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Middle Earth - China’s cultural industry podcast

Your source of insight into China's culture industry: Hear from people creating and producing conten

Episodes

Total: 120

Send us a textAs the Cannes festival ends, we interviewed some key player regarding how the biggest

Send us a textNostalgia isn’t just a feeling—it’s also a powerful selling tool. Right as China'

Send us a textNostalgia isn’t just a feeling—it’s also a powerful selling tool. Right as China'

Send us a textIn recent months, China’s box office has faced significant challenges, making a recent

Send us a textIn recent months, China’s box office has faced significant challenges, making a recent

Send us a textIt has been a crazy week following the non-TikTok ban and witnessing real 'positi

Send us a textWhen the Middle Earth Podcast started years ago, it was hard to find any feminist main

Send us a textHello everyone, the Middle Earth Podcast will continue as we enter 2025, but I call on

Send us a textEpisode gracefully passed over by Jiang Jiang (JJ) from the Inside the China Room  pod

Send us a textDespite China's reputation for having difficulty selling cultural products due to

Send us a textChina's first AAA game Black Myth: Wukong certainly caught the world's atten

Send us a textLeaving Chinese Tier 1 cities that are often the heartbeat of cultural creation and wh

Send us a textAs any taxi driver in China would tell you, the country is safe on every level. But th

Send us a textAfter 224 guests, 4,439 minutes of content and 1 pandemic we are shamelessly celebrati

Send us a textAs AI is creeping into our lives and our work, no industries are left out of it and ce

Send us a textBefore Covid, WWE and UFC were key to push the envelope of MMA in China, now, independ

Send us a textWith a forecast revenue of 370 billion USD in 2024 market size, roughly three times th

Send us a textPotentially succeeding where Quibi failed, several Chinese apps (DramaBox, Reelshort)