This chapter explores the psychology behind consumerism, revealing how advertising exploits our brains' reward systems and innate desires for status and belonging. It discusses how this cycle of wanting more can lead to habitual spending and an unfulfilling pursuit of material possessions.
Consumerism is deeply ingrained in our society, influencing our behavior from childhood.
Advertisements leverage psychological principles to create desire and a sense of incompleteness without certain products.
The brain's release of dopamine during purchases reinforces the cycle of consumerism.