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cover of episode 55. Ideas & Empathy: How to Design and Communicate with Others in Mind

55. Ideas & Empathy: How to Design and Communicate with Others in Mind

2022/3/29
logo of podcast Think Fast, Talk Smart: Communication Techniques

Think Fast, Talk Smart: Communication Techniques
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Sarah Stein Greenberg
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Sarah Stein Greenberg：设计思维不只局限于视觉层面，它是一种解决问题的思维方式，可以应用于各种领域，从产品设计到系统改进，目标是创造出对用户更有益、更高效、更具价值的产品和服务。设计思维强调以人为本，需要设计师跳出自我中心，站在用户的角度思考问题，理解他们的需求和痛点，并据此进行设计。这需要设计师拓宽视野，从不同的角度看待问题，考虑潜在的意外后果。为此，她提出了两种反思方法：'What, So What, Now What' 和 'I Like, I Wish, How To'，帮助设计师更好地反思和改进设计。在团队合作中，她建议在会议开始前进行一些热身活动，以建立团队信任，并练习团队合作中所需的技能。她认为，成功的沟通需要热情、简洁和视觉化。 Matt Abrahams：作为一名沟通技巧方面的专家，Matt Abrahams 在访谈中与 Sarah Stein Greenberg 探讨了设计思维在沟通中的应用。他强调了克服“知识诅咒”的重要性，即设计者或沟通者由于对自身领域过于熟悉而难以设身处地为他人着想。他认同 Sarah 的观点，即设计和沟通都应该以他人为中心，并通过反思和视角转换来改进沟通效果。他赞同并推广了 Sarah 提出的反思方法，并强调了在沟通中“暂停”的重要性，这有助于更好地思考和理解，也为听者提供了消化信息的时间。

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Sarah Stein Greenberg defines design thinking and explains its application across various processes and systems, emphasizing its scientific and creative aspects.

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“Very often, you are not designing for yourself. And you kind of have to get out of your own way to effectively design with others’ needs in mind.”

In this podcast episode, lecturer Matt Abrahams is joined by Sarah Stein Greenberg, Director of the Hasso Plattner Institute of Design, aka the Stanford d.school), and author of Creative Acts for Curious People: How to Think, Create, and Lead in Unconventional Ways.

Together, Greenberg and Abrahams discuss how design and communication require seeing things from more than just our own point of view, and the tools we can use to broaden our perspectives.

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