The beauty industry is doing very well… in fact, it’s actually proven to be almost completely resistant to recessionary trends.

In this episode, I’ll be discussing 5 important consumer trends in the beauty industry in 2023. If you sell makeup, haircare, or skincare, this episode is going to be a really important one for you! I’ll dive into 5 things that customers are REALLY wanting this year, so it will actually be helpful no matter what industry you’re in.

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DM me the word “MASTER” on Instagram for the link to register!

https://www.instagram.com/bob_heilig/

Listen to Learn

00:17 - The beauty industry landscape

01:49 - #1 - Personalized level of buying experience

06:25 - #2 - Loyalty programs/offerings

09:02 - #3 - Brands partnering with authentic influencers

11:39 - #4 - Consumers wanting brands that are tied to communities

14:08 - #5 - Businesses prioritize relationships over transactions

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346: Top 5 Consumer Trends for the Beauty Industry