022: Developing your Professional Brand with Catherine Kaputa
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Former marketing VP and current speaker/author Catherine Kaputa discusses strategies for developing and communicating your personal brand at the workplace.

You’ll learn:

1. How smart elevator conversations can catapult your career

2. Approaches to take the ‘work’ out of networking

3. Techniques to subtly communicate your value

About Catherine

Catherine Kaputa is a personal brand strategist, speaker and author of the newly released “Graduate to a Great Career: How Smart Students, New Graduates and Young Professionals Can Launch Brand You” (graduatetoagreatcareer.com)). She is also the author of the best-selling” You Are a Brand,” now out in ten languages. She is the founder of SelfBrand (selfbrand.com)). Previously, she served as a Senior Vice President and Director of global branding/advertising on Wall Street.

Items mentioned in the show: 

• selfbrand.com )
• Graduate to a Great Career) by Catherine Kaputa
• You Are a Brand!) by Catherine Kaputa
• Entourage clip – Vincent Chase is a brand video clip)
• George Costanza – call me T-bone video clip)
• Catherine’s Twitter page)
• The Sun Also Rises) by Ernest Hemingway
• The Tale of Genji) by Murasaki Shikibu
• Beauty effect research)

**View transcript, show notes, and links at **https://awesomeatyourjob.com/ep22)

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