question, Chris. I would recommend that you go through the 2025. That's Russell's most recent recommendation.

revision. And basically we're just in 2025, we're only teaching perfect webinar. We've also added a belief week and in week four, a fantastic traffic week. Please don't skip ahead. If you guys already have an existing webinar, if you have an existing problem you're trying to solve, feel free to skip ahead to future trainings in OFA. Otherwise go through day by day, step by step. It's all in the right timing so you can implement, get results and then hit the new hurdles.

Perfect. Thank you. Absolutely. We structure the new and also to be able to, because the problem is like we teach one thing in OFA and then someone comes selling a line event. It's like similar, but a little different. So we try to make it where it's all congruent from step one to step two to step three. So that way, if you're, you know, if you decide to send to the next level, next level, like it all syncs together versus like,

oh they taught me to do a vsl but over here you're teaching a webinar and like i messed everything yeah so the newest version i think is definitely the best it's the way i mean it's literally the the process we do every single time so awesome all right well look forward to seeing and uh comic club award yes awesome yes sir all right let's hop over to jason hey jason oh there it is all right can you hear me okay loud and clear how's it going man awesome doing well how are you

Great. So I've been in your universe for quite some time now. I started with Myron Golden about a year ago at the, I think it was Funnel Mastery Live. And I read all your books. And I felt totally, everyone was asking me, so what's your offer? What's your offer? And I was like, I don't know. I don't have one. And so...

All right. Time has passed since then. And now I have a couple different offers. And my problem now is offer paralysis. And I don't know how to focus on what and go where. So the first part of my question is a focus problem. So I have three options.

Things right now. One is I made an offer to help people with eczema. I wanted to focus on a problem that was...

you know, real and a lot of people are in it. I was trying to approach it somewhat, you know, um, objectively. And, uh, I, I had personally gone through it where I was, uh, my life had gotten really messed up. Uh, the regsma got to a really dark place and I was able to get out it, um,

Through, you know, doing some stuff. And, you know, I learned about a lot of stuff along the way. I made a course teaching people about it. It's not my, like, passion or anything. Like, I never, like, you know...

I didn't plan to do that. I'm a software engineer. It has nothing to do with what I do. Like, it was more so like a necessity to keep living life and not, you know, crumble up and heal over. But I figured, okay, here's something that, you know, 30 million Americans experience and it's a growing problem and blah, blah, blah. I can...

I can offer value to someone. I have friends, especially younger people who are dealing with it. It can be very like psychologically it can mess them up. And for some people even leave them almost suicidal, to be honest. And, and it's something that, okay, I can help people with that. So I built a course for that. I built like a, some, some lead magnets around that. And, but it's,

But, you know, despite having a large audience, it's riddled with other problems. You know, it's kind of it's it's very adjacent to the medical industry, which I don't really want to participate in. It's it's not my core experience or expertise. Then I have this other funnel, this other funnel.

offer, which is, um, helping people build apps and software in, in entrepreneur type stuff. And that's more of where my core, uh, uh, skillset is, you know, I was an ex Apple software engineer, worked in Silicon Valley, did a lot of geeky stuff with that. Um, and, uh, I currently, uh, you know, worked at another tech company, um,

But, you know, it's like very niche. It's very like, I don't know how many people are, you know,

Kind of, you know, that's if that's like if we're looking at things in terms of what's going to have the biggest audience, I'm not sure if that's really the biggest audience. But I feel like that's if I had to offer like a higher ticket offer or something like that, that there's something there. Then I had this third thing, which is completely random, which is I made a mobile game and it's a very nerdy text based history game.

And it actually makes me money to this day every day passively. And I always treat it as a joke, like it's not a real thing. And it was making me like $1,200 a month, which isn't nothing to quit your job over. I was neglecting it. It went down to like $500 a month. And I never really thought of it as anything other than like a fun little hobby.

But it's the thing that, like, has been consistently bringing me in money for years. And I'm like, oh, well, sometimes I see advice that says take that thing that's, like, already working and focus on that and, like, build that up. But I'm like, you can't make funnels for, like, games per se. Like, it just doesn't really seem to fit into this whole thing. Like, there's no high ticket, really. It's a long process to kind of build it up.

And so I'm at this point where I'm like, what do I do? Like, should I focus on this large audience, you know, eczema problem thing, which isn't really my passion. It's just a problem I stumbled into for my own necessity. Or should I focus on this like tech entrepreneur coaching thing, which is like, that's where all my like core expertise is. Or should I try to funnelize, you know,

uh, my mobile game, which is like actually making money right now. Just not a lot of it, but it's like, yeah, you know, I guys don't know what to do here. I'm, I'm all over the place. Well, it's hard for me to tell you, here's exactly what you should do. Cause obviously this is your stuff. But, um, I always look at these, like if this was me, what would I do? So, um,

one of the things that's interesting you talked about twice both on the eggs of man the software is the size of the audience like eczema the audience is huge software it's not that big and i think a lot of times we think that like we got to have a billion people interested in market to make money but that's less that's not necessarily true in fact usually the bigger markets are nice because there's a lot of people but usually you can't go very deep it's like the health uh health health fitness market right like it's great um there

Everyone in the world is trying to lose weight, right? But the problem is like, it's hard to go deep. That's why those guys have so a lot of volume and width this way, but they never get to go deep. And so like you can do it. It's just different business model, right? Where inside of the health and wellness, there's like the biohacking market, which is much smaller and weird. But because it's a smaller, deeper market, people go deep. Like people are paying a hundred grand for biohacking sessions. Like you go fly out and spend a weekend with a person who's going to help them to, you know, do help optimize their health and stuff.

you can't get that in the masses, you know? So I wouldn't worry so much about the audience size as much as like,

For me, it's like, what's the spending ability of the market, right? And so I'm thinking of tech entrepreneurs, like those people have a lot more money. So it's like, there's a lot, you know, it's gonna be a smaller market, which makes it easier to target and to find those people. And then the width or the, not the width, the depth, it can be way more, right? Especially you can go, I don't know exactly your skillset, but you can probably plug in and get equity in businesses and you could do profit share. There's a lot of things you could do that could be very, very lucrative, very, very quickly. You know what I mean? Yeah.

The app thing, I don't know. I've never had an app successful. So I'm not even like, I don't even know. I'm useless in that realm. There's probably something, but that one's hard for me. So if it was me, I would take the eggs in my business. I'd go listen on Flippa or something and sell it to somebody who wants to run the eggs in my play. I think I pre-built it all, but I'm not passionate about this. I would just sell it, get some money from it. The app, I don't know. I'd make that your fun hobby on the side and just see what you can do to try to figure out ways to optimize. Because it sounds like a fun problem to try to solve.

but I don't know. Like, I don't have a playbook of like, here's the funnel that blows up apps because it's hard because usually they're so low ticket. It's hard to like justify. Yeah. You know, somebody else. So it's like, it doesn't fit in the playbook as well. Unless there's like a market that's, you know, if it's like, I'm going to build an audience of bubble laws and they're going to want this app, then it becomes easy. But you sell a bunch of other things, but it's like the game app. So it's not really a how to thing. So like, I don't, I don't, my, my superpowers are useless for you in that one.

But that middle one, man, like, like there's, there's a lot of opportunity. There's volume. There's, um, again, the smaller markets are easier to target and to find those people usually less expensive versus like the big markets are more expensive because they're, they're so big, you're blanketing, you know? So if it was me, that's probably the direction I would steer towards. Um,

And then like, just go get one or two clients. You can order two clients at 25 grand or 50 grand, you know, or whatever. I don't want to price point your structure. It'd probably go back to the, we listened to Bryce. We said, you know, we're talking with Chris, like reverse engineer you want. You get one or two sales of that level. Like that'll trump your app for, you know, the last two or three years altogether in one cell. And then you're like, okay, now I want to do more of this. Now I'm excited. You know, that'd be probably the direction. If it was me, the way I would go. And that's kind of the reasoning behind it, you know? Yeah.

Thank you so much. It's great hearing someone else just kind of help me focus my, my chaos brain into a more sensible trajectory. No worries. I understand that with my chaos brain. I understand. I understand now this is happening in all of our brains. Exactly. Quick little side question for that. So there's the organic versus paid ads question for like getting traffic to it. And I've been plagued with this problem because I,

On one hand, organic is great because it's like it takes longer, but it it it lasts longer or it's more you have to keep paying to make to get sales. But you're trying to become a TikTok star, YouTube, you know, like.

I hate it. Like it just takes way too long. A dance on there. You know, I got a kid, another one on the way. I need to make some moves right now. So I'm wondering how, how viable is it to say, okay, I built these funnels. I built these offers. Can I just go a purely paid ads route at least to, to get things going? And do you have any, um,

some best practices there or is there a section of the OFA stuff that digs into how to really systematize the approach to going at this with paid ads as the primary means of getting everything going? So a couple of thoughts I would do is like for me, even before paid ads or free ads, I focus on is partnerships because you find –

Yeah, so I'd be like, all right, how do I get on every podcaster in our market? I'd be like, get on their podcast, share your story. That way it's free. They already have built an audience. You don't have to build an audience, right? And so you're getting on other people's podcasts, getting on other people's things, getting other people to promote it. Like that's always my...

my number one like we didn't buy a single ad in click funnels or do social media click funnels first two years first two years like who already has my audience let me go find that person do a joint venture with them they promote it we split the money 50 50 and um that's we did the first two years of click for us over 10 million dollars a year before we started like i'm gonna buy some ads then we bought and i love ads like we spend i mean almost two million dollars a month right now on paid ads like i love paid ads but then i'm also doing the social and social is great but it's like it takes a long time and it's like

If you want money fast, it's like find the people who already have your audience and figure out how to get into their audiences. Like that's the, that's the fastest way. If you read, if you read traffic secrets book, that's what I, I harp on is like, it's find the dream 100, get in front of those people, get to their audiences. It doesn't cost you any money. You only pay, you only pay for the traffic after the sales have been made. Um, and like,

Organic is great because it's free, but to be able to build the organic takes time. This is like, you just plug right in. Someone has already built the organic. You're just plugging into their audience and then you rev share on whatever is made. Eat what you kill, you know? So it's like, that's the, I still to this day, that's what I do in all my businesses. Like before we buy any ads and for doing social, we're just going out there and finding partnerships. We're launching a company, understand I'm me right now. And the attractive character of that company is she's on,

I think it's like we have our eight podcasts a week. I'm like, your job is just to come many podcasts as possible and talk about software. Go. And she's just doing that. And they're like, are you going to buy ads? No. Are you just going to do social media? No. Just go get on every podcast. Get on every YouTube channel. People have coaching programs. Go serve. You're going to do free training calls with them, like all that kind of stuff because that brings all the dream clients to us at no cost. And that's the best way to start for everybody, I think. So to summarize everything you've said up to now and what Chris was talking about as well,

Take the dream, reverse engineer it and reverse engineer that into a, um, into an offer that you sell a couple of those a month and you're already good. Take that offer and then try to penetrate the dream 100 with partnership offers where like essentially if I have like a, I'm just making this up now, a three K or a five K, um, high ticket offer for something.

something, you know, let's say I'm using my entrepreneur tech stuff, find the Dream 100 that already has that audience and see if I can partner with them on that offer or would it... Yeah. Yeah. Okay. And then just kind of work from there. And you say, hey, can I make...

you guys figure out a good hook. Like if you're going on a podcast, like podcasters are looking for hooks and stories they can tell, right? It's like, Hey, I got a really cool story I can tell about blah, blah, blah. Like insert something cool. They're like, Oh, that'd be cool. Having the podcast. Like, by the way, at the end of it, you push people to my webinar, push people to my whatever. And, um, you know, it's a $5,000 offer, but we'll give you 20% or 25% of any seller comes through. Now it's like, they were going to interview you anyway. Now they're getting paid for it. Now they're more likely on the, on the podcast to be like, you guys got to go buy. This is amazing. Cause they get paid when they do. And yeah,

Yeah. It's the, it's the fastest, easy, like, yeah, that's the best way. It's almost too easy. I like it. Awesome. Thank you for the questions, Jason. Yeah. Good luck with it, man. I'm excited to hear in the future, how things work out for you on it. Thank you. Thank you very much. Okay, cool. So good.

What's up, everybody? Russell Brunson here. I've got something really cool to share with you today that I think is going to speak directly to that fire inside of you. You know, as entrepreneurs, taking risk isn't just part of the journey. It is the journey. It's built into our DNA. We've all had those moments where an idea hits you out of nowhere and your gut is screaming, go for it. And your brain is like, wait, are we really going to do this? That tension between the bold vision and total fear, that exact leap is what this new podcast season is all about. It's called

This is small business, and lately I've been hooked. Seriously, the host, Andrea Marquez, takes you behind the scenes with real founders, people who don't just dip their toe in the water. They cannonballed into the unknown and figured it out midair. And yeah, sometimes they crashed, but other times they absolutely soared.

What I love about the show is how raw and unfiltered it is. These aren't sugar-coated startup stories. These are moments of panic and pivot and hustle and breakthrough. And every single episode is loaded with lessons that you can actually apply to your own journey. There's one episode where the founder was literally days away from walking away. But instead of folding, they made one bold move, and that move ended up being the game changer. That's the stuff that lights me up. It's like getting a front row seat to the kind of decisions that define people's legacies.

If you're constantly on the hunt for that new edge, whether it's a mindset shift, a new strategy, or just the spark of inspiration to take your next big step, you've got to check this out. So go follow This Is Small Business on Apple Podcasts, Spotify, or wherever you listen. This is the kind of inspiration that reminds you why you started and helps you figure out what's next. Don't miss it.

The Hoover Dam wasn't built in a day. And the GMC Sierra lineup wasn't built overnight. Like every American achievement, building the Sierra 1500 heavy duty and EV was the result of dedication. A dedication to mastering the art of engineering. That's what this country has done for 250 years.

and what GMC has done for over 100. We are professional grade. Visit GMC.com to learn more. Assembled in Flint and Hamtramck, Michigan and Fort Wayne, Indiana of U.S. and globally sourced parts. Hey, let's hop over to Alan. How we doing, Alan?

Hey, folks. Good afternoon. How are you doing? Good morning. I have a couple of questions, if you don't mind. So I'm getting close to launching. I just want to check my offer stack, just make sure that it stacks up, pardon the pun. Last week, Dante, you gave me some advice on Facebook ads around through your Dante AI tool. I just wouldn't mind just checking a few of the headlines, just to make sure that they look okay as well. Are you cool with that, Russell? Yeah, that'd be great. Lovely. Let's do it, Alan.

Cool. Okay. So, to use some context, I guess, on tired and ex-athletes, 35 plus, who put on weight, they did not exercise and their nutrition is pretty poor.

My framework is called MEN framework. So it's mindset really going after their identity and aligning their identity with their goals. Exercise 15 minutes, exercise no equipment. I used to be a sports therapist and strength and conditioning coach. So a lot of prehab to kind of strengthen weak muscles, et cetera. And then the nutrition piece. So that's kind of context to the diet and stress. So the mindset piece is the identity.

I have a website which I kind of like, Lady Boss, where you download it to your phone so it acts like an app. So that's that piece there. The exercise piece, that's the nutrition. Then we have kind of a, we use the community and do kind of a

check-ins there, people have questions, et cetera. And then there's a fast action bonus. So kind of in terms of the offers, the pricing, the total values there, the price I'm offering it for is $597. Does that look okay? I see. With the nutrition, are you sending him, is this a course on nutrition or is that like you're sending him supplements? What does that look like?

It's a PDF with meal plan, shopping list, recipes, and a kind of broader, kind of smaller bits like how to drink alcohol and still lose weight, supplements, advice on supplements. But it's all PDFs. That's it. What's the price point you're going to be selling this for? $5.97. $5.97?

Yeah. Okay. The mindset system, goal account, precision, best performance. What is the elite accountability coaching? Is that a group coaching or is it, how does that work? Yeah, that's the community. So access to the, the coach myself, and then just encourage kind of the community, get people to kind of engage with each other. Then she started helping each other as well. Answer each other's questions, share wins, struggles, all that kind of stuff. Yeah. I think overall the structure looks great on obviously the,

Without seeing like you pitching the resurgence system for five or six slides and you pitching, you say, you know, that's, that's the more important part is the stories you're going to tell about each of those things to increase the perceived value. But as a, as a structure, it looks, it looks perfect, you know?

I'm curious, Russell, would you end with the fast action bonus, the control kit, or would you end it with the accountability coaching just for price points? Because you talk a lot about the brain really anchors and remembers the last thing that you tell it. So I see 999 and then 297. What's your thoughts on that? It's a good question. I mean, the other thing.

for fast action bonuses, the thing that I found that's been the best is somewhere during the pitch, you introduced a constraint, right? So in click phones, one, we introduced like a constraint of like, Hey, when you get signed up, you're going to get a pro click phones account, which means you're going to have build create up to 20 funnels. And, but you know, it's like, I introduced this cool thing, but there's a constraint on it. And then during the, the fast action, the best, the best thing to get them to actually take speed is like the removal of that constraint. So another example of selling a line event we did this week, uh,

The whole time I'm talking about the product, which is a $10,000 a year coaching program. So I'm introducing constraints, $10,000 a year. And then when I do the fast action moments, like, hey, those who get started now, it's not gonna be 10 grand a year, it'll be 10 grand lifetime. So I remove the constraint and that's what gets people to go nuts, to either run to the back of the room or to buy very, very quickly. And so like the price points,

good but you know i'm like having the most expensive but if you can introduce constraints like so what i might do is like having the elite accountability like you get three months of elite accountability to be in this group it's gonna be amazing and the fast action bonus then is like all right who is it three months how many guys like know you're gonna love this community your peers your people how many guys would like if i give you access to that for life or for the next year or for whatever the thing is like that's that's the most powerful fast action bonuses because it

Because they're all like a little annoyed by the constraint, like, oh, three months, that's okay. And then it's also like that constraint's gone. They're like, oh, and that's what gets them to really, really move quickly, right? If I want to get a table rush, the better constraint I introduce and release is what's going to get people to jump and to run to the back of the room. Yeah, so that'd be my kind of my suggestion on that one.

By the way, to help everybody, I don't talk about the constraint thing very often, but it's insanely powerful. I'm trying to bite my tongue right now, so you keep talking. That was awesome. Very cool. I had a constraint, and I should put it on the slide. It was the first 20 people who signed up would get this Scraping Control Kit. Is that a strong enough constraint, or would you make a strong one kind of in line with what you said? Yeah.

you know yeah the constraint you introduced earlier in the stack so it's usually one of the things earlier that they really want the 10 people is a type of constraint it's not type of constraint i'm talking about talking about a constraint of limitations what they're buying right so the thing i'm buying is awesome but there's these constraints and then i release that now it's like oh this is like click forms but again like when you buy now instead of getting 20 funnels you get unlimited funnels your account so 20 things you get unlimited like that's when people melt it down they're like oh i gotta go buy it now i want the i need the unlimited account like

nobody needs unlimited funnels but they all want unlimited funnels right um nobody needs to you know the reality is the coaching program 10 grand like you'll get it done in a year and make your money back you know but it's like i gotta pay 10 grand unity parts or it's lifetime oh i want the lifetime like that that's the that's the constraint that gets people to run yeah yeah yeah um

Yeah, perfect, perfect. If in the future, early thesis, right, I need to get it out and see if the market liked the price points and the offer, etc., but

If it sounds well, the 509 7, I'd love to be able to increase it. From your experience for this kind of offer, could that be increased to closer to 1,000? And if so, is there any way I can make these more expensive or does that just look like I'm trying to manipulate prices and people can look at it and go, that's way too expensive for what it is? Yeah, you could. I would worry less about that and more worry about like,

Like this is a tier in your value ladder. So for me, it's like I could sell all my stuff for way more expensive, but I like have it lower because it gets more people in, more buyers in. And then when I release the next thing, like when you release your $10 coaching program, then you've got way more buyers who are in this $500, $600 level to be able to ascend up to, right? So I would worry less about raising the price and more like, let's see if we can get a thousand people in here so then I can release the next tier of my coaching and...

and just blow it up right like i like to build up um pressure in an offer so if i have a middle tier here keep putting people in try to get how do you get a thousand buyers in there now you got pressure because they all bought this they're loving it they want more but you don't have anything else and there's all this like pressure like oh hey i got a ten thousand dollar thing and just like oh it gets huge rush of people to move up you'll make way more money from that than like incrementally increasing the price of this level which then gets less people into that that pressure state you know what i mean

And so that'd be for me. That's why ClickFunnels, the offer was always at $9.97 for years, even though...

So the value is way more than that. Like it's insane, but it's because they brought people in that level, build up the pressure. And then I'm like, Oh, two CCX coaching program, boom, $10 million a day. Right? Like everyone's sending up quickly. Cause it's like, ah, like I needed more. This is the more for me, you know? And so that's, that's what I would look at more. So, so I wouldn't worry. I wouldn't stress that. And sometimes like having lower prices, like maybe selling this at two 97 is going to be way better because you get more people in to be able to send to the next level. So anyway, just some thoughts.

Great. Number one is like, just go sell a thousand before you, before you, before you worry about that. Yeah. Yeah. Yeah. It makes sense. Can I quickly in one, the, um, the Facebook ads, how should you see if they, they, let's look at a headline or two, Alan. Let me see your word document. Is it. Yeah. Can you make it a little bigger for us? A little bigger. That's nice. How about you, Russell? Is that good? Yep. Still training like you're 25. Your body deserves better.

no time for our gym sessions neither do we time's like we're yeah these are all great um starvation okay i i don't see any these all are great now the next step is finding out what the marketplace believes this is one of the things that a lot of times people want me to review it's like i you know there's nothing like fundamentally wrong these all are great hooks now it's like i the marketplace is going to vote with their credit card if this is good or not um

But yeah, these look amazing. I love the angle. Fitness shouldn't mean missing your family, your family time. This speaks to people my age. I think I'm probably your demographic. So we're former athletes. Yeah, I'm definitely your target market. So this speaks to me. You produced out Dante last week as well. They use your AI tool to print. It's really good. Awesome. Glad to hear that.

Just so you guys know, Dante I, let me get the link if you guys don't have it. Dante I is not a custom GPT. I trained it only and specifically on the teachings and trainings of Russell Brunson. It has my voice and that's it. Other than that, it's all the frameworks that Russell's been teaching for all the years. That's

All that he makes decisions on for you guys. So I'm glad that worked out for you, Alan. And really quick, too, I just want to share something with you. I had a really cool funnel hacker in the office this week in Atlanta, and he's running up a new system. He's actually got a really cool booking system that he's getting leads for super cheap on. Anyway...

He said to me, I haven't had enough time to test the ad sets yet. I haven't put enough test behind it. I haven't tested the marketplace enough to see the right positioning. Exactly what Russell just said. He'd run like 30 ads. He'd run like 30 ads and he had some success and he's definitely on the right track. But the amount of testing that he did, the amount of hooks that he throws out there, I just encourage you to do the same, Alan.

don't be scared to throw those hooks out there. You have a bunch of ads. Let's launch all of them. You don't have to do them all in the same moment, but man, come up with the creatives and launch those bad boys. The ones that need, please, Russell. I say, I say, and even outside of ads, like every one of these is the Facebook live. Everyone. These is the Instagram live. Everyone. These is a real, like, like, yeah,

Like I'd grab your phone tonight and these top seven, like, Hey, finish. Didn't mean you're missing family time. Hey, are your kids losing focus? Like you got the scripts now. Boom. Take it. Post Instagram, post it. YouTube posts it. Take talk. And then the next one, boom, boom, boom. Like volume, volume, volume. And then take this through chat, GBT or Dante AI. I haven't used Dante yet. So I'm pumped to see it, but they can't write me 40 more. Just like this. The next, then tomorrow we'll record 40 of them. And then the next and like volume, volume, volume, volume. Like that's, that's how we win this game.

So run his ads, run his free traffic, run his... Just putting that message out there more and more and more time. Because again, you just need one or two of these things to hit. And it goes viral and you're like, oh, dang, I know that ad number six, you know, like most of these things I post, I'm getting 300 views on Instagram. This one I got 150,000. That's probably a good message. And then like take that one and run it as an ad, you know? I mean, for us, it's like you look at our social strategy. We bust out tons of videos, posting, posting, posting. The ones that go viral, the ones that hit, you know...

you know, our normal ones can get 20 to 50,000 views, but the ones that get 500,000, our ad team grabs them, turns an ad and starts running. And we know what messages hit, right? So we're testing the market, testing, testing things out there and letting the market tell us what they want. And then, yeah, so that is the game we're in, you guys. It used to be back in the day where we could post one thing a week and hope for the best. But now we're in a market where,

Content's happening. Things are moving. AI is generating. We got to be the ones out there putting out more messages, more hooks, more offers. That's how you win in today's marketplace. And so it's going to be a fun thing for you, Alan. You got so many great ones right now. Go bust those out this weekend and then get Dante AI to write you a whole handful of new ones and do it again and do it again and just keep them happening.

I'm all over it. I'm all over it. Can I ask one more three-second question? We've got six more minutes. We've got one more. So we go really, really fast. I want to make sure we get it right. Yeah, really fast because I want some time. Yep. Great. Okay. Partnerships. Who would you suggest for my niche? Is it competitors? Will they tell me to go away? Or is it just somebody that's kind of a similar type of product? So you're speaking to – so it's going to be hard to get fitness people to promote your stuff because most of them are competing with you, right? So instead, you're talking about –

uh missing family time so who are the people missing family time like that could be entrepreneurs it could be um computer programmers it could be so imagine if it's computer programmers get on get on some programming podcasts and it's like hey you know the podcast host is like hey this is different than most times but you guys are all home and you're missing family time because you're trying you know blah blah and like and and i was just hitting targets that are that are more like that it's gonna be it's gonna be easy for you to find like who who are the target markets and then finding those people versus like

like trying to get on other health podcasts it's gonna be much much more difficult because you're competing versus like there's nobody on the uh how to become a programmer i don't know that's their podcast podcast that is talking about health if you can customize your story you make that hook again it's all about like you're pitching that hook to like a tv station or a pr or whatever like you're pitching the podcast like hey i've got a really cool story your people are all talking about i've got a message i can share about this and it's like oh that'd be awesome for my audience then you can tweak it for that

Pleasure to do playing with them as well. Thank you very much. Awesome. Great questions, Alan. Josh, you are going to round us out, sir. We only have a couple minutes, but let's do as much as we can.

All right, cool. You guys hear me? All right. Loud and clear. Yeah. Yeah. Well, thanks Dante for hosting this. And then Russell, I'm super honored to meet you by zoom. I've been a big, yeah. Virtual handshake. I've been a big fan of yours for a while. I think I first introduced your material with the new money masters. When Tony Robbins did that interview back in the day,

And then I saw you speak at one of Garrett's events, one of the Warrior events back in the day. And then I've done OFA. This is my seventh time doing it. And I'm finally getting to where I got declared. I'm actually going to be a ClickFunnels success story. It may take 10 more years. But anyway, super awesome on this live call just for you to be present and available for people. So I guess...

You know, we got a couple of minutes. My background is I still work as a firefighter and a paramedic. And I got into the job over 20 years ago to kind of save lives and to help people. But I learned, like, in order to do that well, I need to switch from being like the –

the person doing the work to the person teaching and to empower others to save lives. So that's kind of where I'm going with, with the click funnels thing. And I want to, you know, educate people. I can make a bigger difference as opposed to just being the person going out and doing, doing the work. So the, I guess just the question I have is with the perfect webinar slide deck that you gave,

Um, 177 slides. I'm feeling like it's a bit overwhelming. I've never done a PowerPoint presentation with that many slides. So do you recommend doing all those slides in a 90 minute webinar? Or is that like, uh,

So to Gus, first approach for that. Yeah, great question. So I'm very much, I'm a slide guy. So for me, because I don't have a script or anything, but I have slides so I know what story, which order, which sequence. So for me, the slides are more for me than them. It's like me to go through it. If you guys know McCall Jones, McCall's average PowerPoint slide that she sends for me when she's doing a pitch with us is like 600. But she has like one sentence on every slide. She's like, it's insane, right?

So the slides are a guide to help make you follow. Mine are usually, again, 150 to 250, depending on what I'm pitching. But it is a lot of work to create those. So I got good news for you. This Tuesday, I'm doing a live event where I'm gonna be showing, will you get Funnel Hacking Live this year, by the way?

No, I wasn't. Okay. You're lucky then. So this Tuesday I'm doing a live event. I think it's like three hours, but at Fun Rocking Live, I was teaching, we teach the webinars, right? And I was like, a lot of you guys were like, I don't have time to do 150 slides or whatever. So I was like, I'm gonna show you how you can do this entire thing in an hour. And so I brought, so I had everyone filled out a form. They wanted me to pitch their product. And we picked one lady in a market that I hate. She's a dog trainer. I'm not an animal person. My kids want animals. I don't want animals. Like,

And so she came on stage. I interviewed her for 30 minutes trying to get the details. I structured out the presentations. She sat down and in two minute turnaround, I became her and I did a whole webinar pitch and,

And so what's cool is like a Tuesday, we're replaying that live and I'm going to pause it as I was going like, Hey, this is what I asked and why and where this is going and what I'm trying to do. And I'm going to map out the whole thing so people can see it because you can do a perfect webinar without any slides. Um, I've done a lot. I've made millions of dollars, no slides as well. When you understand the core pieces and where they fit into the, into the equation. Right. And so Tuesday we're doing that. Um, I think what's, I think we're promoting it today or tomorrow. So if you're on the list, you'll see it. Um,

Yeah, I'm going to be going live for like three hours, literally showing that presentation, walking through it. And we're calling it like the selling online shortcut. Here's a shortcut to actually selling online so you don't have to do 150 slides if you don't want to. As long as you understand the structure and the beats and where you're going, you can do it with the whiteboard. You know, and so...

Yes. So I think, let me see. I'm going to ask Morag real quick if there's a, I don't think they were working on the page last. Actually, I know it's not. Today I was improving it. So look for a message from, if you're on the Russell Brunson list, look for a message. It'll be coming out probably today or tomorrow with a link there. It's going to be called Selling Online Shortcut. And I should probably buy that domain real quick, actually. Crap. Before you get this buy. This is what happens when you guys come in black and they'll be like, Russell, buy this domain I bought for you.

It happens more often than you will ever believe. So crap, where's my link to buy it? Anyway, but yeah, that's where I look at it because yeah, it's overwhelming to do that. I do recommend people figure out the process. Like our coaching program, we help people week by week to build it out because the structure helps. It's really good, but it doesn't have to be the first pass. A lot of times I want to test concepts, ideas and stories in a faster version.

Right. And so I'll test that first. And then if it, if it works, I'll go back and build out the whole slide deck and spend the effort and time there. So. Awesome. Yeah. Thank you. So, so that's selling the thing on Tuesday. And then you said the number of slides is just kind of a matter of preference. It doesn't have to be. It's more of the structure here, the beach you have to hit to break false beliefs, to transition, to sell. And so that's, that's, that's more.

Well, I'm buying the domain right now, so hopefully we'll have it. Give me five seconds. You're all racing me. Don't buy it from me. It's not cool. Yeah, don't buy it from us. I will not be happy. I'll show you on that one. I'll sell it to you. You have no idea how often that happens to me. Every time I mention a phrase, somebody buys it and they try to sell it to me later. I'm like, dang it.

all right buying this hold on proceed to order summary okay if this goes through if this goes through in the next 15 seconds then you'll know exactly where the url is going to be for this thing five five for a year 20 bucks continue why are there so many buttons to click i have to agree to the terms of service submit order and all right sellingalignshorecut.com that's where it'll be at

As soon as it goes live, probably tonight or tomorrow. So write that down, sellingonlineshorecut.com. And again, it's going to be a fun three-hour thing where you just kind of show that process because people are getting overwhelmed as we're teaching this stuff sometimes. I'm like, here's a shortcut. Here's a fast way to do it. You'll see me do it with a product I don't know, a product I don't understand, but a person I just met five seconds earlier, and I'm able in 30 minutes to create a presentation and deliver it because I understand the structure and the framework. And as soon as you guys understand that, you can do the same thing as well. Awesome. Yeah, thank you.

It was fun. You were there. Like I, after I did that, it was crazy. Like there's a standing ovation ever still went crazy. I was like, Oh, that was cool. It was actually really powerful. It was awesome. Cool. Russell, man, I know your schedule and I know what you have coming up in three minutes. So thank you so much for the hour and the extra time. Unbelievable guidance. That was so much fun. I appreciate you guys. Thank you all. It's so good to see you. Have a great one, man. All right. We'll see you guys.

Do you have a funnel, but it's not converting? The problem 99.9% of the time is that your funnel is good, but you suck at selling. If you want to learn how to sell so your funnels will actually convert, then get a ticket to my next Selling Online event by going to sellingonline.com slash podcast. That's sellingonline.com slash podcast.