#727 - James Smith - Do You Actually Need Passion To Be Successful?
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Hello everybody, welcome back to the show. My yesterday is James Smith is an author pod caster online traina and not a live culture. I just finished a full month of live shows with James. We didn't tell each other but did learn a lot. So today we're reflecting on a month on the road while digg into some of James is biggest realizations from finally becoming an adult.

Expect to learn what my first ever life to our experience was like, how to increase your look in life, what James is thoughts are on the male tradition hypothesis, how to find true success, why you need to start celebrating your wings, what the future of the fitness industry looks like, and much more. We're into the new york, and you may be starting a reading habit if you need some suggestions for books to read. My reading list is free and available right now, one hundred books you should read before you, that the most interesting and impactful books that i've read, fiction and non fiction, and relive stories and the summaries about why I liked them and links to go buy them. And you can get IT right now by going to Chris wills dot com slash books, completely free, and waiting for you on the other side of the internet. Chris will x dot com slash books .

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Get started at ford prod comm lash financing. But now, ladies and gentlemen, please welcome James smith.

James, man, in the show.

we made IT four .

weeks on tour together.

I'm tired. My voice is, is a bit deeper. I'm a bit fatal. I need a high cut.

It's been a, it's been a journeyman.

It's been good. You know, like I was, I was maybe expected that much time together with anyone. There would have been maybe some physical education, maybe some strong arguments, but actually we got on very well, you know, your vironment ticula to detail in projects that we work on. But as far as A A travelling and working a company, you are fantastic. It's .

sufficient. chill.

Yeah, just like you, I can tell you, tired because the airports go in, the mouse comes on. You have your own way of just stimulating, do not to stid mode.

right? okay. Yeah, yeah, yeah. I think so. No, you're right. It's been a i'm trying not to talk about tours so much because I feel like it's it's all of the things that I sometimes switch off about when I listen to all the podcast.

Witness coming told me this thing he was in that share a few weeks ago. He said, in order for life to imitate in, in order for arts to imitate life, you have to have a life. And IT explains why comedians cy just spend all of the time on the road only have road life to talk about airports and dinners and shows.

And that's IT. I'm trying not to do that, but it's been really formative. It's been really interesting for me to you know see kind of what happens in person at these events, in these experiences will I will .

be very easy for yourself. No, you've created a conference now where you have a mark phone, you have some um you know research would have done on a guest and you have the routine of seeing that person, the idea of going on the road to a lot of people is one something they would be very fear of its absolute chaos. And it's just, you know, unpredictable.

As you know, you meet new crowds, new hackers, new events, new flight schedule, airports. You know even every day you've just got the anxiety of your luggage is not coming through from the car sales, not the me baby mr. Hand luggage journ whole .

luggage is a sign up and to keep people and late talk to me, obviously, we've on this one, but you've done five, ten hours before this. What have you learned from turing? In general? You create your content on the internet, spoken to people through the screen a lot, but then he gets speak to them in person. What do people who are existing mostly online not know about what the real words like?

Well, first of i'm sure you've experienced this face to face when people meet in the street and they complementary occurs. All of the podcast, you see that look climber in their eye where they actually realized your real. And sometimes I said that are you actually exist? Because where is, you know, characters and movies, or, you know, actresses and certain TV shows the real person on person.

Imagination doesn't ysp ally exist. But then when they meet you, you do. But then even when they see online or absorb your content, they kind of know that you're performing for them.

So being able to see you, you know, idiosyncratic or just certain ways that you act all the way that you would engage with them or maybe give them banter in your life, whether it's from the stage or the meet. Greek do in a cell y they get to seed like a side of you that they never experiences before. And it's almost, you would hope, is, you know, quite charming.

You know, they are, you actually exist. Now doing that is like activation around a different people. Sounds like even the way that you would make jokes local to their town not only makes them feel like you're real, they feel seen, which is like a really nice combination for them to have for someone they might admire online.

Definitely, one of the things i've realized is how much more positive the world is in general than IT seems through the internet. The internet is very sad. Ic, quite cynical. It's quite cutting. It's kind of a bit stand official, tries to be a love and cool. You know, they took comment sections are is always like a this, like, I don't care about you, I don't care about what other people think about me and in person people seem to be a lot more prepared to be vulnerable.

You know we we had one bad comment, the hotel one bad comment and um well pretty much he wasn't taking the you taking the piss at me. And so, like the person that wrote the comment, thought that they were gonna get like A A row.

Big breakdown of how I wrote the books, you know, the process of writing a lot of these things, the fact that we called the door, the sea word, should have let off to the level of sophistication and maybe the amount of vulgar b 嗯， but then you think so thousands of attending. One bad comment, you're looking at maybe zero point one percent being generous, whether you look at any instagram real that you put from your best performing podcast might be forty percent negative. So when you look at that, that comparison between forty percent negative to not point not one percent is vast.

And like you say, obviously it's a bit of acre chAmber because only a red hot onions we're onna come to your event but yeah it's good because there are some days where it's obvious ly like a rule no point of privilege to be able to say, oh you know so many people watch my content. I get negative comments but they they go straight to there's no one out there that doesn't take IT to hot less you're psychopath social pathless unless you're literally american psycho level like you have to take IT hot in some respect. So IT is so nice to be out there into TTS people engage with people and have those interactions, which is what I think a lot of people that told by the comedians with the music artist, whatever.

pretty charge. Well, I think that's one of the reasons why they may be seem more resilient to criticism that they get online. Then IT appears, you know, some comedians in the middle, some fuel or theyve said something that crying your and cool everyone in the comment section doesn't like them to go yeah like that might be true.

But friday, saturday, sunday in some city and massage setts are something. They're selling out three theatres of two thousand people, all of whom are there because they love them, because they give the moderation IT definitely helped me to understand how the internet is not the real world and a lot of the people that appear in comment sections. And this is the same for whether you a content creator or not, if you're just existing with the in comment section to going, wow, the world seems really negative or the world seems really cynical and the world seems really what it's not even when you get groups of people together.

It's when you get groups of people together with suda anonymity on the internet and this perverse incentives for them to say a thing which other people are going to find interesting or cutting, or sarcastically good and funny, so that they vote like that's why they put the incentives work toward. But in person, people just want to be seen, and they got an interesting question. And they are around to the people that they feel like them, or maybe they are alone and the lonely they think, wow, like i'm in a room with four hundred, five hundred, six hundred other people. All of you listen to the same obscures podcasting or whatever that I do like that. cool.

There is someone i've done before, but say when you get when you released about you get every day where the reviews going to start to come in. And there's a tendency for some reason to look at the one star reviews. And like you, i'm trying to build a great good idea.

If you know constructive criticism, you do IT you depressed yourself for a few hours? But then what i've come to do is go to a book that's revolutionize your life. Let's look at something like a ryan holiday.

Obscure the way rich is any time, any my friends experiencing like college, depression, loss of loved one, whether three death will break up, whatever i'm like, i'm not qualified to help you, but this book will make you feel Better. So i'll go to that book equivalent. I'll look at the one star of views and people are like, yeah, you know, but god born doesn't go anywhere.

Authors really off the mark or stuff like that. And I have you like, okay, when you remove yourself from that situation, you actually make IT about, you know, someone else's book and you realize how the illusional, or sometimes even bottles, the comments are, because when your work, you take IT to help. But when, if someone else is work, you should the shit.

yeah. So interesting to observe that. Well, look, I got you A, I got you a gift a to celebrate the end of your first ever america, or which is a texas longhorns jersey, with Smith twenty three on the back, given that IT is twenty twenty three. So I can get that friend and take that home.

This is very cool. I like this a lot. Actually also have your gift.

You don't. 对， why?

At joking， you could help us with that, please. We all need to open the door.

That's fine. That's all right. Didn't realize that we were at this hasn't been planned. I've had this plan for ages. I didn't know that you were going to put me in a vicious regifting cycle.

Can we initiate the gifting protocol? We got three strippers coming in.

We is not look as IT.

So I was thinking for the future of the episodes in which we will be doing. I thought IT be good to get you a new tonic.

Yeah, you got me a yet. I cooler. A willing yet.

I cooler. And then a inside. And you mind, that will sound proof the door. Yeah, time. okay.

You might need to spend IT round and do IT so that the camera can see the at T N, and then put your camera.

You can open IT as well inside of, got you a talk IT .

a tour kit.

So can you show a item number one, please? I see. And we've got a three pack of lue lemon boxes, which are size large.

Okay, now I know that you might be, from a sponsorship standpoint, in in very rough waters. You got two water bottle in here. I know you've got your own one .

that you Carry yourself. okay? Yeah, yeah.

There's a ballet now and someone else in there as well. So the way I see IT for many of your episodes, especially when you've doing local in the area, you'll be transport in neutronic on site. Now I don't invisible.

You welling in with one of these .

I visit you rolling in with this by a visit, some member of staff so you will be like.

where is the cooler that's cool as fuck, man. Thank you. Appreciate IT. I appreciate the Jerry. Yeah.

we'll pop that back in there.

Thank you very much. Fucking now, well, i'm glad that i've got these pants finally looks.

I've i've been big them up. I'm going to too much .

detail because very intimate details around the pants yeah .

just that you know, this is not much a man cherished is more than the state of his good while travelling.

That is true. That is true. yeah. Yep, i've been hiding. I've been fighting with guj sweat for the interesting I heard you say on a podcast ages ago and never brought IT up to you all wins feel the same. And then you've said in a couple of times on the tours while during cus.

what's that mean you so we seem to think that um you know you get new buyer charge when new bars are really busy. It's at one point five times. So we seem to think that we get a sending new batch charges on happiness the further we be progressed.

So let's say you have your first pace slip. This one thousand dollars, there's ten thousand dollars, there's one hundred thousand dollars, then it's a million dollars. We seem to think that the levels of happiness that we would approve from those interactions would be attending in line with the relative increases of money.

Six thousand would be the ten thousand would be ten times graded in the thousands be ten times grater hundred thousand.

However, it's not that way. And even if I say your judge to competition, White boat, purple boat, black boat, winning a match feels like winning a match. The levels change.

The importance of IT changed. So you got gordon, my best in world, lives here in Austin. When he wins, let's say, the most prestigious A D.

C. C. final. Those a motive, you know, responses from the brain. And that chemistry is the exact same to someone listens to this podcast that starts to radiation next week and in three months time, compete for the first time. White belt. When they get their hand rates, they get the exact same feeling. Only if your mindset is wrong would you deny yourself experiencing that because you seem to think IT wouldn't be at the same level of someone else.

And you maybe starting a business that you love and breaking even in your first year could feel the same as far as a win, as far as someone going to, you know, sell their business for hundreds of millions, like the winds were the same. And I don't feel like we ever told that we be kind to learn IT along the way. And I think a lot of people can feel like that broken because I know for a fact you actually didn't feel as happy as a millions sob as you did IT ten thousand, right? So giving people, you know, there can be podcasts is the listener al podcasts that I think, and I be happy when I get one hundred thousand subs. And you just need to remind them that is gonna feel just as .

good when I get tinker yeah, a lot of problems around expectations. And you know there's an idea where expectations rise more quickly than reality. Y's ability to deliver that to you.

That's dangerous, right? If you think that. As you become Better, your belief in yourself to be even Better than current, Better continues to rise. Yeah, each time that you set yourself a new bar, that is a new minimum that you need to jump over, which can actually mean the large winds are the worst days of your life. You know, speaking to Morgan houses wrote the psychology of money.

He was telling me a story both about himself, I think, but also another friend who first book, amazing success, all of these, these great things happen, create a second book. Second book, this is an amazing success, but the first one was so Stellar, IT would be impossible. You, you, if you manage to thread the needle of once in a generation book in times of sales, you really do you really think that you going to be able to do that again twice? You can have amazing success, but it's not gonna be that one.

And in relation, the second book felt like a failure despite the fact that by every my friend tell me about the, uh, George Michael wam documentary, I think I told you this story. So uh, George Michael and the other dude in wam, the fact that it's just the other two kind of shows the way that that relationship was done. And the the guide that was second had a very different sort of relationship with success.

He knew that George was going to be the front man. He was happy for George to be the front man. He was there as a musician, but he was largely kind of the backup to what was going on. So they released in the space of one year to release could drop c corner to release what was the the non Christmas song that they release. Can remember the person they released one other a non Christmas song and then they release um last Christmas over the Christmas period George Michael is featured on do they know it's Christmas?

That huge medley song with everybody else so he's managed to get David single number one second single, number one third single, which uses Christmas single last Christmas Davis at number two and is beaten by another song that he is the single. But he feels respondents at Christmas on Christmas day because his song doesn't hit number one for the third time in twelve months, it's beaten by him in a different song. But that song wasn't one like how insane of those expectations IT is?

You know what they found back at the times i've been like the most disapointment like even upset IT is based on one hundred percent down to my expectations. Not the reality, the world, not the reality, the situations, the reality of my. Because so is a fine line between not set in them too high, but then not set in them too low.

Because without adec expectations, you then hinder your effort. But yeah with complex creatures, nothing going. It's like the original question is the point of IT. So people don't deny themselves of waiting huge amounts of time or huge amounts of effort before celebrating wins.

You said, um some of your clients come to you and say I won't lose tanguy's and you like fuck ten cola. Celebrate when you lose one and then celebrate when you lose one and then celebrate .

is one the same with social media. There's a six five land outside this room. Then on the side of we would raise each other.

Every time we grew by thousand followers, we would raise each other to type that number. So I wake up at like six, seven, four, but fuck beat me to IT. Like and people would part of IT died when we got to a million because then then you don't see IT.

Yeah so like I I I miss those little winds and everyone is out there thinking it's the big stuff. You're like, know you grow by thousand. amazing. So people need to be Better celebrate in this.

That's been one of the most common questions. It's come up on the Q, N, A across this though, this being like some really interesting trends, because I did my four shows around island and the U. K.

Then we both did dubai and then we did canada. U. S. Can do. U. S.

Is such a, and some of the most common trends that have come out all to do with deciding between the multiplicity of options that we have in our lives. I have lots of things that I can do with my time. Which one should I do? That's been an interesting one.

But another one has been, how can I not leave things on the table in terms of how well I perform and yet take gratitude in the successes that i've had? And I think there's definitely fear out there from people that if they congratulate themselves too much, it's gna kill their ambition. Maybe a few years ago, I would have been on board with that a little bit. But largely now I just don't think that is the case. I think that a lot of people that have ambition, if you tried to throw water and sand and you know metric turn of like fucking fire, extinguish IT, I don't think that those people that had driven would have IT slowed down by taking a second to congratulate themselves and give them a pat on the back and get some million balloons are a water le or appinted josey.

I think it's crazy that you've set this life, said this light. There are so many people that have those unprecedented level of ambition, but some of them have the moment capt. Working on other people's dreams, another own and we both said IT, well, like, people are kind of one, do my thing but worried I fail you're like, yeah, but you're doing so well at something do you don't like, you know and that's one .

of your best insights. I think that's genuinely one of your best insights. If you're succeeding at something that you don't enjoy, imagine how great you will be at something you love.

And even if you do get on that path and you fail, like even if you fall flat in your face, even if you move back in your parents, there is going to be a little part of you that's like when I gave you to go here. And I think that I know again, another previous thing to say, but I think that something quite cool in that. And even, you know, people are afraid to move jobs.

People more worried about how the C. V. Looks than their life. You know, like if I moved now, anything in this job of, yeah, you're like, mate, this is about you enjoying your life, not china.

A piece of stranger with the fuck in four piece of paper, you know and then when I haven't travelling a few times junger, and remember someone saying that this doesn't make your C V. Look at, I would sit in that interview. And O, I didn't want to work anymore. I went to travel. I had the best time, but now I realized that I want to be about working, and I was just strip with them. But imagine saying to someone like, oh, I wanted to give everything I could to something that didn't work out you know that's actually more of a reason to be impressed with someone then someone that left a job every two years perfectly looking for the next progression yeah I think there's so much risk in plan and safe. What did you say you've we've listen to create, tell people about the average american.

Average american is obese, divorced, with less than monkey in the bank. So by doing what everyone else does, this seems like a safe. But it's not it's actually a reliable way to achieve a life that you .

don't want exactly. Yeah IT, that's literally incapable, ted. Because so many people are are fighting to do the Normal thing. The Normal thing is to play outside. And I said this, right, the majority of people are pessimists, because the majority of optimist people found their way of the gamble is going to be some an absolute experts in human evolution that enters the chat.

But ultimately, any single human through hundreds of thousands years, oh yeah, we'll get across the river out of the I was not like cold out out of the, I was a couple of bears out the gym, pool. The evolution is all of the people that are risk averse, worried about things going wrong and avoiding all the opportunities that around them to the point that they don't take risks. But now we have this massive primal mechanism of fear that is supposed to keep us alive.

And now we are associating that mechanism affair to really trivial of self. Like, how does my C V look? What if asked to go for a number? SHE says, no. What if they don't like my first line nose on bumble, you know, with using this massive, primitive, keep us like mechanism to everyday tasks? And it's keeping people from doing the one.

It's in the past, only the paranoid survive, but in the present only the optimist thrive who just come up with that. But it's true because .

given the .

fact that you can't predict the future, you have to have some sort of fantasy about how the worlds going to go. And that fantasy can either be negative or positive. So I don't pick one that's enjoyable pick on that makes the world seem a little bit rosier and assumed that the glass is awful.

And this is so wild for me to say, because six, seven years ago I was mr like still a very conservative, very risk of us all the rest of IT. But IT wasn't just showing up in my actions that was showing up in the way that I perceived the world two. Where is now? It's kind of like prepare for the worst.

Hope for the best is kind of, I guess, how I would set myself up still at in terms of actions, very risk us. But in terms of the way that I see the world, pretty optimistic, pretty hopeful. But you've got another thing that says becoming feels Better .

than being. What is that? Yes.

you think, but it's true, right? What is that? The drake says that people don't want you when you have things only when you're going .

that like if we were to paint like I think is dangerous to to paint finish products, which makes becoming something very difficult. The the version of the idea becoming something, whether you know not, that's always going to move one day becoming in a father, when day becoming the ground 盘， one day becoming a business one, one day becoming whatever IT is, the the journey of becoming something I think is so much sweet.

Or I think in Marshals becoming a black belt, the way towards IT, probably a lot more beautiful than when you accomplish IT, when you get the black beat, even though it's the most, you know, best achievement in Marshals feel just like all the about shop before within three months just about you know like is such a wide way of doing that. But again, IT is that thing of saying to people the version you stop for a second, you know you might say what what was that for most? He said, he said, gering, my point is going to be a millionaire.

Now million. Now I want to be in my twice so many people might want to work toward something so much. And then by the time they get there, that would just want to be the version of themselves that was working the way towards a rooky device as well.

He said about the the amount of times he presented the office to TV production company, and they declined that they didn't want to. Tons of times he struggled, he know, went through all these different phase of his life. And he said, if I could trade all of that effort for the same of money, I wouldn't, I wouldn't take IT. He enjoyed the struggle getting there so much.

but is IT only what to struggles. There was glory in the end.

That's an interesting point, which is.

you know, I can never answer. That is a survival, which is is how many people have the platform to talk about how grateful they are, the struggle that didn't make IT to the point where they have a platform, right?

How many people this thing to this really funny A A boys cast episode with danny, who we parted with new york, and human ryan were talking about how Young kids that want to become creators and kind of being topped out of IT a lot of the time by the teachers. And then he hear these rappers talking about, like mr. Herman in you, and nine like you didn't believe in me, but mister henderson and i've shown you now but is like, yeah but how many fledged rappers did mister herman save from a life of shit? Sunlounger upp loads.

So the survivorship by is that kind of gets layer in here, I think is interesting. But the ultimate the ultimate wer is the Ricky vase wouldn't have achieve the success Hardy have not stuck about. So maybe it's a tail like a far right tail outcome.

But if you get rid of that, you lose all of the tail right? If you start to bring that in and if people don't have that hope, every single morning for over three years now, i've started my day the exact same way which is with element in water. Element contains a signs back to electorate ratio of sodium patasse um and magnetic sim and IT is the best hydration drink that i've ever found IT tates, fantastic, super refreshing.

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As well as, because of this, a cult of despondency and cynicism online, the minimum bar that people are prepared to quit out continues to get higher and higher, right? That people will quit much sooner than they will do previously. This is one of the things I got a really, I really wanted to bring this up, and I really thought he was important for me.

Need to talk about this, about how. How much like uncertainty and luck and randomness and like a self out both of us had during everything, including stepping out on stage, like pretty every single night that in island's book at the moment, he kind of goes through a altera zs and explains just how hard he had to work. And I think that stories about success coming about due to incredible levels of hard work makes achievements seem more attainable, not less attainable.

Because if IT was no hard work, you go, where did you come from? I just came from luck. Well, how the fucking and I supose to manifest that, or as if you say, oh, I did, was just the same thing, seven hundred and fifty times over, over again.

So, oh, like anyone can do that. It's gonna hard. But it's not an impossible feat.

It's not some a therefore out there in the fucking in astral realm like piece of luck. It's not been bestowed by anybody. It's just a thing happened. Ensure there is looking at random this on top. But I think being open about the process and the hard work in the self doubt makes things that are incredible seem more achievable to ask this .

into ways the first part about the survive ship Price, hundred percent credible. But I also feel now that biases can be used to just counteract someone's points, because you might make a really, really important point that makes me think A, I need to work harder, I need to be doing more. But what you said might chAllenge me to the point that I might now pick a bias to use as a nuo reverse cut. So you could say to me, you like, uh, you know, James, if you want to have a successful podcast, I recommend you do five hundred more so it's what you ve done and like to go this guy above ship bus you know you a lot of people aren't felt the pool cost, you know, so that there is that which I I don't like, you're completely right.

But at the same time, I don't like when people use a bioactive to try and you know, explain why they what they are do is not working on the second point is we are too, lads, a last event who wanted to get, you know, do well on youtube, whatever, and then telling me, they telling me that do one hundred videos and they were like, was like, but stop that to make a hundred videos and he ask me something else so that may, you are not gonna arn. What you suck up into, you do a hundred videos. And I said that one, one hundred of those, what is gone to do Better than the others? And I said, you can now look at that, want to go.

Why do that want to do well? And then when you one hundred, you should always do one hundred more videos. And I could see, you see, like satan in with them.

And ultimately, people aren't gonna learn until they start doing the work. And that level work for some people is fine, for others is not. But you have to have like a an unfaithful belief that I could look like, you say, and I actually think fantasy is a great word to describe IT.

In the early answer of using social media, I didn't make enough money that I could save IT. So instead I was like, okay, i'm gna make a different interest savings account, which depends on effort, not money. And that interest saving account is gonna convincing hundreds and maybe thousands of people, and that's not hundreds of thousands, that hundreds, maybe thousands of people that trust me as a coach.

And I thought I can't make enough money to put away tens of thousands into property or anything else. And instead I was like, i'm just to work hard to get these people to trust me. And I think that that is such powerful tool that anyone can really do despite the effort.

Are you gonna have a big enough pod to be invite a Morgan? Probably not. But if you put in that amount of could you get a small collective group of people maybe come to event, buy your products, do whatever IT is you're working to do? Chances are probably.

And again, like there is also been people talks that compare that podcast to you and you're like that does not going to say oo there's no amount of hard work that can really bridge that gap. And I think people do need to come very centric on their own journey. And even if someone else has been incredible fortunate, what is IT welcome, glad? Well, in outliers, and speaks about how lucky bill gates was to be born. IT could be outliers, could be saying us to be born at a certain time where if bills gates was a little bit older, he would missed the first computer because he'd out work in some else. And if he was that a little bit Younger.

he would have ready.

yeah. So then I do think there is an element of luck where when I was twenty four, twenty five, I was at point where I I, confident enough to speaking in camera videos, were just becoming popular in social media platforms, and facebook and instagram came along. I came along at a time where there was a low amount of creators taking vantage of IT, but there was a high amount of used on the platforms.

So there is a tremendous element of luck to everyone is journey. But if you are not working hard when that wave of luck comes along, who is that? That says luck is when preparation meets .

opportunity. I don't I think that's one of those ones that kind of been refurbished every every person.

Now it's just got .

j yeah, maybe there was this this idea called china elan drift, I think i've talk you about before, which is the phenomenon where by quotes unattributed over time, progressively get more and more likely to be attributed to churchill. Yeah, good literary and then called churchill I N drips. I think IT was churchill that said, lucky when preparation meets opportunity.

It's just one of those guys where you got, yeah, that seems about right. Let's go and then start to a churchill. But now I I don't disagree about the the timing thing. One consideration i've had in my mind for a little while is don't assume that something you see as obvious is obvious to everybody else.

You know you seeing a video creation, quite a lot of people that watch video and I watch video, but there doesn't seem to be so many creators that might be to you if you had the wrong mindset. Everybody knows that. Everybody knows that.

So what's the point in me trying if you look at the growth of podcast thing for audience over time, IT is just continuing to go like that. I think it's may be last year, by a percentage, started to tail off a little bit, but still huge, huge numbers. Five years ago, IT might seem like everybody e's got a podcast go.

Well, yeah. But in five years time, really everybody e's got a podcast. So I don't think that you can assume something you take a god, I remember red IT I I found out about this is like my fucking hundred million dollar exits not manifest. I found out about bit kind in two thousand and ten.

No, two thousand and twelve I found out about bit only two thousand and twelve right? Price would have probably been less than one hundred box I found out about theory um in two thousand and sixteen Price was I remember IT wavered between one and one hundred and twenty I knows like yeah everybody knows about this. Everyone knows about dark web. Everyone knows about like silk road, everyone knows about buying drugs online, everyone knows about crypt a currency and then you see a bull run in twenty eighteen, twenty, twenty and twenty twenty having you got oh, right now now it's kind of starting to hit mainstream and there's still tons and tons of people, but we just don't have that theory of mind to work out what is obvious to us but might not be to everyone else.

You know like i've never been interested in like big bitcoin theory. Maintain still not really because you don't have much control over that stock. Like there's the market.

Sure, people have a good understanding. There's gonna. A lot of people that always gna know more have Better insights to whatever. But when IT comes to create something yourself, whether business because the business can be growing with paid out organic cafe t because you can need to pay for people to see your stuff where you can do organic, clean and do the work yourself.

Then you know, when you really want to go off to something, you can post the netflix s epo de, you won't really watching anyway, new phone, and you can make that happen. You can get, you find out I can mess people, dm, people get back to people to a story unit, whatever. You can improve you. You can manipulate your own stock to effort wherewith investments you can't manipulate.

And and another .

point about podcasts, about social media, about video creating content. There be some people listen, oh, but i'm not a video creator, but you know, even now I see real estate agents, I see people that sell insurance making my tiktok or whatever. We are one guy come to rush ago event who was like me.

I may take talk to the properties that going I am one of the people to watch is IT. When someone drops the hook of this is what, one point two million dollars by the code. I like, what does one point? So like, there are so many.

Like when I thought being in an online coach, people like, how do P T people online? IT was like saying, i'm an online plummer. That's exactly that they gave me at first.

But another thing that like is really crazy people go out, should I become A P and sometimes I think sometimes I think, yeah but I although the space is saturated, I don't think it's that competitive and actually think is the same with the podcast where although everyone's got a podcast, if you want to be one of the best, you actually don't have to do that much work. You need good production, good organization. He is one thing for you. One of the reasons the you are very, very good at this is the half an hour you spend before the podcast, putting all your attention to research there are so many people out there that do pod cross that don't do that. They're willing to do everything but not that and that's little .

bit more than half an hour but but almost he says um uh twenty minutes of preparation adds twenty I Q points so true if you do twenty minutes of preparation and before you go into a meeting.

So true man, twenty minutes of preparation before you go into IT might not be him this might be this might be poy and drift I think that was alex for mozy who wants twenty minutes of reference um but it's true if you sit down before you are about to have a meeting with someone or a sales call or a job interview, whatever you say are right so where are they from? Whatever whatever and you like I you're from heart future. I play rugby and health future do you know the and you like, oh my god, this person knows it's exactly the same as well.

Before we go in to canada, we're texting our canadian friends going, you know what if we got oh, edmonton is home to the worlds second large, small after dubai, forgotten mall jokes that I can come out like I ve gotten just in trudel joke. So we're going into chicago and I start talking about the architecture. It's exactly the same.

IT seems like, oh my god, how deep does his knowledge run? His knowledge must be so deep because he was just able to pull the sites. I go, that architecture joke is the beginning and the end of my knowledge about chicago. But IT seems like you've got way more preparation than you do.

And it's crazy that so many people put so much effort, one side of things, but not the other, but even just people rest. Ensure that you you can't make your critter collection shot up overnight, but you can improve the level of your research, the level of your production, the level of your video. Even just thinking that a little bit more about what you make content about can hugely have a positive projection on where can I wrote a news.

lester, this week about one of the questions that we got asked quite a lot. Lots of people at their live shows asked about how to decide between the multiplicity options we all have in our lives. There are more things I can do with my time than time I have to do them in.

How do I choose? That was one of the most common questions. And this is from naval.

If i'm faced to with a difficult choice, such as, shall I marry this person? Should I take this job? Should I buy this house? Should I move to the city? Should I go into business with this person?

If you cannot decide, the answer is no. And the reason is modern society is full of options. So this is an interesting refrain to the paradox of choice.

Yes, there are lots of things you can do with your time. You, with your time through unlimited number of options. This can make IT hard to decide on which option to choose, but IT also reduces the pressure of all decisions. If something isn't an obvious slam, don, yes, that is likely a Better option will come along soon, as direct server says, if IT is a holier, it's a no. The only caveat today is IT doesn't work with time sensitive things like having children.

So as interesting our thought was mt. Manson and said if it's not that cases, and now which could have been a slight change.

was the first one to do .

action with the most obvious. So I love talking about paralysis of options as being like A A real wait in the gate. Your ability to make a decision when you go to shop for off to shave. There is too much going on there.

You're in dubai.

yeah. And night people come in, left, right. And I said, and they were quite literally made if you walked in and there was someone that you looked to you up and down and there was like, okay um I recommend these three and you know you've really got three in front of you is he the yes or night but the chances for me saying yes, if the options are reduced.

I think are a little bit. But you've seen barry shorts is the paradox of choice, that idea about genes. Seen this super famous ted talk i'll send you, you once were done.

So I think parry shorts, the paradox of choices. Maybe fifteen years ago, I remember where I was. I was listening to IT on youtube, driving to scotland down, great north roads, newcastle.

This must must have been ten years ago when I was listen to this. So fifty years ago, you wanted buy para genes. You go into a department store and there is one type of genes, probably blue, right? There's no different options there, sizes and thirty eight, thirty two, thirty four at ata. So you go in, yes, you don't have an unlimited number of options, but your ability to make a decision is made much more simple. Now you go to assert a store, and you want boot cut or straight, you want skinny, you want rip, you want to bleached, draw them to be cropped, join them to be full length.

know this means precisely.

right? And since top man closed, none of us ever will again. But the point being, previously you couldn't maximize the utility in economized terms that you ve got from each individual decision because that particular only single pair of genes you could have bought might not be quite precisely the fit and the luck that you are going for.

But the the other side of this that we don't usually think about is the psychological Price that you have to pay to would reach a point of decision making. And that is made way harder when there's an unlimited of essentially an unlimited multiplicity of options because in the past, a sub optimal decision was because of constraints. Now a sub optimal decision is because of your error making a right decision that make sense. Yeah.

yeah. Back to the second point where he said about having children. Having children's is really interesting thing, right? And I think as almost the plague, you are people that we spoke about, ambition, ambition, incredible thing to be riddled with in life, you know, a dissatisfaction with the Normal dissatisfaction, the average, all of these things.

And that has a positive correlation on absolutely every year area of your life, apart from the decision making process of children, because there is a point. And I wonder if you are in this part of your life right now, where the table feels s hot, everything you do goes well. Every episode, do you? You know, like the gog's opposite, for instance, nearly could not have happened, but you persisted effort for IT you got in that IT happened IT slot IT did amazing. It's pretty, I think, is the video you have in your channel is is.

is the channel try list .

to you and you think or if I may be been up all night with the crime baby would have persistence and native what I said to so now you create this argument, your head between in the table be and hot. Because in some respects, you do need to turn your bacon on the table a bit to bring up from ray's children.

Decide, advance what you going to suck at.

So have you made any decisions in your mind? Do you pushed back to an age? Because really is a very subjective thing when IT comes.

Children, if you say, I wait already, you might wait until you no longer. Then the second thing I believe people do is they set age, but then that age seems to be pushed back year by year. What if you.

this is when I will have kids, is usually, this is when I will start to think about having kids.

And that is, what if the relationship that your in doesn't work? What if you decide to start dating, but IT takes time to find someone? What if you cycle through multiple relationships? What if you are are other partner? Know what if he takes time to conceive? So yeah, I think whatever the reverse of a buffer is like an inverted buffer, like start sooner than you think you need to if you want to have kids.

Probably not a bad idea, but you're right. Like I do think about this a good bit and it's it's hard to say this without coming across one key i'll trying do without annoying the internet. But the table does feel hot, like pretty much anything that I touch at the moment seems to go well.

And that's terrifying because it's a very high place to fall from. And IT really does IT hits me up to think, fuck like everything so great. All of my friends are healthy.

My family's is healthy. I am healthy. Everything's going fine. I haven't been. I haven't stepped foot on some sacred cow landmine that's going to blow my leg off.

Every single month, show grows more every single month that we've got Better guest coming on the I Q one for next year. Just so like dream guess, i've wanted for decades of the cool guys on the planet messaging me on whats up. Like your man can't wait to get this thing sorted in miami or in L A, or in london or whatever, but it's a high place to fall from.

And that's like really, really scary, you know, to the opposite of expectations. It's like you actually got to taste what IT was like to be there most that the wills ith says, being famous, gaining famous, amazing. Being famous is a mixed bag in losing famous torture.

So I think is something that I think about a lot. And I think that i've been trying to allege that A D. H. D. assessment.

And then that they .

told me anxiety was, I take that back to your mouth, and i'm with IT, relied, tried to get to the bottom IT. And the way I make tasks important enough to do with them and spend time with them is to catch ify, a terrible outcome. So he was like this.

a motivation, and he was like.

great mechanism to be using. But lessons, I I kind of every times bit tired, want to have a nap, and on my own, you know, you could fall love, and no one never wants to watch a content. So then I just build up that looming anxiety of falling off and never being relevant. And you know, even though this part me that almost sees going backwards slightly utopian, because I could always go back to fifteen planes on the gym floor. People like, oh, my, A P T.

Used to be known.

used to be IT used to be something now look at him like so there's always that in the back of the mind they like um IT is crazy that you could think about that so much because how you go the first you can fall and is difficult because I bet that should you do to say you have children, I bet you will say yourself, well, this is actually the single most important project of my life that have churched, whatever IT is. I said this on the tours. Like i've got friends that have kind of been what you know, you got blue pill, red pill, black pill. What pill would you call IT when they've kind of been coerce out of having children because of climate or because of, you know a decline ism.

probably black pill? It's it's a kind of black pillow ism.

I guess. So I I A lot of my friends, I kind of, yeah, don't i'm gna have kids not like have a good life and they say, yeah, have a great life and I when who stopped enjoying their life so you could have yours, yeah, my parents didn't. How old are they are there about thirty six h so, you know, maybe you could do what your parents did bad forward, but there's decline.

Ism is the idea that the words becoming the worst place on the social media, I think that's ever growing to make people feel like IT is because. Think about IT, right? We had a in pandemic. Then we had ukraine, russia, now we ve got palestine as well. Like some people on social media, like i'm too crippled by the .

state of the world to yeah .

so like but then women are Better educate the other, uh, less women died in childbirth than never. The rates of infants making IT to the age of reproduction or hide the other while famine is love than never. I'm pretty sure even i'm not trying to, you know underplay the state of the world as far as war. But when you look at world war two, when you look at world war one, when you look at the amount of deaths that countries lost a war free this modern time, surely you know even the amount of available tap water to certain nations in the world.

the number of climate related debs has decreased by ninety eight percent over the last hundred years to fifty time, fifty x decrees.

So we could build a pretty strong argument to the blackboard bankers. The, you know, the the state of the world is getting Better. And I, I really is crazy the you know if you were to say, if you were to say anything along the lines of to stop a population breeding IT could be considered genocide but then when it's you and your own family is considered to go, you know you're safe in the planet. Yeah, what heroes. I hate the fact that this virtue in the black mentality.

well, this when he comes to not having kids, when he comes to a trying to discourage people from having children, are on climate change. I think an a massive amount of that is people's selfishness or fear around life changing a around what becoming an apparent will be like. Just refer posed into what seems like an altruistic philosophy. It's their personal motivations being put out with.

It's got the inner city deal by asylum, which is that you basically we purpose something which is an inward fear into an outwards, uh like social justice campaign and it's not wrong like women get complications during childbirth and sometimes the kids don't make IT to term and that's brutal and awful and painful and that is an absolutely honest fear that women can and do have. But saying that it's because of climate, because you don't want the world to end and because is too many people, which is fucking hoshi. Even the like decline in both right at the moment .

is the increased, even the decline in birth rate, which is is not a subjective opinion. But if you look at the objective statistics of repopulate in the U. S, which is where the majority of the data is from, you can literally says people, we are not having enough child.

We know how many people are going to be around. And however many years the time, because, as is told, demography is destiny, right? We can't make any more one year olds. We can't make any more two year olds. We can't make any more three roads.

So we can predict with one hundred percent accuracy, the maximum number of people that can be around in future, right? It's one of the very few things you can have absolute accuracy we're doing. D, C, kim john on was a weeping with dubbing his tears away as he begged north korean women to have more children.

This happened a couple of weeks ago. So yeah, brow I spoke about, this was done in from the boys cast. This canadian guy had got of a seat to me so that he wouldn't have kids.

A frozen supermoto, which kinds feels a little bit like a fucking pull ripcord. In case of children am froz got have access to me so that he would not negative impact the climate, then spent the next five years flying around asia with his partner. So he said in IT could be argued that the games that we made for the climate by not having a child were offset by all of the flights.

We talk living our freedom. And this is the other side, that one of the most common reasons for people not entering relationships and not having kids at the moment is just don't feel ready or are enjoying my life too much. Basically, that there are so many things you can do right now that are enjoyable, that are right in front of you, that are convenient and comfortable, from entertainment, to travel, to experiences, to time with friends, to all the rest of the things. Standard of living has raised even the worst type of life, so much to a degree of comfort and enjoyment and convenience that many people look at children and say, what that feels like a downgrade, where is in the past? It's like, what else have you got to do?

One thousand and six .

is interesting.

like exactly that. One thing you know is quite, is web. If you were to worry about men, IT can come across as almost like, you know, something most genius is about. Margene is about to appear.

But I believe, and again, I could be wrong with this from the observations in my life, that women gets a certain point, but they start to really think about family, they start to get matern instinct CT. They started even look at children. And I could brutally.

So this time, I think for men is easier for them to medicate their needs with porn video games. So even you look at something, and again, I can become half of women. But for men, they have sexual desires which can be fulfilled much easy via porn than is via women, so they can have access to more vaginas in one hour.

Then prehistoric, human and history, which I have children, peace and medical point on. But even if we look into the complexity of mouth status, men want recognition. They want to be known being good.

And even I signalized few weeks to ask plane college e and this let comes into our lobby to play with us. And he was level like a thousand, I mean, in my mates just thought, not shutting off flight. Make a bet, you and savage, you know, this guy must be sick.

You know, if someone look at is K, D ration, right? Someone look at, this guy is part of fifteen years, right? He he has got a level of status from playing video games.

The strangers given him credit. Then he was an animal. He got twenty kills in the game. IT wasn't. And then I thinking, this is dangerous because he probably gets more recognition, more, you know, compliments more credit, more everything from a video game than he ever couldn't. His life fifteen.

And the way we're creating world that can help people, specially men, medicate the primitive needs without the need to leave that bedroom existed in society, even work in some respects. You know, I went to sign on the doll when I was nineteen. I couldn't get a job.

I was really looking at the hot, my dog may be signed on the doll bit. And I was like, don not going to the job and he was, some are paid the highest tax ticket for years. He was like, you make your way to the center.

So I got there. And for the record, I took a first job for ever, got pay out. But they do the thing where they go, are you Better off in work? Is a legit for me said there are, how many, how many hours can you work away? I was like all of them, they were not okay.

Because if you can only work three hours, you earn more money on the state that you ever would get a job. And you think yourself that they're gna be people out there that maybe all medicating that needs to orn alcohol, whatever, and they quite literally have to the opportunity they can. Why why would I work for hours and be potentially someone of no significance, you know, doing this job, whereas I could have real significance being worker?

A video games only getting Better, the only getting Better where there's more CoOperation, more team, more strategy, more rank. You know, even the way that social media was designed to give you the gambling effect when you sweat down is like a route was IT was in the casinos, variable schedule rewards, not the one I knew. You know, the name for IT. So like as we see even game fiction of things online being made, the point to really tap into human psychology, I worry to the point that as we kind of touched on before, someone's reality in the Young world could be Better than the reality outside of IT.

If you heard my male tradition .

hypothesis are okay. why?

It's basically what you have just described, which is men are being sedated out of their reproductive and state of seeking behavior by accommodation of porn, social media, screen and games is the reason why we haven't got dispute sesc groups of man going around and causing riots because they are literally being sedated out of those things that when you have high groups of sexless men, which you do have at the moment on to the edge of thirty, which is high, high anti social behavior, typically there is a question to be asked whether all of the install killings like this isn't a request and put in requesting with the DJ.

But this question, right, you know, you see like stuff like Sandy hog and these sort of mass shootings and all the rest of IT. But if those things which they should do would be moving in line with the degree of dispossession of Young men, you would expect to see way more. Am I not? And it's my contention that screens social media, porn video games are so dating that behavior out of guys is .

interesting as well. I do you know what? This was not even like a legit video. IT wasn't study.

If it's just some guy rambler on twitter, if you talking about how the roman empire they built, the color seems to keep the, you know just people occupied you know if they didn't if they didn't get to see college war murder in the color in IT would allow their thoughts and they're thinking about social situation and the amount of food they had in their access to water. IT was almost in a bid to entertain them, to keep them occupied. amusing.

And so when you look at things like now.

I got the premiership football, got, I got plenty of social media, these things. So most like a pop tier pining strings to keep people in the state. Edu, keep .

paying. I another war you .

to be outraged about all look at IT is crazy, because if you were to look at this, even the statistics of how many, and of course, you know, the lockdown is a little bit we tempted towards closest. You think about the amount of people for every law enforcement officer or every soldier in the country, there are a number of vast amounts. And you always on the slight precipice of revolt.

civilization through history.

and especially when they're armed. And one thing that you know, you think about a lot of time is we live in a time what we seem to think our civilization is perfect and it's gonna ever Green forever. So we look through history and every single civilization for us has collapsed, and it's collapsed for loads of various reasons of which are just not well educated enough in when you look to the slide, sedation in self futility rates.

We birthrate and people like none or not, it's the climate that's gona get us. The sun is gna boil the seas and you look around you like which one is going to go first. Because if you still up on baby babies, the you know temperature growing up a couple of degrees, if you guys is aren't going to chat to go because you want to going to want to warcraft .

and you know if more immediate problems yeah and but this is a great buckets on on that reading list that I released. I think it's the third buck down the precipice by toby ord, which is a primary existential risk. Really great.

This guy has gone to the ends of the earth to try and work out what the risk is of different types of natural risk and anthropogenic ic risk. So natural risk is volcanoes, asteroids, supernova seta. And I think natural pandemic is part of anthropogenic risk actually, which is kind of strange.

But then you've got nuclear weapons, climate change, uh, natural pandemic, engineer pandemics, nanotechnology, AI eea. And it's like climate change, I think, is one in a thousand and one in ten thousand chance of ending civilization over the next century. A G.

S. One in ten. A natural pandemics of one in thirty. Engineer pandemics, one in six. So you have these things that orders of magnitude more of this is.

worry me more. Yeah, well.

actually the the supervolcano thing is not too bad. Apparently, according to him, he's done the numbers. There's like some stuff in there that's like one in twenty billion and like that's the cool one, the one the one that we want. I anna go out in a but um yeah just i've been singing this song for age is climate change is not an existential rip priority .

and going labeled climate change.

No, i'm not saying that client doesn't ist. I'm saying it's not an best. I'm saying that there are things that are more important than that, that we need to get on with and there are ways to fix the climate that are much more and improve the quality of life that are much more important than what we're working on at the moment.

And you know that boys round to actually the very principles that because many, you are very different people, but we share very similar values. And a lot of our values are actually because people are going to go why these guys on attention talking about these abstract things.

But the reality is that when you come back to IT, where we say that people have more things that he needs to be worried about, IT actually ties into the very things in which we are telling people to become more mindful of, which is effort, ambition, are relationships to failure and the reality of the situation, not the reality of the information i've fed to IT, like one of the main parts of my last book, was saying to people, the way you see the world is dictated by the information you have fed about IT, not the actual situation. I joke about the lottery tickets. Whenever anyone wins the lottery, come on forever.

Come up. Get up here. Come on up me. We're going to give you a check so big, the bank doesn't even accept those checks.

The checks only printed that mass a bit a carbon to to secur other people's reality. A bigger check IT must be more important is that your house may actually will shown me, uh, a weight lifter. I think he clean and jack, like two hundred ten K G, and they brought about a massive check for two hundred and fifty dollars. And he's like, mate, that check must have cost a hundred dollars to make.

So like when we see these little tricks that are played by people to paint the reality of the world around them, such as the big check, to make people feel like they actually either in lottery, we need to realize that even just a few friends in in your social circle who are pessimist or doubts or whatever, that does influence your your reality, how you see the world. I mean, you've probably experience there's a lot of since being into western, right? So new cost. So even if you were to go, I see your friends at the park, whatever they, they're not on the same wavelength th s to the level in the place you up.

It's very hard to have that conversation. I tried to bring this up on stage and again, that rocket ship analogy which have developed whilst being on stage, which is being really cool ah to actually have ideas come to while you're in front of five hundred people also scaring to go well, i'm trading new ground now this might be total dog shit, but IT ended up being OK but it's hard to have that conversation without IT sounding like you making a value judgement certain people being Better or or more worthy or something than other people.

And I don't think that that's what you're saying, something you know what i've been saying in the life to but trying to find people who match your personal growth velocity is really hard if you're a rocket ship is taking off IT ten thousand meters per second and someone else is moving at one hundred meters per second is only a small while before you're very far away from them. Hard to have conversations about things because the things that you're strugling with the different to the things that they struggling with and the dreams and the goals that you have, have no outgrown the dreams and the goals that they have, that's not to say that they can't even catch you up and then maybe overtake you in future. Everyone may do, but it's going to be tough fee to find common ground unless that person's very open and onest, unless you are too.

In order to be able to do that, we always want to try and find people that are ahead of you because dad, the ones that going to bring you along like show, and what is IT? Uh, show, show me your friend group. I'll show you your future.

And I found this alone is so funny. I read bitchy as I was in the car in the way. Here are we ruled by midwest, this new blog post, brilliant.

The people in charge more stupid than you, basically. This is from macy valley, one of his books. The first method for estimating the intelligence of a ruler is to look at the men he has around dom.

If we look at the men and women around our contemporary rules, what do we find? Few reasons for optimism. I'm afraid. In two thousand eleven, the royal statistical society as ninety seven british emp is a simple math question.

If you spin icon twice, what is the probability of getting two heads? Since the chance of getting a heads on one spin is fifty percent, and two spins are independent, the answer is just fifty percent times fifty percent, twenty five percent. Not exactly quantum physics.

Shockingly, only forty percent of M. S. Got the answer right.

Among labor, M. P. IT was only twenty three percent. Most of those who got the answer wrong, that fifty percent, which is obviously incorrect when you think about IT. So IT just reminds us the people who are in charge are more stupid than you are, and the bar is set unbelievably low.

Yeah, I always thought this at school. You know, our member, did you go to eat to go to a religious school? Check up?

I had to do religious education a little bit, but my thing specialized in technology.

So member, like taking the piss, little IT would be an ori we call IT in england for your education. And you be learned in, like, you know, feed in the five thousand, like fish, the fish, the bread, the wine.

Fish story was that the feed .

of the five thousand IT was a fish. I believe that the fish in I was like, I just come from physics. This is bushed be quiet in the back.

But yeah, like that's joking about school IT is like that. I think the a lot of times special working in the corporate, you know, IT was politics who was hostile like so many people. So imagine this when I worked in sales department. This is how monday in the corner world is. So did you have work in an office left to wear certain time?

Yes, I did not to wear a certain time, but I did outbound telesales for the A A in a call center of six months.

yeah. So this is, this is where the munday comes in a work for uh the insight sales department of a uh multifaceted th indication security company. And in essence, I had to look at the amount and leads coming into the business and call them up to quantify them in this company. Message me in the go we taking out for staking bias and I was like that wrong person. I'm like, really junior o they like not come up, stay, convince for, met them.

And they said, basically, if you come across any big opportunities is your road to pass IT one of ten companies, we want them more and I was like, okay, he goes, in return, we're going to give you big opportunities that we're going to close anyway, but we're going to put your name on IT before IT comes through. So I was a bit like, okay, let's give this grey and remember work one day someone came, the whole team come around and give me an ipod but like James, three hundred thousand use the deal. That's incredible.

You know, we can't believe you have this phone call. I don't remember IT was the other company to put IT through for me, and I was now in a position to go for a promotion, literally from backhand and deals to the same company that I shouldn't have. And when I looked around, everyone around me, they were all they were doing.

They were all sitting on the hand. They were all like not really making the cause. They won't really like working hard at all.

And of the site, this is that the whole way out, this is IT literally like the people that ran the top of the fence, the people that oversight. This is merely just politics between you and IT IT is radicle IT IT is the whole way out. Yeah, and that's not ask. Now all these guys are stupid. Everyone just can't pretend that they .

know what they're doing. It's reassuring. What that has reminded me of is the fact that is reassuring that you get pretty much in no matter how hard you go, no one really has that much of an idea about what they doing.

Everyone is working out if they go along, especially if you are doing something for the first time or if you are relatively sort of pioneering or new novel industry podcasting to be around for fifteen years. There are no rules that are no rules in podcasting. There are no rules in content creation.

People are breaking rules. Sam sul c, breaking the rules all the time, unedited, no a title and final. Sockery like outwood, boring. Titles and like relatively unexciting thn nails, absolutely destroying the place, kill tony.

but for people is going to get blasted, keep a later comedians.

and that let's find the worst comedians that we can and bring them up like this. Elements of IT that are existing in work. But there's also a new stuff in that, that doesn't. So yeah, I am reminding yourself and reminding everybody that IT is there are no experts in there are very few experts in a bunch of industries.

My eye days where i'd do the stupid stuff, I am going to a gin of the day. I went to get on a legislate. Sion IT was a shinko up on A P.

T. Tobias, right? I get on that. I was embarrassing. Has got add to do a set to play off, play off.

But like, I think it's so good if people can show vulnerability on at every level even even the people in the smartest positions made the dumbest mistakes. I think that is is a lot easier. The high you climbing life to seem almost you know like perfect, untouchable.

untouchable and father and bored .

like all of this stuff when really I think it's such a powerful point, say to people like everyone has same in security.

same worries yeah but I think it's one of the reasons why celebrities, especially celebrities that are kind of in the independent media space, they're sufficiently touchable because you remember when they came up and you know that they're a person, you know that they have got a life and you know that they they have a dog that they need to walk or a wife that they have to go back to whatever like what does brad pit do with this day? I don't know.

He's actual untouchable stuff. No one's first stuff he's not saying things presume of because he's got a million media people around him going I don't fuck this up, fuck this up. Don't fuck this up.

There's a whole army of people that require you do not comment on the ukraine so that everyone can keep getting paid. Rose, for someone like a Peterson, there are fewer filters between him and his fingertips are his mouth. But also he's in this very strange and interesting position working to same and pretty much everybody in independent media, youtube, podcasting world is the same.

They feel just enough reached for people to be able to say things because they want them to see IT. But because of the size and I don't aware IT is I think it's probably about the run about sort of five million where this really starts to kick in. In terms of follow account, people get to a size where the audience doesn't see them as human anymore than not a person there.

A conglomeration of ideas, like a collection of ideologies represented by a person that is manifest as an account, and you say things to them that you wouldn't ever say to an actual person. And this isn't just people say stuff online, they ouldn't say to your face. This is people say stuff to big accounts.

They wouldn't dare say to small accounts, because there is something maybe it's like you look, you'll never see if he's got to of money they can get away with IT doesn't matter whatever like that just seems to happen. And the bigger the bigger that someone's platform grows, the more violent and mean and cutting the criticism. And I think that that's that's just like a dynamic that i've observed where people are prepared to say really fucked in heinous things about people when they're a large account that they wouldn't be prepared to say, say about the mother or smaller.

Was IT Jordan peace in the machine, like four percent of the population, maybe a social paths, that one percent of that psychopaths? So like when when you look at even someone that just has three hundred follows, but these two or three of them, probably not not quite all there.

And then you think about a mile vaLance, autonomy fake account。 Then you think about people that maybe get a common company is like a little sadly, people that like to see other people upset like to all of these things. So when you when you break IT down into the numbers, even a very small account or small pot cost, with only maybe few thousand downers to live up, you still now trickling over the territory for coming across someone who is just an evil.

That low of very large numbers thing when we were in new york on saturday for santa on eight million to one odds, things happened. Eight of them, million to one odds, things happen. Date times on average, in new york, you have a sufficiently big dataset, sufficiently big sample of people.

Really crazy outlier events start to happen pretty regularly. And it's the same thing. You have enough people that vote, that have access to twitter, that know who elon mosques, that know that this particular pop star is coming to their town. I think about dude, I think about this, I think about Taylor swift more than I should like admit, given that I didn't think about all until, like, three months ago.

Think about the security concerns that someone like Taylor swift has, right? I would guess it's on par with the president where there's so many people and that so motivated, such a huge bucket of people and that so motivated to try and get something out of her. And you feel that down, it's one percent of the world, psychopaths of those one percent, let's say, one percent of them are people that are motivated and one percent of .

them are motivated. And tell people.

even after you filled IT down from one percent of one percent of one percent of one percent, you like that still like two .

thousand people that .

go actually exactly .

you've got one half million on youtube, got one point two million insta um which is which is a lot.

But then in the population of the world is not massive when you got to listen well but I still can't fully get to grips with the fact that people will say, stop your new york he may love stuff chicago he may love um even stay in Austin a Chris is and I have this thing where when we're about not in like a an oxydised way is just Better to light if you get stopped. Ed, to recognize we're flipping immigration, getting over the U. S.

border. I'm like shit myself. A big the U. S. Border is just the error in place one but the other person has to be present for IT.

But early on I was in um some life organics paying twenty five pound fucking two smoothies and guy is like lovely stuff. And my first reaction was wish Christmas was like that was like it's a waste. If you you spread a million people across the world, not a lot of people, how the fuck we bump in into them every day yeah .

I suppose not everyone hit subscribe um where inhabiting places that have people like the people that follow us that which is like one of those but yeah the on street stops White like is that goes to a rogue invitation which but you know why he goes them because .

he gets recognize of course of course because he's in the olympic lifting scene I don't think he likes rose here. I think like get self is because he took me to one of them when he got stopped every.

I think i'm right here. Yeah, that was that was rope when you went. One of the things have been interested in discussing with you is what success looks like to you now because you've done a lot of the things objectively, sold that sydney ppa house, like two thousand people, sold out london polo three and half thousand people three times by selling author all the rest of things. But still, like I spent four weeks with you, unless you're unbelievably good lie is still like a very Normal bloke. What what are you what your conception of success, or what have you learned about success given that you've achieved a level that most people would considered to be pretty high?

One thing, this shows i've actually allowed myself to be proud of some of the things i've done, and I was only through of goa, people that follow me say, five, six years, and maybe said, you have done everything you said you were going to do. I for five years have said, I want to get my residency. I want to find a nice girl and settle down.

I want to get a dog move by the beach. And I literally 等等， because I got my residents cy, last August. So then there was a time when I completed all of that.

And then I wasn't like, now what I was actually like, okay, now let's keep this up now lets you know whatever i've pretended to be to this point, we now need to continue this um so success for me very much is just about doing the day on my times. So I love making content, love waking, love up in my clients sort of that self. And then I just need something to chAllenge me bit.

So starting a new book, as long as I can get into something and I get my get my hands to with IT, that's fine. As far as like financial status recognition, all of those things, I don't know if I really think about that too much, but whatever I every video I I do not want to be amazing. Then when IT doesn't, i'm okay.

Call, try again with the book. I have a bit more time to do IT, but really have actually built my life to the point that are the foundations and I really set. I can't really OK.

You works like a duck, right? People think get the dog is a little thing, hopefully copy of fifteen years. So i've now, you know, dug my roots in the ground there. But really, as long as everything I do, I do to my best, i'm becoming more process oriented than outcome oriented, which is how I got here in the first place. So success to me isn't about outcomes, about process.

I mean, I said this, I think I answered a question on your behalf of one of the q is where something i've always been very adorable of held in high admiration around you is your ability to turn things into a game. Like that follow account was just a game. That piece of contempt was just a game, that writing a book was just a game and it's a game that you hope to win. But it's not the end of the world if you lose or if you just have like an average performance and it's not a comment on yourself worth as a human IT doesn't make you more or less of a person if something does go well or does go badly, it's just information.

I think you is really important to an associate from things as being as real as so for instance, you look at your pocket. I think that every interaction of conversation have, of course, it's a great interaction conversation, but is also a three other stand. In the game.

And if you see IT like a game, you can see the amount listeners down, which is whatever as a score of that game, not the reality. There's no way in how you and I can see here and think about the stadium of people set there watching us through this conversation later, say we get hundred thousand views on this video. Imagine seeing and thus, like one of the biggest stadiums in america, one hundred thousand people, that we would be a little bit more and edge if that was the reality of IT.

And I think when IT comes to financial, when IT comes to YSL, when IT comes to a the outcome of your processes, if it's too real, IT can become overwhelming very quickly. And overwhelm is a real killer to anything that you're trying to do. And I think that breaking things down and making them again, making them high schools, is one of the best ways that I can emotionally and attach from things.

Yeah, because we do want to do that too much, right? Like, you know, we did what was the most people we did? I think we did like eight hundred people, two thousand people to buy, and that's a lot of people. The room was so big that I kind of didn't matter, because you can see the first three rows, and then every everything else just feels like just three rows and noise. And as part of me that thinks, in order to be able to not ship myself, I have a panic attack before I go on stage, treating IT like a game and reminding myself that if you can do forty people in often you can do a thousand people in dubai.

Wins feel the same.

but wins feel the same. But you also want to be able to take in this experience. I always use this example of economic gregg. He got two cracks at the father wat championship because he for chat menders as a step in, and he got the instrument belt and then he did, although in thirteen seconds, and someone asked him, this press dude in an interview asked, what are you going to do differently this time? Did you didn't do last time when he he's about to fight, although, and he says, i'm gna take IT all in because he was so preoccupied and fearful and in the zone and doing the things that facilitated his performance that he didn't actually get to experience why he was going through.

And there's this great photo of him stood on stage at the ceremonial way and IT might have even been before the ceremonial way that might be the actual one. It's got that tattoo running up is back and it's just him with his hands out like this. And it's like forty thousand people in front of them.

Just everyone stood up and it's electric, right? It's economic, greg, a peak save artist of war, just a day with his hands out. And he wasn't there for IT. His mind wasn't there as he was experiencing one of the most profound moments of his entire life.

But he got a second crack. You know a lot of people have got a lot about things, say about kind of a lot to do because the fact successful, if you watch his documentary, which again, they didn't show the full side of economic gregor is but his belief in himself is incredible.

Like and there's that point where he's like really early on and he's like, you know, I want my mom have to mention, I want my kids and their kids to do well and he causes like, I like Vincent van go, you know, i'm losing my mind, yes. And like is actually quite inspiring. And see someone with such an unfathomable f in their outcome began back to the point of light.

I for me, when you do homework, h polo, which you will, one day, three and five thousand people is black. Everything in front of you just stuck. You can hear them, you can hear them.

We can see them. And done says this to me. He goes, he noticed quite earlier on.

He goes, you don't look at anyone. He goes, you go out there and talk from now and a half. You don't look at one single person.

I go now that I can't, because if I look at them, they become real. So I have to try so hard, because IT is a really weird thing to do. You know, I was personal training for four years, just eight ten people a day.

Eight ten people today, eight, ten people a day. If I get caught up in the reality of the being, what IT is not, you know, I imagine trying to think about three hundred hundred thousand people having to buy the tickets, wait for the day, get in their cost, travel, parking in parking. Some them got hotels like this is the hardest thing for me, right? Say, someon Epace f or h otel o r f ly t hem.

We have people come from a alaska to our vent. If I take that into my mind and actually appreciate that someone drove six hours to come see me IT makes me very uncomfortable. I don't even like present for Christmas. I don't like compliments. I become very weird with any a praise to the point.

I'm like our thanks and they are like, you didn't even, you didn't even accept that as whatever so if I actually think, oh my god, so much just comes six, I don't have a part attack and tell them, why did you do IT you rejoice to this error? The Q A, uh, they would have dream four hours, this, I an up and drive four hours for this. You know, sorry for me.

I, I, I like IT being darkness sometimes I like not take IT in in. I like not appreciating until it's over where I can sit in the Green room afterwards. And someone goes, that was good, my number lax. Otherwise.

are you concerned about? And you know, not everyone is going to a try to do a tour of speaking, but many people are achieving goals and full of realizing the magnitude of the size of the chAllenge. Is that in front of them or dampening down their ambition by taking in that gratitude?

Did we not say at the beginning of this that you need to celebrate your wings? You know, i've been thinking about this. I think it's the old rather that they had a good evening and I A good evening.

I think that's the reality. So when I come back and someone's like, are you didn't even you didn't even appreciate that. You just sport with thousand people I got.

yeah, they had a good time. They had a good time yeah.

Then we got just at times with what i'm too preocuparse about, someone else, someone a good evening.

Then I know how much that comes out of fear I can did we've said this a lot of on .

the a massively to do with because imagine, imagine the bitter disappointment that you would. I went and walked on the film day. There is such a bitter taste in your mouth when you get in your car, not good and you didn't enjoy the phone, didn't enjoy the show or like, but it's even worse when you had faced in the person.

But IT was your favorite director or is your favourite actor, but is different because it's your sure right? And there there's a part of you inside that, you know if you let them down, does not coming back from that. But I don't think there's any member .

of the audience that you ve lost forever .

because I know how much this matters to you from how much you've improved over the last few weeks. Like is night and day. If you think from my F S.

To the the last event while you like your mike didn't work the other the night and you handed IT so well as behind, I was not in. I was like like this. I was like, i'm glad his mike didn't work.

He was Better because I get to see is, uh, you know that almost that slight bit of being vulnerable but then you are funny and then you have bn room with the guy. The guy shit himself. Try a IT the my back on you like, you like doubles mary voice, yeah take IT off, you know. So yeah, I think I think that is important.

but that I mean, that's definitely something that i've considered. And a lot, a lot of people that maybe watch guys on stage or girls on stage that even remotely competent, just look at them like, oh my god, that must be so terrifying to do. But i've done i've run the live show that we did twenty times.

Lets say in the last three months I did working progress shows me in Austin. I did my tour, I did auto, and then we did I F S. The skill accusation.

If you just bury yourself in living and breathing one thing and it's high pressure and you've got an adequate amount of prep with a little bit of like existing skills set is outrageous, like how quickly you can pick something up. And again, IT goes back to that. People being open about how hard they work is good, I think, because IT makes what seemed to be incredible achievements seem much more in reach, right?

I'd never done public speaking solo four months ago and then managed to deal with a mike stopping in the sold out show in vancouver for five minutes while some guy fiddled around in the back pocket of my pants for like forever. And it's just it's it's really good. It's been it's been very reassuring, very centering for me to kind of go through that.

I ve heard of the inverted u hypothesis for sports performance on the rose one. And I know some people say sport performance psychologies, bosh, IT and goes whatever. So um there is like an if imagine you turned upside down, there is a certain level rose l not sexual rousse you need to be optimum mance.

Everyone sits like differently on this inverted, more like a hill for anyone is trying to think of inverted you if you're under arouse, let's say i'm like, hey, you're going to be doing across ball chAllenge in the field in the middle nowhere a rain day if for is computed right. But then if I get one hundred thousand people in stadium, you're really not going to be even, you're going to be so wide, but I kick in the ball, right? However, if you are you mate sunday league match in the thirty people watching, that could be the right amount of a rose.

Well, then over time you can increase that amount of arrows to the point, whatever that you do, right? So some people, uh, if we went to do an event on only fourteen people in the crowd, you probably stumble more than if there was, you know, a hundred because, you know, under arouse is not a of crown, but there is no way to train yourself because when rose was too high, you become stress. And when you come stress, you can't think, you can't be clear whatever, but only by getting in the hot water of doing events can you reduce to arouse response to the situation. It's like a what we call in IT were on the road like a resilient training .

is that everything is resilient training.

But there's no way you can replicate the stage without the stage. There's no way you can replicate a podcast without podcast and no way you can replicate camera without looking at the car. For so many people, they need to realize the only way they gonna become more comfortable in situations being in that situation.

The thing, yeah, the same as ice box, whatever is like, everyone is so called up about how they be, how they will perform, doing that thing that they don't get into that and get Better about them. There is nothing Better for a stage time than stage time. There is nothing Better for chune up then check up. There is nothing Better to pray for nice. Now when do in a nice buff.

what's the future of the fitness industry got install in your opinion because you've been in IT for what like to come publicly have way too long, but you're like an old hand at this stuff now.

And I think what's been interesting since getting spend time with you and spend time with the luck, as well as to kind of hear the origin story where you came from, which was this no nonsense online pt, being a little bit like cousin and swearing and calling people out and making enemies, kind of been been a mercenary hit man for ideas in fitness that everyone maybe thought was a bit bullshit, and then saying what everyone quietly was saying internally with a female swear ds, and but IT seems like that degree of scrutiny is now quite widespread. There's lots of people following in your wake. Having done that, where are we at now? Have you got kind of a conception of where the world of fitness is at the moment?

Bia mess? Social media is changed, what fitness is and actually exactly house made made a good point on this last nightwear. Fitness is more about a popularity contest.

It's more about parade in your house in apple legs shows someone to a walk out. It's more about gaming. The algorithm and IT is by giving advice. You think ninety percent of fitness content is even someone talking to where a hundred percent of personal al training industry and coaching coaching someone is spending time with them and addressing with that problems.

That's not what fitness is now, you know, oh, what can I check mail this height for this long in your burn beneath at, you know, like there's more bush that never is. That person just wanted their real to go viral. People just want status.

They don't help people so much. I like the persona of my brand, has come from real conversations I had. I trained this lady once. There was a dog Walker, and i've been about out there in content. I've trying some things and SHE SAT down SHE goes, you spell a lot.

We're onna go on and I was like, he was like, she's like, didn't say, I think so he doesn't say you good vice SHE goes, you swear like them going to get on so I said to her, give me a fucking honest food log. I'll never work with you. And he gave me the most honest foolah have ever seen.

And I was like, wild, a lot of food. He goes, he looks me. He goes, one fat James. The way we got on was amazing and I was like, the only way I can replicate that is to be the guy he wanted to see opposite from. And even in the gym, there's A P equal.

Chris got obviously like, I is a Better and people like us not a nice way, talk about trying so I don't know, he is a baLance. And then I was like, his clients love him. My clients are hot like me.

I don't need his clients to like me because there with him. So like all of these, like a purchase that i've had on social media, the exact same ones that i've had on the gym floor. And yeah, the industry now there's a love people try to copy each other make there.

There's a community now probably some of the top ten creators in the fitness industry. The second one of them does something good. So if I get one via video, say about cokes are whatever, in IT the next three days they all do IT.

So now is banter undoing what they do, just so there's like this little thing in industry. And then may IT is getting a little bit for strait in at times because everyone is just copying each other is like an incestuous pits of lack of ideas due to saturation ation. So that does make IT someday you wake up.

But the crazy thing is like you just have to go back to helping people with their problems. So like instead of trying to make robots, are you think what someone struggling today, but people are not necessarily getting in Better shape. In the worrying thing we actually said this last night, a lot people can't afford petting.

A lot people can bedford their mortgage, so they don't want something. They don't talk about the gym, and they just said cancel. So they keep their heating on this winter, you know, the holiday they can't go on.

They used to get in shape ful. So suddenly, the state of a lot people's lives have got worse to the point, and now become in disenfranchise with fitness. Fitness is becoming, you know, a privilege to a lot of people.

All okay for you, you can afford to go on holiday. I can't afford. The more gage okay for you, you can afford to go to the gym.

So kay for you, you can afford to our chAllenge. And so I think where is coming out the pandemic? So many people were low interest rates.

You know, money was cheap of these things. I feel like we're in this real root now. We are a lot of people do not care.

And similar to the innocent to if I can't afford online personal training persons training about that one is therefore there is no need for them. We should do IT in yourself or so. Yes, there's a lot of negativity in mind at the moment. I just trying to emphasize with IT where I say, okay, for someone to be feeling this way, they must be having a pre I must have a pretty gh time at moment yeah.

that's a really nice reframe. That's a beautiful reframe around things. I remember aron, one of my friends that I play pick ball with his, a aron Rogers, a chief of like creative chief of performance now, which, given that he snapped in the kill, is probably not that fun. We were playing pick ball at the courts next demand, and we had a speaker on just listening to some of us like weird tribal fucking dub step stuff.

There's a lady of the far signs with a dog who started shouting about the fact that this is a park, this is a park and it's supposed to be quiet the fact that he shouting obviously kind of made little little bit funny ah and I would have gone over me people believe would going to just turn the music down I would turn the music and started shouting that couldn't hear um but my where I went after that given the fact that he'd done something that extensively was more rude right to this lady that was shouting from one hundred yards away but the fact you should have been peaceful and when we finished up I was more vicious about you as I like that fucking bitch like like what do you think she's doing? Like one I his first place to go to was imagine how bad her life must be, that he feels the need to kick off about two people playing a sport and listening to music at quite a quite volume econ belly here, from fifty odds away or hundred odds away. And that's that's something not getting over like bitterness or resentment, or like being cutting on mean in response to things, is a has pretty noble like approach.

I was flying back from dubai, maybe, maybe twenty sixteen. And the lady next to me was a big lady, but he was okay. He had to see I D my seat, but he couldn't a trade down for a food. So he had to ask if I was okay to use my tray to eat our food.

And I did was completely fine whatever he did IT and as was going to toilet, the ao said said to me like, i'm sorry about that and remember saying to us like, if you think that was uncomfortable for me, imagine how comfortable that was for her yes. yeah. And he was SHE unrecovered for a second.

I was like, that's one thing I ve really been trying for long time. And actually, even if something is super negative on the comment, now sometimes I labor, you must be in, you must be on a tough day, say someone in the comments. I hope you your .

situation improves, zack replies to those ones will get well soon.

Or you know you know some people like, uh, this is so there are people are in nice games and there's other side me that if you abuse people in the comments, they can report IT or get IT delete whatever but I come to find that you know you can you can say someone like um yeah hope hope you get well soon. There is no way they can report that that's not abusive, nothing like that. Hope your child to true the people .

that are so motivated to say sume the internet, it's an indicated that there's a lot of things that aren't going right in their life outside of that. If someone's life is abscesses with police tics, are obsessed with drama, obsessed with cultures, are obsessed with whatever you are compensating for, not having any control somewhere else in your life, and the first sense that you should feel after you get rid of the indignation and the sort of mocking sense of superiority should be empathy, it's like, oh my god, imagine how bad your, my life must be. If you focused on this.

you don't like twenty fourteen I J. wicks. I said to him, like, I was gonna a lot online, but again, his fans loved him.

And at the time I said, I said to me, you and I said, you never get put down by people above you in life. I just rest to be short of that. I said to him, he, me, of thirty thousand followers.

You know, I need this. You know, like, like, you know, like, when rappers go ahead, ahead, you know, then he beef. So I just let him know.

Allie, i'm prety sure responded as well as I did me. And I don't think he kiss in the millions pounds house this got is all of this stuff. And like, the same goes that, yeah, you you never get criticism from people above you.

And I think that speaks volumes of messages to so many careers who are getting getting share or they are trying to explain themselves online or they trying to get cancelled. You never get shit on from above, bit like the little cake. So like I think that's just a good realization for lot of people that win again criticism or like when people are really going in on them. It's very rare .

from people you made as serious venene mies during your ascendency jovica kito veganism body. You had a cricket body building for a while.

But do you know why? Because body builders don't use my services. So but no body builder, no competitive body builder, yeah.

No competitive body builders going to buy my book. No competitive body bothers going to respect me as a coach because they're probably in Better shape than me. They're probably most test to me. So if you're ever gonna off to someone, go off to someone who is never, ever gonna enter IT in life.

would you advise that as a growth .

strategy now? Yeah, it's good because you you are not alienate them for who they are made in in the values that don't correct with the values of the people. I'm trying to help because the biggest mistake people make in fitness vici is realizing that they are not their client.

So I said this summer, P. T, you're not your client. You know, your client does the money.

Chicken brocket. Your client doesn't want a six pack. They've told you they want to six back.

They're telling you what they think they want you to hit. My clients will come to me, go, I want to six times. I'm not time.

What you want article, you want to fit in the dress that you fit in three years ago, that's very different to a six special for women, you know then guys like, I want big pets, no, like, send me pictures of top list. Let's lose. This is thirty pounds.

Let's get you run in a five k with that killing yourself then let's talk about pets. You know, like so many people communicate in the wrong way. The body builders like, okay, fasted half an hour in the morning.

I'm like bright does great for body builders who are already on the lost amount calories already on the most amount of whatever, even little things like the the mentality of body builder, so different, the mental a person. So if I can pick holes at that, as far as a gross strategy, people in them full seen. So you know, even in like the smart is marketing, we can draw in someone's problems. You say someone, hey, you online, how to lose that, that doing thirty minutes of fasted cardio in the morning or whatever IT is, you can communicate with the people you want while expressing a message to the the shaGreen you said this was the other day, body builds that, is that right?

Green. G, much to the shaGreen?

yes. yeah. Green. So yeah. Is IT is a growth strategy because you need to alienate the things that people have wrong and some people do on a little like body builders.

But the majority, my client and I don't offer extreme deficits. I don't offer a faster cardio. I don't offer getting people ready for show.

And the the main reason is the values thing because in every sport on the day you compete, you should be physiologically and psychologically your best. However, when it's down to body building in physic, the day you compete, your physical and logically and psychologically worst, that's a mess. I'm like why we epitomizing that's fitness, but it's clearly not fitness.

What do you think of the future of the fitness industry? Would you predict for the next five years of any trend you can see growing or. Falling away. I've got some .

time away what we onna finish .

in five minutes OK. We we got enough if we got five minutes and yes, you sure you've been holding. I'm sorry.

I know that is future the fitness industry. I think that the body building stuff is starting to dissipate a little bit, but we still have this massive wave of dishonesty. And IT is LED, unfortunately, by a lot of brand deals.

Now you have brand deals with companies that you actually value. I I D know for, well, like I see you having your A G one every day. I have new element. Like you're not of the people. Oh, Chris, like that you one I I personally don't, but like I actually see something that you you cherish and use you very transparent, rent the people over the blood work have on this stuff.

But if you are in the fitness industry, not the podcast industry, suddenly at costan point of, let's say, to to stern, if you can go on test and not tell people that benefits your brand, IT benefits your programs, IT benefits everything in that little ecosystem of monetary value. And so I would love for that dishonesty to desperate. I feel like it's slightly kind of is, but then IT also slightly kinda on. But I think that people are clowning up to the bias, a bit month evidence .

based stuff seems to be coming more to the forefront like your make his retails of the world seems to be in A A pretty big ascendency right now. Um but then there's .

a lot of ideological people where we've got people in people if you go to a supermarket and pick something up of a shelf, that's your hook and it's a very effective hot because people are always going on here. You know it's going is going to so now any person in the supermarket try a more picking sign of a shelf.

This is shit, something people like, oh, why? Why is IT? You know, so we got all of these people chat, waffling supermarkets cases about view fastings, you know, gonna stop you, you ever get in council, all are these things. And now people are just in this. There's a lot of the ideological stuff.

And you know veganism, how its wave carnivore is, is actually still alive because of the rogan and I said you before, I wish IT wasn't as good as I was when I was on IT, I felt great, few explosive shits. But you know, ideology is still pretty wife and uh unfortunately, a lot of people in a bid to to remain active on social media to get views on social meeting, because views and interactions on social media is how people are obtained. The levels of self program status, status is what all of us are trying to get drunk off.

You know, the recognition of you having a standard comic come to our live show and say you are great on stage IT doesn't change your bank account. That makes feel fucking good because the level of status should retain from getting Better at that thing. So so many people now get their first taste of state on tiktok social meter, whatever they're doing IT through being extreme, that being ideological and by tapping into people's preexisting beliefs that often aren't true.

We spoke about this while we were away. I never thought of this before, but tiktok is one of the most egitto platforms. Follow count on tiktok means less than IT does anywhere else. You put a great tiktok out and IT just feed the for you page, and the algorithm sends IT to the moon, which means I wonder whether more people will go viral over the next five years than ever hour before.

Through tiktok, do you have the opportunity of not being a big creator, but you can do the right thing at the right time, and or even the wrong thing at the right time, and IT just explodes. And I wonder how many people that's going to dangle the carrot fame and status in front of? How many people are going to start chasing that thing. And I wonder what the second, third, forth order effect of that will be.

You have heard, of course.

have good to bogus audience capture article about him as the best thing i've ever read.

Exact like, that's almost what I see IT. I not have a go at the guy, but I was marketing, right? People like to watch all the people eat on life. And then I I ve been seen in blood work, and I could be incredibly fat phobic here, but he's gone from relatively healthy skin.

I vegan violin player to someone that was a sep p yeah.

he's got ten to the front man of, you know, probably endorsement sea pop. So like watching someone literally send their health of the rails in a bid for views. He is like the canary in the mind of where I think social media is gonna go.

Like whenever there's a fight, funds come out for people break IT up. You know, you even see what incident really bad happens. People's action is if I film this IT will go on tiktok.

So that's the dispute goes with IT, where people actually more inclined to trying go viral from the situation than help. I say, someone has a hot tack in the street. What's going to happen first? Filming of helping.

So I worry about that because if people just get throws from engagement, that can create quite a negative thing. Because negative news is typically what trends a lot faster than, you know, positive things. Although I do love a good story where someone like adopts a dog from .

sodium coming home from war to dogs man, that's my fucking in vibe like James ith like and gentleman James already. It's been awesome. Man, the last four weeks. I really appreciate your guidance in your encouragement. Since have been going out on stage, why should people go what they expect to be twenty, twenty four once coming up?

I wish I could answer that more a honestly myself. Just gonna trying to improve everything, you know, everything I do to trying to bit Better White about mentality. You always a White about and everything you do. So, yeah whether that books, events, whatever the drink, which we didn't even mention.

didn't even mention IT .

brache l think is quite cool at the same time.

Why is just part of our lives now, right? Like we don't really think about IT damage, also don't have any stock. So might be a part, might be, might be one of the contributing factors.

Where do you want people to go? youtube? James smith.

just have in James smith, where you like content. And just before finished like this, pok costs for us came on at while four years ago, uh, you were doing IT for me bedroom, yet some cool, functional lighting to see off. All this podcast is going to the last few years. incredible. I I wonder where IT will be the next time we sit down onto our connect.

Exciting times. James. appreciate. Thank you.