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cover of episode #107 - Ne Zha 2's Secret Weapon(s) to Reach Global Top 10 Box-Office

#107 - Ne Zha 2's Secret Weapon(s) to Reach Global Top 10 Box-Office

2025/2/28
logo of podcast Middle Earth - China’s cultural industry podcast

Middle Earth - China’s cultural industry podcast

AI Deep Dive AI Chapters Transcript
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A
Aladin Fahre
D
Dalton Grant Jr.
H
Hayley Zhao
L
Lena Li
Topics
Aladin Fahre: 我主持了本期节目,主要讨论了《哪吒2》在全球票房取得成功的三个原因:首先,哪吒作为中国家喻户晓的经典IP,具有极高的知名度和群众基础;其次,影片制作团队采用了先进的AI技术,提升了动画制作效率和质量;最后,影片选择在竞争激烈的中国春节档上映,并凭借过硬的质量和口碑获得了观众的青睐,最终取得了全球票房前十的佳绩。 此外,我还探讨了中国电影在国际市场发行方面面临的挑战,以及《哪吒2》在国际市场拓展的潜力。 Dalton Grant Jr.: 我在动画行业工作超过28年,参与过许多知名动画电影的制作。就《哪吒2》而言,我认为其成功离不开先进技术的应用,特别是AI技术在渲染方面的应用,极大地提升了制作效率和画面质量。 此外,我还谈到了动画角色塑造的重要性,一个成功的角色需要具备矛盾性和复杂性,才能吸引观众。 Lena Li: 我在动画行业工作多年,主要负责动画IP的收购和全球发行。就《哪吒2》而言,我认为其成功与多个因素有关,包括哪吒IP本身的知名度、导演对高质量的追求、以及中国春节档的有利时机。 此外,我还谈到了《哪吒2》在制作过程中遇到的挑战,以及中国电影在国际市场发行方面面临的困难。 Hayley Zhao: 我是《世界华人杂志》的记者兼编辑,也是本播客的赞助商。我主要介绍了哪吒这个角色在中国文化中的地位和影响,以及《哪吒2》在制作和发行方面的相关信息。 此外,我还参与讨论了《哪吒2》取得成功的因素,以及中国动画电影的未来发展方向。

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Chapters
Ne Zha 2, a Chinese animated film, unexpectedly entered the global box office top 10 within a month. This success is remarkable, as it's the first non-English film to achieve this and the highest-grossing animated film worldwide, surpassing Inside Out 2. The film's success is analyzed in this episode, focusing on the character's popularity, the film's quality, and its release timing.
  • Ne Zha 2's box office revenue exceeded 1.9 billion.
  • It was the first non-English film to break into the global box office top 10.
  • It became the highest-grossing animated film worldwide, surpassing Inside Out 2.

Shownotes Transcript

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In recent months, China’s box office has faced significant challenges, making a recent development all the more remarkable. Recently the animated film Ne Zha 2 has skyrocketed into the global box office top 10 in just one month. With currently over 1.9 billion in revenue, the film has achieved two groundbreaking milestones:- It’s the first non-English film to break into this elite category.- It’s now the highest-grossing animated film worldwide, surpassing Inside Out 2, the previous record holder.Featuring- Dalton Grant Jr: Mapletoons Animation - Animation Writer & Director- Lena Li: IP Acquisitions Consultant- Hayley Zhao: TWOC - Journalist & Editor

To go further- Middle Earth episode #54 What is the future of China’s animation industry?)- TWOC's article How to Talk About Box Office Performance Like a Pro) by Aria Zhang

Middle Earth is made by China Compass Productions and hosted by Aladin Farré). If you have a China-themed cultural project, like shooting your next documentary, or are looking for a specific talent, please get in touch! 

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