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Middle Earth - China’s cultural industry podcast

Your source of insight into China's culture industry: Hear from people creating and producing conten

Episodes

Total: 120

Send us a textStarted as a grassroots movement in the early Chinese internet, web novels slowly beca

Send us a textWith a 800 billion yuan market size and 1/5 of the doctor’s workforce, TCM is a force

Send us a textNew documentary Invisible Summit 《看不见的顶峰》tells the epic story of how Zhang Hong became

Send us a textChina’s book market is the second largest in the world, with people reading around 6 b

Send us a textNot sure if you could stand my broken Chinese, but I started a new show regarding Chin

Send us a textIt's not every day that a magazine publishes its 100th issue—but Middle Earth&apo

Send us a textWomen perform up to 50 percent of the jobs in China's cultural industries, but ar

Send us a textToday I plug in a new show that I'm working on where we interviewed Georges Berne

Send us a textA billion internet users means a lot of followers for some content creators in China.

Send us a textCulture is expensive, and China makes no exception to that. Without the support of pub

Send us a textFor a decade or more, rural Chinese have been setting up online stores in their homes,

Send us a textAs China becomes more assertive on the global stage with its diplomacy and state media

Send us a textNFTS are legal to be bought in China, but reselling them is an all other matters. Yet

Send us a textWhile China struggles to export its cultural abroad, neighbors like Korea and Japan se

Send us a textIn 2021, there were 2 billion visits to China’s outdoor tourism sites, such as nature

Send us a textAs the year 2023 starts, we review our top 3 stories from 2022 and make a few predicti

Send us a textGreater China is now the biggest art-market in the world, but thousands of galleries i

Send us a textWuxia, martial arts stories about heroes and outlaws, used to be one of the most popul

Send us a textAfter being ostracized for years, motorbike culture is slowly building momentum among

Send us a textWith over 1 billion internet users, China’s online video and music platforms are the p