193: The Secret to Scaling Your Podcast: Building a Powerhouse Team
13:06 Share

Well, hey there, friends. If you're ready to turn your podcast into a pure profit machine, I've got a little something super exciting for you. We are opening registration starting today for the seven-figure podcast bootcamp. Oh my gosh, I am so excited.

For just $32, you're going to get two days of live actionable training by me, yours truly, to help you grow your downloads, build a loyal audience, and start making some real money from your podcast. Trust me, you do not want to miss this. I'm going to walk you through four live sessions over the course of two days where I'm going to give you the exact framework.

worksheets, funnels, templates, everything my team and I used to take the B-Word podcast from broke to no joke making seven figures. Head on over to podcasther.com forward slash bootcamp and grab your spot today. Let's make that podcast dream of yours a reality and I'll see you there.

Always try to be the first in the space and the fastest. And so I thought, okay, if I'm going to make YouTube and video streaming for the podcast a large portion, then I don't want to be with an editor that just can put audio to video. What I'm really looking at doing is making sure that when YouTube is streaming the RSS feed, I want to make sure that the B Word podcast is getting enough traction that we're one of the ones YouTube pushes to the forefront.

So I know when I tell you you've got to hire to the roles that you can't do yourself, I'm really serious about that. Welcome to the B-Word, guys. Today, we are talking about

Hiring into your team. Now, I've told you previously that if you want to move your podcast from bottom of the charts, unfortunately, you're going to have to have a team to support you. And no, I am not talking about the guy you hired on Fiverr to edit your podcast episode. You may get super lucky and he or she may be amazing. But the truth is, if you want a top rated podcast and you want it to be a major part of the business, you

then you need business partnerships aligned with your strategy goals. So recently here on The B Word, we actually partnered up with a new video editing team. And we did it very strategically because we wanted to make a move into the world of YouTube on the podcast. Now, if you have glanced around at your YouTube channel lately, you know that yes, you can connect your RSS feed.

you know, how you get your podcast out into the world to a podcast playlist on YouTube. But I read an article a few months ago that was absolutely fascinating to me. And it went against everything that I was told by the president of Lisbon, a podcast hosting platform, when he spoke at a conference earlier this year. He said, and it

absolutely blew my mind not to worry about video. That podcast was, is, and always will be an audio only platform. And I really do think he said that mainly because Lisbon at the time wasn't really streaming video. And so I don't know, you can judge yourself for that. But I even then thought, yeah, I'm not really sure I'm going to buy that, but it gives me a little bit of time before I really need to move into video.

However, this article I read a few months ago was written all about YouTube and its voyage into podcasting. YouTube and Google were putting billions, that is with a B, not a milli, but a billi,

into the podcasting space. And I know one thing from listening to Gary Vee all the time. Gary Vee is one of my absolute heroes in the marketing space. I listen to him all the time and he says, always try to be the first in the space and the fastest. You know, if a new platform comes out, go try it. Get a login. Try it. Doesn't mean you have to stay on it. It doesn't mean it's going to be the best thing in the world.

But if a lot of money is being poured into a product and you are one of the first ones to innovate and be on it, you're more likely to be at the top of the game. So when I read the article about YouTube, I knew one thing. I knew that there's a huge percentage of podcast hosts

I'm not talking the Joe Rogans. I'm not talking the iHeartRadio guys that have a full-out studio in L.A. or New York, you know, James Wedmore, who have been doing video for years. I'm talking about the rest of us. The podcast hosts that are out there just doing audio, like 90% of podcast hosts are just doing audio. They were going to stream audio only onto YouTube. Well, YouTube is putting billions into the podcasting portion of the YouTube channels.

And so I thought, okay, if that's the case, I want to be at the forefront of having the videos out there. And so that's why we partnered with an agency to produce the podcast here at The B Word. Not really for their podcast abilities, though they'll probably laugh when they edit this and listen to it. We partnered with them strategically because they...

They're entering the world of the podcast, but boy, are they the experts in YouTube. They have taken so many YouTube gamers in particular and skyrocketed them to the top by doing really well done videos, really well done shorts and clips that lead back into the videos. And so I thought, okay,

If I'm going to make YouTube and video streaming for the podcast a large portion, you know, the rest of 2024 and into 2025 for the B word, then I don't want to be with an editor that just can put audio to video. So we actually left our old editing agency, whom I love. They're very dear to my heart. And we made a strategic move to move into a company that is really more experts in the YouTube field in gaming of all things.

My son's probably jealous because he's a gamer. But we've already seen our YouTube channel or my YouTube channel go from almost no listeners up into the hundreds of listeners. Okay.

For a YouTuber, hundreds is not a big deal, but hey, we just started this a couple of weeks ago. Well, hey there, friends. If you're ready to turn your podcast into a pure profit machine, I've got a little something super exciting for you. We are opening registration starting today for the seven-figure podcast bootcamp. Oh my gosh, I am so excited. For just $32, you're gonna get two days of live actionable training by me, yours truly, to help you grow your downloads.

build a loyal audience, and start making some real money from your podcast. Trust me, you do not want to miss this. I'm going to walk you through four live sessions over the course of two days where I'm going to give you the exact framework.

Worksheets, funnels, templates, everything my team and I used to take the B-Word podcast from broke to no joke making seven figures. Head on over to podcasther.com forward slash bootcamp and grab your spot today. Let's make that podcast dream of yours a reality and I'll see you there. So give me time. What I'm really looking at doing is making sure that when YouTube is streaming the RSS feed,

and they're not just streaming audio, they are also streaming videos, I want to make sure that the B Word podcast is getting enough traction that we're one of the ones YouTube pushes to the forefront. So that also means relearning titles for your podcast episodes, relearning thumbnails, because YouTube is a little, you know, funnier thumbnails often get the attraction. And

The character bits on your titles are going to be different. It's relearning how to create a podcast that is applicable to people both audio and visually. And that's been our big goal. So when you think about hiring to your team and what next step you want to make, what I really want you to boil down from this is think about what your strategy is. Yes, your first hire might be an editor. What kind of editor do you want?

A video editor? An audio editor? Do you want an editor who partners with you in knowing what trends and topics are happening? Do you want an editor who simply takes your material, fixes it, and gives it back? There's nothing wrong with any of those types. It's what your business is looking for. For us, again, we're looking to move into YouTube.

That's why we created the studio here in my home office. It's why I've got someone right here over in the corner right now recording the audio while I've got the video going before it all goes off to the editor. I've hired and increased my B-Word Podcast team members

In order to increase the B words quality, the sound, the storytelling, how we're reaching you as the audience. Had I just listened to anyone about the hiring process, I probably wouldn't have hired who I did next. I would have hired someone to write the blogs. However, when I really looked down at it, I said, nope, the blog writing is the easiest part. I can take that and do that myself. That's, I'm some, you know, I'm still capable of that.

What my job is, as the visionary of the podcast, as the visionary and the leader, the founder of Podcast Her, is to cast the vision and then hire to the roles I'm not good at. Okay, behind the scenes here. Last week, an episode went out in the B word. I didn't have some of my team members here, and I was trying to do this myself.

I may or may not have recorded it six times. Why? Because I would forget to turn the video on or I didn't have the cables plugged in or I didn't have the right audio turned on. By the time I finally got that 12 minute episode recorded, I wanted to strangle someone. There may or may not have been shots of tequila afterward because I was so frustrated. So I know when I like when I tell you you've got to hire to the roles that you can't do yourself.

or that someone else can do better, I'm really serious about that. Because it took me four hours to record a 12-minute podcast episode when it should have taken me 15 minutes.

From sit down to recording to being finished. You guys know I don't really edit a whole bunch of stuff. I don't go back and re-record. I believe imperfection gives you a realistic look into a podcast host. It makes me relatable. So the reality is that 12-minute podcast episode should not have taken more than 15 minutes. But I kept having to redo it because I didn't have...

audio or didn't have video. And that was before I could even send it off to the video editors. Always when you're thinking about hiring, think, what can I do, but what can someone do better? Maybe for you, it is the person who writes the blog. Maybe it's the person that does your books and QuickBooks and keeps up with your products and your product suite and the incoming and

When I was in real estate, I was always told, hire an admin first. Why? Because an admin does the menial things that you don't need to be doing. And I have pivoted from that thought. I really think that's incorrect.

I think maybe an admin could be your first hire, but the truth is your first hire and then your second hire and then your third hire are always the people that can do whatever needs to be done better than you. So that you can focus as the founder and the visionary of your company or as the host of your show, you can focus on what moves the needle forward the fastest.

There truly is nothing in your job that can't be replicated by someone else, except maybe if you're the host of your podcast. Otherwise, there's absolutely nothing in your company that you can't find someone else to do and more than likely do it better than you.

So if you want to really be an entrepreneur of a successful multi-seven-figure business, or maybe your goals are a five-figure or a six-figure, it doesn't matter to me what your goals are. Go and hire to the stuff that you need done that you can't do well. That's what we did when we brought in our YouTube specialist. So head on over to my YouTube channel. I'll put a link in the episode show notes that you can go find it.

I can't wait to see kind of, you know, the journey that that piece of this whole podcasting adventure takes me. Until next time, I'll see you guys here on The B Word.

Wait, wait, wait, wait, wait, wait, wait. Before you go really fast, would you please take a second and go and leave me a review here on the B-Word podcast? It really does make a world of difference to how we show up for new people. And to give you a little thank you, because my mama always taught me that you send a thank you note or something in return for a gift.

We have got a free gift that we are changing every single month here on The B Word. So head on over once you've given your review, grab a screenshot of it, and then go to thebwordpodcast.com forward slash review. Upload it for me and I will send you a free gift immediately. Thanks in advance.