Deep Dive
Shownotes Transcript
Don't like something most of the time is because you don't understand it. So if you force yourself to understand it and learn about it, then you actually going to enjoy it. Then once you enjoy it, again, same concept here, you start doing it a lot. Then once you do it a lot, you become successful. My name's Rudy Moore, host of Living the Red Life podcast, and I'm here to change the way you see your life in your earpiece every single week. If you're ready to start living the red life, ditch the blue pill, take the red pill, join me in Wonderland and change everything.
your life. Hey guys, welcome. Welcome back. Super excited for this episode. We have someone very, very well known that's achieved a lot in their lifetime and not only in sport, but also in business and his career. So Bass, welcome. Excited to have you on the show.
Thank you so much. Yeah, this is going to be great. So I think just to kick off, obviously a lot of people know who you are, an amazing reputation, and very well known around the world. But if they don't, I would love to hear the story for a few minutes and how you've achieved everything you've achieved.
All right. Well, I'm going to do it in a nutshell because it's a lot. So I'm going to not go into details. I was born with a horrible skin disease, also severe asthma. I had to wear gloves in school. It looks very horrible. I was the leper. That's what they called me in school. Needless to say, I was bullied on a daily basis.
Then when I was 12 years old, I saw a Bruce Lee movie and I realized, wait a minute, if I become like Bruce Lee, then I can handle the bullies. So it took me two years to convince my parents. They finally allowed me and by the bing, by the boom, I started trading. And within months, I realized I was actually doing pretty good. And then I got into a fight with the biggest bully in my school, Shucky was his name. And I realized, wait a minute, one punch, that was it. One punch, he went down. Problem was he broke his nose in the process.
So the police showed up at my mom and dad's doorstep, so they took me off. And then I had to wait until I moved out of the house, which was around 2021. When I was that age, I started right away doing karate, taekwondo, and competing in Thai boxing. I always wanted to compete full contact. Started beating a lot of people, and then slowly but surely in 1992, free fighting came along.
I go, "It's free fighting." I said, "Well, I can do pretty much anything. You can choke people, leg lock, you can hit them, you can knee them, whatever you want to do." I go, "Okay, so does it pay?" And they say, "Yes, it pays." They go, "Yes, I'm you. I would love to do that." Now, there was a new organization coming called Pancreas in Japan.
and they were looking for new fighters. So they had two scouts coming to Holland to the gym from Chris Bolbon, the gym that a guy that I knew, and he told me to come over and to do the tryout. Now, I got to do a brawl with one of his students, but I knocked him out with a high kick, so it looked really nice. He needed a big...
He needed a bunch of stitches though in his head because his eyebrow was open. But that was it. I had my job. And six weeks, two months later, I started fighting in Japan as a kid from Holland who had never been in a plane. It was quite a spectacle.
That started going faster, better and better. In the beginning I was a Poinsettian kicker, like a Thai boxer. I lost one time by submission, which is for the people at home, like Judo, Jiu-Jitsu, like arm bars, leg locks, chokes, stuff like that. Then I won a few more fights by knockout, lost again by submission, won a few by knockout, then lost my last time by submission. Now I get very angry with myself.
I realized, in order to become a champion here, I need to know this game. I need to know the strike, the ground game, as they call it. And I found one training partner who was willing to train with me. Leon was his name. Very strong kid, 19 years old at the time. And we just started training, and then I fell in love with it. That's when she started falling in love with it. You do it a lot, though. When you do it a lot, guess what? You've got to be good at it. So when I lost my last fight by way of submission, I won my next eight fights by way of submission. So now the whole...
world was like, what's going on? I actually never lost a fight anymore. That was my last loss. I went out on a 22 fight career win. Crazy. Anyway, I started beating UFC champions over in Japan. So then the matchmaker from the UFC came over to Japan and he asked me, hey boss, we're interested in you for the UFC. I said, let me fight these three fights that I have on the contract. And once that's done, I'll come to the UFC, which I did.
in 1998 that's a long time ago in 1998 i fought my very first fight in the ufc i was right away thrown in in the tournament since i was already multiple world champion in japan so i could right away go for the title and that's what i got in 1999 i won the ufc heavyweight title had to retire due to injuries
and then i started doing movies tv shows i had a show on tv about mixed martial arts we were a new show for nine years i did a whole bunch of movies and video games in 2007 i decided to come back or 2006 after seven years of not competing because my injuries were gone that's what i thought i started training everything went really well but then the injury started coming back now happy uh
I was because I won the fight, I stopped him in the first round by way of leg kicks, there's kicks to the thigh. But that was really the end of my career. That's when I really started focusing on other things. And now I'm the proud inventor also of a long training device, something that I had really bad as a kid, because like I said, I had severe asthma. I was also a track and field guy. And that gave me an idea to do something, to make something and
Once I started trading with that device within three weeks, I didn't need an inhaler anymore. I go, okay, we're up to something. And that started getting bigger and bigger as well. And bada-boo, here I am with you talking. Yeah, I love it. That's it. Because I can make this 45 minutes long if you want. Yeah, yeah. No, awesome. And I mean, there's a lot of stuff I want to pull out of there. You know, the business side, the ability to utilize what you had built in one industry and then leveraging that to create a global brand as well, right? So...
And then there's a lot around the mindset. You know, one thing that I already highlighted that I teach a lot is you turned a weakness into a strength, right? And then you turn, you know, you learn, you kind of got hit the hard way. So I say the same in business. Sometimes you get in trouble for something or,
you sit next to someone that's making millions of dollars from email and you're like, I'm not even sending emails right now. And then a year later, if you're good as an entrepreneur, you're now making millions of dollars through email marketing as well, right? And it's very similar in sport as you shared. So one thing I would love to touch on is
How I speak about this a lot, I mentioned to you before we started, you know, I'm from a sport background, too. My mom was a gold medalist and a world champion. And my dad was a team manager at many Olympic Games. So I was very fortunate to grow up with Olympic athletes, the best in the world. And I think that's why I have the mindset that anything's possible. Right. And I want to be a billionaire. And I set big goals because I saw as long as you work hard, you're going to be a great athlete.
you can achieve anything, right? And I would love to hear from you the correlation between that sport and that mindset of winning championships and then how that transitions into like the business side and the career side. Well, you know, it's like you said already, it's all the same, you know, it's just you focus on a different aspect, which is in business. Let's say if you want to become a world champion, well, you're going to have to work and you're going to have to work hard.
And I'm a guy of, you know, I'm creating really good habits and I stick to these habits. Yeah. You know, so it's working out. If I say I'm going to be there at seven o'clock, I'll be there 10 minutes before seven. You know, I always am on time and I always maximize whatever I do. You know, I want to be perfect in everything I do, which is very hard to see. Well, you actually never become perfect, but, you know, striving for it, striving for anonymity, right? Excellence. It's a really great thing to do. So I just applied once I got out of
I applied all that stuff that I did in mixed martial arts. I applied it to my business. Just work hard like you said. It's everything. It's not a secret bullet, a secret pill. It's not that. It's just really doing it and talking about things that people don't
don't get like for instance i didn't understand the ground game okay but because i didn't understand it i didn't like it and this is an edgy job as well whatever is part of your job or you don't like yeah you probably suck at it yeah exactly so now you're going to have to convince yourself you have to brainwash yourself in liking that because i didn't like to do the groundwork but once i dove into it and i started realizing the combinations and the things that you could
do with it, I was like, whoa, this is way more powerful than punching and kicking. And that's the same in business. If you don't like something, most of the time it's because you don't understand it. So if you force yourself to understand it and learn about it, then you're actually going to enjoy it. And once you enjoy it, again, same concept here, you start doing it a lot. And once you do it a lot,
you're going to become successful. Yeah. And I teach, you know, a couple of things around that. First thing I say is, hey, if you don't like it, like you said, but you know, you need it, you've just got to be consistent, show up every day and push through it. And then like, like anything, like training a muscle in the gym, eventually you'll get really good at it, right? And it won't be as uncomfortable. But if you keep resetting the boundaries and the goals, there's always going to be some level of uncomfort. If that level stops, it means you've stopped growing, right? Right.
And then, you know, you probably saw that every day of your career in sport, right? And athletic, you know, in athletics, it's the same for every athlete. It is, you know, and you don't,
Things are too easy for us right now. You see in sport, people are declining. I hear in the sports with children, it's declining because everything becomes too easy. We're so dependable on these phones and they do everything for us. We don't want to work out and we'd rather grab a pill to lose weight. I mean, don't even work out anymore. I don't have the time. That's a stupid excuse. Go on your phone and see how many hours a day you scare. You're on your screen and you're going to be in shock. It's like five, six hours minimum.
Now, take 30 minutes from that and simply do it. You know, things like, for instance, now I'm training because I had a...
a lot of neck injuries, four neck injuries. So I atrophy this whole arm. So I have to work it out. Listen, I hate it, but you don't have to like everything. Every morning I'm at the gym here in my building every single morning, every single morning, I'm training my breathing muscles. It's just a habit. I wish you create a habit, good habit. That is don't do a bad habit. Then it's easy to stay on that habit. If you lose one, that just pull back, but don't,
It's easy to acquire a habit, but it's also very easy to lose that habit again. So once you have a good habit, just keep doing it. And not everything needs to be fun.
Like I'm eating, look, I'm standing here, sweet potatoes. I eat like a kilo of sweet potatoes in the morning. Do I like it? No, I don't like it at all. You know, because it's boring and I've been doing this for years. But guess what? It makes me feel really good. I never have a problem. I can train really hard on it. I mean, so why wouldn't I do it? Now in the evening, of course, then when I really want to eat something nice, I eat something nice. But most of the time during the day, I just eat what is healthy for me. It doesn't necessarily need to be nice.
Yeah, and that's the winner's mindset, right? Billionaires are very disciplined. Olympic athletes and world champions are very disciplined. People that build massive businesses or impact the world, they're very disciplined. And I always say to people, and you touched on it too,
You have to do the boring stuff. The most successful people in the world do a lot of boring stuff. And like you said, the sad part of the generations today and most of the population is they want to do the fun, sexy stuff and they want to figure out what's the magic pill, right? I came from weight loss. Everyone wanted the magic pill. Now I'm in business. The question I get every day because I, you know, I've...
consulted and I have tens of thousands of students learning business from me is Rudy, what's the one way? How'd you become a millionaire? What's the one way to grow your business quickly? It's like, just like you, sadly, there isn't one way, right? It's like, you just got to show up every day. You got to do the work.
Yeah, but what they do is they look at these people who by accident make Twitter and they go, oh, I want to create an ad that makes billions of dollars. Yeah, but how many people are we talking about? Less than world champions. Yeah, for sure. I mean, let's say 100. That's 107 billion. So that's not going to work.
Have a backup plan. Like when I was also, when I was competing, when I came to America, I still was fighting, but I was already taking acting classes because I knew eventually when I stopped fighting, I would like to take acting class. I would try to do something in acting. So why not be prepared? Why not do it both at the same time? Of course, you can't take on jobs because you'd have a fighting job. That's a problem you see with a lot of guys now.
They become a great fighter. And then they start doing TV shows on the side. That's a no-no because as soon as you start losing, then all the interest for being an actor is going to go away as well. Yes, of course. Wrap it up, course your career first, and then you want to step up to the next project. Yeah, I love that. And it's the same in business, right? A lot of people, they get a bit of success and then they start to try and do everything and they lose what originally gave them that success. And I think you're saying a very similar thing here. Yeah.
Right. So so talking about business. Right. And that progression and that career, I think that's a great segue into, you know, one reason I wanted I really wanted you to be on here is you've done an amazing job of taking a sports career and then making it something even bigger and continuing your legacy. Right. And.
thinking big and then that's what this show is all about. So I would love for you to share your mindset behind that, what you're up to now and your transition into that because let's face it, a lot of athletes I know many from my background and my childhood, a lot of them don't make any money now, right? And it's sad but you've done an amazing job of growing, continually growing worldwide.
It's just knowing what you want to do. You know, it's just making sure that you're ready and all that you have to saying, don't throw your old shoes away before you have new one. Right. I mean, it's a very simple concept. So just if you don't like a job that you're working for, whether it's the money or just the whole sphere, you just hate your job. Start looking for another job. Don't quit the job. Yeah. Keep that money coming in. And once you find the job, you're
Make sure you can do it and then once everything is safe and especially if you have a family, that's when you want to make the transition. And it's simple again. You need to do things that other people don't want to do. Like for me with memorizing, with movies,
I don't have like, but Mauro Ranello, a commentator partner, or Hope McGowan is a really great actor, a friend of mine. I mean, they read something twice, they got it. They have all those photographic memories. I don't have that. I'm going to have to work at it. The good thing about that is once it's in there, it's not going to go out that well. But, you know, if I start, oh, when is it next week? Oh, I'm going to start preparing already right away. If I have a show coming up for which I do be a commentator, you know, if the show is a three-week, and after three weeks, they already send me the cards,
I immediately, everything that you can do now, I always tell people do it now because you never know what's going to happen. Maybe something is going to happen in the family. Somebody gets sick. Whatever it is, it can distract you from it. But if you already are prepared, so if I get the cards coming in,
Three weeks out, I'm already the next day, everything is prepared. And then I can start working on a little bit of details. But then if, God forbid, something bad happens, at least I have all the preparation and I'm ready for that show. So that's a big thing with me as well. And saying yes is yes, saying no is no. There is no maybes with me. Everything is black and white. There's no gray areas. If I commit...
commit yeah I commit means you want to go 100 why would you do something half what it makes no sense to me it's like being a fighter and coming with half yeah the stamina it doesn't work like that it's like being a painter coming with half a cat of paint yeah you know he's oh I run out of paint it's your job dude make sure that you got a full plate get a base so just be prepared it's a very simple thing and yes
that might take some aggravation sometimes, but guess what? You do it more and more often, that aggravating stuff, most of the time start turning into something that you like. And I already talked about that. So that's the key to success, I guess. And just be good to people. I always believe that...
Everything comes around. He knows the universe, how it works. For instance, I used to be a fighter. I had a special team around me. That team stayed with me the whole time because that made me big. That's probably the key to success. Keep that formation. And I see a lot of other guys who suddenly start cutting quarters or they don't want to pay him 10%.
A person that they've been training with for 12 years. And now they suddenly don't want to pay a 10% because, oh, it's 10% or whatever. And then you see the careers all going downhill. All of them. I don't know one person who did that that had a great career. You see? So I, karma, it's a big belief. I believe in that. You know, you deserve injustice. You know, you deserve whatever you put out there. And if you put good out, you deserve something good.
I love it. Yeah, I mean a few things like I always tell people the reason I'm successful today at a pretty young age is I gave a lot of impact and helped a lot of people without asking anything in return, right? People way further ahead than me. I worked for months to add value into their companies, to help them, to show them what I could do and that landed me to where I am today. So it opened a lot of doors.
and I think everyone, especially these days, we get people apply to work with us and they want this insane salary and I'm like, "You don't have any experience, you have a degree." And I have a marketer that's worked with me for 15 years that's done many million dollar campaigns that wants less than you, right? So there's definitely that sort of work ethic and that belief in how the universe works and gives back and if you're a good person and you give first,
It'll come back. I mean, it does get lost a lot these days. And I love that you share that value. Yeah, it drives me insane, that entitlement. You know, like I deserve it. I deserve nothing. Get bigger. Or other actors make more money. Guess what? The other actors put more people in the seats. That's how it works. It's the same in fighting. I was fighting in Japan. I had this guy also from Holland traveling with me. He was also competing. He lost. He lost. And every time he was competing, he didn't get enough money.
And it was, I want more money, I want more money. I go, dude, start winning. It's very simple. Once you start winning, they will force them to give you more money because otherwise it won't work. That whole thing, you don't deserve anything. Everything you put out there, you do that yourself. That's what I believe in. And I think it's very important for people to know. Yeah, it's the same in business. I mean, we got rid of a staff member left the other day because we brought someone in.
above her. And she was like, I could have got promoted. I could have done that. And I was like, yeah, but you're 10 minutes late every day. Like I'm not giving you a promotion if you can't even show up on time. Right. And then another thing I love, which I talk about all the time, I get interviewed a lot because I'm very open that my goal is to be a billionaire. Like I had a very clear plan in my head by 25, a millionaire by 30,
a $10 million company, and I've done both of those, by 40 a billionaire, right? And people say, really, why the billionaire? And one thing you said that I love, which I think we also share, is you said what I always say, well, why would I do this whole business thing if I wasn't trying to be the best, right? And to me, becoming a billionaire gives me so much impact. It's me being the best. It's me winning. And because of that sports background, I use the analogy, I'm like...
If you're an NBA basketball player, you don't go on the court and just go, I'm going to be the worst basketball player. No, everyone that's successful, most of them, they want to be the best NBA basketball player and they want to win the championships. Right. And you said that, too, and share that value. And that's the winner's mindset. Right.
Look at Kobe Bryant. I mean, again, I know Scott, I know him as well. And these people are talking about it. And this, we were talking about him, how his mindset, one guy on the same team, he said, he's always there before me in the moment when trading. He says, so one time I went half an hour sooner. He was there an hour. He was there two hours before. And one time he really wanted to disturb him. And he goes, I go three hours ahead. He was already there. Yeah.
And then I heard the story also that he missed a shot during a game. And after the fight...
of after the fight after the match he was standing there for hours and the people were still being by the audience shooting that same shot over and over again that's what you need to be uh doing when you want to become a guy like kobe bryant yeah the winner's mindset love it so i would love to you know to to kind of move now and wrap up the last part of this segment on the business side right because one thing i love and i love to watch is you
You've took your learnings, your reputation, your experience, everything you've achieved, and now you're focused on the business side too. So I know you mentioned the product to me and my background is in exercise science. That's how I started. So something I know very well, but I would love to hear about that, how you built that, how you plan that and the business kind of model behind it and your goals with that side of your career.
So what happened was I was a very severe asthma, I told you, right? Every five weeks, I would be a week, eight days in bed, not able to eat even because I couldn't breathe. So very bad asthma, pulling air in through a straw. And when I went to the doctor one time, because needless to say, in Tri-Cap field, I was going to beat the Gatlin, a guy, 800 meters, 400 meters and a 5K were going to be very hard for me.
because of my lungs. And then I realized that every time after an asthma attack, I will break my running times if I restart my track and field. And it blew me away. And I found out what is it, the medication. I didn't know what it was until I went to the doctor. I saw a drawing of a pair of lungs on the wall. Wow. That's where I realized that the infection is not in your lungs. It's actually the airways that go to the lungs. And it showed an infected airway and it showed a healthy airway. And I go,
That's it. I've been working out my lungs. That's what I thought at the time that how it worked with resistance. So they became stronger. And then once the infection is gone, it's open again. Now they're much stronger. It's easy for them to blow air. So why don't I come up with something that could control the air intake? So training your lungs. That's what I thought at the time. So many years later,
I started making it like about 12 years ago. Started training with the prototype. And within three weeks, I didn't need my inhaler anymore. Now, understand this. I brought an inhaler everywhere I went. Every fight before the dressing room, I opened it up. Always one in my pocket.
because if I would sneeze violently, my lungs would close. A lot of asthma patients have the same, and you have to spray them open. And now, suddenly, it was gone. Said it to a buddy of mine in Holland. He's actually selling right now. Eight days it took him to get rid of it. Now, I have pulmonologists.
buying the product. You see, so this is cool because it was something that was bothering me in my life when I grew up, but then later in life, I made it into a product which actually works. And for the people at home, you go like, what is it? It's your lugs, and I already touched a little bit on it, your lugs don't do anything by themselves, right? There's just two backs. There's not a muscle in the one. The only way for you
your lungs to open is by chest expansion. Now there's a vacuum between your body and your lungs. And if you expand your chest, that's how you open up your air. So this is the lie that I always use that freaks people out. So your chest doesn't expand because you put air in them, your chest expands and that's how you pull the air in. Now that chest expansion is done by your diaphragm, which everybody knows. And by your intercostals, your external, the outer intercostal muscles, which are the muscles in between your ribs. And the more you can expand,
the better you can fill up your lungs, of course. Now you have 11 pounds of those breathing muscles.
And they can go back that 90%, 95% of the people are breathing wrong. Listen, I always give these five facts and that will set everything straight. So nothing in your body that you have control over is more important than breathing. Very simple. It's the number one priority in the body. Three, four minutes without, you're dead. Now, I already explained, T-Longs don't do anything by themselves. They need their breathing muscles to open up.
Now, then think about metaborflex. People go, what is metaborflex? It's just a really nice word for gassing. You know what happens when you're gassing? Let's say you're running a hill and your legs are getting tired. Now your body starts regulating the blood flow. It takes it away actually from your legs because it's going to support the number one priority in the body, which are your breathing muscles. And that's why suddenly you start gassing. Now, if you update those breathing muscles, and again, you have 11 pounds of those,
Well, you got to do wonders with it. Whoa, whoa, whoa, wait a second. Before we go into the rest of this episode, I'm going to interrupt abruptly and just ask you one big favor. I hope you're getting a ton of value, a ton of knowledge. I hope you're getting some breakthroughs from myself and the guests. And I want one thing in return.
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for a simple 30 second review. It would mean the world to me. Send me that screenshot. I would love for you to leave that review and I would appreciate it very, very much so we can keep growing this show and make it awesome. So let's get back into the episode. I appreciate you guys and let's dive back in. - And then you would ask, why does stamina increase?
Well, stamina increases because you're training really hard. Yes, of course. I understand that. What happens? Well, if you train the muscle over and over again, it becomes more efficient. And the word already says it, efficient. So it uses less oxygen and therefore your breathing muscles, your entire stamina increases. So that's what I'm telling the people.
why are you not training your breathing muscles? The high level Olympic coaches, I'll guarantee you, your mother, the coach from her, the first thing that they pay attention to, how do you breathe? Because when I tell you to breathe, they go...
That's completely wrong. You can get up to five times more oxygen in by using your whole part of your lungs. Actually, the most rich, dense part, oxygen-rich part of your lungs is at the bottom. But we all breathe like this. We all start doing that when we're about five and a half years of age because that's when we get self-conscious. We see other guys. We see superheroes. And we think, wait a minute, they're going to keep breathing like I'm doing because they breathe perfect at the age of five and a half.
Then they might think I'm fat. So they start breathing through their chest. And that together with a whole bunch of other stuff, like they're sitting down all day long. Now they have valves. They go to the doctor, put a stethoscope on their chest here. They say, take a deep breath. The kids go, oh, so this is where my lungs are. You see, so I don't understand people. I understand it because I always thought the same thing.
Because if you tell a person, hey, you should breathe correctly. Go, dude, I've been breathing since I was born. I know how to breathe. Well, go online and see how many people breathe wrong because all the tests will tell you 95% of us is breathing wrong. So just work out the breathing muscles, which actually takes four minutes a day only.
and you're gonna be gold. - Yeah, okay, and this product, one thing I love is this product came out of purpose, right? A lot of time, some of the best inventions, the best products, the best businesses are because you find a gap in the marketplace or you realize there's a need for this
And it's an area that you can tap into and maybe create something that will change like an impact that part of the industry or the part of the world. So I would love to hear some of the business challenges, what you work through to get get the product live and to where it is today, because a lot of people listening to this are very similar starting businesses. They have big ideas or they're trying to grow that business.
No, it's hard and it's like anything in life. You know you're going to have a lot of obstacles. And what I had was, of course, the people. You know, they've been breeding my entire life. What's that going to do for me? You know, they don't understand. Then you have to find a great factory. Especially, I made an American product. I took my business out of China. I went to America because I wanted to support the people over here. I'm making an American product. Well, that...
the molds you know I had injection molds one mold they're still working on that product yeah that's an investment of 115 000 that's just for 102 trader yeah then I started realizing okay this is going to take a while so I needed the best in the middle of 115 000 to for a backup plan because if that thing is not going to work the way I wanted I need that please to have the backup plan 11 months we were sold out then go with it that no getting materials was going to be very hard
I mean, it's been a nightmare. You have to make sure that it's safe. Yeah. You know, that if somebody by accident bites a piece of it and swallows it, it's safe. Oh, the dog bites it, that bites a piece of it, eats the thing. It should be safe. So all these things, the disclaimers, because you know you will have people that do it in the car with a really high resistance. They're going to pass out, get it out. I mean, you're going to have to award all these people. It has to be so...
solid before you put it on the market because otherwise one little mistake if they get off the market immediately so again it's just focusing and most of the time focus on one thing if you have a plethora i always say of different things
like eight different things need to be increased. Don't focus on those eight things. Pick the one that's most important. Focus on that one first. Fix it, then go to the next one. The problem is you want to fix it simultaneously and then you can't pay really attention to the problem. And that, of course, will become a problem. So that's one of the most biggest things that I had. Also in America, when I came, somebody screwed me over really bad with my boss with his big books of combat.
But thankfully, it happened all the way to the beginning. I did read the small lettering that once he would sell the company, my royalties would be gone. I didn't know that, but I sold the company when the book was on the market three days later. So now I have no royalties or nothing. But, you know, I can sit down and I can be crying. I go, oh, this is looking really so bad. Or I can say, this will never happen.
Yeah, exactly. You know, you learned from your mistake. And since that moment, I started just doing everything myself. Invested yourself so it's your product, you're 100% the owner. And now, you know, all the other products that are out there giving me a lot of trouble because they were telling the people, oh, it's not good. It's owning has resistance breathing in, which I knew was the secret. So that's why I have the better. Now these people, they want to do business with me. I go, yeah, that's it. Because you gave me so much crap. Yeah, yeah, yeah. They tried to
to make it look like this thing was actually not working and now all the inspiratory muscle training that's what it is well you go to a published medical website where they have published medical journals and you just push it inspiratory muscle training see what happens you're gonna have like 2 000 of them and they all support i mean not stamina only asthma copd cystic fibrosis balance
anxiety, PTSD. I mean, you could go on and on. It's a gift that keeps on giving. I didn't know when I made it, but now I know what it does. And it's really amazing. And only four minutes a day. That's the crazy part as well. So a few things I love, right, for my audience from the business side, the podcast.
the partnership side, I always tell people like I've been burnt, lost hundreds of thousands of dollars in bad partnerships. Now, you know, I have great attorneys, great everything's laser tie. Like you learn from those costly mistakes and probably similar to you. You're too trusting in the early days because if you're a good person, you think everyone's going to be like you. Right. And
I always teach people now, I'm like, hey, even if you think that, that's great. And I mean, you should still believe in goodness in people. But a legal contract just makes it a little safer if anything goes south. And for you, you know, especially once you become famous, well known, the people trying to take advantage of you just goes up and up, sadly. Right. So it's being very careful of that. And then also pushing through and realizing I always tell people what you think is going to happen.
in your head like that journey and path always changes a little right come bringing your product to life seems way more complicated than when you probably first thought about it but again you push through and now you're here today with this and it's unique right and I'm excited to keep seeing it growing and most people would have probably given up along the way or just like you said they get bored and they change direction right and then they have nothing to show for it at the end of the day
Yeah, the thing with me was very simple. Like, if you've been an asthma patient your entire life, you have always a bulky...
inhaler in your pocket and in three weeks time that inhaler is gone and never came back you go like everybody should know about this yeah you know that's why I kept pushing for 10 years nothing happened then I got brought in contact with one of the most renowned world without breathing experts Dr. Belize I've read it okay and I went to her office in New York and the first thing that she did was measuring my chest expansion so I already talked about it chest expansion that makes sure that your lungs fill up so I knew what she was doing
Now, they have a breathing IQ. That's what they call it. So 100 breathing IQ is good. She ran out, came back with another doctor because they didn't believe what she was measuring. I have a breathing IQ of 181. Wow. 181. They've never seen any numbers like that. By the way, it just got broken by a...
A tuba player, a female tuba player. She went over freaking 200. So it's crazy. But for a long time, I was holding the record at 181 because my chest expansion was so normal that it's easy for me to breathe. So once you see those things, you know you're doing something good. And once she put it in her book...
That's when people start paying attention. Now suddenly it was, oh, wait a minute. And once they start putting the published medical journals on my website, now people knew it was not a gimmick. If they say, oh, it's not working, I say, click on the published medical website. I mean, that's 100% proof. That's big pharma can't doctor this. Nobody can do anything about it. Once they publish that, that's completely independent.
That's a published medical journal. So for the people at home, I always say this because I kind of enjoy saying it. If you buy a product that says clinically tested, never buy the product because it does it clinically tested. That's like the dumbest comment they make. What was the result of that? If it was good, it would have said clinically proven. Then you want to buy the product. Now the O2 trainer is clinically proven because I have all the published medical journals to back it up. That's awesome. Yeah. Wow.
Great. I mean, look, I'm excited to keep seeing that grow. My background, a lot of it is e-commerce. You know, I've run big hundred million dollar e-commerce brands. And I think for you, you've found that product market fit, right? You've created something unique. You've got the patterns. You've found that
little gap in the marketplace from a big busy marketplace in the health and wellness and fitness space, right? And I always tell people, I teach a bit of a diagram when I teach people. It's like a lot of people create boring products that aren't unique. They have no uniqueness to them in a very crowded marketplace.
And then if they're not good at marketing, they don't find those unique angles. But I can already, you know, just listening to you as a marketer, I can hear all the unique angles you've established. You feel you're passionate about them. You believe in them and you're able to share that passion with the world. And I'm excited to see that grow. This is awesome. You know what a fun thing is also what you forget when you do a job like this. You focus on everything, but you forget the very important thing, which I forgot.
is to see if O2Trader was available. Sure. And it wasn't. Once the O2Trader was given its name, somebody had O2Trader.com. So now I had to go to that person in Brazil. Thankfully, I have a Brazilian friend who negotiated with him and it wasn't too crazy. I was going to maybe ask you how much that costs. Yeah, because I mean, I have friends that have bought and sold and paid millions of dollars for domains. So,
I saw that you had that domain. I'm like, you either got it very early or you paid a lot of money for it. One of the two things. And then I did also, because you know, people, oh, two, they make it zero two. Yeah. So I, I also went, I got zero to trainer.com as well, just to make sure for the people who make it back. Well, yeah, they will have the same,
Yeah, we always get like 10 domains for the one domain, right? People miss an S or add an S or whatever that is. So yeah, I mean, and these are all business lessons, right? And I think I would love maybe just to wrap up today on a few key, you know, a few key tips or motivational points for people that are going through business, they're trying to achieve greatness, they're living it
listening to this today because they like that I think big, I push them to think big. What are some of that winning mindset summaries to end today? I would love for you to share. Okay, sorry. What was the question? Just what are some of the kind of mindset lessons or any final tips to leave people with that are trying to grow their businesses and trying to achieve success in life in general?
It's what we talked about, man. It's really lashing onto something and don't let go. And you keep on going. I was very fortunate to do a movie that Here Comes the Boom with Kevin James, Salma Hayek, and then Henry Winkler, you know, the Fonz from Happy Days. And he was telling me a good story and this will bring it home for people. He said,
that he was either living in California and he went for auditions in New York or the other way around. I don't know that anymore. But he moved away to the other side to do the auditions, probably living in New York and coming for auditions in LA. But it didn't work because he can't memorize really well. Nothing worked. Every audition he failed, he failed, he failed. He was driving up to the airport,
to go back home and he got a telephone and they say you have one more audition for you. So I don't want to do it because it never works. He says, please try this one audition because I think this could be good for you. Whoa, let me pick like this thing. And what do you know?
It was the Fonz. Wow. And look at him now. Yeah. You see? And he decided to stop driving to the airport, reschedule his flight, and go back and still do the audition. And it started out with like only two, three lines. It was one of the smallest parts on the show. And then he became the biggest guy ever. Everybody knows the Fonz. You know, if you now tell a person, oh,
don't be like Fonzie. If you ask them if they know where it comes from, they have no idea because they're young. They never saw it. You see, but that's what I mean. He stuck with it and he didn't give up. There was another book and it talks about business as well. It has this big black, like this Japanese painting or there's a big black straw goes up at that in the middle, just before it goes up, there was a white dot and the guy,
who asked me to read the book, the writer, said, what do you think the white dot is? I said, that's where most of the people give up. And if you do it, you shoot up. And he goes...
How would you know that? I go, because that's how it is. If you listen to stories, everybody wants to stop. They don't want to do it anymore. Okay, one more time. Okay, one more time. Most of the time, one more time. That's the one. So always believe that the next one can be it. And simply do not stay away from it. But if everything goes down the drain, make sure you have a backup plan. So if it not works out, then you still at least have a backup plan.
Yeah, I love that. I think that's a great place to finish. I teach people, you know, after some dark, there's always a light as long as you keep walking right and keep stepping forward one step after another. And everyone that's been successful in life, we all have these stories to share. You know, I'm still very young in my career and I know I've got many more failures ahead, but I learned to embrace and drive through those failures, push through the fear.
because I know the other side will take my life and my business and my impact to the next level. And you are who you are today because that similar mindset must have existed many, many times over. And it's just been a privilege to have you today. So excited for this. And thank you for giving us your time and sharing all that wisdom.
You're very welcome, my friend. And congrats on you. I mean, I love people when they say they're going to do it and they do it. So I'm very convinced that you're going to get the big B before it. It's going to be okay because of the mindset. And again, you know, never be satisfied. It can always be better. If I'm doing shadowboxing, the
The only focus is on my footwork. I had to plant it at the right time when I parched this part and it needs to be the back foot, where the hook should be two feet on the floor. It's a constant thing. It's never good enough. And if you just think like that with everything you do,
That's the one way that you're going to succeed. It has to be. There you go. You guys heard it yourself. Be the best. Strive to be the best in everything you do and never give up. Thank you again. And we'll speak to you very, very soon. Take care, everyone, and tune back in for the next episode coming up. Thanks.