Recorded LIVE at WIB2BM LIVE ATLANTA
In this first-ever LIVE IN PERSON episode of "Women in B2B Marketing," host Jane Serra sits down with Trinity Nguyen (CMO at UserGems) and Kacie Jenkins (SVP of Marketing at Sendoso) for an unfiltered conversation about the mistakes, missteps, and full-on f*ckups that shape great marketing leaders.
They open up about failed campaigns, tool disasters, event regrets, and how they’ve built teams that don’t just tolerate failure - they learn from it. From creating psychological safety to pushing back on prescriptive execs (even the ones with AI patents), this episode is a candid look at what it really takes to lead with empathy, resilience, and a little rebellion.
Packed with tactical advice, personal stories, and plenty of f-bombs, it’s a masterclass in growing your team-and yourself-through the hard stuff.
This live panel unpacks:
- Why failure is a must-have in high-performing marketing teams
- How to build psychological safety without babying your team
- Tactics for turning a f*ck-up into a team-wide learning moment
- The CEO “parking lot” trick for pushing back on prescriptive leadership
- How to evaluate AI tools (and avoid shiny object syndrome)
- What to do when your event investment flops—and how to design ones that actually work
- The power of structured gatherings and thoughtful details at live events
- Career pivots, personal advisory boards, and defining your authentic marketing path
- How to create space for younger team members to build resilience and take ownership
__Key Links:__
Guests:
Kacie Jenkins: https://www.linkedin.com/in/kaciejenkins/)
Trinity Nguyen: https://www.linkedin.com/in/trinitynguyen/)
Host: Jane Serra: https://www.linkedin.com/in/janeserra/ )
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