📖 TikTok难民涌入小红书，为什么美国人纷纷跑来用中国App？ 👟 从鞋企第一股到卖米饭，贵人鸟发生了什么？
油条配咖啡YwC
Deep Dive
WHY are American TikTok users flocking to Xiaohongshu?
Facing a potential TikTok ban in the US, users sought alternative platforms. Xiaohongshu's similar content format (short videos, images) and community vibe appealed to them. Additionally, some users expressed dissatisfaction with established US social media platforms and tech giants, finding Xiaohongshu's authentic, lifestyle-focused content refreshing.
How did Xiaohongshu react to the influx of American users?
Xiaohongshu topped the Apple App Store charts in the US, surpassing mainstream social media platforms. Chinese users welcomed the newcomers with enthusiasm, offering guidance on using the platform and explaining Chinese internet slang. The interaction led to a notable cross-cultural exchange.
What challenges do American users face on Xiaohongshu?
Some American users pointed out the lack of automatic translation as a barrier, requiring them to use Google Translate frequently.
What changes did Meta implement in its content moderation policies?
Meta discontinued professional fact-checking and revised its hate speech policy, allowing content previously deemed unacceptable. These changes, spearheaded by Mark Zuckerberg, aimed to permit more political discussion, focusing moderation on extreme cases like child exploitation and terrorism.
WHY did Guirenniao, once a leading Chinese shoe company, switch to the food industry?
After achieving success with celebrity endorsements and becoming a publicly listed company, Guirenniao struggled to maintain its position. Factors like missed opportunities in e-commerce and a lack of clear brand identity led to declining performance and substantial debt. Following bankruptcy restructuring, a new majority stakeholder, Taifu Jinggu, an agricultural company, shifted the business focus to food, specifically instant rice, leading to the company's name change to Jinho Agricultural.
What is the current status of Guirenniao (now Jinho Agricultural)?
The company has completely transitioned from footwear to food, specializing in instant rice produced by a Japanese sterile production line, emphasizing health and convenience. However, the product's pricing strategy has raised concerns about its market competitiveness.
What unusual advertising phenomenon has been observed in older TV series?
Viewers noticed anachronistic advertisements inserted into classic shows. For example, modern food delivery service ads appeared in period dramas, creating a jarring disconnect and prompting viewer complaints.
- 美国TikTok用户因平台面临禁令而涌入小红书
- 小红书在美国区苹果商店下载榜排名第一
- 小红书的社区氛围和内容形式与TikTok相似
- 美国本土社交媒体平台的现状也促使用户寻求替代平台
Shownotes Transcript
📢 欢迎来到「油条配咖啡」。在这档播客中，我们将以中国为原点，搜集全球正在发生的那些事情里，我们最关心的商业事件。2024 年又有一点点野心在每周一、三、五服务于你百分之一的灵感了。
- 观察名单
📖 TikTok 难民涌入小红书，为什么美国人不愿意用自己的平台？
👟 从中国鞋企第一股到卖米饭，贵人鸟发生了什么？
- 一句话新闻
经典老剧纷纷被植入当代广告，《琅琊榜》里也能「拼好饭」😂（梅长苏：兄弟，拼一个！）
【本期福利】
感谢One A Day 对本期节目的支持！
One A Day是世界500强企业拜耳集团旗下的专业营养品品牌。拜耳作为世界最大药企之一，发明了”世纪之药“阿司匹林。One A Day是美国国民营养品品牌，有八十多年历史，秉承拜耳156 年制药经验，用制药的标准做营养品。
拜耳熬夜心肝宝：1瓶 = 护肝片+辅酶Q10+复合维生素，1瓶抵3瓶！
心肝同护才是真养护！彻底消除熬夜带来的健康代偿。
-专利浓缩有机奶蓟草：肝脏解毒剂&保护伞 。
-98%纯度辅酶Q10：心脏能量发动机。
-复合维生素：科学搭配增强细胞抗氧化保护力。
如何获得专属福利下单？以下任一渠道均可购买：
- 1）点击 这里 )进入油咖听众专属购买链接☕️
- 2）复制淘口令：69￥uXkteXzEt6M￥ https://m.tb.cn/h.TQqUk98 HU926 粉丝专享福利 进入油咖专属购买链接❤️
- 3）在淘宝搜索：拜耳或「One A Day」找到 One A Day 营养品海外旗舰店（不要进错店啦），向客服报暗号**「油条配咖啡」**，即可获得专属链接✌️
下单记得备注节目名「油条配咖啡」哦
- 生产车间
主播：🌧️ 雨白
后期：谢谢有眼光的拜耳妈妈的 🌧
邮箱：[email protected]（欢迎有眼光的品牌负责人联系我们，洽谈商务合作事宜）
- 订阅与收听
🎧 你可以在小宇宙)（这个平台比较容易互动一些）、网易云音乐)、苹果播客)收听我们的节目。如果你觉得我们的节目还不错，希望你可以订阅我们的节目哦，如果能在你收听的平台留下五星好评，那就再好不过了！
💪 轻点订阅会对我们会有大大的帮助
🤩 每一个点赞、每一条留言和好评，都会给我们大大的动力。
- 社交媒体
📕 小红书：雨白Rosie)
👀 微博：雨白Rosie)
⌚️ 即刻：雨白Rosie)
- BGM
片头曲 Rhythm Of the Summer - Aleksandr Krivtsun
片尾曲 Yellow Creek - Phury