This chapter introduces Brian Rolapp, the PGA Tour's new CEO, highlighting his impressive background in the NFL and his vision for the future of the PGA Tour. His experience in media rights deals and strategic investments is emphasized, along with his focus on improving competition and innovation.
Brian Rolapp's appointment as PGA Tour CEO
His background in NFL media rights deals
Emphasis on improving competition, finding the right partners, and honoring traditions while innovating
Focus on using the $1.5 billion investment strategically