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cover of episode Pastry is Poetry, Pastry is Political, Pastry is Community: Emily Wilson | Em Wilson Pastry

Pastry is Poetry, Pastry is Political, Pastry is Community: Emily Wilson | Em Wilson Pastry

2025/6/23
logo of podcast Whisk Management

Whisk Management

Shownotes Transcript

Today’s guest shares the importance of not JUST offering baked goods through your business, but having an intention and a purpose behind everything you do as a business owner and creative. Join me as I chat with Emily Wilson of Philadelphia’s Em Wilson pastry. Not only does she make the most drool-worthy pretzels, laminated pastries, and other delicious treats, but she also places a big emphasis on filling a need in her West Philly community by offering local and sustainable products. 

 

Today we’re chatting about:

  • Emily’s start in the pastry scene and how she worked her way through several Philadelphia bakery institutions

  • How Emily faced burnout and decided to leave the industry and start running bake sales to make rent

  • Em Wilson Pastry’s transition from shared church kitchen to a spacious studio in Philly’s Global Dye Works

  • Emily’s approach to pastry, workflow, and menu development

  • The importance of transparency as a business owner

  • How to determine the needs of your community and serve that through the way you do business

 

 

Support Emily:

-Visit her website) or follow her on Instagram) -Check out her Hotplate) to place an order!

Also mentioned in this episode: -The Malvern Buttery) -Emily’s studio-mate, Bake Bake Philly)! -Emily’s supper club)

Support Blayre:

-follow the pod on instagram) -follow the pod on tiktok)

-follow Blayre’s biz on instagram) or check out the website)