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In this episode of "Women in B2B Marketing," host Jane Serra interviews Erica Schneider, founder of Cut the Fluff and a B2B content expert. Erica shares her unconventional journey from teaching English in Thailand to becoming a content marketing leader. They discuss the importance of simplicity in writing, the concept of "content sparring," and the need for marketers to adapt to evolving market signals. Erica highlights common pitfalls in B2B marketing, particularly on LinkedIn, and advocates for a conversational, relatable approach to content creation.
Erica and Jane discuss:
__Key Links:__
Guest: Erica Schneider: https://www.linkedin.com/in/erica-schneider66/)
Host: Jane Serra: https://www.linkedin.com/in/janeserra/ )
Erica's Website: https://www.ericaschneider.me/)
Launch Content Playbook: https://launchcontentplaybook.com/)
Rob Lennon: https://www.linkedin.com/in/rob-lennon/)
Rob's AI Tool: https://reactor.is/)
The Ezra Klein Podcast: https://www.nytimes.com/column/ezra-klein-podcast)
Wes Kao Newsletter: https://www.weskao.com/)