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Women in B2B Marketing

Women in B2B Marketing is a weekly podcast dedicated to motivating marketers at all levels in their

Episodes

Total: 112

110: From Creative to Credible: Why Marketers Must Own the Numbers - with Kim Tran, Former Head of Marketing & Business Development at Gimmal
2025/6/25

In this episode of Women in B2B Marketing, host Jane Serra chats with Kim Tran, a full stack marketi

109: Marketers of the Future Own GTM - and Build the Systems to Support It - with Chaenara O'Brien, Product Marketing Leader & Strategist at Thought Bakery
2025/6/18

In this episode of "Women in B2B Marketing," host Jane Serra is joined by Chaenara O’Brien - a sharp

108: Inbox, Interrupted: How to Actually Win with B2B Email - with Kestrel Lemen, Senior Manager Lifecycle Marketing at Zillow | REPLAY EP 05
2025/6/12

** Originally published on January 18, 2023 **This episode is a favorite for anyone who's ever argue

107: Oops, We Did it Again: Marketing F*ckups and Fixes - live panel discussion with Kacie Jenkins (SVP Marketing, Sendoso) and Trinity Nguyen (CMO, UserGems)
2025/6/4

***Recorded LIVE at WIB2BM LIVE ATLANTA***In this first-ever LIVE IN PERSON episode of "Women in B2B

106: The 3Fs of Managing Up: How to Work with Leaders, Consultants, and Teams - with Leanna Adeola, VP Marketing & Chief Brand Strategist at Black Onyx Management, Inc.
2025/5/28

In this episode of "Women in B2B Marketing," host Jane Serra chats with Leanna Adeola, VP of Marketi

105: The Playbook for Your First 90 Days as a Marketing Leader - with Leela Gill, Full-Stack B2B CMO | REPLAY EP 04
2025/5/21

** Originally published on January 4, 2023 **This episode is an early gem from when the podcast firs

104: The Secret to B2B Messaging that Lands: Tap into Their Ego, Not Yours - with Rissy La Touche, Founder at Dimple Studio
2025/5/14

In this episode of "Women in B2B Marketing," host Jane Serra speaks with Rissy La Touche,

103: Forget Best Practices. Test Your Way to What Actually Works. - with Brandi Starr, COO at Tegrita
2025/3/26

Like WIB2BM? Show us some love with a rating or review today! <3 --In this episode of "Women in B

102: Video Killed the White Paper Star: Creating Relatable Content in B2B - with Kristina Keene, Director of Brand and Content at Flip
2025/3/19

Like WIB2BM? Show us some love with a rating or review today! <3 --In this episode of "Women in B

101: Trust the Vibe: Navigating Marketing Careers with Intuition & Impact - with Amrita Mathur, Marketing & Growth Consultant at Marketing Moonshots
2025/3/12

Like WIB2BM? Show us some love with a rating or review today! <3 --In this episode of "Women in B

100: Cheers to 100! A Celebration, Lessons Learned, and What’s Next - with ME! Jane Serra, VP Growth Marketing at Daxtra and Creator of WIB2BM
2025/3/5

In this milestone 100th episode of "Women in B2B Marketing," host Jane Serra reflects on the podcast

99: People Are the Media: How Influence is Reshaping B2B Marketing - with Shama Hyder, Founder & CEO of Zen Media | REPLAY EP 27
2025/2/19

**Originally published on August 23, 2023**This episode is a listener favorite – and it’s one of min

98: From Self-Doubt to Success: Lessons from a Solopreneur's Journey - with Lashay Lewis, Founder of Authority Plug (and BOFU Content Marketing Expert)
2025/2/12

Like WIB2BM? Show us some love with a rating or review today! <3 --Get ready for goosebumps! In t

97: Lean Into the Scary: Data, Growth, and Saying Yes in Marketing - with Saima Rashid, SVP Marketing & Revenue Analytics at 6sense
2025/2/5

Like WIB2BM? Show us some love with a rating or review today! <3 --In this episode of "Women in B

96: Is Your Account Based Marketing Strategy Driving Revenue or Just Filling the Pipeline? - with Kristina Jaramillo, President at Personal ABM
2025/1/29

Like WIB2BM? Show us some love with a rating or review today! <3 --In this episode of "Women in B

95: Beyond the 80/20 Rule: The 4 Level Hierarchy to Linkedin Content - with Erica, Founder of Cut the Fluff
2025/1/22

Like WIB2BM? Show us some love with a rating or review today! <3 --In this episode of "Women in B

95: Beyond the 80/20 Rule: The 4 Level Hierarchy to Linkedin Content - with Erica Schneider, Founder of Cut the Fluff
2025/1/22

Like WIB2BM? Show us some love with a rating or review today! <3 --In this episode of "Women in B

94: Signals, Strategies, and Success: How to Leverage AI for Better Outbound Performance - with Trinity Nguyen, CMO at UserGems
2025/1/15

Like WIB2BM? Show us some love with a rating or review today! <3 --In this episode of "Women in B

93: Break Through the Noise with a Good Story (Here's How) - with Gina Rau, Global Head of PR and Communications at 6sense
2025/1/8

Happy New Year, Friends! We're back! DM me on LinkedIn with any recs, requests, who you want to hear

92: Be So Damn Good, You're Undeniable - with Tenisha Griggs, Founder & CEO, 37X Digital Marketing Agency
2024/12/18

In this episode of "Women in B2B Marketing," host Jane Serra speaks with Tenisha Griggs, founde