Electrolyte balance is important, especially when following a ketogenic diet. Jordan Wilson is the founder of Saps Original, a new electrolyte drink brand. They offer a ready-to-drink mix with three different flavors. It's a tremendous product and I'm excited to share our conversation with you.

What we discussed:

Jordan's background in the food and beverage industry (1:24)
Challenges in the electrolyte market (2:13)
The ingredients and nutritional value of Saps (7:12)
His business strategy and market positioning (11:12)
Target demographic and marketing approach (16:24)
Importance of self care, fun, and passion when building a sustainable business (28:34)
His personal challenges and plans for the future of the business (30:02)

Where to learn more:

Saps Original

If you loved this episode and our podcast, please take some time to rate and review us on Apple Podcasts, or drop us a comment below

The Power of Electrolytes with Jordan Wilson 43:04 Share

Keto Savage Podcast

What Led Jordan Wilson to the Food and Beverage Industry?

What Challenges Does the Electrolyte Market Face?

What Makes Saps Original Unique in Terms of Ingredients and Nutrition?

How Does Jordan Position Saps in the Market?

Who Is the Target Audience for Saps, and How Is It Marketed?

Why Are Self-Care, Fun, and Passion Crucial for Building a Sustainable Business?

What Personal Challenges Has Jordan Faced, and What Are His Plans for the Future?

Shownotes Transcript

The Power of Electrolytes with Jordan Wilson