Electrolyte balance is important, especially when following a ketogenic diet. Jordan Wilson is the founder of Saps Original, a new electrolyte drink brand. They offer a ready-to-drink mix with three different flavors. It's a tremendous product and I'm excited to share our conversation with you.
What we discussed:
- Jordan's background in the food and beverage industry (1:24)
- Challenges in the electrolyte market (2:13)
- The ingredients and nutritional value of Saps (7:12)
- His business strategy and market positioning (11:12)
- Target demographic and marketing approach (16:24)
- Importance of self care, fun, and passion when building a sustainable business (28:34)
- His personal challenges and plans for the future of the business (30:02)
Where to learn more:
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