Former marketing VP and current speaker/author Catherine Kaputa discusses strategies for developing and communicating your personal brand at the workplace.

You’ll learn:

1) How smart elevator conversations can catapult your career

2) Approaches to take the ‘work’ out of networking

3) Techniques to subtly communicate your value

About Catherine

Catherine Kaputa is a personal brand strategist, speaker and author of the newly released “Graduate to a Great Career: How Smart Students, New Graduates and Young Professionals Can Launch Brand You” (graduatetoagreatcareer.com). She is also the author of the best-selling” You Are a Brand,” now out in ten languages. She is the founder of SelfBrand (selfbrand.com). Previously, she served as a Senior Vice President and Director of global branding/advertising on Wall Street.

Items mentioned in the show:

selfbrand.com
Graduate to a Great Career by Catherine Kaputa
You Are a Brand! by Catherine Kaputa
Entourage clip – Vincent Chase is a brand video clip
George Costanza – call me T-bone video clip
Catherine’s Twitter page
The Sun Also Rises by Ernest Hemingway
The Tale of Genji by Murasaki Shikibu
Beauty effect research

View transcript, show notes, and links at https://awesomeatyourjob.com/ep22

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

022: Developing your Professional Brand with Catherine Kaputa 31:46 Share

How to Be Awesome at Your Job

Shownotes Transcript

022: Developing your Professional Brand with Catherine Kaputa