You’re supposed to lead and serve your clients—so how is one-upping your customers a good thing? Being one-up is one of the many topics Anthony Iannarino covers in his new book, “Elite Sales Strategies).” It’s not about creating an unfair advantage but instead leading from a position of authority and expertise in your field. Listen to this episode of Negotiations Ninja to hear us discuss Anthony’s unique concept.
Outline of This Episode
- [1:38] Learn more about Anthony Iannarino
- [3:00] The concept of one-upping your Customers
- [6:53] The process of learning what you need to know
- [10:14] The truth at any price is key
- [15:42] Anthony’s triangulation strategy
- [21:48] How to teach someone without offending them
- [26:45] The importance of embracing intellectual humility
- [30:07] Learn more about Anthony’s Outbound Sales Conference
Resources & People Mentioned
Connect with Anthony Iannarino
- Elite Sales Strategies)
- The Only Sales Guide You'll Ever Need)
- Connect on LinkedIn)
- Follow on Twitter)
Connect With Mark
- Follow Negotiations Ninja on Twitter: @NegotiationPod)
- Connect with Mark on LinkedIn)
- Follow Negotiations Ninja on LinkedIn)
- Connect on Instagram: @NegotiationPod)
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