The beauty industry is doing very well… in fact, it’s actually proven to be almost completely resistant to recessionary trends.
In this episode, I’ll be discussing 5 important consumer trends in the beauty industry in 2023. If you sell makeup, haircare, or skincare, this episode is going to be a really important one for you! I’ll dive into 5 things that customers are REALLY wanting this year, so it will actually be helpful no matter what industry you’re in.
FREE Industry-Specific Transformational Sales Training:
DM me the word “MASTER” on Instagram for the link to register!
https://www.instagram.com/bob_heilig/)
Listen to Learn
00:17 - The beauty industry landscape
01:49 - #1 - Personalized level of buying experience
06:25 - #2 - Loyalty programs/offerings
09:02 - #3 - Brands partnering with authentic influencers
11:39 - #4 - Consumers wanting brands that are tied to communities
14:08 - #5 - Businesses prioritize relationships over transactions
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