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cover of episode #107 - Ne Zha 2's Secret Weapon(s) to Reach Global Top 5 Box-Office

#107 - Ne Zha 2's Secret Weapon(s) to Reach Global Top 5 Box-Office

2025/2/28
logo of podcast Middle Earth - China’s cultural industry podcast

Middle Earth - China’s cultural industry podcast
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A
Aladin Fahre
D
Dalton Grant Jr
H
Hayley Zhao
L
Lena Li
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Aladin Fahre: 作为主持人，我认为《哪吒2》的成功在于它打破了多项纪录，成为了一个文化现象。它不仅是第一部跻身全球票房前十的非英语电影，还超越了《头脑特工队2》，成为全球最畅销的动画电影。这部电影的成功引发了我们对中国文化产业背后动力的思考。 Dalton Grant Jr: 作为动画行业的资深人士，我认为《哪吒》系列成功的关键在于其角色的二元性。哪吒既有破坏的一面，又有充满感情的一面，这种冲突性使得角色更加有趣，也更值得创作。此外，《哪吒2》在技术上也取得了显著进步，尤其是在AI渲染方面，它提高了渲染质量和效率，使得影片的视觉效果更加出色。我个人认为《哪吒》系列正在成为像迪士尼一样的文化符号，具有长久的生命力。 Lena Li: 作为IP收购顾问，我认为《哪吒》的成功离不开光线传媒的投资和支持，他们给予导演饺子充分的创作自由，并对影片的质量严格把关。此外，《哪吒》系列也受益于中国春节档期的特殊性，这是一个观影的黄金时期。然而，尽管《哪吒》在国内市场取得了巨大成功，但在国际市场上仍然面临挑战，这主要是因为文化差异和发行渠道的限制。我希望未来能够看到更多的中国电影走向世界。 Hayley Zhao: 作为记者兼编辑，我认为《哪吒》的成功在于其深厚的文化底蕴和广泛的群众基础。哪吒在中国是一个家喻户晓的民间传说人物，这使得影片更容易引起观众的共鸣。同时，我也认为《哪吒》在海外市场的推广仍有很大的潜力，尤其是在东南亚等文化背景相似的地区。我相信随着中国电影工业的不断发展，《哪吒》这样的作品将会赢得更广泛的国际认可。

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In recent months, China’s box office has faced significant challenges, making a recent development all the more remarkable. Recently the animated film Ne Zha 2 has skyrocketed into the global box office top 10 in just one month. With currently over 1.9 billion in revenue, the film has achieved two groundbreaking milestones:- It’s the first non-English film to break into this elite category.- It’s now the highest-grossing animated film worldwide, surpassing Inside Out 2, the previous record holder.Featuring- Dalton Grant Jr: Mapletoons Animation - Animation Writer & Director- Lena Li: IP Acquisitions Consultant- Hayley Zhao: TWOC - Journalist & Editor

To go further- Middle Earth episode #54 What is the future of China’s animation industry?)- TWOC's article How to Talk About Box Office Performance Like a Pro) by Aria Zhang

Middle Earth is made by China Compass Productions and hosted by Aladin Farré). If you have a China-themed cultural project, like shooting your next documentary, or are looking for a specific talent, please get in touch! 

Chinese speaker? Follow our Bilibili account 阿拉丁_说电影) or RedNote (阿拉丁说电影)

The World of Chinese Magazine)A magazine about Chinese society, culture, history, arts, language, and more.