#99 How AI is disrupting China’s cultural industry
Middle Earth - China’s cultural industry podcast
Deep Dive
Why is AI having a significant impact on China's cultural industry?
AI is transforming content creation by reducing costs and enhancing production efficiency. For instance, AI can translate and lip-sync Chinese micro-series dramas into other languages for just 75 yuan per minute, which is a third of the cost of using real actors. Additionally, AI tools are being used to create soundtracks in seconds, reducing workload by two-thirds.
What are the ethical concerns surrounding the use of AI in content creation?
One major concern is the potential for misuse, such as creating deepfake content without proper labeling. There are also questions about consent when using AI to revive deceased individuals for documentaries or other purposes. While some argue that AI-generated content should be labeled, others believe it may become indistinguishable from real content, rendering labeling ineffective.
How is AI being used in documentary filmmaking in China?
AI is being used to create digital avatars of deceased individuals, restore old footage, and generate new materials to fill gaps in historical archives. For example, in a documentary about a Peking opera master, AI was used to create a digital avatar and restore old black-and-white footage to 4K color, making it more engaging for viewers.
What challenges do Chinese companies face when adopting AI for content creation?
Many companies are skeptical about AI's ability to meet their high standards, especially in generating realistic images or videos. While some are conducting proof-of-concept projects, there is a need for better control over AI-generated content to ensure it meets professional quality requirements.
How has AI influenced personal relationships in China?
AI has become a significant part of personal relationships, with millions of Chinese using AI companions like chatbots. These AI companions provide emotional support, remember personal details, and even develop affection over time. Some users have reported developing deep emotional connections with their AI partners, raising questions about the future of human relationships.
What is the public perception of AI in China compared to the West?
In China, the public is generally more practical and focused on how AI can be used to meet demands and make money, with less concern about ethical issues. In contrast, Western public opinion is more divided, with concerns about job displacement and the ethical implications of AI, leading to a more cautious approach to its adoption.
What is the business model for AI companion apps in China?
Some AI companion apps, like Replica, charge users for developing romantic relationships, including virtual intimacy, at a cost of 458 yuan per year. Other apps, like Glow, are currently free but may face discontinuation due to business models that rely on future monetization strategies.
What are the long-term implications of AI on employment in creative industries?
While some fear AI could replace jobs, others argue that artists and documentary filmmakers may not be fully replaced as their work involves unique perspectives and personal creativity. However, the rise of AI could lead to a future where human labor is less necessary, potentially requiring new economic models like universal basic income.
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