EP116｜健身房業務來被罵：顧人怨職業也是有良心就業者？ feat. 歐文
劭中胤翔
Deep Dive
Why do many people have negative perceptions of gym salespeople?
Many people perceive gym salespeople negatively because they often encounter aggressive sales tactics, such as persistent follow-ups, misleading information about pricing, and pressure to sign contracts. Additionally, some salespeople use manipulative techniques, like pointing out physical flaws to push clients into purchasing memberships or training sessions.
How do gym salespeople typically earn their income?
Gym salespeople earn their income through a combination of base salary and performance-based bonuses. The base salary is usually around the government-mandated minimum wage (approximately NT$20,000 to NT$30,000), while bonuses depend on the number of clients they sign up and the type of contracts they secure. Some gyms offer additional incentives for reaching certain sales targets.
What are some common sales tactics used by gym salespeople?
Common sales tactics include offering limited-time discounts, using psychological pressure by pointing out physical flaws, and creating a sense of urgency by claiming that promotions are ending soon. Some salespeople also use personal charm or flirtation to build rapport with potential clients, making it harder for them to say no.
Why do gym salespeople often create a sense of urgency with promotions?
Gym salespeople create a sense of urgency with promotions to encourage immediate decision-making and prevent clients from delaying their purchase. By claiming that discounts or special offers are only available for a limited time, they push clients to sign up quickly, increasing the likelihood of closing the sale.
What challenges do gym salespeople face in their profession?
Gym salespeople face challenges such as dealing with negative public perceptions, meeting high sales targets, and maintaining client relationships. They also have to navigate the fine line between being persuasive and coming across as pushy, which can lead to client dissatisfaction or complaints.
How do gym salespeople handle client cancellations or complaints?
When handling client cancellations or complaints, gym salespeople often try to retain the client by offering alternative solutions, such as pausing the membership or switching to a different plan. However, some salespeople may use delaying tactics to prevent clients from canceling within the refund period, which can lead to further dissatisfaction.
What are some ethical concerns in the gym sales industry?
Ethical concerns in the gym sales industry include misleading clients about pricing, using manipulative sales tactics, and failing to provide transparent information about contracts. Some salespeople also exploit clients' insecurities by pointing out physical flaws to pressure them into purchasing memberships or training sessions.
How do gym salespeople build long-term relationships with clients?
Gym salespeople build long-term relationships with clients by providing consistent support, checking in on their progress, and offering personalized advice. Some salespeople also maintain contact through social media or occasional gifts, ensuring that clients feel valued and are more likely to renew their memberships or recommend the gym to others.
What advice would a gym salesperson give to a new client?
A gym salesperson would advise new clients to clearly communicate their goals and preferences during the initial consultation. They also recommend doing research beforehand to better understand the gym's offerings and pricing, which helps clients make informed decisions and avoid being pressured into unnecessary purchases.
Why do some gym salespeople use flirtation or personal charm in their sales approach?
Some gym salespeople use flirtation or personal charm to build rapport with potential clients, making it harder for them to say no. This approach can create a sense of connection and trust, increasing the likelihood of closing the sale. However, it can also lead to ethical concerns if clients feel manipulated or uncomfortable.
- 健身房業務收入包含底薪和業績獎金，底薪約為台灣最低薪資。
- 業務的工作方式多樣，包含發傳單、主動開發客戶、提供服務等。
- 業務需要應對客戶的負面情緒，並學習如何有效溝通。
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